{"id":5124,"date":"2026-09-16T11:40:10","date_gmt":"2026-09-16T09:40:10","guid":{"rendered":"https:\/\/www.zaslat.cz\/blog\/?p=5124"},"modified":"2026-09-16T11:40:10","modified_gmt":"2026-09-16T09:40:10","slug":"preference-zakazniku-dorucovani","status":"publish","type":"post","link":"https:\/\/www.zaslat.cz\/blog\/preference-zakazniku-dorucovani\/","title":{"rendered":"Jak se zm\u011bnily preference z\u00e1kazn\u00edk\u016f v doru\u010dov\u00e1n\u00ed za posledn\u00edch 5 let?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Pandemie, rozmach marketplace platforem i masivn\u00ed roz\u0161\u00ed\u0159en\u00ed v\u00fddejn\u00edch box\u016f prom\u011bnily b\u011bhem posledn\u00edch p\u011bti let o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f. To, co bylo je\u0161t\u011b p\u0159ed p\u00e1r lety konkuren\u010dn\u00ed v\u00fdhodou, je dnes samoz\u0159ejmost\u00ed. Kvalitn\u00ed produkt a dobr\u00e1 cena u\u017e \u010dasto nesta\u010d\u00ed. Jak\u00e1 o\u010dek\u00e1v\u00e1n\u00ed maj\u00ed z\u00e1kazn\u00edci dnes a co to znamen\u00e1 pro e-shopy?<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n<p><!-- OBR\u00c1ZEK 1 (\u00favodn\u00ed\/featured image): Z\u00e1kazn\u00edk si vyzved\u00e1v\u00e1 bal\u00edk z v\u00fddejn\u00edho boxu na ulici, modern\u00ed m\u011bstsk\u00e9 prost\u0159ed\u00ed.\nAlt text: \"Preference z\u00e1kazn\u00edk\u016f v doru\u010dov\u00e1n\u00ed z\u00e1silek\" \u2014 nahr\u00e1t do Media knihovny a doplnit jako wp:image blok. --><\/p>\n\n\n<h3 class=\"wp-block-heading\">Co se v \u010dl\u00e1nku dozv\u00edte:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#pohodlny-nakup\">Jak se zm\u011bnilo chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f p\u0159i online nakupov\u00e1n\u00ed<\/a><\/li>\n\n\n\n<li><a href=\"#zpusob-doruceni\">Jakou roli hraje doprava p\u0159i rozhodov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f<\/a><\/li>\n\n\n\n<li><a href=\"#rychlost-spolehlivost-flexibilita\">Jak\u00e9 jsou sou\u010dasn\u00e9 trendy v doru\u010dov\u00e1n\u00ed z\u00e1silek<\/a><\/li>\n\n\n\n<li><a href=\"#vratky-pred-nakupem\">Jak nastavit jednoduch\u00fd proces vr\u00e1cen\u00ed zbo\u017e\u00ed<\/a><\/li>\n\n\n\n<li><a href=\"#jak-pracovat-s-vratkami\">Jak spr\u00e1vn\u011b nastavit dopravu bez slo\u017eit\u00e9 spr\u00e1vy v\u00edce dopravc\u016f<\/a><\/li>\n\n\n\n<li><a href=\"#faq\">\u010cast\u00e9 ot\u00e1zky<\/a><\/li>\n<\/ul>\n\n\n\n<h2 id=\"pohodlny-nakup\" class=\"wp-block-heading\">Z\u00e1kazn\u00edci cht\u011bj\u00ed nakupovat co nejpohodln\u011bji<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1kazn\u00edci jsou dnes p\u0159i online nakupov\u00e1n\u00ed mnohem n\u00e1ro\u010dn\u011bj\u0161\u00ed ne\u017e p\u0159ed n\u011bkolika lety. Nesta\u010d\u00ed jim kvalitn\u00ed produkt za dobrou cenu. O\u010dek\u00e1vaj\u00ed, \u017ee cel\u00fd n\u00e1kup prob\u011bhne rychle, p\u0159ehledn\u011b a bez zbyte\u010dn\u00fdch komplikac\u00ed, od vlo\u017een\u00ed zbo\u017e\u00ed do ko\u0161\u00edku a\u017e po doru\u010den\u00ed nebo p\u0159\u00edpadn\u00e9 vr\u00e1cen\u00ed. Slo\u017eit\u00fd checkout pat\u0159\u00ed mezi nej\u010dast\u011bj\u0161\u00ed d\u016fvody, pro\u010d z\u00e1kazn\u00edci n\u00e1kup