{"id":4884,"date":"2026-06-08T16:00:09","date_gmt":"2026-06-08T14:00:09","guid":{"rendered":"https:\/\/www.zaslat.cz\/blog\/?p=4884"},"modified":"2026-06-08T16:04:30","modified_gmt":"2026-06-08T14:04:30","slug":"expanze-eshopu-do-zahranici-logistika","status":"publish","type":"post","link":"https:\/\/www.zaslat.cz\/blog\/expanze-eshopu-do-zahranici-logistika\/","title":{"rendered":"Co \u0159e\u0161it jako prvn\u00ed p\u0159i expanzi e-shopu do zahrani\u010d\u00ed? Logistiku neodsouvejte na posledn\u00ed chv\u00edli"},"content":{"rendered":"\n<p><strong>Pokud pl\u00e1nujete roz\u0161\u00ed\u0159it e-shop do zahrani\u010d\u00ed, nejste sami. Mnoho firem u\u017e tento krok ud\u011blalo. A\u0165 u\u017e jste men\u0161\u00ed zna\u010dka s osobn\u00edm p\u0159\u00edstupem, nebo zaveden\u00fd prodejce, expanze za hranice je dal\u0161\u00edm krokem, jak o sob\u011b m\u016f\u017eete d\u00e1t v\u011bd\u011bt.<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<p>\u010cesk\u00e9 e-shopy dnes b\u011b\u017en\u011b prod\u00e1vaj\u00ed do cel\u00e9ho sv\u011bta a mo\u017en\u00e1 i vy c\u00edt\u00edte, \u017ee nastal \u010das posunout se o kus d\u00e1l. Krom\u011b pr\u016fzkumu trhu a konkurence je tu ale je\u0161t\u011b jedna v\u011bc, kter\u00e1 o \u00fasp\u011bchu expanze rozhoduje v\u00edc, ne\u017e se zd\u00e1 \u2013 logistika. \u010casto se na ni v z\u00e1palu p\u0159\u00edprav zapom\u00edn\u00e1, co\u017e je \u0161koda, proto\u017ee pr\u00e1v\u011b doprava a spolehliv\u00e9 doru\u010den\u00ed by v e-commerce m\u011bly b\u00fdt na prvn\u00edm m\u00edst\u011b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u00e9m\u011b\u0159 polovina z\u00e1kazn\u00edk\u016f \u0159e\u0161\u00ed dopravu d\u0159\u00edv, ne\u017e nakoup\u00ed<\/h2>\n\n\n\n<p>Podle aktu\u00e1ln\u00edch v\u00fdzkum\u016f opust\u00ed a\u017e polovina z\u00e1kazn\u00edk\u016f ko\u0161\u00edk kv\u016fli dodate\u010dn\u00fdm n\u00e1klad\u016fm, jako je po\u0161tovn\u00e9 nebo dal\u0161\u00ed poplatky. Pokud tyto v\u011bci podchyt\u00edte v\u010das, m\u00e1te mnohem vy\u0161\u0161\u00ed \u0161ance na \u00fasp\u011bch i na zahrani\u010dn\u00edm trhu.<\/p>\n\n\n\n<p><strong>Co se v \u010dl\u00e1nku dozv\u00edte:<\/strong><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.zaslat.cz\/blog\/expanze-eshopu-do-zahranici-logistika\/#:~:text=Expanzi%20m%C5%AF%C5%BEete%20otestovat%20rychleji%20ne%C5%BE%20d%C5%99%C3%ADv\">jak otestovat zahrani\u010dn\u00ed trh rychle a s n\u00edzk\u00fdmi n\u00e1klady<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.zaslat.cz\/blog\/expanze-eshopu-do-zahranici-logistika\/#:~:text=Ka%C5%BEd%C3%BD%20trh%20m%C3%A1%20jin%C3%A9%20n%C3%A1kupn%C3%AD%20n%C3%A1vyky\">pro\u010d jsou n\u00e1kupn\u00ed zvyklosti v cizin\u011b jin\u00e9 ne\u017e u n\u00e1s<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.zaslat.cz\/blog\/expanze-eshopu-do-zahranici-logistika\/#:~:text=Cena%20dopravy%20rozhoduje%20v%C3%ADc%2C%20ne%C5%BE%20si%20firmy%20p%C5%99ipou%C5%A1t%C3%AD\">jak logistika p\u0159\u00edmo ovliv\u0148uje