{"id":4947,"date":"2026-07-03T09:52:32","date_gmt":"2026-07-03T07:52:32","guid":{"rendered":"https:\/\/www.zaslat.cz\/blog\/?p=4947"},"modified":"2026-07-03T09:52:33","modified_gmt":"2026-07-03T07:52:33","slug":"letni-logisticky-audit-pripravte-e-shop-na-hlavni-sezonu","status":"publish","type":"post","link":"https:\/\/www.zaslat.cz\/blog\/letni-logisticky-audit-pripravte-e-shop-na-hlavni-sezonu\/","title":{"rendered":"Letn\u00ed logistick\u00fd audit: P\u0159ipravte e-shop na hlavn\u00ed sez\u00f3nu"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Je tu l\u00e9to a spolu s n\u00edm i zaslou\u017een\u00fd digit\u00e1ln\u00ed detox a grilova\u010dky. Ne\u017e se rozjedete s t\u00fdmem na dovolen\u00e9, zkuste pop\u0159em\u00fd\u0161let nad obdob\u00edm klidu jako nad prostorem vrhnout se do rest\u016f, na kter\u00e9 jste letos nem\u011bli \u010das.<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Co m\u016f\u017eete ud\u011blat pro sv\u00e9 podnik\u00e1n\u00ed? Napl\u00e1nujte si \u00fadr\u017ebu e-shopu. Hlavn\u00ed sez\u00f3na roku, v \u010dele s Black Friday a v\u00e1no\u010dn\u00edm \u0161\u00edlenstv\u00edm, se bl\u00ed\u017e\u00ed a je dobr\u00e9 se na ni p\u0159ipravit. Sta\u010d\u00ed dva dny \u010dasu a \u0161ikovn\u011b delegovan\u00e1 pr\u00e1ce na kolegy a extern\u00ed dodavatele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Co se v \u010dl\u00e1nku dozv\u00edte?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#poradek-v-logistice\">Pro\u010d nezaspat letn\u00ed m\u011bs\u00edce a investovat \u010das do \u00fadr\u017eby e-shopu<\/a><\/li>\n\n\n\n<li><a href=\"#poradek-v-logistice\">Kter\u00fdm oblastem e-shopu v\u011bnovat pozornost<\/a><\/li>\n\n\n\n<li><a href=\"#dobre-resena-logistika\">Jak m\u016f\u017eete reviz\u00ed st\u00e1vaj\u00edc\u00edch dopravc\u016f u\u0161et\u0159it \u010das i pen\u00edze<\/a><\/li>\n<\/ul>\n\n\n\n<h2 id=\"poradek-v-logistice\" class=\"wp-block-heading\">Ud\u011blejte si po\u0159\u00e1dek v logistice<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">E-shop jede na pln\u00e9 obr\u00e1tky a vy jen marn\u011b hled\u00e1te skulinku na technick\u00e9 \u00fapravy, se kter\u00fdmi m\u016f\u017ee souviset i do\u010dasn\u00e1 odst\u00e1vka syst\u00e9mu. Zat\u00edmco v listopadu m\u016f\u017ee znamenat v\u00fdpadek ni\u017e\u0161\u00ed p\u0159\u00edjem kv\u016fli nadch\u00e1zej\u00edc\u00ed v\u00e1no\u010dn\u00ed sez\u00f3n\u011b, v mnoha segmentech b\u00fdv\u00e1 b\u011bhem l\u00e9ta provoz klidn\u011bj\u0161\u00ed, co\u017e vytv\u00e1\u0159\u00ed prostor pro \u00fapravy a optimalizaci proces\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u00e9to je ide\u00e1ln\u00ed \u010das pro inventuru e-shopu. Zam\u011b\u0159it se m\u016f\u017eete na <strong>rychlost na\u010d\u00edt\u00e1n\u00ed str\u00e1nek, otestovat n\u00e1kupn\u00ed ko\u0161\u00edk a pod\u00edvat se, co ukazuj\u00ed data z analytick\u00fdch n\u00e1stroj\u016f<\/strong>. Pr\u00e1v\u011b te\u010f je ten spr\u00e1vn\u00fd \u010das na aktualizace plugin\u016f, \u00fapravu designu a UX. Tak\u00e9 se pod\u00edvejte, jestli nem\u00e1te v produktov\u00fdch popisc\u00edch zastaral\u00e9 informace. Na m\u00edst\u011b jsou konzultace s dodavateli, kte\u0159\u00ed se v\u00e1m staraj\u00ed o jednotliv\u00e9 agendy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Logistika pat\u0159\u00ed mezi d\u016fle\u017eit\u00e9 sou\u010d\u00e1sti z\u00e1kaznick\u00e9 zku\u0161enosti. V o\u010d\u00edch z\u00e1kazn\u00edka dotvo\u0159\u00ed celkov\u00fd z\u00e1\u017eitek z n\u00e1kupu. Data z lo\u0148sk\u00e9 v\u00e1no\u010dn\u00ed sez\u00f3ny a uplynul\u00e9ho jara v\u00e1m napov\u00ed, v \u010dem m\u00e1te prostor pro r\u016fst. Smlouvy, kter\u00e9 jste podepsali, u\u017e tak\u00e9 nemus\u00ed sta\u010dit.