nedokon\u010d\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Objedn\u00e1n\u00ed zbo\u017e\u00ed by proto m\u011blo b\u00fdt co nejjednodu\u0161\u0161\u00ed. V\u00fdzkum Baymard Institute ukazuje, \u017ee <strong>17 % z\u00e1kazn\u00edk\u016f opustilo n\u00e1kup kv\u016fli p\u0159\u00edli\u0161 dlouh\u00e9mu nebo komplikovan\u00e9mu checkoutu a 18 % kv\u016fli nutnosti vytvo\u0159it si \u00fa\u010det<\/strong>. Z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed minimum kliknut\u00ed, p\u0159ehledn\u00fd checkout bez povinn\u00e9 registrace, jasn\u00e9 informace o doprav\u011b i mo\u017enost rychle dokon\u010dit objedn\u00e1vku. <strong>Po\u010det opu\u0161t\u011bn\u00fdch ko\u0161\u00edk\u016f se dlouhodob\u011b pohybuje kolem 70 %<\/strong>.<\/p>\n\n\n\n<h2 id=\"zpusob-doruceni\" class=\"wp-block-heading\">O objedn\u00e1vce rozhoduje i zp\u016fsob doru\u010den\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O\u010dek\u00e1v\u00e1n\u00ed spojen\u00e1 s doru\u010den\u00edm se za posledn\u00edch p\u011bt let zm\u011bnila mo\u017en\u00e1 nejv\u00edce. Je\u0161t\u011b p\u0159ed n\u011bkolika lety byla doprava pro v\u011bt\u0161inu z\u00e1kazn\u00edk\u016f jen posledn\u00edm krokem objedn\u00e1vky. Dnes ale \u010dasto rozhoduje o tom, jestli n\u00e1kup v\u016fbec dokon\u010d\u00ed. Podle pr\u016fzkumu DHL eCommerce Trend Report 2025, kter\u00fd oslovil tis\u00edcovku respondent\u016f v \u010cesku, <strong>opust\u00ed 84 % z\u00e1kazn\u00edk\u016f ko\u0161\u00edk, pokud e-shop nenab\u00edz\u00ed jejich preferovan\u00fd zp\u016fsob doru\u010den\u00ed<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed mo\u017enost vybrat si zp\u016fsob doru\u010den\u00ed i dopravce. N\u011bkdo up\u0159ednostn\u00ed nejni\u017e\u0161\u00ed cenu, jin\u00fd rychlost nebo v\u00fddejn\u00ed box hned za rohem. Jednou z nejobl\u00edben\u011bj\u0161\u00edch mo\u017enost\u00ed jsou v\u00fddejn\u00ed boxy, a to hned z n\u011bkolika d\u016fvod\u016f:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jen p\u00e1r minut ch\u016fze k nejbli\u017e\u0161\u00edmu boxu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fddejn\u00ed boxy jsou dostupn\u00e9 24 hodin denn\u011b a z\u00e1kazn\u00edci si d\u00edky tomu mohou bal\u00edk vyzvednout tehdy, kdy jim to vyhovuje, po pr\u00e1ci, cestou dom\u016f nebo t\u0159eba brzy r\u00e1no p\u0159i proch\u00e1zce se psem.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Boxy jsou st\u00e1le vyu\u017e\u00edvan\u011bj\u0161\u00ed:<\/strong> v lednu 2025 vyu\u017eilo v\u00fddejn\u00ed box alespo\u0148 jednou 56 % nakupuj\u00edc\u00edch, v prosinci t\u00e9ho\u017e roku to bylo u\u017e 72 %.<\/li>\n\n\n\n<li><strong>Obl\u00edben\u00e9 mezi mlad\u0161\u00edmi z\u00e1kazn\u00edky:<\/strong> ve velk\u00fdch m\u011bstech vyu\u017e\u00edv\u00e1 v\u00fddejn\u00ed boxy a\u017e 90 % lid\u00ed ve v\u011bku 18 a\u017e 40 let. Pro dv\u011b t\u0159etiny z nich jde o nej\u010dast\u011bj\u0161\u00ed zp\u016fsob p\u0159evzet\u00ed z\u00e1silky.<\/li>\n\n\n\n<li><strong>Hust\u00e1 s\u00ed\u0165 a vysok\u00e1 dostupnost:<\/strong> 78 % obyvatel velk\u00fdch m\u011bst m\u00e1 nejbli\u017e\u0161\u00ed <a href=\"https:\/\/www.zaslat.cz\/business\/vydejni-mista\">v\u00fddejn\u00ed box do 500 metr\u016f<\/a> od domova.