{"id":5153,"date":"2026-09-22T13:53:25","date_gmt":"2026-09-22T11:53:25","guid":{"rendered":"https:\/\/www.zaslat.cz\/blog\/?p=5153"},"modified":"2026-09-23T09:39:00","modified_gmt":"2026-09-23T07:39:00","slug":"ppwr-a-epr-co-musi-e-shop-splnit","status":"publish","type":"post","link":"https:\/\/www.zaslat.cz\/blog\/ppwr-a-epr-co-musi-e-shop-splnit\/","title":{"rendered":"PPWR a EPR: co mus\u00ed e\u2011shop od 12. 8. 2026 splnit"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Od 12. srpna 2026 se za\u010dalo uplat\u0148ovat nov\u00e9 evropsk\u00e9 na\u0159\u00edzen\u00ed o obalech a obalov\u00fdch odpadech (PPWR). P\u0159edev\u0161\u00edm mezi e-shopy prod\u00e1vaj\u00edc\u00edmi do zahrani\u010d\u00ed ale vyvolalo \u0159adu ot\u00e1zek. \u201eMus\u00edm se registrovat v ka\u017ed\u00e9 zemi, kam pos\u00edl\u00e1m?\u201c \u201ePot\u0159ebuju m\u00edstn\u00edho z\u00e1stupce?\u201c \u201eM\u016f\u017ee to za m\u011b vy\u0159e\u0161it dopravce?\u201c Vysv\u011btl\u00edme, co PPWR pro e-shopy znamen\u00e1, jak souvis\u00ed s EPR a co je pot\u0159eba \u0159e\u0161it u\u017e te\u010f.<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n<p><!-- OBR\u00c1ZEK 1 (\u00favodn\u00ed\/featured image): Majitel mal\u00e9ho e-shopu u po\u010d\u00edta\u010de, v pozad\u00ed reg\u00e1l s krabicemi a \u0161t\u00edtky obal\u016f, symbolizuje orientaci v nov\u00fdch povinnostech.\nAlt text: \"PPWR a EPR povinnosti pro e-shopy\" \u2014 nahr\u00e1t do Media knihovny a doplnit jako wp:image blok. --><\/p>\n\n\n<p class=\"wp-block-paragraph\">Zorientovat se v nov\u00fdch povinnostech nen\u00ed pro e-shopy jednoduch\u00e9 \u2013 praktick\u00e9 informace k PPWR p\u0159ich\u00e1zely firm\u00e1m na posledn\u00ed chv\u00edli, jen p\u00e1r t\u00fddn\u016f p\u0159ed 12. srpnem 2026. Podle pr\u016fzkumu Hospod\u00e1\u0159sk\u00e9 komory \u010cR z konce \u010dervence bylo na nov\u00e1 pravidla p\u0159ipraveno jen 3,4 % firem. Poj\u010fme se pod\u00edvat na to, kter\u00e9 povinnosti jsou novinkou a kter\u00e9 e-shopy \u0159e\u0161ily je\u0161t\u011b p\u0159ed PPWR.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Co se v \u010dl\u00e1nku dozv\u00edte:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#ppwr-a-epr\">Co je PPWR a co je EPR a pro\u010d si je lid\u00e9 pletou<\/a><\/li>\n\n\n\n<li><a href=\"#koho-se-tyka\">Koho se nov\u00e9 povinnosti t\u00fdkaj\u00ed<\/a><\/li>\n\n\n\n<li><a href=\"#co-platilo-drive\">Co platilo u\u017e d\u0159\u00edve a co se te\u010f m\u011bn\u00ed<\/a><\/li>\n\n\n\n<li><a href=\"#mistni-zastupce\">Mus\u00edm m\u00edt v N\u011bmecku nebo Rakousku z\u00e1stupce?<\/a><\/li>\n\n\n\n<li><a href=\"#dopravce-a-epr\">Vy\u0159e\u0161\u00ed to za m\u011b dopravce nebo Z\u00e1silkovna?<\/a><\/li>\n\n\n\n<li><a href=\"#kroky-pro-eshopy\">Konkr\u00e9tn\u00ed kroky: jak to vy\u0159e\u0161it<\/a><\/li>\n\n\n\n<li><a href=\"#kolik-stoji\">Kolik stoj\u00ed pln\u011bn\u00ed povinnost\u00ed v jednotliv\u00fdch zem\u00edch<\/a><\/li>\n\n\n\n<li><a href=\"#pokuty\">Co hroz\u00ed p\u0159i ne\u010dinnosti<\/a><\/li>\n\n\n\n<li><a href=\"#faq\">\u010cast\u00e9 dotazy<\/a><\/li>\n<\/ul>\n\n\n\n<h2 id=\"ppwr-a-epr\" class=\"wp-block-heading\">PPWR a EPR: jak spolu souvis\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Za\u010dn\u011bme od z\u00e1klad\u016f, proto\u017ee pr\u00e1v\u011b vztah mezi PPWR a EPR b\u00fdv\u00e1 zdrojem nejasnost\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PPWR<\/strong> (Na\u0159\u00edzen\u00ed EU 2025\/40 o obalech a obalov\u00fdch odpadech) je zast\u0159e\u0161uj\u00edc\u00ed p\u0159edpis platn\u00fd od 12. 8. 2026 a pokr\u00fdv\u00e1 dv\u011b oblasti, kter\u00e9 spolu na prvn\u00ed pohled nemus\u00ed souviset:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pravidla pro design a slo\u017een\u00ed obal\u016f<\/strong> \u2013 omezen\u00ed pr\u00e1zdn\u00e9ho prostoru v z\u00e1silce na 50 % (platn\u00e9 od roku 2030), z\u00e1kaz PFAS l\u00e1tek nebo po\u017eadavky na recyklovatelnost (postupn\u011b do roku 2030\u20132038).<\/li>\n\n\n\n<li><strong>R\u00e1mec EPR (Extended Producer Responsibility)<\/strong> \u2013 tedy syst\u00e9m roz\u0161\u00ed\u0159en\u00e9 odpov\u011bdnosti v\u00fdrobce. Konkr\u00e9tn\u011b \u010dl\u00e1nky 44\u201347 PPWR upravuj\u00ed registraci producenta, poplatky za zpracov\u00e1n\u00ed obalov\u00e9ho odpadu a povinnost m\u00edt v n\u011bkter\u00fdch zem\u00edch autorizovan\u00e9ho z\u00e1stupce.