va\u0161e prodeje a d\u016fv\u011bru z\u00e1kazn\u00edk\u016f<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.zaslat.cz\/blog\/expanze-eshopu-do-zahranici-logistika\/#:~:text=Nepodce%C5%88ujte%20vratky%20a%20reklamace\">jak v\u00e1m Mana\u017eer z\u00e1silek zjednodu\u0161\u00ed expanzi bez zbyte\u010dn\u00e9ho pap\u00edrov\u00e1n\u00ed<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Co je pot\u0159eba za\u0159\u00eddit, kdy\u017e chci prod\u00e1vat na zahrani\u010dn\u00edm trhu<\/h2>\n\n\n\n<p>Zd\u00e1 se v\u00e1m, \u017ee je pro v\u00e1\u0161 e-shop \u010desk\u00fd trh u\u017e mal\u00fd? Zkuste sv\u00e9 zbo\u017e\u00ed nab\u00eddnout i v cizin\u011b. I men\u0161\u00ed <a href=\"https:\/\/www.zaslat.cz\/blog\/cross-border-do-nemecka-jak-naplanovat-expanzi-vaseho-e-commerce\/\">prodejci \u010d\u00edm d\u00e1l \u010dast\u011bji testuj\u00ed N\u011bmecko<\/a>, Slovensko, Polsko nebo Rakousko. Prvn\u00ed objedn\u00e1vky ze zahrani\u010d\u00ed neznamenaj\u00ed, \u017ee si ihned mus\u00edte pronajmout sklady v dan\u00e9 zemi a naplnit je zbo\u017e\u00edm a\u017e ke stropu. Pro za\u010d\u00e1tek \u00fapln\u011b sta\u010d\u00ed lokalizovan\u00e1 landing page, jednoduch\u00e1 kampa\u0148 a spr\u00e1vn\u011b nastaven\u00e9 doru\u010dov\u00e1n\u00ed.<\/p>\n\n\n\n<p>Firmy se v\u011bt\u0161inou soust\u0159ed\u00ed hlavn\u011b na produkt a p\u0159eklad webu. To je v po\u0159\u00e1dku, ale mezi prvn\u00ed body za\u0159a\u010fte i to, jak zbo\u017e\u00ed k z\u00e1kazn\u00edkovi dostat ide\u00e1ln\u011b co nejlevn\u011bji a nejrychleji. Lid\u00e9 nap\u0159\u00ed\u010d trhy oce\u0148uj\u00ed rychlou a spolehlivou dopravu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/3609-1024x683.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Expanzi m\u016f\u017eete otestovat rychleji ne\u017e d\u0159\u00edv<\/h2>\n\n\n\n<p>Vstup na nov\u00fd trh u\u017e d\u00e1vno nen\u00ed ob\u0159\u00ed projekt na n\u011bkolik m\u011bs\u00edc\u016f. Mnoho e-shop\u016f dnes testuje popt\u00e1vku postupn\u011b tak, \u017ee spust\u00ed prodej s p\u00e1r vytipovan\u00fdmi produkty, kter\u00e9 by mohly m\u00edt v zemi, kam expanduj\u00ed, \u00fasp\u011bch, p\u0159elo\u017e\u00ed nejd\u016fle\u017eit\u011bj\u0161\u00ed \u010d\u00e1sti webu a sleduj\u00ed prvn\u00ed objedn\u00e1vky. Na za\u010d\u00e1tku ani nemus\u00edte p\u0159ekl\u00e1dat cel\u00fd e-shop, pro za\u010d\u00e1tek sta\u010d\u00ed p\u0159elo\u017een\u00e1:<\/p>\n\n\n\n<ul>\n<li>landing page v m\u00edstn\u00edm jazyce<\/li>\n\n\n\n<li>lok\u00e1ln\u00ed reklama<\/li>\n\n\n\n<li>z\u00e1kladn\u00ed z\u00e1kaznick\u00e1 podpora<\/li>\n<\/ul>\n\n\n\n<p>A spr\u00e1vn\u011b nastaven\u00e1 doprava.<\/p>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-55133cbe uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256zM371.8 211.8C382.7 200.9 382.7 183.1 371.8 172.2C360.9 161.3 343.1 161.3 332.2 172.2L224 280.4L179.8 236.2C168.9 225.3 151.1 225.3 140.2 236.2C129.3 247.1 129.3 264.9 140.2 275.8L204.2 339.8C215.1 350.7 232.9 350.7 243.8 339.8L371.8 211.8z\"><\/path><\/svg><\/div><div class=\"uagb-ifb-title-wrap\"><h3 class=\"uagb-ifb-title\">TIP!