{"id":5054,"date":"2026-08-20T09:13:35","date_gmt":"2026-08-20T07:13:35","guid":{"rendered":"https:\/\/www.zaslat.cz\/blog\/?p=5054"},"modified":"2026-08-20T09:13:36","modified_gmt":"2026-08-20T07:13:36","slug":"6-chyb-v-doruceni","status":"publish","type":"post","link":"https:\/\/www.zaslat.cz\/blog\/6-chyb-v-doruceni\/","title":{"rendered":"6 chyb v doru\u010den\u00ed, kter\u00e9 ovlivn\u00ed celkov\u00fd dojem z n\u00e1kupu"},"content":{"rendered":"<p><!-- META BLOK (pro Yoast SEO, nevkl\u00e1dat do t\u011bla \u010dl\u00e1nku) --><br \/>\n<!--\nFocus keyphrase: chyby v doru\u010den\u00ed\nMeta title: 6 chyb v doru\u010den\u00ed, kter\u00e9 kaz\u00ed dojem z n\u00e1kupu\nMeta description: Poznejte 6 nej\u010dast\u011bj\u0161\u00edch chyb v doru\u010den\u00ed, kter\u00e9 kaz\u00ed z\u00e1kaznickou zku\u0161enost, a zjist\u011bte, jak jim v e-shopu p\u0159edej\u00edt.\nSlug: 6-chyb-v-doruceni\n--><\/p>\n<p><!-- POZN\u00c1MKA: H1 se nevkl\u00e1d\u00e1 jako blok, pat\u0159\u00ed do pole \"Titulek\" ve WordPressu: \"6 chyb v doru\u010den\u00ed, kter\u00e9 ovlivn\u00ed celkov\u00fd dojem z n\u00e1kupu\" --><\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>V\u00e1\u0161 marketing zafungoval na jedni\u010dku, e-shop b\u011b\u017e\u00ed jako nikdy, z\u00e1kazn\u00edk si vybral produkt a zaplatil. V tuhle chv\u00edli by se mohlo zd\u00e1t, \u017ee m\u00e1te vyhr\u00e1no. N\u00e1kup z pohledu z\u00e1kazn\u00edka ale kon\u010d\u00ed a\u017e ve chv\u00edli, kdy dr\u017e\u00ed bal\u00edk v ruce a je spokojen\u00fd (nejen) s dopravou.<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n<p><!-- OBR\u00c1ZEK 1 (\u00favodn\u00ed\/featured image): Z\u00e1kazn\u00edk rozbaluje bal\u00edk se sm\u00ed\u0161en\u00fdm v\u00fdrazem \u2013 symbolizuje, \u017ee dojem z n\u00e1kupu z\u00e1vis\u00ed i na doru\u010den\u00ed, ne jen na produktu.\nAlt text: \"Z\u00e1kaznick\u00e1 zku\u0161enost p\u0159i doru\u010den\u00ed bal\u00edku\" \u2014 nahr\u00e1t do Media knihovny a doplnit jako wp:image blok. --><\/p>\n\n\n<p class=\"wp-block-paragraph\">Doru\u010den\u00ed je \u201eposledn\u00ed m\u00edle&#8220;, kter\u00e1 uzav\u00edr\u00e1 celou z\u00e1kaznickou zku\u0161enost. I drobn\u00fd z\u00e1drhel v logistice pokaz\u00ed radost z nov\u00e9ho produktu a zm\u011bn\u00ed v\u011brn\u00e9ho klienta v nespokojen\u00e9ho recenzenta. Kter\u00e9 detaily p\u0159i doru\u010den\u00ed nejv\u00edc ovliv\u0148uj\u00ed celkov\u00fd dojem z n\u00e1kupu a pro\u010d je dobr\u00e9 je nepodcenit?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Co se v \u010dl\u00e1nku dozv\u00edte:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#chyba-1-vyber-dopravy\">Z\u00e1kazn\u00edk si nem\u016f\u017ee vybrat dopravu<\/a><\/li>\n\n\n\n<li><a href=\"#chyba-2-komunikace\">Nejasn\u00e1 nebo \u017e\u00e1dn\u00e1 komunikace<\/a><\/li>\n\n\n\n<li><a href=\"#chyba-3-skryte-naklady\">Skryt\u00e9 n\u00e1klady v posledn\u00edm kroku<\/a><\/li>\n\n\n\n<li><a href=\"#chyba-4-doruceni-neodpovida\">Doru\u010den\u00ed neodpov\u00edd\u00e1 o\u010dek\u00e1v\u00e1n\u00ed<\/a><\/li>\n\n\n\n<li><a href=\"#chyba-5-slozite-vraceni\">Komplikovan\u00e9 