<\/li>\n\n\n\n<li><strong>Doru\u010den\u00ed i o v\u00edkendu:<\/strong> GLS doru\u010duje v sobotu do sv\u00fdch box\u016f po cel\u00e9 \u010cR, Z\u00e1silkovna nab\u00edz\u00ed sobotn\u00ed doru\u010den\u00ed v Praze, Brn\u011b a Ostrav\u011b.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-cta-sobotni-doruceni wp-block-button\"><a href=\"https:\/\/app.zaslat.cz\/\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">Vyzkou\u0161et sobotn\u00ed doru\u010den\u00ed<\/span><p class=\"uagb-marketing-btn__prefix\"><\/p><\/a><\/div>\n\n\n\n<h2 id=\"rychlost-spolehlivost-flexibilita\" class=\"wp-block-heading\">Rychlost, spolehlivost a flexibilita<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Doru\u010den\u00ed do druh\u00e9ho dne u\u017e se stalo standardem, n\u011bkter\u00e9 e-shopy jdou je\u0161t\u011b o krok d\u00e1l a nab\u00edz\u00ed doru\u010den\u00ed je\u0161t\u011b v den objedn\u00e1n\u00ed, nap\u0159\u00edklad Alza dok\u00e1\u017ee u vybran\u00e9ho zbo\u017e\u00ed a lokalit doru\u010dit objedn\u00e1vku je\u0161t\u011b tent\u00fd\u017e den. I tak ale rychlost nen\u00ed t\u00edm nejd\u016fle\u017eit\u011bj\u0161\u00edm prvkem. Z\u00e1kazn\u00edk\u016fm z\u00e1le\u017e\u00ed tak\u00e9 na tom, aby z\u00e1silka <strong>dorazila ve sl\u00edben\u00e9m term\u00ednu, mohli ji pr\u016fb\u011b\u017en\u011b sledovat a dost\u00e1vali notifikace o ka\u017ed\u00e9 zm\u011bn\u011b<\/strong>. Pokud se pl\u00e1ny zm\u011bn\u00ed, o\u010dek\u00e1vaj\u00ed tak\u00e9 mo\u017enost upravit m\u00edsto nebo \u010das doru\u010den\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1kaznick\u00e1 zku\u0161enost ale zdaleka nekon\u010d\u00ed ve chv\u00edli, kdy z\u00e1kazn\u00edk bal\u00ed\u010dek p\u0159evezme. Pokud z\u00e1kazn\u00edk pot\u0159ebuje zbo\u017e\u00ed vr\u00e1tit, o\u010dek\u00e1v\u00e1 stejn\u011b jednoduch\u00fd pr\u016fb\u011bh jako p\u0159i objedn\u00e1vce.<\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-06e342f8 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/parcel-box-1-1024x683.png\" alt=\"\" class=\"uag-image-4938\" width=\"1024\" height=\"683\" title=\"parcel box\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n\n<p><!-- OBR\u00c1ZEK 2: \u0158ada v\u00fddejn\u00edch box\u016f r\u016fzn\u00fdch dopravc\u016f vedle sebe na frekventovan\u00e9m m\u00edst\u011b.\nAlt text: \"V\u00fddejn\u00ed boxy jako obl\u00edben\u00fd zp\u016fsob doru\u010den\u00ed\" \u2014 nahr\u00e1t do Media knihovny a doplnit jako wp:image blok. --><\/p>\n\n\n<h2 id=\"vratky-pred-nakupem\" class=\"wp-block-heading\">Z\u00e1kazn\u00edci \u0159e\u0161\u00ed vratky u\u017e p\u0159ed n\u00e1kupem<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vratky jsou dnes b\u011b\u017enou sou\u010d\u00e1st\u00ed n\u00e1kupn\u00edho procesu. Z\u00e1kazn\u00edci si objednaj\u00ed t\u0159eba oble\u010den\u00ed, aby si ho vyzkou\u0161eli, a p\u0159edem po\u010d\u00edtaj\u00ed s t\u00edm, \u017ee budou \u010d\u00e1st objedn\u00e1vky vracet. Podle DHL reportu opust\u00ed 77 % \u010desk\u00fdch z\u00e1kazn\u00edk\u016f ko\u0161\u00edk, pokud e-shop nenab\u00edz\u00ed jejich preferovan\u00fd zp\u016fsob vr\u00e1cen\u00ed zbo\u017e\u00ed. Podm\u00ednky vr\u00e1cen\u00ed