<\/h3><\/div><p class=\"uagb-ifb-desc\">P\u0159i lokalizaci webu nezapome\u0148te na <a href=\"https:\/\/www.zaslat.cz\/blog\/vratky-bez-starosti-co-musi-mit-kazdy-e-shop-v-poradku\/\">podm\u00ednky vr\u00e1cen\u00ed zbo\u017e\u00ed<\/a>. Vzbud\u00edte t\u00edm u nakupuj\u00edc\u00edch pot\u0159ebnou d\u016fv\u011bru. Nap\u0159\u00edklad pro n\u011bmeck\u00fd trh je tohle absolutn\u00ed nutnost. Bez jasn\u00fdch informac\u00ed o vratk\u00e1ch v\u011bt\u0161ina N\u011bmc\u016f n\u00e1kup v\u016fbec nedokon\u010d\u00ed.<\/p><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ka\u017ed\u00fd trh m\u00e1 jin\u00e9 n\u00e1kupn\u00ed n\u00e1vyky<\/h2>\n\n\n\n<p>Chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f se v jednotliv\u00fdch zem\u00edch li\u0161\u00ed. Co funguje v \u010cesku, nemus\u00ed sta\u010dit v N\u011bmecku nebo v Polsku. N\u011bme\u010dt\u00ed z\u00e1kazn\u00edci kladou velk\u00fd d\u016fraz na d\u016fv\u011bru v p\u0159epravce a transparentn\u00ed doru\u010den\u00ed. V Polsku zase dominuj\u00ed v\u00fddejn\u00ed boxy. Jinde lid\u00e9 o\u010dek\u00e1vaj\u00ed kur\u00fdra a\u017e dom\u016f nebo doru\u010den\u00ed ve ve\u010dern\u00edch hodin\u00e1ch.<\/p>\n\n\n\n<p>Podle pr\u016fzkum\u016f chce 65 % z\u00e1kazn\u00edk\u016f je\u0161t\u011b p\u0159ed n\u00e1kupem v\u011bd\u011bt, kdo konkr\u00e9tn\u011b jim bal\u00ed\u010dek p\u0159iveze. Proto se vyplat\u00ed d\u00e1t z\u00e1kazn\u00edkovi na v\u00fdb\u011br. \u0158ada e-shop\u016f p\u0159i expanzi rychle zjist\u00ed, \u017ee jeden dopravn\u00ed partner zkr\u00e1tka nesta\u010d\u00ed. Ka\u017ed\u00fd trh reaguje jinak. N\u011bkde rozhoduje cena, jinde rychlost nebo hustota v\u00fddejn\u00edch m\u00edst.<\/p>\n\n\n\n<p>Proto je dobr\u00e9 m\u00edt v\u00edce dopravc\u016f a vyb\u00edrat podle destinace a velikosti bal\u00edku. S t\u00edm v\u00e1m pom\u016f\u017ee <a href=\"https:\/\/www.zaslat.cz\/blog\/nastavte-si-manazer-zasilek-od-zaslat-cz-pro-spravu-zasilek-ve-4-krocich\/\">Mana\u017eer z\u00e1silek<\/a>, p\u0159es kter\u00fd z\u00edsk\u00e1te <strong>p\u0159\u00edstup k 10 dopravc\u016fm a v\u00edce ne\u017e 50 000 v\u00fddejn\u00edm m\u00edst\u016fm.<\/strong> Jeho nastaven\u00ed nic nestoj\u00ed a p\u0159inese v\u00e1m spokojen\u00e9 klienty, kte\u0159\u00ed si vyberou dopravu p\u0159esn\u011b tak, jak jim to vyhovuje.<\/p>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-089adf46 wp-block-button\"><a href=\"https:\/\/app.zaslat.cz\/\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">J\u00edt do Mana\u017eeru z\u00e1silek<\/span><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M246.6 233.4l-160-160c-12.5-12.5-32.75-12.5-45.25 0s-12.5 32.75 0 45.25L178.8 256l-137.4 137.4c-12.5 12.5-12.5 32.75 0 45.25C47.63 444.9 55.81 448 64 448s16.38-3.125 22.62-9.375l160-160C259.1 266.1 259.1 245.9 246.6 233.4zM438.6 233.4l-160-160c-12.5-12.5-32.75-12.5-45.25 0s-12.5 32.75 0 45.25L370.8 256l-137.4 137.4c-12.5 