vr\u00e1cen\u00ed zbo\u017e\u00ed<\/a><\/li>\n\n\n\n<li><a href=\"#chyba-6-konzistence\">Konzistentn\u00ed zku\u0161enost s doru\u010den\u00edm<\/a><\/li>\n\n\n\n<li><a href=\"#faq\">\u010cast\u00e9 ot\u00e1zky<\/a><\/li>\n<\/ul>\n\n\n\n<h2 id=\"chyba-1-vyber-dopravy\" class=\"wp-block-heading\">1) Z\u00e1kazn\u00edk si nem\u016f\u017ee vybrat dopravu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1kazn\u00edk napln\u00ed ko\u0161\u00edk, chce nakoupit, ale v posledn\u00edm kroku zjist\u00ed, \u017ee nab\u00edz\u00edte pouze doru\u010den\u00ed kur\u00fdrem na adresu. Jen\u017ee on je cel\u00fd den v pohybu a pot\u0159ebuje v\u00fddejn\u00ed m\u00edsto ve ve\u010derce, kam se stav\u00ed pro p\u00e1r v\u011bc\u00ed cestou z pr\u00e1ce, nebo box u zast\u00e1vky autobusu.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nevyhovuj\u00edc\u00ed doprava pat\u0159\u00ed mezi hlavn\u00ed d\u016fvody pro opu\u0161t\u011bn\u00ed ko\u0161\u00edku.<\/li>\n\n\n\n<li>Statistiky potvrzuj\u00ed, \u017ee omezen\u00fd v\u00fdb\u011br z\u00e1sadn\u011b sni\u017euje celkovou konverzi.<\/li>\n\n\n\n<li>Z\u00e1kazn\u00edka zaj\u00edm\u00e1 vedle n\u00edzk\u00e9 ceny tak\u00e9 maxim\u00e1ln\u00ed flexibilita.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Jestli\u017ee v\u00e1m v nab\u00eddce chyb\u00ed mo\u017enost v\u00fdb\u011bru dopravy, je velk\u00e1 \u0161ance, \u017ee z\u00e1kazn\u00edk nakonec nakoup\u00ed u konkurence.<\/p>\n\n\n\n<h2 id=\"chyba-2-komunikace\" class=\"wp-block-heading\">2) Nejasn\u00e1 nebo \u017e\u00e1dn\u00e1 komunikace<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1kazn\u00edk ud\u011blal objedn\u00e1vku p\u0159ed dv\u011bma dny a jeho e-mailov\u00e1 schr\u00e1nka je pr\u00e1zdn\u00e1. Nev\u00ed tedy, jestli je bal\u00edk na cest\u011b, anebo zda jste na n\u011bj n\u00e1hodou nezapomn\u011bli. Va\u0161e <a href=\"https:\/\/www.zaslat.cz\/blog\/kde-ztraci-firmy-prehled-o-zasilkach-a-jake-je-reseni\/\">z\u00e1kaznick\u00e1 podpora<\/a> pak mus\u00ed odpov\u00eddat na dotazy spojen\u00e9 se z\u00e1silkami a z\u00e1kazn\u00edk za\u010d\u00edn\u00e1 b\u00fdt nejist\u00fd. Dostatek informac\u00ed z\u00e1kazn\u00edka uklidn\u00ed a pom\u00e1h\u00e1 budovat d\u016fv\u011bru.<\/p>\n\n\n\n<h2 id=\"chyba-3-skryte-naklady\" class=\"wp-block-heading\">3) Skryt\u00e9 n\u00e1klady v posledn\u00edm kroku<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159ehledn\u00e1 komunikace ceny dopravy je d\u016fle\u017eitou sou\u010d\u00e1st\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti. Pokud se dodate\u010dn\u00e9 poplatky objev\u00ed a\u017e t\u011bsn\u011b p\u0159ed dokon\u010den\u00edm objedn\u00e1vky, m\u016f\u017ee z\u00e1kazn\u00edk z\u00edskat pocit, \u017ee n\u00e1kup nen\u00ed \u00fapln\u011b transparentn\u00ed, i kdy\u017e se nap\u0159\u00edklad jedn\u00e1 o p\u0159\u00edplatek za n\u00e1ro\u010dn\u011bj\u0161\u00ed balen\u00ed a z pohledu e-shopu m\u00e1 sv\u00e9 opodstatn\u011bn\u00ed.