{"id":4643,"date":"2026-01-13T09:20:56","date_gmt":"2026-01-13T08:20:56","guid":{"rendered":"https:\/\/www.zaslat.cz\/blog\/?p=4643"},"modified":"2026-04-02T18:37:41","modified_gmt":"2026-04-02T16:37:41","slug":"5-trendu-ktere-zmeni-e-commerce-v-roce-2026","status":"publish","type":"post","link":"https:\/\/www.zaslat.cz\/blog\/5-trendu-ktere-zmeni-e-commerce-v-roce-2026\/","title":{"rendered":"5 trend\u016f, kter\u00e9 zm\u011bn\u00ed e-commerce v roce 2026"},"content":{"rendered":"\n

S rokem 2025, kter\u00fd p\u0159inesl d\u016fle\u017eit\u00e9 trendy pro zaji\u0161t\u011bn\u00ed \u00fasp\u011bchu<\/a>, jsme se rozlou\u010dili a p\u0159ed n\u00e1mi u\u017e je nov\u00e1 sez\u00f3na pln\u00e1 zm\u011bn, novinek a p\u0159\u00edle\u017eitost\u00ed. E-commerce rozhodn\u011b nezastavuje, pr\u00e1v\u011b naopak, rok 2026 slibuje dal\u0161\u00ed posun dop\u0159edu. \u010cek\u00e1 n\u00e1s revoluce, kter\u00e1 zm\u011bn\u00ed to, jak z\u00e1kazn\u00edci produkty objevuj\u00ed, vyb\u00edraj\u00ed a nakupuj\u00ed.<\/strong><\/p>\n\n\n\n\n\n\n\n

Online prodeje d\u00e1l porostou, podle odhad\u016f by se tr\u017eby e-commerce m\u011bly v roce 2026 zv\u00fd\u0161it p\u0159ibli\u017en\u011b o 5 a\u017e 8 procent<\/a>. A spolu s t\u00edm rostou i o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f \u2013 pokud sledujete, co z\u00e1kazn\u00edci cht\u011bj\u00ed a jak se m\u011bn\u00ed sv\u011bt online nakupov\u00e1n\u00ed<\/a>, v\u00edte, \u017ee vy\u017eaduj\u00ed jednodu\u0161\u0161\u00ed n\u00e1kup, rychlej\u0161\u00ed doru\u010den\u00ed a v\u011bt\u0161\u00ed flexibilitu. Do pop\u0159ed\u00ed se dost\u00e1vaj\u00ed algoritmy a soci\u00e1ln\u00ed s\u00edt\u011b, kvalita dat i jednoduch\u00e9 vr\u00e1cen\u00ed zbo\u017e\u00ed. Pr\u00e1v\u011b v t\u011bchto oblastech se dnes rozhoduje o tom, kter\u00e9 e-shopy dok\u00e1\u017eou reagovat na nov\u00e9 n\u00e1vyky z\u00e1kazn\u00edk\u016f a kter\u00e9 budou jen doh\u00e1n\u011bt zpo\u017ed\u011bn\u00ed.<\/p>\n\n\n\n

Trend 1: Asijsk\u00e9 platformy diktuj\u00ed nov\u00e9 standardy, kter\u00e9 m\u011bn\u00ed o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f<\/h2>\n\n\n\n

V roce 2026 dominuj\u00ed glob\u00e1ln\u00edmu e-commerce platformy jako TikTok Shop, Shein \u010di Temu. Jejich s\u00edla nespo\u010d\u00edv\u00e1 v n\u00edzk\u00fdch cen\u00e1ch, ale ve schopnosti generovat popt\u00e1vku pomoc\u00ed propracovan\u00fdch algoritm\u016f, nikoli na z\u00e1klad\u011b aktivn\u00edho vyhled\u00e1v\u00e1n\u00ed u\u017eivatele. Tradi\u010dn\u00ed marketplace, nap\u0159\u00edklad Amazon, funguje tak, \u017ee z\u00e1kazn\u00edk nejprve hled\u00e1 konkr\u00e9tn\u00ed produkt a teprve pot\u00e9 vyb\u00edr\u00e1 z dostupn\u00e9 nab\u00eddky. Asijsk\u00e9 platformy d\u011blaj\u00ed n\u011bco jin\u00e9ho: stimuluj\u00ed popt\u00e1vku je\u0161t\u011b p\u0159edt\u00edm, ne\u017e si z\u00e1kazn\u00edk uv\u011bdom\u00ed, \u017ee chce n\u011bco koupit.<\/p>\n\n\n\n