si nav\u00edc \u010dasto ov\u011b\u0159uj\u00ed je\u0161t\u011b p\u0159ed dokon\u010den\u00edm objedn\u00e1vky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i vr\u00e1cen\u00ed zbo\u017e\u00ed je pro z\u00e1kazn\u00edky d\u016fle\u017eit\u00e1 dostupnost a jednoduchost informac\u00ed. 70 % z nich ocen\u00ed v\u00edce mo\u017enost\u00ed pod\u00e1n\u00ed z\u00e1silky, nap\u0159\u00edklad na prodejn\u011b nebo p\u0159es v\u00fddejn\u00ed box, a 63 % z\u00e1kazn\u00edk\u016f o\u010dek\u00e1v\u00e1, \u017ee nebude muset tisknout \u0161t\u00edtek. Rychl\u00e9 vy\u0159\u00edzen\u00ed a vr\u00e1cen\u00ed pen\u011bz v\u00e1m p\u0159idaj\u00ed u z\u00e1kazn\u00edka body p\u0159i dal\u0161\u00edm n\u00e1kupu.<\/p>\n\n\n\n<h2 id=\"jak-pracovat-s-vratkami\" class=\"wp-block-heading\">E-shop: jak pracovat s vratkami?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud chcete z\u00e1kazn\u00edk\u016fm nab\u00eddnout co nejlep\u0161\u00ed zku\u0161enost s n\u00e1kupem, zam\u011b\u0159te se na n\u011bkolik oblast\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pravideln\u011b vyhodnocujte dopravce:<\/strong> sledujte nejen cenu dopravy, ale tak\u00e9 rychlost doru\u010den\u00ed a spolehlivost.<\/li>\n\n\n\n<li><strong>Nab\u00eddn\u011bte v\u00edce mo\u017enost\u00ed doru\u010den\u00ed:<\/strong> se Zaslat m\u00e1te k dispozici 10+ dopravc\u016f, kte\u0159\u00ed doru\u010duj\u00ed na adresu, do v\u00fddejn\u00edch m\u00edst i box\u016f.<\/li>\n\n\n\n<li><strong>Projd\u011bte si vlastn\u00ed checkout:<\/strong> vyzkou\u0161ejte objedn\u00e1vku o\u010dima \u010dlov\u011bka, kter\u00fd na va\u0161em e-shopu nakupuje poprv\u00e9.<\/li>\n\n\n\n<li><strong>Nepodce\u0148ujte komunikaci:<\/strong> z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed sledov\u00e1n\u00ed z\u00e1silky, notifikace i mo\u017enost zm\u011bnit doru\u010den\u00ed.<\/li>\n\n\n\n<li><strong>Zjednodu\u0161te vratky:<\/strong> nab\u00eddn\u011bte v\u00edce mo\u017enost\u00ed vr\u00e1cen\u00ed a pokud mo\u017eno i vr\u00e1cen\u00ed bez tisku \u0161t\u00edtku.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nab\u00eddnout z\u00e1kazn\u00edk\u016fm v\u00edce mo\u017enost\u00ed dopravy nemus\u00ed znamenat uzav\u00edrat smlouvy s ka\u017ed\u00fdm dopravcem zvl\u00e1\u0161\u0165. S <a href=\"https:\/\/www.zaslat.cz\/business\/manazer-zasilek\">Mana\u017eerem z\u00e1silek<\/a> od Zaslat m\u016f\u017eete spravovat 10+ dopravc\u016f z jednoho rozhran\u00ed, zjednodu\u0161it proces vr\u00e1cen\u00ed zbo\u017e\u00ed a vybrat nejvhodn\u011bj\u0161\u00ed dopravu pro ka\u017edou z\u00e1silku.<\/p>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-cta-manazer-zasilek-1 wp-block-button\"><a href=\"https:\/\/www.zaslat.cz\/business\/manazer-zasilek\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">Vyzkou\u0161et Mana\u017eer z\u00e1silek<\/span><p class=\"uagb-marketing-btn__prefix\"><\/p><\/a><\/div>\n\n\n\n<h2 id=\"faq\" class=\"wp-block-heading\">FAQ: Na co se n\u00e1s \u010dasto pt\u00e1te<\/h2>\n\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-faq-preference-zakazniku-dorucovani uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     uagb-block-faq-preference-zakazniku-dorucovani\" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq-child-vice-dopravcu-bez-smluv \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Jak nab\u00eddnout v\u00edce dopravc\u016f bez uzav\u00edr\u00e1n\u00ed smluv s ka\u017ed\u00fdm zvl\u00e1\u0161\u0165?