<\/p>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-cta-manazer-zasilek-1 wp-block-button\"><a href=\"https:\/\/www.zaslat.cz\/business\/manazer-zasilek\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">Vyzkou\u0161et Mana\u017eer z\u00e1silek<\/span><p class=\"uagb-marketing-btn__prefix\"><\/p><\/a><\/div>\n\n\n\n<h2 id=\"chyba-4-doruceni-neodpovida\" class=\"wp-block-heading\">4) Doru\u010den\u00ed neodpov\u00edd\u00e1 o\u010dek\u00e1v\u00e1n\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1kazn\u00edci si dnes v\u0161\u00edmaj\u00ed nejen ceny dopravy, ale i toho, zda doru\u010den\u00ed odpov\u00edd\u00e1 tomu, co e-shop sl\u00edbil. Pokud dojde ke zm\u011bn\u011b dopravce nebo posunu expedice, je dobr\u00e9 o tom z\u00e1kazn\u00edka v\u010das informovat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Velk\u00fd vliv na celkov\u00fd dojem m\u00e1 i samotn\u00e9 balen\u00ed z\u00e1silky. P\u0159\u00edli\u0161 velk\u00e1 krabice s nadm\u011brn\u00fdm mno\u017estv\u00edm v\u00fdpln\u011b nebo naopak slab\u00fd obal, kter\u00fd cestu nep\u0159e\u017eije, mohou z\u00e1kaznickou zku\u0161enost zbyte\u010dn\u011b pokazit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vhodn\u011b zvolen\u00e9 <a href=\"https:\/\/www.zaslat.cz\/jak-spravne-zabalit-balik\">balen\u00ed chr\u00e1n\u00ed produkt<\/a> b\u011bhem p\u0159epravy, sni\u017euje riziko po\u0161kozen\u00ed a z\u00e1rove\u0148 ukazuje, \u017ee v\u00e1m z\u00e1le\u017e\u00ed na kvalit\u011b doru\u010den\u00ed i po odesl\u00e1n\u00ed objedn\u00e1vky.<\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-b1d158ca wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/rozbity-balik.jpg\" alt=\"\" class=\"uag-image-5057\" width=\"1000\" height=\"665\" title=\"rozbity-balik\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n\n<p><!-- OBR\u00c1ZEK 2: Nevhodn\u011b zabalen\u00fd bal\u00edk (p\u0159\u00edli\u0161 velk\u00e1 krabice, po\u0161kozen\u00fd obal).\nAlt text: \"Nevhodn\u011b zabalen\u00fd bal\u00edk\" \u2014 nahr\u00e1t do Media knihovny a doplnit jako wp:image blok. --><\/p>\n\n\n<h2 id=\"chyba-5-slozite-vraceni\" class=\"wp-block-heading\">5) Komplikovan\u00e9 vr\u00e1cen\u00ed zbo\u017e\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1kazn\u00edk zjist\u00ed, \u017ee mu objednan\u00e9 boty nesed\u00ed. <a href=\"https:\/\/www.zaslat.cz\/blog\/vratky-bez-starosti-co-musi-mit-kazdy-e-shop-v-poradku\/\">Chce je vr\u00e1tit<\/a>, ale na webu nenajde jasn\u00fd postup. Mus\u00ed slo\u017eit\u011b vypisovat pap\u00edrov\u00fd formul\u00e1\u0159, objedn\u00e1vat vlastn\u00edho kur\u00fdra nebo hledat podac\u00ed m\u00edsto na druh\u00e9m konci m\u011bsta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mo\u017enost jednoduch\u00e9ho vr\u00e1cen\u00ed je pro mnoho z\u00e1kazn\u00edk\u016f d\u016fle\u017eit\u00e1 u\u017e p\u0159i rozhodov\u00e1n\u00ed o n\u00e1kupu, a to obzvl\u00e1\u0161\u0165 u oble\u010den\u00ed \u010di obuvi, kde je vy\u0161\u0161\u00ed \u0161ance, \u017ee dodan\u00fd kousek nemus\u00ed sednout. Ujist\u011bte se, \u017ee m\u00e1te podm\u00ednky vr\u00e1cen\u00ed dob\u0159e vysv\u011btlen\u00e9 a \u017ee cel\u00fd proces nen\u00ed zbyte\u010dn\u011b slo\u017eit\u00fd. Pokud prob\u011bhne vr\u00e1cen\u00ed \u010di v\u00fdm\u011bna hladce, je vy\u0161\u0161\u00ed \u0161ance, \u017ee z\u00e1kazn\u00edk u v\u00e1s v budoucnu nakoup\u00ed znovu.