12.5-12.5 32.75 0 45.25C239.6 444.9 247.8 448 256 448s16.38-3.125 22.62-9.375l160-160C451.1 266.1 451.1 245.9 438.6 233.4z\"><\/path><\/svg><\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-ast-global-color-4-color has-alpha-channel-opacity has-ast-global-color-4-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Cena dopravy rozhoduje v\u00edc, ne\u017e si firmy p\u0159ipou\u0161t\u00ed<\/h2>\n\n\n\n<p>Mnoho e-shop\u016f investuje nemal\u00e9 \u010d\u00e1stky do reklamy a lokalizace kampan\u00ed. Pak se ale stane, \u017ee z\u00e1kazn\u00edk doraz\u00ed do ko\u0161\u00edku a n\u00e1kup ukon\u010d\u00ed pr\u00e1v\u011b kv\u016fli cen\u011b dopravy. V zahrani\u010d\u00ed jsou na ni lid\u00e9 je\u0161t\u011b citliv\u011bj\u0161\u00ed ne\u017e u n\u00e1s, obzvl\u00e1\u0161\u0165 pokud nakupuj\u00ed v nov\u00e9m a nezn\u00e1m\u00e9m obchod\u011b.<\/p>\n\n\n\n<p>Dob\u0159e nastaven\u00e1 logistika pom\u00e1h\u00e1 dr\u017eet n\u00e1klady pod kontrolou a z\u00e1rove\u0148 umo\u017e\u0148uje nab\u00eddnout v\u00edce mo\u017enost\u00ed doru\u010den\u00ed. Podle dat spole\u010dnosti nShift vy\u017eaduje 71 % z\u00e1kazn\u00edk\u016f mo\u017enost volby mezi v\u00edce variantami p\u0159epravy. To je tak\u00e9 jeden z hlavn\u00edch d\u016fvod\u016f, pro\u010d e-shopy p\u0159i expanzi hledaj\u00ed flexibiln\u011bj\u0161\u00ed \u0159e\u0161en\u00ed m\u00edsto jednoho fixn\u00edho dopravce. Pr\u00e1v\u011b tato flexibilita toti\u017e p\u0159\u00edmo ovliv\u0148uje:<\/p>\n\n\n\n<ul>\n<li><strong>dokon\u010den\u00ed objedn\u00e1vky v ko\u0161\u00edku<\/strong><\/li>\n\n\n\n<li><strong>celkovou d\u016fv\u011bru z\u00e1kazn\u00edka v e-shop<\/strong><\/li>\n\n\n\n<li><strong>prvn\u00ed recenze a opakovan\u00e9 n\u00e1kupy<\/strong><\/li>\n\n\n\n<li><strong>n\u00e1klady na va\u0161i z\u00e1kaznickou podporu<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Nepodce\u0148ujte vratky a reklamace<\/h2>\n\n\n\n<p>Prvn\u00ed objedn\u00e1vka b\u00fdv\u00e1 testem d\u016fv\u011bry. Ta druh\u00e1 pak ukazuje, jestli s v\u00e1mi z\u00e1kazn\u00edk opravdu po\u010d\u00edt\u00e1 i do budoucna. Velkou roli tu hraje jednoduchost cel\u00e9ho procesu od sledov\u00e1n\u00ed z\u00e1silky a\u017e po mo\u017enost snadno vy\u0159e\u0161it p\u0159\u00edpadn\u00e9 vr\u00e1cen\u00ed zbo\u017e\u00ed.<\/p>\n\n\n\n<p>Expanze do zahrani\u010d\u00ed tedy nemus\u00ed znamenat velk\u00e9 riziko ani ob\u0159\u00ed investice. Sta\u010d\u00ed za\u010d\u00edt postupn\u011b a m\u00edt pod kontrolou v\u011bci, kter\u00e9 jsou pro z\u00e1kazn\u00edky nejd\u016fle\u017eit\u011bj\u0161\u00ed. S Mana\u017eerem z\u00e1silek od Zaslat zvl\u00e1dnete logistiku hrav\u011b a m\u016f\u017eete se naplno v\u011bnovat rozvoji sv\u00e9ho podnik\u00e1n\u00ed na nov\u00fdch trz\u00edch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010casto se pt\u00e1te (FAQ)<\/h2>\n\n\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-d17ef9a4 uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height\" data-faqtoggle=\"true\" role=\"tablist\">\n<div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-586f11c8\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\"><span class=\"uagb-icon uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg><\/span><span class=\"uagb-icon-active uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg><\/span><span class=\"uagb-question\"><strong>Mus\u00edm m\u00edt p\u0159i expanzi do ka\u017ed\u00e9 zem\u011b jin\u00e9ho dopravce?