<\/span><\/div><div class=\"uagb-faq-content\"><p>Jednou z mo\u017enost\u00ed je vyu\u017e\u00edt platformu, kter\u00e1 sdru\u017euje v\u00edce dopravc\u016f v jednom rozhran\u00ed. Mana\u017eer z\u00e1silek od Zaslat umo\u017e\u0148uje spravovat 10+ dopravc\u016f bez nutnosti uzav\u00edrat smlouvu s ka\u017ed\u00fdm zvl\u00e1\u0161\u0165. Jejich nab\u00eddky m\u016f\u017eete porovn\u00e1vat v re\u00e1ln\u00e9m \u010dase a vyb\u00edrat nejvhodn\u011bj\u0161\u00ed dopravu podle ceny, destinace nebo parametr\u016f z\u00e1silky. Sou\u010d\u00e1st\u00ed \u0159e\u0161en\u00ed je tak\u00e9 napojen\u00ed na e-shop a jednoduch\u00e9 vr\u00e1cen\u00ed zbo\u017e\u00ed.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq-child-vraceni-na-tlacitko \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Budou muset e-shopy umo\u017enit vr\u00e1cen\u00ed zbo\u017e\u00ed na jedno tla\u010d\u00edtko?<\/span><\/div><div class=\"uagb-faq-content\"><p>Od 1. ledna 2027 by m\u011bly \u010desk\u00e9 e-shopy umo\u017enit z\u00e1kazn\u00edk\u016fm jednodu\u0161e odstoupit od smlouvy p\u0159\u00edmo online. Nov\u00e1 funkce z\u00e1kazn\u00edka provede odesl\u00e1n\u00edm prohl\u00e1\u0161en\u00ed o odstoupen\u00ed a e-shop n\u00e1sledn\u011b jeho p\u0159ijet\u00ed elektronicky potvrd\u00ed. Nejde ale o automatick\u00e9 vr\u00e1cen\u00ed zbo\u017e\u00ed jedn\u00edm kliknut\u00edm. Samotn\u00e9 odesl\u00e1n\u00ed z\u00e1silky zp\u011bt se \u0159e\u0161\u00ed samostatn\u011b.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq-child-dopravci-sobotni-doruceni \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Kte\u0159\u00ed dopravci doru\u010duj\u00ed z\u00e1silky i v sobotu?<\/span><\/div><div class=\"uagb-faq-content\"><p>Sobotn\u00ed doru\u010den\u00ed zat\u00edm nen\u00ed dostupn\u00e9 u v\u0161ech dopravc\u016f. U Zaslat ho aktu\u00e1ln\u011b nab\u00edz\u00ed GLS p\u0159i doru\u010den\u00ed do GLS Box\u016f po cel\u00e9 \u010cR. Z\u00e1silkovna doru\u010duje v sobotu v Praze, Brn\u011b a Ostrav\u011b.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq-child-nastaveni-sobotniho-doruceni \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Je pot\u0159eba sobotn\u00ed doru\u010den\u00ed n\u011bjak nastavovat?<\/span><\/div><div class=\"uagb-faq-content\"><p>Ne. U GLS ani Z\u00e1silkovny nemus\u00edte sobotn\u00ed doru\u010den\u00ed samostatn\u011b nastavovat. Se Zaslat m\u016f\u017eete vyu\u017e\u00edvat 10+ dopravc\u016f bez uzav\u00edr\u00e1n\u00ed jednotliv\u00fdch smluv a slo\u017eit\u00e9ho nastavov\u00e1n\u00ed.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq-child-vyber-zpusobu-dopravy \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Jak pozn\u00e1m, kter\u00e9 zp\u016fsoby dopravy m\u00e1m z\u00e1kazn\u00edk\u016fm nab\u00eddnout?