Pro e-shopy to znamen\u00e1 posun od samotn\u00e9 SEO optimalizace k d\u016frazu na kvalitu a strukturu produktov\u00fdch dat. Algoritmy hodnot\u00ed p\u0159edev\u0161\u00edm \u00faplnost parametr\u016f, konzistenci informac\u00ed a vizu\u00e1ln\u00ed zpracov\u00e1n\u00ed. Nebojte se vide\u00ed, kter\u00e9 p\u0159edstav\u00ed va\u0161e zbo\u017e\u00ed v nov\u00e9m sv\u011btle.<\/p>\n\n\n\n

Trend 2: Social commerce jako hlavn\u00ed prodejn\u00ed kan\u00e1l<\/h2>\n\n\n\n

Social commerce pat\u0159\u00ed mezi nejrychleji rostouc\u00ed segmenty e-commerce a n\u00e1kupn\u00ed rozhodov\u00e1n\u00ed se st\u00e1le \u010dast\u011bji odehr\u00e1v\u00e1 p\u0159\u00edmo ve feedu soci\u00e1ln\u00edch s\u00edt\u00ed. Kr\u00e1tk\u00e1 n\u011bkolikasekundov\u00e1 videa maj\u00ed \u010dasto vy\u0161\u0161\u00ed dosahy ne\u017e klasick\u00e9 reklamy a z\u00e1rove\u0148 ovliv\u0148uj\u00ed n\u00e1kupn\u00ed chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n

V praxi to funguje tak, \u017ee u\u017eivatel nejprve shl\u00e9dne video a a\u017e pot\u00e9 se objev\u00ed touha produkt vlastnit. Podle dostupn\u00fdch dat uv\u00e1d\u00ed a\u017e 82 % spot\u0159ebitel\u016f<\/a>, \u017ee soci\u00e1ln\u00ed s\u00edt\u011b ovlivnily jejich n\u00e1kupn\u00ed rozhodov\u00e1n\u00ed, a zhruba 58 % u\u017e n\u011bkdy koupilo produkt pot\u00e9, co ho vid\u011bli na Instagramu, Tik Toku nebo podobn\u00e9 platform\u011b. Social commerce je v\u00edce o impulzivn\u00edmu n\u00e1kupy a klade d\u016fraz na rychl\u00e9 vy\u0159\u00edzen\u00ed objedn\u00e1vky i doru\u010den\u00ed.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Trend 3: Ultra rychl\u00e1 Q\u2013commerce<\/h2>\n\n\n\n

S t\u00edm, jak z\u00e1kazn\u00edci objevuj\u00ed produkty na soci\u00e1ln\u00edch s\u00edt\u00edch, roste i pot\u0159eba je vlastnit co nejd\u0159\u00edve. Rychl\u00e9 doru\u010den\u00ed je z\u00e1klad. U vybran\u00fdch kategori\u00ed pak p\u0159ich\u00e1z\u00ed na \u0159adu Q-commerce, tedy okam\u017eit\u00e1 dostupnost zbo\u017e\u00ed a doru\u010den\u00ed v \u0159\u00e1du hodin.<\/p>\n\n\n\n

Typick\u00fdm p\u0159\u00edkladem je Alza, kter\u00e1 dok\u00e1\u017ee doru\u010dit zbo\u017e\u00ed p\u0159es noc, nebo nab\u00eddnout osobn\u00ed vyzvednut\u00ed b\u011bhem n\u011bkolika hodin. Tento p\u0159\u00edstup postupn\u011b formuje o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f nap\u0159\u00ed\u010d trhem. E-shopy mohou reagovat i bez vlastn\u00ed logistick\u00e9 infrastruktury. V Mana\u017eeru z\u00e1silek<\/a> najdete dopravce grid.online, kter\u00fd ve velk\u00fdch m\u011bstech doru\u010d\u00ed bal\u00ed\u010dky v r\u00e1mci n\u011bkolika hodin. Rychlost se st\u00e1v\u00e1 d\u016fle\u017eit\u00fdm faktorem i u standardn\u00edch dopravc\u016f, co\u017e navazuje na kl\u00ed\u010dov\u00e9 p\u0159epravn\u00ed trendy z ned\u00e1vn\u00e9 doby<\/a>. Doru\u010den\u00ed n\u00e1sleduj\u00edc\u00ed pracovn\u00ed den je dnes b\u011b\u017en\u00fdm standardem a efektivn\u00edm kompromisem mezi rychlost\u00ed, n\u00e1klady a udr\u017eitelnost\u00ed.<\/p>\n\n\n\n