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">EPR nestoj\u00ed vedle PPWR, ale je jeho p\u0159\u00edmou sou\u010d\u00e1st\u00ed. Pro firmy PPWR neznamen\u00e1 jen registraci v r\u00e1mci EPR \u2013 \u0159e\u0161it mus\u00ed tak\u00e9 samotn\u00e9 obaly, technickou dokumentaci, data od dodavatel\u016f nebo nastaven\u00ed intern\u00edch proces\u016f. Podrobnosti o pravidlech pro obalov\u00fd design najdete v \u010dl\u00e1nku <a href=\"https:\/\/www.zaslat.cz\/blog\/eu-packaging-regulation-konec-baleni-vzduchu\/\">Konec balen\u00ed vzduchu: co p\u0159in\u00e1\u0161\u00ed nov\u00e9 evropsk\u00e9 na\u0159\u00edzen\u00ed o obalech<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro\u010d se PPWR a EPR \u010dasto zam\u011b\u0148uj\u00ed?<\/strong> EPR nen\u00ed novinkou roku 2026, existovalo v r\u016fzn\u00fdch form\u00e1ch v jednotliv\u00fdch zem\u00edch EU je\u0161t\u011b p\u0159ed PPWR. V N\u011bmecku funguje od roku 2019 syst\u00e9m LUCID\/VerpackG, je\u0161t\u011b d\u00e9le m\u00e1me v \u010cesk\u00e9 republice EKO-KOM. PPWR te\u010f tyto n\u00e1rodn\u00ed syst\u00e9my sjednocuje a zp\u0159\u00eds\u0148uje reporting na \u00farovni EU. Registrace p\u0159es n\u00e1rodn\u00ed syst\u00e9my ale prob\u00edh\u00e1 d\u00e1l.<\/p>\n\n\n\n<h2 id=\"koho-se-tyka\" class=\"wp-block-heading\">Koho se nov\u00e9 povinnosti t\u00fdkaj\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nov\u00e9 povinnosti se vztahuj\u00ed na ka\u017ed\u00e9ho, kdo v dan\u00e9m st\u00e1t\u011b EU \u201euv\u00e1d\u00ed zabalen\u00e9 zbo\u017e\u00ed na trh\u201c. V\u00fdklad toho, zda je v konkr\u00e9tn\u00ed situaci producentem e-shop, v\u00fdrobce obalu nebo jin\u00fd subjekt, se ale st\u00e1le zp\u0159es\u0148uje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i prodeji v \u010cesku nemus\u00ed b\u00fdt producentem automaticky e-shop, kter\u00fd obal pou\u017eije k odesl\u00e1n\u00ed z\u00e1silky. Pokud nap\u0159\u00edklad obal vyrob\u00ed \u010desk\u00fd v\u00fdrobce a jako prvn\u00ed jej uvede na \u010desk\u00fd trh, m\u016f\u017ee povinnost p\u0159ipadat u\u017e na n\u011bj.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U p\u0159eshrani\u010dn\u00edho prodeje je situace slo\u017eit\u011bj\u0161\u00ed. Doporu\u010dujeme sledovat aktu\u00e1ln\u00ed informace a u jednotliv\u00fdch trh\u016f si v\u017edy ov\u011b\u0159it, jak\u00e1 role a povinnosti se v\u00e1s t\u00fdkaj\u00ed. Pouh\u00e1 dostupnost webu ze zahrani\u010d\u00ed ale povinnost nespou\u0161t\u00ed \u2013 rozhoduj\u00edc\u00ed je prvn\u00ed skute\u010dn\u011b odeslan\u00e1 z\u00e1silka do dan\u00e9 zem\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1sadn\u00ed princip vych\u00e1z\u00ed z \u010dl. 45 odst. 2: <strong>finan\u010dn\u00ed p\u0159\u00edsp\u011bvky EPR hrad\u00edte pouze v tom st\u00e1t\u011b, kde se obal stane odpadem<\/strong>, tedy jen v zem\u00edch, do kter\u00fdch z\u00e1silky pos\u00edl\u00e1te. Prod\u00e1v\u00e1te do N\u011bmecka? Ov\u011b\u0159te si EPR povinnosti v N\u011bmecku. Do Estonska nepos\u00edl\u00e1te? Tamn\u00ed EPR povinnosti \u0159e\u0161it nemus\u00edte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V \u010cesk\u00e9 republice plat\u00ed v\u00fdjimka pro men\u0161\u00ed producenty obal\u016f.<\/strong> EKO-KOM m\u00e1 stanoven\u00fd pr\u00e1h a registrace je povinn\u00e1 a\u017e p\u0159i p\u0159ekro\u010den\u00ed limitu 300 kg obal\u016f za rok a z\u00e1rove\u0148 25 mil. K\u010d obratu. Producent, kter\u00fd z\u016fst\u00e1v\u00e1 pod ob\u011bma limity, se tedy registrovat nemus\u00ed. Ve v\u011bt\u0161in\u011b ostatn\u00edch zem\u00ed EU ale minim\u00e1ln\u00ed pr\u00e1h zpravidla neexistuje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jin\u00e9 postaven\u00ed maj\u00ed v definici producenta <strong>mikropodniky<\/strong> (m\u00e9n\u011b ne\u017e 10 zam\u011bstnanc\u016f a z\u00e1rove\u0148 obrat nebo bilan\u010dn\u00ed suma do 2 mil. eur). Podrobnosti najdete v \u010dl. 3 odst. 13 PPWR. Pakli\u017ee tuto definici spl\u0148ujete, konzultujte konkr\u00e9tn\u00ed dopad s EPR compliance specialistou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kdo tedy m\u016f\u017ee b\u00fdt \u201eproducent\u201c podle PPWR:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>v\u00fdrobce obalu, kter\u00fd jej jako prvn\u00ed uvede na trh v dan\u00e9 zemi,<\/li>\n\n\n\n<li>dovozce, kter\u00fd uv\u00e1d\u00ed obaly nebo zabalen\u00e9 zbo\u017e\u00ed ze t\u0159et\u00edch zem\u00ed na trh EU,<\/li>\n\n\n\n<li>e-shop nebo jin\u00fd prodejce p\u0159i p\u0159eshrani\u010dn\u00edm prodeji, pokud podle pravidel dan\u00e9ho trhu vystupuje jako producent.