{"id":4996,"date":"2026-07-30T15:13:54","date_gmt":"2026-07-30T13:13:54","guid":{"rendered":"https:\/\/www.zaslat.cz\/blog\/?p=4996"},"modified":"2026-07-30T15:15:28","modified_gmt":"2026-07-30T13:15:28","slug":"doprava-eshopu-2026","status":"publish","type":"post","link":"https:\/\/www.zaslat.cz\/blog\/doprava-eshopu-2026\/","title":{"rendered":"Co ovliv\u0148ovalo dopravu a logistiku e-shop\u016f v prvn\u00ed polovin\u011b roku 2026?"},"content":{"rendered":"

<\/p>\n\n\n

Za\u010d\u00e1tek roku byl pro sv\u011bt e-commerce pln\u00fd zm\u011bn. Uk\u00e1zalo se, jak siln\u011b mohou ceny pohonn\u00fdch hmot ovlivnit n\u00e1klady na dopravu z\u00e1silek. Situaci nezlep\u0161ilo ani zpo\u017ed\u011bn\u00ed zbo\u017e\u00ed z Asie. E-shopa\u0159i museli rychle reagovat na m\u011bn\u00edc\u00ed se podm\u00ednky a hledat zp\u016fsoby, jak udr\u017eet dopravu dostupnou pro z\u00e1kazn\u00edky, ani\u017e by v\u00fdrazn\u011b zas\u00e1hli do sv\u00fdch mar\u017e\u00ed.<\/strong><\/p>\n\n\n\n\n\n\n\n

Poj\u010fme se pod\u00edvat na to, co formovalo dopravu v prvn\u00ed polovin\u011b roku 2026, jak na situaci reagovali dopravci i e-shopa\u0159i a pro\u010d se flexibilita p\u0159i v\u00fdb\u011bru dopravy stala konkuren\u010dn\u00ed v\u00fdhodou.<\/p>\n\n\n\n

Co se v \u010dl\u00e1nku dozv\u00edte:<\/h3>\n\n\n\n
    \n
  1. Jak geopolitick\u00e1 situace ovlivnila ceny dopravy v prvn\u00ed polovin\u011b roku 2026<\/a><\/li>\n\n\n\n
  2. Pro\u010d dopravci upravovali palivov\u00e9 p\u0159\u00edplatky a co to znamenalo pro e-shopy<\/a><\/li>\n\n\n\n
  3. Jak e-shopa\u0159i reagovali na rostouc\u00ed n\u00e1klady na dopravu a tlak na mar\u017ee<\/a><\/li>\n\n\n\n
  4. Jak\u00e9 zm\u011bny p\u0159inesla nov\u00e1 legislativa v oblasti vratek<\/a><\/li>\n\n\n\n
  5. Pro\u010d se flexibilita p\u0159i v\u00fdb\u011bru dopravc\u016f st\u00e1v\u00e1 konkuren\u010dn\u00ed v\u00fdhodou<\/a><\/li>\n<\/ol>\n\n\n\n

    Geopolitick\u00e9 zm\u011bny a napjat\u00e1 situace kolem ropy<\/h2>\n\n\n\n

    V prvn\u00ed polovin\u011b roku pohnula cenami bal\u00edkov\u00e9 p\u0159epravy cena nafty. Konkr\u00e9tn\u011b situace na Bl\u00edzk\u00e9m v\u00fdchod\u011b, kter\u00e1 vyvrcholila uzav\u0159en\u00edm Hormuzsk\u00e9ho pr\u016flivu, m\u00edstem, kter\u00fdm proch\u00e1z\u00ed p\u0159ibli\u017en\u011b p\u011btina sv\u011btov\u00e9 spot\u0159eby ropy<\/strong>. B\u011bhem t\u0159\u00ed b\u0159eznov\u00fdch t\u00fddn\u016f vzrostla cena nafty v \u010cesku o 28 %<\/strong>.<\/p>\n\n\n\n

    Situaci nav\u00edc komplikovalo i zpo\u017ed\u011bn\u00ed \u010d\u00e1sti zbo\u017e\u00ed z Asie. Lodn\u00ed dopravci kv\u016fli bezpe\u010dnostn\u00ed situaci m\u011bnili trasy a vyh\u00fdbali se rizikov\u00fdm oblastem, co\u017e prodlu\u017eovalo dodac\u00ed lh\u016fty o n\u011bkolik t\u00fddn\u016f. E-shopa\u0159i tak museli \u0159e\u0161it nejen vy\u0161\u0161\u00ed n\u00e1klady na dopravu, ale i pozd\u011bj\u0161\u00ed naskladn\u011bn\u00ed n\u011bkter\u00e9ho zbo\u017e\u00ed.<\/p>\n\n\n\n