<\/strong><\/span><\/div><p class=\"uagb-faq-content\">Nemus\u00edte, ale je to v\u00fdhodn\u00e9. Ka\u017ed\u00fd trh m\u00e1 jin\u00e9 preference (nap\u0159. v\u00fddejn\u00ed boxy vs. kur\u00fdr). S Mana\u017eerem z\u00e1silek m\u016f\u017eete vyu\u017e\u00edvat des\u00edtky dopravc\u016f z jednoho \u00fa\u010dtu a nab\u00edzet z\u00e1kazn\u00edk\u016fm v\u017edy to, co maj\u00ed nejrad\u011bji.<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-eb88cde4\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\"><span class=\"uagb-icon uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg><\/span><span class=\"uagb-icon-active uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg><\/span><span class=\"uagb-question\"><strong>Jak m\u016f\u017eu otestovat zahrani\u010dn\u00ed trh s minim\u00e1ln\u00edmi n\u00e1klady?<\/strong><\/span><\/div><p class=\"uagb-faq-content\">Sta\u010d\u00ed v\u00e1m jednoduch\u00e1 landing page v lok\u00e1ln\u00edm jazyce a spr\u00e1vn\u011b nastaven\u00e1 doprava. Nemus\u00edte hned pronaj\u00edmat sklady v cizin\u011b, s Mana\u017eerem z\u00e1silek m\u016f\u017eete prvn\u00ed bal\u00edky pos\u00edlat p\u0159\u00edmo z \u010ceska.<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-f9c481f5\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\"><span class=\"uagb-icon uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg><\/span><span class=\"uagb-icon-active uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg><\/span><span class=\"uagb-question\"><strong><strong><strong>Pro\u010d z\u00e1kazn\u00edci v zahrani\u010d\u00ed opou\u0161t\u011bj\u00ed ko\u0161\u00edk t\u011bsn\u011b p\u0159ed n\u00e1kupem?<\/strong><\/strong><\/strong><\/span><\/div><p class=\"uagb-faq-content\">Nej\u010dast\u011bj\u0161\u00edm d\u016fvodem je vysok\u00e1 cena dopravy nebo p\u0159\u00edli\u0161 dlouh\u00e1 doba doru\u010den\u00ed. Spr\u00e1vn\u011b nastaven\u00e1 logistika a lok\u00e1ln\u011b obl\u00edben\u00ed dopravci v\u00e1m p\u0159esn\u011b tyhle starosti u\u0161et\u0159\u00ed.<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-783eb7f4\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\"><span class=\"uagb-icon uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg><\/span><span class=\"uagb-icon-active uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg><\/span><span class=\"uagb-question\"><strong><strong><strong><strong>Kolik stoj\u00ed napojen\u00ed Mana\u017eera z\u00e1silek na m\u016fj e-shop?