Trend 4: AI m\u011bn\u00ed zp\u016fsob, jak z\u00e1kazn\u00edk najde produkt<\/h2>\n\n\n\n

AI z\u016fstane na v\u00fdslun\u00ed i v roce 2026. Um\u011bl\u00e1 inteligence se st\u00e1v\u00e1 hlavn\u00edm filtrem n\u00e1kupn\u00edho procesu a rozhoduje o tom, jak\u00e9 produkty se z\u00e1kazn\u00edk\u016fm v\u016fbec zobraz\u00ed. Z\u00e1kazn\u00edci st\u00e1le \u010dast\u011bji nakupuj\u00ed na z\u00e1klad\u011b doporu\u010den\u00ed, nikoli c\u00edlen\u00e9ho vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n

AI modely pracuj\u00ed s kvalitou a \u00faplnost\u00ed dat. Hodnot\u00ed detailn\u00ed parametry produktu, dostupnost na sklad\u011b, konzistenci informac\u00ed i kontext pou\u017eit\u00ed. \u010c\u00edm p\u0159esn\u011bj\u0161\u00ed a strukturovan\u011bj\u0161\u00ed data e-shop nab\u00edz\u00ed, t\u00edm vy\u0161\u0161\u00ed je pravd\u011bpodobnost, \u017ee se produkt z\u00e1kazn\u00edkovi zobraz\u00ed ve spr\u00e1vn\u00fd moment.<\/p>\n\n\n\n

Pro e-shopy to znamen\u00e1 posun v p\u0159\u00edstupu k obsahu \u2013 popisy, fotografie i videa u\u017e neslou\u017e\u00ed jen lidem, ale i syst\u00e9m\u016fm, kter\u00e9 rozhoduj\u00ed o tom, co z\u00e1kazn\u00edk uvid\u00ed.<\/p>\n\n\n\n

Trend 5: Vr\u00e1cen\u00ed zbo\u017e\u00ed zvy\u0161uje konverze a p\u0159in\u00e1\u0161\u00ed data<\/h2>\n\n\n\n

V roce 2026 se na vr\u00e1cen\u00ed zbo\u017e\u00ed nebude pohl\u00ed\u017eet jako na dal\u0161\u00ed nutn\u00fd n\u00e1klad, ale jako na strategick\u00fd n\u00e1stroj. Z\u00e1kazn\u00edk, kter\u00fd m\u00e1 mo\u017enost vr\u00e1tit zbo\u017e\u00ed jednodu\u0161e<\/a> a bez zbyte\u010dn\u00fdch komplikac\u00ed, nakupuje s men\u0161\u00edmi obavami a s vy\u0161\u0161\u00ed pravd\u011bpodobnost\u00ed se vrac\u00ed.<\/p>\n\n\n\n

Pro e-shopy p\u0159edstavuj\u00ed vratky cenn\u00fd zdroj dat. Pokud se ur\u010dit\u00fd typ zbo\u017e\u00ed vrac\u00ed opakovan\u011b, m\u016f\u017ee j\u00edt o sign\u00e1l, \u017ee popis produktu, fotografie nebo o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f neodpov\u00eddaj\u00ed realit\u011b. Data z vratek tak pom\u00e1haj\u00ed zlep\u0161ovat cel\u00fd proces od popisku produktu a\u017e po logistiku.<\/p>\n\n\n\n

Automatizovat vr\u00e1cen\u00ed zbo\u017e\u00ed<\/span><\/path><\/svg><\/a><\/div>\n\n\n\n
\n\n\n\n

Bonus: Trendy, kter\u00e9 z\u016fst\u00e1vaj\u00ed in i letos<\/h2>\n\n\n\n

Vedle trend\u016f, kter\u00e9 ovl\u00e1dnou e-commerce v roce 2026, stoj\u00ed za pozornost i osv\u011bd\u010den\u00e9 postupy a praktick\u00e9 tipy pro e-commerce<\/a>, kter\u00e9 dlouhodob\u011b ovliv\u0148uj\u00ed z\u00e1kaznickou zku\u0161enost, konverze i r\u016fst e-shop\u016f. Pat\u0159\u00ed mezi n\u011b udr\u017eitelnost<\/a>, v\u00fdb\u011br z dopravc\u016f i automatizace, kter\u00e1 dok\u00e1\u017ee ka\u017ed\u00fd t\u00fdden u\u0161et\u0159it hodiny operativn\u00ed pr\u00e1ce.<\/p>\n\n\n\n