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dopravci do t\u00e9to definice nespadaj\u00ed. Z\u00e1silkovna, DPD, GLS ani Zaslat nejsou podle PPWR producenty, z\u00e1silky pouze p\u0159epravuj\u00ed.<\/p>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-cta-manazer-zasilek-ppwr-1 wp-block-button\"><a href=\"https:\/\/www.zaslat.cz\/business\/manazer-zasilek\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">Vyzkou\u0161et Mana\u017eer z\u00e1silek<\/span><p class=\"uagb-marketing-btn__prefix\"><\/p><\/a><\/div>\n\n\n\n<h2 id=\"co-platilo-drive\" class=\"wp-block-heading\">Co platilo d\u0159\u00edve a co se te\u010f m\u011bn\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00edm \u010dast\u00fdm omylem e-shop\u016f je, \u017ee se domn\u00edvaj\u00ed, \u017ee p\u0159ed 12. 8. 2026 mohly prod\u00e1vat nap\u0159\u00edklad do N\u011bmecka \u010di Rakouska bez registrace \u2013 ale nen\u00ed tomu tak. N\u011bkter\u00e9 povinnosti platily u\u017e p\u0159ed PPWR.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u011bmecko nap\u0159\u00edklad zavedlo povinnou registraci v registru LUCID (z\u00e1kon VerpackG) u\u017e v roce 2019. E-shop, kter\u00fd zde prod\u00e1val a neregistroval se, poru\u0161oval tamn\u00ed pravidla u\u017e p\u0159ed za\u010d\u00e1tkem uplat\u0148ov\u00e1n\u00ed PPWR. U mal\u00fdch zahrani\u010dn\u00edch e-shop\u016f se tato povinnost aktivn\u011b nevym\u00e1hala, co\u017e se s PPWR nyn\u00ed m\u011bn\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ne v\u0161echny po\u017eadavky PPWR nav\u00edc za\u010daly platit najednou od 12. srpna 2026. N\u011bkter\u00e9 povinnosti u\u017e plat\u00ed, jin\u00e9 budou nab\u00edhat postupn\u011b a u dal\u0161\u00edch se st\u00e1le \u010dek\u00e1 na metodiky, harmonizovan\u00e9 normy nebo prov\u00e1d\u011bc\u00ed p\u0159edpisy. To se t\u00fdk\u00e1 nap\u0159\u00edklad pravidel pro posuzov\u00e1n\u00ed recyklovatelnosti, zna\u010den\u00ed obal\u016f, v\u00fdpo\u010det pod\u00edlu recyklovan\u00e9ho materi\u00e1lu nebo n\u011bkter\u00fdch syst\u00e9m\u016f op\u011btovn\u00e9ho pou\u017eit\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Co PPWR p\u0159id\u00e1v\u00e1 nebo m\u011bn\u00ed:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table><thead><tr><th>Oblast<\/th><th>Platnost od<\/th><th>Co to v praxi znamen\u00e1<\/th><\/tr><\/thead><tbody><tr><td>EPR registrace a poplatky<\/td><td>12. 8. 2026<\/td><td>Form\u00e1ln\u011b zahrnuto do EU na\u0159\u00edzen\u00ed; n\u00e1rodn\u00ed syst\u00e9my (LUCID, EKO-KOM, Citeo\u2026) z\u016fst\u00e1vaj\u00ed v provozu<\/td><\/tr><tr><td>Limit pr\u00e1zdn\u00e9ho prostoru v z\u00e1silce (50 %)<\/td><td>2030<\/td><td>P\u0159epravn\u00ed a e-commerce obaly nesm\u00ed m\u00edt v\u00edce ne\u017e 50 % pr\u00e1zdn\u00e9ho prostoru<\/td><\/tr><tr><td>Jednotn\u00e9 zna\u010den\u00ed materi\u00e1lov\u00e9ho slo\u017een\u00ed<\/td><td>2028<\/td><td>QR k\u00f3dy a \u0161t\u00edtky p\u0159ijdou za dva roky<\/td><\/tr><tr><td>Minim\u00e1ln\u00ed pod\u00edl recykl\u00e1tu v plastov\u00fdch obalech<\/td><td>2030<\/td><td>Zat\u00edm ve f\u00e1zi p\u0159\u00edpravy<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Pohled Top-obaly.cz: PPWR nen\u00ed jen o registraci<\/h3>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-poppins-font-family has-medium-font-size wp-block-paragraph\">\u201eTo nejd\u016fle\u017eit\u011bj\u0161\u00ed, co mus\u00ed e\u2011shopa\u0159i krom\u011b EPR od 12. 8. 2026 \u0159e\u0161it, je rozhodn\u011b dokumentace k pou\u017e\u00edvan\u00fdm obal\u016fm,\u201c <\/p>\n\n\n\n<p class=\"has-poppins-font-family has-medium-font-size wp-block-paragraph\">\u0159\u00edk\u00e1 Michaela Ka\u0161perov\u00e1 z Top\u2011obaly.cz.