<\/span><\/div><div class=\"uagb-faq-content\"><p>Vych\u00e1zejte z typu zbo\u017e\u00ed, velikosti a hmotnosti z\u00e1silek, m\u00edst, kam nej\u010dast\u011bji pos\u00edl\u00e1te, i preferenc\u00ed sv\u00fdch z\u00e1kazn\u00edk\u016f. Sledujte data z objedn\u00e1vek a pr\u016fb\u011b\u017en\u011b vyhodnocujte, kter\u00e9 zp\u016fsoby doru\u010den\u00ed z\u00e1kazn\u00edci skute\u010dn\u011b vyu\u017e\u00edvaj\u00ed. Ide\u00e1ln\u00ed nab\u00eddka dopravy se m\u016f\u017ee u ka\u017ed\u00e9ho e-shopu li\u0161it.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq-child-zmena-doruceni-po-odeslani \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">M\u016f\u017ee z\u00e1kazn\u00edk zm\u011bnit zp\u016fsob doru\u010den\u00ed po odesl\u00e1n\u00ed z\u00e1silky?<\/span><\/div><div class=\"uagb-faq-content\"><p>Z\u00e1le\u017e\u00ed na konkr\u00e9tn\u00edm dopravci a zvolen\u00e9 slu\u017eb\u011b. N\u011bkte\u0159\u00ed dopravci umo\u017e\u0148uj\u00ed po odesl\u00e1n\u00ed z\u00e1silky zm\u011bnit m\u00edsto nebo term\u00edn doru\u010den\u00ed, p\u0159\u00edpadn\u011b p\u0159esm\u011brovat bal\u00edk do v\u00fddejn\u00edho m\u00edsta \u010di boxu. Mo\u017enosti se ale u jednotliv\u00fdch dopravc\u016f li\u0161\u00ed.<\/p><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Doprava jako sou\u010d\u00e1st z\u00e1kaznick\u00e9 zku\u0161enosti<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Doru\u010den\u00ed i vratky dnes pat\u0159\u00ed mezi faktory, kter\u00e9 ovliv\u0148uj\u00ed rozhodov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f stejn\u011b jako cena nebo samotn\u00fd produkt. <strong>\u010c\u00edm jednodu\u0161\u0161\u00ed cel\u00fd proces bude, t\u00edm v\u011bt\u0161\u00ed je \u0161ance, \u017ee se z\u00e1kazn\u00edk vr\u00e1t\u00ed i p\u0159i dal\u0161\u00edm n\u00e1kupu<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-cta-manazer-zasilek-2 wp-block-button\"><a href=\"https:\/\/www.zaslat.cz\/business\/manazer-zasilek\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">Nab\u00eddnout lep\u0161\u00ed mo\u017enosti doru\u010den\u00ed<\/span><p class=\"uagb-marketing-btn__prefix\"><\/p><\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pandemie, rozmach marketplace platforem i masivn\u00ed roz\u0161\u00ed\u0159en\u00ed v\u00fddejn\u00edch box\u016f prom\u011bnily b\u011bhem posledn\u00edch p\u011bti let o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f. To, co bylo je\u0161t\u011b p\u0159ed p\u00e1r lety konkuren\u010dn\u00ed v\u00fdhodou, je dnes samoz\u0159ejmost\u00ed. Kvalitn\u00ed produkt a dobr\u00e1 cena u\u017e \u010dasto nesta\u010d\u00ed. Jak\u00e1 o\u010dek\u00e1v\u00e1n\u00ed maj\u00ed z\u00e1kazn\u00edci dnes a co to znamen\u00e1 pro e-shopy?<\/p>\n","protected":false},"author":3,"featured_media":5127,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","inline_featured_image":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-5124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikani-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak se zm\u011bnily preference z\u00e1kazn\u00edk\u016f v doru\u010dov\u00e1n\u00ed?<\/title>\n<meta name=\"description\" content=\"Zjist\u011bte, jak se za 5 let zm\u011bnily n\u00e1roky z\u00e1kazn\u00edk\u016f na doru\u010den\u00ed a vr\u00e1cen\u00ed z\u00e1silek a co to znamen\u00e1 pro v\u00e1\u0161 e-shop.\" \/>\n<meta name=\"robots\" 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