<\/strong><\/strong><\/strong><\/strong><\/span><\/div><p class=\"uagb-faq-content\">Registrace i pou\u017e\u00edv\u00e1n\u00ed Mana\u017eera z\u00e1silek jsou zdarma. Neplat\u00edte \u017e\u00e1dn\u00e9 m\u011bs\u00ed\u010dn\u00ed pau\u0161\u00e1ly ani skryt\u00e9 poplatky. Plat\u00edte pouze za bal\u00edky, kter\u00e9 skute\u010dn\u011b ode\u0161lete, a to za v\u00fdhodn\u011bj\u0161\u00ed ceny ne\u017e jak\u00e9 byste dostali jako b\u011b\u017en\u00fd koncov\u00fd z\u00e1kazn\u00edk.<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pokud pl\u00e1nujete roz\u0161\u00ed\u0159it e-shop do zahrani\u010d\u00ed, nejste sami. Mnoho firem u\u017e tento krok ud\u011blalo. A\u0165 u\u017e jste men\u0161\u00ed zna\u010dka s osobn\u00edm p\u0159\u00edstupem, nebo zaveden\u00fd prodejce, expanze za hranice je dal\u0161\u00edm krokem, jak o sob\u011b m\u016f\u017eete d\u00e1t v\u011bd\u011bt.<\/p>\n","protected":false},"author":2,"featured_media":4887,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[25],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Expanze e-shopu do zahrani\u010d\u00ed: za\u010dn\u011bte logistikou | Zaslat<\/title>\n<meta name=\"description\" content=\"Pl\u00e1nujete prod\u00e1vat za hranice? Zjist\u011bte, pro\u010d logistika rozhoduje o \u00fasp\u011bchu expanze a jak ji nastavit rychle, levn\u011b a bez zbyte\u010dn\u00fdch rizik.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zaslat.cz\/blog\/expanze-eshopu-do-zahranici-logistika\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expanze e-shopu do zahrani\u010d\u00ed: za\u010dn\u011bte logistikou | Zaslat\" \/>\n<meta property=\"og:description\" content=\"Pl\u00e1nujete prod\u00e1vat za hranice? Zjist\u011bte, pro\u010d logistika rozhoduje o \u00fasp\u011bchu expanze a jak ji nastavit rychle, levn\u011b a bez zbyte\u010dn\u00fdch rizik.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zaslat.cz\/blog\/expanze-eshopu-do-zahranici-logistika\/\" \/>\n<meta property=\"og:site_name\" content=\"Zaslat.cz bloguje\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Zaslat\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-08T14:00:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-08T14:04:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/expanze-do-zahranici.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Irena Skokanov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Zaslat\" \/>\n<meta name=\"twitter:site\" content=\"@Zaslat\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Irena Skokanov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.zaslat.cz\/blog\/expanze-eshopu-do-zahranici-logistika\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.zaslat.cz\/blog\/expanze-eshopu-do-zahranici-logistika\/\"},\"author\":{\"name\":\"Irena Skokanov\u00e1\",\"@id\":\"https:\/\/www.zaslat.cz\/blog\/#\/schema\/person\/cd7911256fd5e019655234e3cf90f961\"},\"headline\":\"Co \u0159e\u0161it jako prvn\u00ed p\u0159i expanzi e-shopu do zahrani\u010d\u00ed? 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Mnoho firem u\u017e tento krok ud\u011blalo. 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