<\/p>\n\n\n\n<h2 id=\"chyba-6-konzistence\" class=\"wp-block-heading\">6) Konzistentn\u00ed zku\u0161enost s doru\u010den\u00edm<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1kazn\u00edci si rychle zvyknou na ur\u010dit\u00fd standard doru\u010den\u00ed. O to v\u00edc pak vn\u00edmaj\u00ed situace, kdy ka\u017ed\u00e1 z\u00e1silka doraz\u00ed trochu jinak, jednou v po\u0159\u00e1dku a podruh\u00e9 se zpo\u017ed\u011bn\u00edm nebo na jin\u00e9 v\u00fddejn\u00ed m\u00edsto. Konzistentn\u00ed logistika pom\u00e1h\u00e1 budovat d\u016fv\u011bru i celkov\u00fd dojem z n\u00e1kupu. Z\u00e1kazn\u00edk d\u00edky tomu v\u00ed, co m\u016f\u017ee o\u010dek\u00e1vat i p\u0159i dal\u0161\u00ed objedn\u00e1vce. Vyplat\u00ed se proto myslet na kvalitu doru\u010den\u00ed i b\u011bhem n\u00e1ro\u010dn\u011bj\u0161\u00edch obdob\u00ed a dr\u017eet podobn\u00fd standard.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br: Detaily, kter\u00e9 tvo\u0159\u00ed celek<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Doru\u010den\u00ed je p\u0159irozenou sou\u010d\u00e1st\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti a jsou to pr\u00e1v\u011b detaily, kter\u00e9 rozhoduj\u00ed o tom, jak si z\u00e1kazn\u00edk cel\u00fd n\u00e1kup zapamatuje. Dob\u0159e nastaven\u00e1 logistika pom\u00e1h\u00e1 e-shop\u016fm zvl\u00e1dat ka\u017edodenn\u00ed provoz p\u0159ehledn\u011bji, udr\u017eet konzistentn\u00ed kvalitu doru\u010den\u00ed a nab\u00eddnout z\u00e1kazn\u00edk\u016fm v\u011bt\u0161\u00ed flexibilitu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S <a href=\"https:\/\/app.zaslat.cz\/\">Mana\u017eerem z\u00e1silek<\/a> m\u016f\u017eete jednodu\u0161e kombinovat r\u016fzn\u00e9 dopravce, automatizovat odes\u00edl\u00e1n\u00ed z\u00e1silek a p\u0159izp\u016fsobit dopravu tomu, co v\u00e1\u0161 e-shop pr\u00e1v\u011b pot\u0159ebuje.<\/p>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-cta-manazer-zasilek-2 wp-block-button\"><a href=\"https:\/\/app.zaslat.cz\/\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">J\u00edt do Mana\u017eeru z\u00e1silek<\/span><p class=\"uagb-marketing-btn__prefix\"><\/p><\/a><\/div>\n\n\n\n<h2 id=\"faq\" class=\"wp-block-heading\">FAQ: \u010casto se n\u00e1s pt\u00e1te<\/h2>\n\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-faq-6-chyb-v-doruceni uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     uagb-block-faq-6-chyb-v-doruceni\" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq-child-proc-vice-dopravy \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Pro\u010d je d\u016fle\u017eit\u00e9 nab\u00eddnout v\u00edce mo\u017enost\u00ed dopravy?<\/span><\/div><div class=\"uagb-faq-content\"><p>Z\u00e1kazn\u00edci dnes o\u010dek\u00e1vaj\u00ed flexibilitu a cht\u011bj\u00ed si vybrat zp\u016fsob doru\u010den\u00ed, kter\u00fd jim nejv\u00edc vyhovuje. N\u011bkdo preferuje kur\u00fdra na adresu, jin\u00fd v\u00fddejn\u00ed m\u00edsto nebo box dostupn\u00fd cestou z pr\u00e1ce. Omezen\u00fd v\u00fdb\u011br dopravy m\u016f\u017ee v\u00e9st k opu\u0161t\u011bn\u00ed ko\u0161\u00edku je\u0161t\u011b p\u0159ed dokon\u010den\u00edm objedn\u00e1vky.