<\/p>\n<\/blockquote>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/misa-top-obaly-1024x683.jpeg\" alt=\"\" class=\"wp-image-5155 size-full\" srcset=\"https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/misa-top-obaly-1024x683.jpeg 1024w, https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/misa-top-obaly-300x200.jpeg 300w, https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/misa-top-obaly-768x512.jpeg 768w, https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/misa-top-obaly.jpeg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud na balen\u00ed pou\u017e\u00edv\u00e1te standardn\u00ed obaly zakoupen\u00e9 u <a href=\"https:\/\/www.top-obaly.cz\/\" id=\"https:\/\/www.top-obaly.cz\/\">Top-obaly.cz<\/a>, zpravidla v\u00e1m sta\u010d\u00ed doklad od Top-obal\u016f potvrzuj\u00edc\u00ed, \u017ee dan\u00e9 obaly jsou bezpe\u010dn\u00e9 a spl\u0148uj\u00ed po\u017eadavky na\u0159\u00edzen\u00ed. \u201eJin\u00e1 situace nast\u00e1v\u00e1 ve chv\u00edli, kdy\u017e pro e-shopa\u0159e vyrob\u00edme na zak\u00e1zku obal s jeho vlastn\u00edm logem. V takov\u00e9m p\u0159\u00edpad\u011b se u\u017e dost\u00e1v\u00e1 do pozice tzv. v\u00fdrobce a vznikaj\u00ed mu dal\u0161\u00ed povinnosti,\u201c up\u0159es\u0148uje Ka\u0161perov\u00e1. Mezi ty nejd\u016fle\u017eit\u011bj\u0161\u00ed pat\u0159\u00ed vypracov\u00e1n\u00ed prohl\u00e1\u0161en\u00ed o shod\u011b a souvisej\u00edc\u00ed technick\u00e9 dokumentace. \u201eS ob\u011bma dok\u00e1\u017eeme na\u0161im z\u00e1kazn\u00edk\u016fm pomoct a poradit,\u201c dod\u00e1v\u00e1 za Top-obaly.cz.<\/p>\n\n\n\n<div class=\"uagb-block-93a364d2 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top \"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-icon-wrap\"><\/div><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\"><em>Shrnut\u00ed: Od 12. 8. 2026 je EPR form\u00e1ln\u011b sou\u010d\u00e1st\u00ed PPWR. \u0158ada povinnost\u00ed ale platila u\u017e p\u0159ed zaveden\u00edm PPWR \u2013 kdo pos\u00edlal do N\u011bmecka a byl registrovan\u00fd v LUCID, spl\u0148uje tuto povinnost d\u00e1l. Nov\u00e9 na\u0159\u00edzen\u00ed nyn\u00ed d\u00e1v\u00e1 t\u011bmto povinnostem spole\u010dn\u00fd legislativn\u00ed r\u00e1mec.<\/em><\/p><\/div><\/div>\n\n\n\n<h2 id=\"mistni-zastupce\" class=\"wp-block-heading\">Prod\u00e1v\u00e1te do zahrani\u010d\u00ed? M\u016f\u017eete pot\u0159ebovat m\u00edstn\u00edho z\u00e1stupce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V p\u0159\u00edpad\u011b, \u017ee prod\u00e1v\u00e1te do N\u011bmecka nebo Rakouska a nem\u00e1te tam s\u00eddlo ani provozovnu, mus\u00edte zde m\u00edt sv\u00e9ho z\u00e1stupce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jde o tzv. <strong>Bevollm\u00e4chtigtera<\/strong>, tedy autorizovan\u00e9ho z\u00e1stupce nebo zmocn\u011bnce. Je to firma nebo osoba se s\u00eddlem v dan\u00e9 zemi, kter\u00e1 za v\u00e1s jedn\u00e1 v\u016f\u010di tamn\u00edmu n\u00e1rodn\u00edmu EPR registru.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u011bmecko (LUCID\/ZSVR):<\/strong> Bevollm\u00e4chtigter je povinn\u00fd pro zahrani\u010dn\u00ed e-shopy bez s\u00eddla v N\u011bmecku.<\/li>\n\n\n\n<li><strong>Rakousko (EDM\/ARA):<\/strong> zahrani\u010dn\u00ed e-shopy bez s\u00eddla v Rakousku mus\u00ed m\u00edt rovn\u011b\u017e m\u00edstn\u00edho autorizovan\u00e9ho z\u00e1stupce.<\/li>\n\n\n\n<li><strong>Francie (Citeo):<\/strong> autorizovan\u00fd z\u00e1stupce je povinn\u00fd p\u0159i prodeji bez s\u00eddla ve Francii.<\/li>\n\n\n\n<li><strong>\u010cesk\u00e1 republika (EKO-KOM):<\/strong> pokud m\u00e1te s\u00eddlo v \u010cR a prod\u00e1v\u00e1te jen na \u010desk\u00fd trh, registrujete se p\u0159\u00edmo v EKO-KOM.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pro ka\u017edou zahrani\u010dn\u00ed zemi, kam pos\u00edl\u00e1te sv\u00e9 zbo\u017e\u00ed, pot\u0159ebujete bu\u010f m\u00edstn\u00ed s\u00eddlo, nebo lok\u00e1ln\u00edho z\u00e1stupce. S registrac\u00ed ve v\u00edce zem\u00edch najednou mohou pomoci specializovan\u00e9 EPR compliance firmy, kter\u00e9 zajist\u00ed z\u00e1stupce, reporting i platby poplatk\u016f. Jednou z nich je n\u00e1\u0161 partner BridgeMarket, kter\u00fd pokr\u00fdv\u00e1 N\u011bmecko, Rakousko, Francii i dal\u0161\u00ed trhy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mo\u017en\u00e9 zjednodu\u0161en\u00ed pravidel:<\/strong> Evropsk\u00e1 komise sama upozornila na probl\u00e9my, kter\u00e9 povinnost m\u00edstn\u00edho z\u00e1stupce p\u0159in\u00e1\u0161\u00ed, a navrhla jej\u00ed zm\u00edrn\u011bn\u00ed pro firmy usazen\u00e9 v jin\u00e9m \u010dlensk\u00e9m st\u00e1t\u011b EU. Zm\u011bna ale zat\u00edm nebyla p\u0159ijata a povinnost m\u00edt z\u00e1stupce d\u00e1l plat\u00ed. Dal\u0161\u00ed v\u00fdvoj proto sledujte, ale p\u0159i rozhodov\u00e1n\u00ed s touto zm\u011bnou zat\u00edm nepo\u010d\u00edtejte.