    Energetick\u00e9 p\u0159\u00edplatky: Cen\u00edky bez fixn\u00edch cen<\/h2>\n\n\n\n

    V e-commerce se tyto dopady projevily se zpo\u017ed\u011bn\u00edm. Logistick\u00e9 spole\u010dnosti prom\u00edtaj\u00ed ceny pohonn\u00fdch hmot do sv\u00fdch cen\u00edk\u016f prost\u0159ednictv\u00edm takzvan\u00fdch energetick\u00fdch p\u0159\u00edplatk\u016f<\/strong>. Spole\u010dnosti m\u011bn\u00ed p\u0159\u00edplatky zpravidla ka\u017ed\u00fd m\u011bs\u00edc podle pr\u016fm\u011brn\u00e9 ceny paliva z p\u0159edchoz\u00edho obdob\u00ed. N\u011bkter\u00e9 spole\u010dnosti aktualizovaly sv\u00e9 cen\u00edky ka\u017ed\u00fd t\u00fdden a na ja\u0159e stouply ceny u vnitrost\u00e1tn\u00edch i mezin\u00e1rodn\u00edch dopravc\u016f o 15 a\u017e 18 %<\/strong>.<\/p>\n\n\n\n

    E-shopy \u010dasto \u0159e\u0161ily rozpo\u010det za pochodu. Pro \u0159adu z nich proto bylo d\u016fle\u017eit\u00e9 m\u00edt mo\u017enost rychle porovnat aktu\u00e1ln\u00ed ceny v\u00edce dopravc\u016f a pru\u017en\u011b reagovat na jejich ceny. D\u00edky tomu mohly l\u00e9pe kontrolovat n\u00e1klady na dopravu, ani\u017e by musely uzav\u00edrat nov\u00e9 smlouvy nebo m\u011bnit zaveden\u00e9 procesy.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Rostouc\u00ed n\u00e1klady a tlak na mar\u017ee<\/h2>\n\n\n\n

    Majitel\u00e9 e-shop\u016f \u0159e\u0161ili vedle rostouc\u00edch n\u00e1klad\u016f na dopravu i o\u010dek\u00e1v\u00e1n\u00ed \u010desk\u00fdch z\u00e1kazn\u00edk\u016f. Zv\u00fd\u0161en\u00ed ceny po\u0161tovn\u00e9ho by toti\u017e mohlo v\u00e9st k ni\u017e\u0161\u00edm konverz\u00edm a vy\u0161\u0161\u00edmu po\u010dtu opu\u0161t\u011bn\u00fdch ko\u0161\u00edk\u016f<\/strong>.<\/p>\n\n\n\n

    Mnoho e-shop\u016f proto st\u00e1lo p\u0159ed rozhodnut\u00edm, zda vy\u0161\u0161\u00ed n\u00e1klady prom\u00edtnout do ceny dopravy, nebo je alespo\u0148 \u010d\u00e1ste\u010dn\u011b absorbovat do sv\u00fdch mar\u017e\u00ed. Dal\u0161\u00ed hledali \u00faspory v logistice, porovn\u00e1vali nab\u00eddky dopravc\u016f a optimalizovali zp\u016fsob doru\u010den\u00ed tak, aby z\u00e1kazn\u00edk\u016fm nab\u00eddli co nejv\u00fdhodn\u011bj\u0161\u00ed variantu.<\/p>\n\n\n\n

    Nov\u00e1 legislativn\u00ed v\u00fdzva: Tla\u010d\u00edtko pro odstoupen\u00ed<\/h2>\n\n\n\n

    Od 19. \u010dervna 2026<\/strong> mus\u00ed e-shopy prod\u00e1vaj\u00edc\u00ed spot\u0159ebitel\u016fm v EU nab\u00eddnout tzv. tla\u010d\u00edtko pro odstoupen\u00ed od smlouvy<\/strong>. Nov\u00e1 funkce z\u00e1kazn\u00edk\u016fm usnad\u0148uje uplatn\u011bn\u00ed pr\u00e1va na odstoupen\u00ed od smlouvy uzav\u0159en\u00e9 online. E-shop\u016fm ale m\u016f\u017ee naopak p\u0159in\u00e9st v\u00edce administrativy.<\/p>\n\n\n\n