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq-child-jak-komunikace-ovlivnuje \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Jak komunikace o z\u00e1silce ovliv\u0148uje z\u00e1kaznickou zku\u0161enost?<\/span><\/div><div class=\"uagb-faq-content\"><p>Pr\u016fb\u011b\u017en\u00e9 informace o stavu objedn\u00e1vky pom\u00e1haj\u00ed z\u00e1kazn\u00edk\u016fm zjistit, co se s jejich z\u00e1silkou d\u011bje. Jasn\u00e1 komunikace sni\u017euje nejistotu, omezuje mno\u017estv\u00ed dotaz\u016f na z\u00e1kaznickou podporu a p\u0159isp\u00edv\u00e1 k lep\u0161\u00edmu celkov\u00e9mu dojmu z n\u00e1kupu.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq-child-na-co-pozor-baleni \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Na co si d\u00e1t pozor p\u0159i balen\u00ed z\u00e1silek?<\/span><\/div><div class=\"uagb-faq-content\"><p>Balen\u00ed by m\u011blo odpov\u00eddat typu odes\u00edlan\u00e9ho zbo\u017e\u00ed. P\u0159\u00edli\u0161 velk\u00e9 krabice s nadm\u011brn\u00fdm mno\u017estv\u00edm v\u00fdpln\u011b nebo naopak nedostate\u010dn\u011b chr\u00e1n\u011bn\u00e9 z\u00e1silky mohou negativn\u011b ovlivnit z\u00e1kaznickou zku\u0161enost. Spr\u00e1vn\u011b zvolen\u00fd obal pom\u00e1h\u00e1 chr\u00e1nit produkt b\u011bhem p\u0159epravy a sni\u017euje riziko po\u0161kozen\u00ed.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq-child-jednoduche-vraceni \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Jak m\u016f\u017ee jednoduch\u00e9 vr\u00e1cen\u00ed zbo\u017e\u00ed ovlivnit dal\u0161\u00ed n\u00e1kupy?<\/span><\/div><div class=\"uagb-faq-content\"><p>P\u0159ehledn\u00e9 podm\u00ednky a jednoduch\u00fd proces vr\u00e1cen\u00ed d\u00e1vaj\u00ed z\u00e1kazn\u00edk\u016fm v\u011bt\u0161\u00ed jistotu p\u0159i n\u00e1kupu, zejm\u00e9na u oble\u010den\u00ed nebo obuvi. Pokud vr\u00e1cen\u00ed nebo v\u00fdm\u011bna prob\u011bhne bez komplikac\u00ed, zvy\u0161uje se \u0161ance, \u017ee z\u00e1kazn\u00edk u e-shopu nakoup\u00ed znovu.<\/p><\/div><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00e1\u0161 marketing zafungoval na jedni\u010dku, e-shop b\u011b\u017e\u00ed jako nikdy, z\u00e1kazn\u00edk si vybral produkt a zaplatil. V tuhle chv\u00edli by se mohlo zd\u00e1t, \u017ee m\u00e1te vyhr\u00e1no. N\u00e1kup z pohledu z\u00e1kazn\u00edka ale kon\u010d\u00ed a\u017e ve chv\u00edli, kdy dr\u017e\u00ed bal\u00edk v ruce a je spokojen\u00fd (nejen) s dopravou.<\/p>\n","protected":false},"author":3,"featured_media":5055,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","inline_featured_image":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-5054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikani-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 chyb v doru\u010den\u00ed, kter\u00e9 kaz\u00ed dojem z n\u00e1kupu<\/title>\n<meta name=\"description\" content=\"Poznejte 6 nej\u010dast\u011bj\u0161\u00edch chyb v doru\u010den\u00ed, kter\u00e9 kaz\u00ed z\u00e1kaznickou zku\u0161enost, a zjist\u011bte, jak jim v e-shopu 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