<\/p>\n\n\n\n<h2 id=\"dopravce-a-epr\" class=\"wp-block-heading\">Dopravce a EPR: kdo nese odpov\u011bdnost<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">S ot\u00e1zkou, zda m\u016f\u017ee EPR vy\u0159e\u0161it za e-shopy dopravce \u010di Z\u00e1silkovna, se setk\u00e1v\u00e1me pom\u011brn\u011b \u010dasto. Odpov\u011b\u010f je ale jednozna\u010dn\u00e1: ne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dopravce p\u0159epravuje z\u00e1silky. EPR registrace je povinnost\u00ed prodejce, tedy e-shopu, kter\u00fd z\u00e1kazn\u00edkovi pos\u00edl\u00e1 zabalen\u00e9 zbo\u017e\u00ed. Z\u00e1silkovna ji za v\u00e1s nep\u0159eb\u00edr\u00e1, stejn\u011b jako my v Zaslat nebo jak\u00fdkoliv jin\u00fd dopravce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kde se tento m\u00fdtus vzal? Pravd\u011bpodobn\u011b z\u00e1m\u011bnou s <strong>marketplacy<\/strong>. Velk\u00e9 platformy jako Amazon N\u011bmecko, Amazon Francie nebo Kaufland skute\u010dn\u011b v n\u011bkter\u00fdch p\u0159\u00edpadech p\u0159eb\u00edraj\u00ed EPR povinnosti za prodejce, kte\u0159\u00ed p\u0159es n\u011b prod\u00e1vaj\u00ed. Jde ale o smluvn\u00ed podm\u00ednku konkr\u00e9tn\u00edho marketplace, kter\u00e1 plat\u00ed v\u00fdhradn\u011b pro prodej p\u0159es danou platformu, nikoliv pro vlastn\u00ed e-shop.<\/p>\n\n\n\n<h2 id=\"kroky-pro-eshopy\" class=\"wp-block-heading\">Od registrace po reporting: 4 kroky pro e-shopy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jak vy\u0159e\u0161it soulad s na\u0159\u00edzen\u00edmi? V prvn\u00ed \u0159ad\u011b nepropadejte panice a postupujte podle n\u00e1sleduj\u00edc\u00edch krok\u016f.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Zmapujte, do jak\u00fdch zem\u00ed pos\u00edl\u00e1te.<\/strong> Ka\u017ed\u00e1 zem\u011b m\u00e1 vlastn\u00ed n\u00e1rodn\u00ed EPR syst\u00e9m. Za\u010dn\u011bte t\u011bmi, kam pos\u00edl\u00e1te nejv\u00edce z\u00e1silek.<\/li>\n\n\n\n<li><strong>Zaregistrujte se v n\u00e1rodn\u00edm syst\u00e9mu ka\u017ed\u00e9 c\u00edlov\u00e9 zem\u011b.<\/strong> N\u011bmecko: LUCID registr (provozuje ZSVR). \u010cesk\u00e1 republika: EKO-KOM. Francie: Citeo. Rakousko: EDM\/ARA. Registrace prob\u00edh\u00e1 online, n\u00e1vody najdete na str\u00e1nk\u00e1ch jednotliv\u00fdch syst\u00e9m\u016f nebo v\u00e1m porad\u00ed EPR compliance partne\u0159i.<\/li>\n\n\n\n<li><strong>Zajist\u011bte autorizovan\u00e9ho z\u00e1stupce pro zem\u011b, kde nem\u00e1te s\u00eddlo.<\/strong> Bez autorizovan\u00e9ho z\u00e1stupce registrace v p\u0159\u00edslu\u0161n\u00e9m n\u00e1rodn\u00edm syst\u00e9mu neprojde. EPR compliance firmy mohou tuto agendu \u0159e\u0161it za v\u00e1s.<\/li>\n\n\n\n<li><strong>Nastavte reporting a platbu poplatk\u016f.<\/strong> V\u00fd\u0161e poplatk\u016f z\u00e1vis\u00ed na mno\u017estv\u00ed obalov\u00e9ho materi\u00e1lu, kter\u00e9 pos\u00edl\u00e1te. \u010cetnost i term\u00edny se li\u0161\u00ed podle zem\u011b \u2013 v \u010cesku se p\u0159es EKO-KOM standardn\u011b pod\u00e1vaj\u00ed \u010dtvrtletn\u00ed v\u00fdkazy do 30 dn\u016f od konce \u010dtvrtlet\u00ed, v N\u011bmecku je to naopak ro\u010dn\u00ed v\u00fdkaz (p\u0159ibli\u017en\u011b v kv\u011btnu a\u017e na za\u010d\u00e1tku \u010dervna za p\u0159edchoz\u00ed rok). Konkr\u00e9tn\u00ed term\u00edny si v\u017edy ov\u011b\u0159te p\u0159\u00edmo u n\u00e1rodn\u00edho syst\u00e9mu dan\u00e9 zem\u011b.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A jakou roli zde hraje Zaslat?<\/strong> Zajist\u00edme doru\u010den\u00ed z\u00e1silek do N\u011bmecka, Francie, Polska nebo na Slovensko p\u0159es v\u00edce ne\u017e 10 dopravc\u016f z jednoho m\u00edsta a bez nutnosti uzav\u00edrat smlouvu s ka\u017ed\u00fdm zvl\u00e1\u0161\u0165. Vedle samotn\u00e9 p\u0159epravy je p\u0159i expanzi pot\u0159eba vy\u0159e\u0161it tak\u00e9 povinnosti spojen\u00e9 s obaly \u2013 s jejich pln\u011bn\u00edm v\u00e1m mohou pomoci specializovan\u00e9 compliance firmy, jako je n\u00e1\u0161 partner BridgeMarket.<\/p>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-cta-cenik-zahranici-ppwr-1 wp-block-button\"><a href=\"https:\/\/www.zaslat.cz\/ceniky\/balik-do-zahranici\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">Zjistit ceny doru\u010den\u00ed do zahrani\u010d\u00ed<\/span><p class=\"uagb-marketing-btn__prefix\"><\/p><\/a><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-zaslat-cz-bloguje wp-block-embed-zaslat-cz-bloguje\"><div class=\"wp-block-embed__wrapper\">\n<a class=\"post-embed\" href=\"https:\/\/www.zaslat.cz\/blog\/co-resit-jako-prvni-pri-expanzi-e-shopu-do-zahranici-logistiku-neodsouvejte-na-posledni-chvili\/\"><span class=\"post-embed-media\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/expanze-do-zahranici-300x200.