<\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-3c5c0280 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/online-nakupovani-2.jpg\" alt=\"\" class=\"uag-image-4948\" width=\"1000\" height=\"667\" title=\"online-nakupovani-2\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n\n\n<h3 id=\"audit\" class=\"wp-block-heading\">Letn\u00ed logistick\u00fd audit<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017ed\u00fd e-shop m\u00e1 jin\u00e9 pot\u0159eby a priority. Existuje ale n\u011bkolik oblast\u00ed, kter\u00e9 se vyplat\u00ed prov\u011b\u0159it bez ohledu na velikost nebo zam\u011b\u0159en\u00ed va\u0161eho podnik\u00e1n\u00ed.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kvalita dopravy<\/strong> \u2013 doru\u010duj\u00ed va\u0161i dopravci spolehliv\u011b a bez zbyte\u010dn\u00fdch komplikac\u00ed?<\/li>\n\n\n\n<li><strong>Automatizace proces\u016f<\/strong> \u2013 m\u00e1te logistiku nastavenou tak, aby v\u00e1m \u0161et\u0159ila \u010das p\u0159i ka\u017ed\u00e9 objedn\u00e1vce?<\/li>\n\n\n\n<li><strong>Vratky a reklamace<\/strong> \u2013 je cel\u00fd proces jednoduch\u00fd pro v\u00e1s i va\u0161e z\u00e1kazn\u00edky?<\/li>\n\n\n\n<li><strong>Mo\u017enosti doru\u010den\u00ed<\/strong> \u2013 nab\u00edz\u00edte dostatek v\u00fddejn\u00edch m\u00edst, box\u016f i zp\u016fsob\u016f dopravy, kter\u00e9 z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed?<\/li>\n\n\n\n<li><strong>Sez\u00f3nn\u00ed kapacita<\/strong> \u2013 m\u00e1te logistiku p\u0159ipravenou na podzimn\u00ed a v\u00e1no\u010dn\u00ed \u0161pi\u010dku?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00edlem logistick\u00e9ho auditu nen\u00ed hledat chyby, ale p\u0159\u00edle\u017eitosti ke zlep\u0161en\u00ed. Ka\u017ed\u00e1 u\u0161et\u0159en\u00e1 minuta, zautomatizovan\u00fd proces nebo spokojen\u011bj\u0161\u00ed z\u00e1kazn\u00edk se toti\u017e b\u011bhem sez\u00f3nn\u00edch \u0161pi\u010dek po\u010d\u00edt\u00e1.<\/p>\n\n\n\n<h2 id=\"dobre-resena-logistika\" class=\"wp-block-heading\">Jak vypad\u00e1 dob\u0159e \u0159e\u0161en\u00e1 logistika?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ide\u00e1ln\u00ed \u0159e\u0161en\u00ed propoj\u00ed dopravu s va\u0161\u00edm e-shopem, zjednodu\u0161\u00ed spr\u00e1vu z\u00e1silek a pom\u016f\u017ee v\u00e1m zvl\u00e1dat vy\u0161\u0161\u00ed objem objedn\u00e1vek bez zbyte\u010dn\u00e9 administrativy. <strong>Mana\u017eer z\u00e1silek od Zaslat nab\u00edz\u00ed integraci na v\u00e1\u0161 e-shop, kterou zvl\u00e1dnete i sami, a 10+ dopravc\u016f pro va\u0161e z\u00e1silky<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Automatizace omez\u00ed rutinn\u00ed administrativu, sn\u00ed\u017e\u00ed po\u010det chyb a u\u0161et\u0159\u00ed \u010das z\u00e1kaznick\u00e9 podpo\u0159e. Vy se m\u016f\u017eete v\u011bnovat rozvoji va\u0161eho podnik\u00e1n\u00ed a t\u0159eba i expanzi na jin\u00e9 trhy.