    Pro n\u011bkter\u00e9 e-shopy to byl z\u00e1rove\u0148 impulz pod\u00edvat se na to, jak maj\u00ed nastaven\u00e9 procesy kolem vratek. S jejich spr\u00e1vou m\u016f\u017ee pomoci nap\u0159\u00edklad Mana\u017eer z\u00e1silek od Zaslat.<\/p>\n\n\n\n

    Chcete se pod\u00edvat i na to, jak\u00e9 zm\u011bny budou e-commerce ovliv\u0148ovat ve druh\u00e9 polovin\u011b roku? P\u0159e\u010dt\u011bte si n\u00e1\u0161 \u010dl\u00e1nek 5 trend\u016f, kter\u00e9 zm\u011bn\u00ed e-commerce v roce 2026<\/a>.<\/em><\/p>\n\n\n\n

    \n\"\"<\/span>Podnik\u00e1n\u00ed<\/span>5 trend\u016f, kter\u00e9 zm\u011bn\u00ed e-commerce v roce 2026<\/span>S rokem 2025, kter\u00fd p\u0159inesl d\u016fle\u017eit\u00e9 trendy pro zaji\u0161t\u011bn\u00ed \u00fasp\u011bchu, jsme se rozlou\u010dili a p\u0159ed n\u00e1mi u\u017e je nov\u00e1 sez\u00f3na pln\u00e1 zm\u011bn, novinek a p\u0159\u00edle\u017eitost\u00ed. E-commerce rozhodn\u011b nezastavuje,\u2026<\/span>P\u0159e\u010d\u00edst \u010dl\u00e1nek \u2192<\/span><\/span><\/a>\n<\/div><\/figure>\n\n\n\n

    Druh\u00e1 polovina roku 2026: Flexibilita bude je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed<\/h2>\n\n\n\n

    Prvn\u00ed polovina roku uk\u00e1zala, jak rychle se mohou m\u011bnit podm\u00ednky na trhu. Ceny dopravy, dostupnost slu\u017eeb i nov\u00e9 legislativn\u00ed po\u017eadavky nut\u00ed e-shopa\u0159e hledat efektivn\u011bj\u0161\u00ed zp\u016fsoby, jak \u0159\u00eddit logistiku a udr\u017eet n\u00e1klady pod kontrolou.<\/p>\n\n\n\n

    \u0158e\u0161en\u00ed, kter\u00e1 umo\u017e\u0148uj\u00ed porovn\u00e1vat nab\u00eddky v\u00edce dopravc\u016f, pru\u017en\u011b reagovat na zm\u011bny cen a spravovat dopravu z jednoho m\u00edsta, budou pro e-shopy ve druh\u00e9 polovin\u011b roku je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed.<\/p>\n\n\n\n

    Mana\u017eer z\u00e1silek od Zaslat<\/strong> umo\u017e\u0148uje vyu\u017e\u00edvat v\u00edce ne\u017e 10 dopravc\u016f<\/strong>, objedn\u00e1vat dopravu online a vyb\u00edrat pro ka\u017edou z\u00e1silku nejv\u00fdhodn\u011bj\u0161\u00ed variantu v re\u00e1ln\u00e9m \u010dase a z jednoho m\u00edsta. V dob\u011b, kdy se logistick\u00e9 podm\u00ednky mohou m\u011bnit ze dne na den, se pr\u00e1v\u011b flexibilita st\u00e1v\u00e1 jednou z nejv\u011bt\u0161\u00edch konkuren\u010dn\u00edch v\u00fdhod.<\/p>\n\n\n\n

    Objevit Mana\u017eer z\u00e1silek<\/span>

    <\/p><\/a><\/div>\n\n\n\n

    FAQ: \u010casto se n\u00e1s pt\u00e1te<\/h2>\n\n\n
    \t\t\t\n\t\t\t\t\t\t\t\t<\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\tPro\u010d m\u011bn\u00ed n\u011bkte\u0159\u00ed dopravci palivov\u00e9 p\u0159\u00edplatky ka\u017ed\u00fd t\u00fdden a jin\u00ed jednou m\u011bs\u00ed\u010dn\u011b?<\/span><\/div>