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/expanze-do-zahranici-300x200.jpg 300w, https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/expanze-do-zahranici-768x512.jpg 768w, https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/expanze-do-zahranici.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/span><span class=\"post-embed-body\"><span class=\"post-embed-cat\">Podnik\u00e1n\u00ed<\/span><span class=\"post-embed-title\">Co \u0159e\u0161it jako prvn\u00ed p\u0159i expanzi e-shopu do zahrani\u010d\u00ed? Logistiku neodsouvejte na posledn\u00ed chv\u00edli<\/span><span class=\"post-embed-excerpt\">Pokud pl\u00e1nujete roz\u0161\u00ed\u0159it e-shop do zahrani\u010d\u00ed, nejste sami. Mnoho firem u\u017e tento krok ud\u011blalo. A\u0165 u\u017e jste men\u0161\u00ed zna\u010dka s osobn\u00edm p\u0159\u00edstupem, nebo zaveden\u00fd prodejce, expanze za hranice\u2026<\/span><span class=\"post-embed-more\">P\u0159e\u010d\u00edst \u010dl\u00e1nek \u2192<\/span><\/span><\/a>\n<\/div><\/figure>\n\n\n\n<h2 id=\"kolik-stoji\" class=\"wp-block-heading\">Kolik stoj\u00ed pln\u011bn\u00ed povinnost\u00ed v jednotliv\u00fdch zem\u00edch<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Celkov\u00e9 n\u00e1klady z\u00e1vis\u00ed p\u0159edev\u0161\u00edm na tom, do kolika zem\u00ed sv\u00e9 zbo\u017e\u00ed pos\u00edl\u00e1te. V\u00fddaj m\u00e1 dv\u011b slo\u017eky: registra\u010dn\u00ed poplatky v n\u00e1rodn\u00edm syst\u00e9mu, kter\u00e9 se odv\u00edjej\u00ed od hmotnosti a typu obalov\u00e9ho materi\u00e1lu, a ceny za compliance servis nebo autorizovan\u00e9ho z\u00e1stupce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zjednodu\u0161en\u011b podle sc\u00e9n\u00e1\u0159e:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pouze \u010cR, pod limitem pro registraci v EKO-KOM:<\/strong> nulov\u00e9 n\u00e1klady na EPR registraci.<\/li>\n\n\n\n<li><strong>\u010cR + Slovensko:<\/strong> slovensk\u00e1 OZV registrace a poplatky podle hmotnosti obal\u016f. Compliance servis b\u00fdv\u00e1 v \u0159\u00e1du jednotek a\u017e ni\u017e\u0161\u00edch des\u00edtek tis\u00edc korun ro\u010dn\u011b v z\u00e1vislosti na objemu obal\u016f.<\/li>\n\n\n\n<li><strong>\u010cR + N\u011bmecko nebo Rakousko:<\/strong> k objemov\u00fdm poplatk\u016fm p\u0159ib\u00fdv\u00e1 n\u00e1klad na Bevollm\u00e4chtigtera (autorizovan\u00e9ho z\u00e1stupce) a zapojen\u00ed do tzv. du\u00e1ln\u00edho syst\u00e9mu, kter\u00fd zaji\u0161\u0165uje sb\u011br a recyklaci obalov\u00e9ho materi\u00e1lu. Ro\u010dn\u00ed v\u00fddaj pro men\u0161\u00ed e-shop se m\u016f\u017ee pohybovat v ni\u017e\u0161\u00edch stovk\u00e1ch eur za jednu zemi, p\u0159i vy\u0161\u0161\u00edch objemech m\u016f\u017ee b\u00fdt v\u0161ak vy\u0161\u0161\u00ed.<\/li>\n\n\n\n<li><strong>Prodej do 10 a v\u00edce zem\u00ed EU:<\/strong> compliance servis nap\u0159\u00ed\u010d n\u011bkolika aktivn\u00edmi trhy se m\u016f\u017ee pohybovat v tis\u00edc\u00edch eurech ro\u010dn\u011b. Nejde ale o \u017e\u00e1dn\u00fd univerz\u00e1ln\u00ed \u201evstupn\u00ed poplatek do EU\u201c, jak \u010dasto koluje na soci\u00e1ln\u00edch s\u00edt\u00edch. Tyto n\u00e1klady se t\u00fdkaj\u00ed pouze e-shop\u016f, kter\u00e9 skute\u010dn\u011b aktivn\u011b prod\u00e1vaj\u00ed a pos\u00edlaj\u00ed z\u00e1silky do v\u011bt\u0161\u00edho po\u010dtu zem\u00ed.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159esn\u00e9 sazby z\u00e1vis\u00ed na poskytovateli compliance slu\u017eeb a re\u00e1ln\u00e9m objemu va\u0161ich obal\u016f. Pro lep\u0161\u00ed orientaci se obra\u0165te p\u0159\u00edmo na n\u00e1rodn\u00ed EPR syst\u00e9my nebo specializovan\u00e9 compliance firmy, p\u0159\u00edpadn\u011b vyu\u017eijte interaktivn\u00edho pr\u016fvodce EKO-KOM.<\/p>\n\n\n\n<div class=\"uagb-block-439b94b1 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top \"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-icon-wrap\"><\/div><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\"><em><em>Pozn\u00e1mka k aktu\u00e1ln\u00edmu stavu: Nov\u00e9 harmonizovan\u00e9 n\u00e1rodn\u00ed registry producent\u016f podle PPWR (\u010dl. 44) mus\u00ed \u010dlensk\u00e9 st\u00e1ty zav\u00e9st teprve po vyd\u00e1n\u00ed p\u0159\u00edslu\u0161n\u00e9ho prov\u00e1d\u011bc\u00edho aktu Komis\u00ed, orienta\u010dn\u011b do poloviny roku 2027. Do t\u00e9 doby funguj\u00ed st\u00e1vaj\u00edc\u00ed n\u00e1rodn\u00ed syst\u00e9my (LUCID, EKO-KOM, Citeo\u2026) beze zm\u011bny. Aktu\u00e1ln\u00ed informace proto sledujte na webu EKO-KOM.