<\/p>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-6d183904 wp-block-button\"><a href=\"https:\/\/www.zaslat.cz\/business\/manazer-zasilek\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">Chci Mana\u017eer z\u00e1silek<\/span><\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">P\u0159ipravte se na sez\u00f3nu s p\u0159edstihem<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Podzim a z\u00e1v\u011br roku b\u00fdvaj\u00ed pro e-shopy nejvyt\u00ed\u017een\u011bj\u0161\u00edm obdob\u00edm. Klidn\u011bj\u0161\u00ed m\u011bs\u00edce jsou ide\u00e1ln\u00ed \u010das na revizi proces\u016f, kter\u00e9 maj\u00ed p\u0159\u00edm\u00fd vliv na z\u00e1kaznickou zku\u0161enost a dopravu. \u010cas, kter\u00fd investujete do p\u0159\u00edprav b\u011bhem l\u00e9ta, se v\u00e1m vr\u00e1t\u00ed ve chv\u00edli, kdy za\u010dne hlavn\u00ed sez\u00f3na a objedn\u00e1vky za\u010dnou p\u0159ib\u00fdvat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ: \u010casto se pt\u00e1te<\/h2>\n\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-a1b2c3d4 uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-f1a2b3c4 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Pro\u010d m\u011bnit dopravce v l\u00e9t\u011b, kdy\u017e m\u00e1m nejm\u00e9n\u011b objedn\u00e1vek?<\/span><\/div><div class=\"uagb-faq-content\"><p>Proto\u017ee m\u00e1te prostor na propojen\u00ed syst\u00e9m\u016f a spu\u0161t\u011bn\u00ed nov\u00e9ho provozu. P\u0159i zm\u011bn\u011b dopravce b\u011bhem \u0161pi\u010dky (podzim, v\u00e1no\u010dn\u00ed sez\u00f3na) riskujete zpo\u017ed\u011bn\u00ed z\u00e1silek a ztr\u00e1tu zisku.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-f2b3c4d5 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Jak pozn\u00e1m, \u017ee mi nevyhovuje aktu\u00e1ln\u00ed \u0159e\u0161en\u00ed?<\/span><\/div><div class=\"uagb-faq-content\"><p>Ned\u00edvejte se jen na cenu za bal\u00edk. Spo\u010d\u00edtejte si \u010das, kter\u00fd str\u00e1v\u00edte odesl\u00e1n\u00edm jednoho bal\u00edku. Zohledn\u011bte procento zpo\u017ed\u011bn\u00fdch \u010di po\u0161kozen\u00fdch z\u00e1silek a rychlost aktu\u00e1ln\u00edho dopravce a dostanete svou odpov\u011b\u010f.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-f3c4d5e6 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Co nab\u00edz\u00ed Zaslat oproti b\u011b\u017en\u00fdm dopravc\u016fm?<\/span><\/div><div class=\"uagb-faq-content\"><p>Zaslat je komplexn\u00ed logistick\u00fd par\u0165\u00e1k. Nab\u00edz\u00edme automatick\u00e9 propojen\u00ed s va\u0161\u00edm e-shopem, p\u0159\u00edstup k s\u00edti v\u00edce ne\u017e 10 dopravc\u016f, 50 tis\u00edc v\u00fddejn\u00edch box\u016f, v\u00fdhodn\u00e9 ceny a rychl\u00e9 \u0159e\u0161en\u00ed probl\u00e9m\u016f. Postar\u00e1me se za v\u00e1s o expedici i p\u0159\u00edpadn\u00e9 vratky.<\/p><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Je tu l\u00e9to a spolu s n\u00edm i zaslou\u017een\u00fd digit\u00e1ln\u00ed detox a grilova\u010dky. Ne\u017e se rozjedete s t\u00fdmem na dovolen\u00e9, zkuste pop\u0159em\u00fd\u0161let nad obdob\u00edm klidu jako nad prostorem vrhnout se do rest\u016f, na kter\u00e9 jste letos nem\u011bli \u010das.<\/p>\n","protected":false},"author":3,"featured_media":4950,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","inline_featured_image":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-4947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikani-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Letn\u00ed logistick\u00fd audit: p\u0159ipravte e-shop na hlavn\u00ed sez\u00f3nu<\/title>\n<meta name=\"description\" content=\"L\u00e9to je ide\u00e1ln\u00ed \u010das na revizi logistiky. 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