    Ka\u017ed\u00fd dopravce pou\u017e\u00edv\u00e1 vlastn\u00ed zp\u016fsob v\u00fdpo\u010dtu palivov\u00fdch p\u0159\u00edplatk\u016f. N\u011bkte\u0159\u00ed vych\u00e1zej\u00ed z pr\u016fm\u011brn\u00fdch cen pohonn\u00fdch hmot za p\u0159edchoz\u00ed obdob\u00ed a cen\u00edky aktualizuj\u00ed jednou m\u011bs\u00ed\u010dn\u011b, jin\u00ed reaguj\u00ed na v\u00fdvoj trhu \u010dast\u011bji. Proto se mohou ceny dopravy u jednotliv\u00fdch dopravc\u016f li\u0161it.<\/p><\/div><\/div>

    \t\t\t\n\t\t\t\t\t\t\t\t<\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\tPro\u010d se vyplat\u00ed porovn\u00e1vat v\u00edce dopravc\u016f?<\/span><\/div>

    Ceny, dodac\u00ed lh\u016fty i podm\u00ednky jednotliv\u00fdch dopravc\u016f se mohou pr\u016fb\u011b\u017en\u011b m\u011bnit. D\u00edky mo\u017enosti porovnat v\u00edce ne\u017e 10 dopravc\u016f na jednom m\u00edst\u011b mohou e-shopy pro ka\u017edou z\u00e1silku vybrat variantu, kter\u00e1 nejl\u00e9pe odpov\u00edd\u00e1 aktu\u00e1ln\u00ed situaci.<\/p><\/div><\/div>

    \t\t\t\n\t\t\t\t\t\t\t\t<\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\tJak m\u016f\u017eu udr\u017eet n\u00e1klady na dopravu pod kontrolou?<\/span><\/div>

    Jednou z mo\u017enost\u00ed je porovn\u00e1vat nab\u00eddky v\u00edce dopravc\u016f a pro ka\u017edou z\u00e1silku vybrat nejv\u00fdhodn\u011bj\u0161\u00ed variantu. Pomoci m\u016f\u017ee tak\u00e9 v\u011bt\u0161\u00ed vyu\u017e\u00edv\u00e1n\u00ed v\u00fddejn\u00edch m\u00edst a box\u016f nebo automatizace logistick\u00fdch proces\u016f.<\/p><\/div><\/div>

    \t\t\t\n\t\t\t\t\t\t\t\t<\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\tCo p\u0159ineslo nov\u00e9 \u201etla\u010d\u00edtko pro odstoupen\u00ed\u201c z pohledu logistiky?<\/span><\/div>

    Nov\u00e1 legislativa zjednodu\u0161uje z\u00e1kazn\u00edk\u016fm odstoupen\u00ed od smlouvy uzav\u0159en\u00e9 online. Pro e-shopy to m\u016f\u017ee znamenat vy\u0161\u0161\u00ed n\u00e1roky na spr\u00e1vu vratek, proto se st\u00e1le v\u00edce zam\u011b\u0159uj\u00ed na efektivn\u011bj\u0161\u00ed logistick\u00e9 procesy a jejich automatizaci.<\/p><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

    Za\u010d\u00e1tek roku byl pro sv\u011bt e-commerce pln\u00fd zm\u011bn. Uk\u00e1zalo se, jak siln\u011b mohou ceny pohonn\u00fdch hmot ovlivnit n\u00e1klady na dopravu z\u00e1silek. Situaci nezlep\u0161ilo ani zpo\u017ed\u011bn\u00ed zbo\u017e\u00ed z Asie. E-shopa\u0159i museli rychle reagovat na m\u011bn\u00edc\u00ed se podm\u00ednky a hledat zp\u016fsoby, jak udr\u017eet dopravu dostupnou pro z\u00e1kazn\u00edky, ani\u017e by v\u00fdrazn\u011b zas\u00e1hli do\u2026<\/p>\n","protected":false},"author":3,"featured_media":5000,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","inline_featured_image":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-4996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikani-2"],"yoast_head":"\nDoprava e-shop\u016f 2026: co ji ovlivnilo v 1. pololet\u00ed<\/title>\n<meta name=\"description\" content=\"Ceny ropy, palivov\u00e9 p\u0159\u00edplatky i nov\u00e1 legislativa ovlivnily dopravu e-shop\u016f v prvn\u00ed polovin\u011b roku 2026. 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