<\/em><\/em><\/p><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Kdy\u017e n\u00e1klady p\u0159ev\u00fd\u0161\u00ed tr\u017eby<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zat\u00edmco poplatky za obaly se odv\u00edjej\u00ed od jejich mno\u017estv\u00ed a typu, n\u00e1klady na povinn\u00e9ho z\u00e1stupce jsou fixn\u00ed bez ohledu na to, kolik z\u00e1silek do dan\u00e9 zem\u011b ode\u0161lete. U trh\u016f s n\u00edzk\u00fdm po\u010dtem objedn\u00e1vek proto mohou v\u00fdrazn\u011b ovlivnit, zda se na nich e-shopu v\u016fbec vyplat\u00ed prod\u00e1vat.<\/p>\n\n\n\n<div class=\"uagb-block-89d56506 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top \"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-icon-wrap\"><\/div><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\"><em><em><em>P\u0159\u00edklad z praxe: podle dostupn\u00fdch informac\u00ed kv\u016fli tomu jeden n\u011bmeck\u00fd e-shop omezil po\u010det zem\u00ed, do kter\u00fdch prod\u00e1v\u00e1, z 26 na 7 \u2013 v zem\u00edch jako Finsko, \u0160v\u00e9dsko, Irsko nebo Estonsko m\u011bl jen n\u011bkolik objedn\u00e1vek ro\u010dn\u011b a n\u00e1klady na povinn\u00e9ho z\u00e1stupce by tam mohly p\u0159ev\u00fd\u0161it tr\u017eby. <\/em><\/em><\/em><\/p><\/div><\/div>\n\n\n\n<h2 id=\"pokuty\" class=\"wp-block-heading\">Bez registrace hroz\u00ed pokuty i omezen\u00ed prodeje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sankce za nespln\u011bn\u00ed povinnost\u00ed se v jednotliv\u00fdch zem\u00edch li\u0161\u00ed. V N\u011bmecku mohou nap\u0159\u00edklad pokuty za uv\u00e1d\u011bn\u00ed obal\u016f na trh bez registrace v LUCID dos\u00e1hnout a\u017e 100 000 EUR. Registr je nav\u00edc ve\u0159ejn\u011b dostupn\u00fd, tak\u017ee odb\u011bratel\u00e9 i dozorov\u00e9 org\u00e1ny mohou snadno ov\u011b\u0159it, zda jste registrovan\u00ed. Platnou registraci dnes jako podm\u00ednku pro prodej vy\u017eaduj\u00ed tak\u00e9 velk\u00e9 platformy jako Amazon, Otto nebo Zalando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro men\u0161\u00ed e-shop tak nemus\u00ed b\u00fdt jedin\u00fdm rizikem samotn\u00e1 pokuta \u2013 nespln\u011bn\u00ed povinnost\u00ed m\u016f\u017ee znamenat tak\u00e9 omezen\u00ed mo\u017enosti prod\u00e1vat p\u0159es n\u011bkter\u00e9 platformy nebo dealersk\u00e9 s\u00edt\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V p\u0159\u00edpad\u011b povinn\u00e9ho autorizovan\u00e9ho z\u00e1stupce je ale sou\u010dasn\u00e1 situace o n\u011bco m\u00edrn\u011bj\u0161\u00ed. Evropsk\u00e1 komise doporu\u010dila n\u00e1rodn\u00edm \u00fa\u0159ad\u016fm, aby firmy, kter\u00e9 z\u00e1stupce nemaj\u00ed, zat\u00edm sp\u00ed\u0161e upozor\u0148ovaly ne\u017e sankcionovaly. Povinnost m\u00edt z\u00e1stupce t\u00edm ale nezanik\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Chcete z\u00e1silky do N\u011bmecka, Francie nebo Polska odes\u00edlat jednodu\u0161e a spolehliv\u011b?<\/strong> P\u0159es Mana\u017eer z\u00e1silek od Zaslat m\u00e1te 10+ dopravc\u016f z jednoho p\u0159ihl\u00e1\u0161en\u00ed, bez minim\u00e1ln\u00edch objem\u016f a bez smluv s ka\u017ed\u00fdm dopravcem zvl\u00e1\u0161\u0165.<\/p>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-cta-registrace-ppwr-2 wp-block-button\"><a href=\"https:\/\/www.zaslat.cz\/registrace\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">Zaregistrovat se zdarma<\/span><p class=\"uagb-marketing-btn__prefix\"><\/p><\/a><\/div>\n\n\n\n<h2 id=\"faq\" class=\"wp-block-heading\">\u010cast\u00e9 dotazy<\/h2>\n\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-faq-ppwr-epr-eshop uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     uagb-block-faq-ppwr-epr-eshop\" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq-child-ppwr-registrace-par-zasilek \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Mus\u00edm se registrovat jako producent, i kdy\u017e pos\u00edl\u00e1m do N\u011bmecka jen p\u00e1r z\u00e1silek m\u011bs\u00ed\u010dn\u011b?<\/span><\/div><div class=\"uagb-faq-content\"><p>Ano. V N\u011bmecku neexistuje minim\u00e1ln\u00ed pr\u00e1h pro registraci v LUCID. Povinnost plat\u00ed od prvn\u00ed z\u00e1silky, bez ohledu na velikost e-shopu nebo objem.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq-child-ppwr-epr-soucast \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Je EPR sou\u010d\u00e1st\u00ed PPWR, nebo jde o dv\u011b r\u016fzn\u00e9 v\u011bci?<\/span><\/div><div class=\"uagb-faq-content\"><p>EPR je p\u0159\u00edmou sou\u010d\u00e1st\u00ed PPWR, konkr\u00e9tn\u011b se mu v\u011bnuj\u00ed \u010dl\u00e1nky 44\u201347 na\u0159\u00edzen\u00ed EU 2025\/40. PPWR je zast\u0159e\u0161uj\u00edc\u00ed r\u00e1mec, zat\u00edmco EPR je syst\u00e9m registrace a poplatk\u016f, kter\u00fd PPWR reguluje na \u00farovni cel\u00e9 EU.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq-child-ppwr-zastupce-nemecko \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Mus\u00edm m\u00edt v N\u011bmecku autorizovan\u00e9ho z\u00e1stupce?<\/span><\/div><div class=\"uagb-faq-content\"><p>Pokud nem\u00e1te v N\u011bmecku s\u00eddlo ani provozovnu, vztahuje se na v\u00e1s povinnost m\u00edt autorizovan\u00e9ho z\u00e1stupce. Bez tzv. Bevollm\u00e4chtigtera v\u00e1s LUCID registr nezap\u00ed\u0161e. S jeho zaji\u0161t\u011bn\u00edm mohou pomoci specializovan\u00e9 EPR compliance firmy.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq-child-ppwr-dopravce-vyresi \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Vy\u0159e\u0161\u00ed za m\u011b EPR registraci Z\u00e1silkovna nebo jin\u00fd dopravce?<\/span><\/div><div class=\"uagb-faq-content\"><p>Ne. Dopravce p\u0159epravuje z\u00e1silky, EPR povinnost z\u016fst\u00e1v\u00e1 na prodejci. V\u00fdjimkou mohou b\u00fdt marketplacy (Amazon FR\/DE, Kaufland), kter\u00e9 v n\u011bkter\u00fdch p\u0159\u00edpadech p\u0159eb\u00edraj\u00ed EPR povinnosti za prodejce \u2013 to se ale t\u00fdk\u00e1 pouze zbo\u017e\u00ed prodan\u00e9ho p\u0159es danou platformu, nikoliv p\u0159es vlastn\u00ed e-shop.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq-child-ppwr-lucid-kde \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Kde se zaregistruji do LUCID pro prodej do N\u011bmecka?<\/span><\/div><div class=\"uagb-faq-content\"><p>Registraci provedete online na str\u00e1nk\u00e1ch verpackungsregister.org provozovan\u00fdch Zentrale Stelle Verpackungsregister (ZSVR).<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq-child-ppwr-slovensko-polsko \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Co kdy\u017e pos\u00edl\u00e1m i na Slovensko nebo do Polska?<\/span><\/div><div class=\"uagb-faq-content\"><p>Ka\u017ed\u00e1 zem\u011b m\u00e1 vlastn\u00ed n\u00e1rodn\u00ed EPR syst\u00e9m. Slovensko ani Polsko nevy\u0159e\u0161\u00ed registrace v \u010desk\u00e9m EKO-KOM. P\u0159ed spu\u0161t\u011bn\u00edm prodeje si ov\u011b\u0159te tamn\u00ed po\u017eadavky \u2013 EPR compliance firmy pokr\u00fdvaj\u00ed zpravidla v\u00edce zem\u00ed najednou.<\/p><\/div><\/div><\/div>\n\n\n<div class=\"uagb-block-8bc3090f uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top \"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-icon-wrap\"><\/div><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\"><em><em><em><em>Tento \u010dl\u00e1nek je informativn\u00ed p\u0159ehled, nikoliv pr\u00e1vn\u00ed poradenstv\u00ed. Pro posouzen\u00ed konkr\u00e9tn\u00ed situace se obra\u0165te na EPR compliance odborn\u00edka nebo pr\u00e1vn\u00edka. Fakta ov\u011b\u0159ena k 22. 9. 2026 \u2013 legislativa a prov\u00e1d\u011bc\u00ed akty se vyv\u00edjej\u00ed, p\u0159ed publikac\u00ed ov\u011b\u0159te aktu\u00e1lnost.<\/em><\/em><\/em><\/em><\/p><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Od 12. srpna 2026 se za\u010dalo uplat\u0148ovat nov\u00e9 evropsk\u00e9 na\u0159\u00edzen\u00ed o obalech a obalov\u00fdch odpadech (PPWR). P\u0159edev\u0161\u00edm mezi e-shopy prod\u00e1vaj\u00edc\u00edmi do zahrani\u010d\u00ed ale vyvolalo \u0159adu ot\u00e1zek. \u201eMus\u00edm se registrovat v ka\u017ed\u00e9 zemi, kam pos\u00edl\u00e1m?\u201c \u201ePot\u0159ebuju m\u00edstn\u00edho z\u00e1stupce?\u201c \u201eM\u016f\u017ee to za m\u011b vy\u0159e\u0161it dopravce?\u201c Vysv\u011btl\u00edme, co PPWR pro e-shopy znamen\u00e1, jak\u2026<\/p>\n","protected":false},"author":3,"featured_media":5161,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","inline_featured_image":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-5153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikani-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PPWR a EPR: co mus\u00ed e-shop od 12. 8. 2026 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