Z\u00e1kazn\u00edci dnes o\u010dek\u00e1vaj\u00ed recyklovateln\u00e9 balen\u00ed, kter\u00e9 odpov\u00edd\u00e1 velikosti zbo\u017e\u00ed a mo\u017enost volby p\u0159i doru\u010den\u00ed. \u010c\u00edm \u0161ir\u0161\u00ed nab\u00eddku dopravc\u016f, v\u00fddejn\u00edch m\u00edst a box\u016f jim nab\u00eddnete, t\u00edm men\u0161\u00ed je riziko, \u017ee n\u00e1kup v posledn\u00edm kroku nedokon\u010d\u00ed. P\u0159ehled o z\u00e1silk\u00e1ch i vratk\u00e1ch v jednom syst\u00e9mu pak umo\u017e\u0148uje soust\u0159edit se na rozvoj e-shopu m\u00edsto ka\u017edodenn\u00ed logistiky.<\/p>\n\n\n\n

Z\u00e1v\u011br: Kdy\u017e do sebe zapadne obsah, data i logistika<\/h2>\n\n\n\n

Rok 2026 m\u011bn\u00ed zp\u016fsob online prodeje. Z\u00e1kazn\u00edci objevuj\u00ed produkty jinak ne\u017e d\u0159\u00edv, rozhoduj\u00ed se rychleji a z\u00e1rove\u0148 o\u010dek\u00e1vaj\u00ed v\u011bt\u0161\u00ed jistotu, flexibilitu a jednoduchost v cel\u00e9m n\u00e1kupn\u00edm procesu.<\/p>\n\n\n\n

\u00dasp\u011b\u0161n\u00e9 e-shopy budou ty, kter\u00e9 dok\u00e1\u017eou propojit kvalitn\u00ed data, smyslupln\u00fd obsah, rychl\u00e9 a spolehliv\u00e9 doru\u010den\u00ed a p\u0159ehledn\u011b nastaven\u00e9 vr\u00e1cen\u00ed zbo\u017e\u00ed. To, co zaujme na soci\u00e1ln\u00edch s\u00edt\u00edch, mus\u00ed m\u00edt jasn\u00e9 pokra\u010dov\u00e1n\u00ed na webu, kter\u00fd mus\u00ed b\u00fdt dostate\u010dn\u011b srozumiteln\u00fd pro AI syst\u00e9my, kter\u00e9 rozhoduj\u00ed o viditelnosti nab\u00eddky.<\/p>\n\n\n\n

Kvalita a struktura dat, logistika funguj\u00edc\u00ed jako jasn\u00e1 konkuren\u010dn\u00ed v\u00fdhoda<\/a> a konzistentn\u00ed z\u00e1kaznick\u00e1 zku\u0161enost se st\u00e1vaj\u00ed z\u00e1kladem dlouhodob\u00e9ho r\u016fstu. Kdy\u017e m\u00e1 e-shop tyto oblasti pod kontrolou, m\u016f\u017ee se m\u00edsto ka\u017edodenn\u00ed operativy soust\u0159edit na rozvoj a budov\u00e1n\u00ed konkuren\u010dn\u00ed v\u00fdhody. A to bude v roce 2026 rozhodovat v\u00edc ne\u017e jednotliv\u00e9 trendy samy o sob\u011b.<\/p>\n","protected":false},"excerpt":{"rendered":"

S rokem 2025, kter\u00fd p\u0159inesl d\u016fle\u017eit\u00e9 trendy pro zaji\u0161t\u011bn\u00ed \u00fasp\u011bchu, jsme se rozlou\u010dili a p\u0159ed n\u00e1mi u\u017e je nov\u00e1 sez\u00f3na pln\u00e1 zm\u011bn, novinek a p\u0159\u00edle\u017eitost\u00ed. E-commerce rozhodn\u011b nezastavuje, pr\u00e1v\u011b naopak, rok 2026 slibuje dal\u0161\u00ed posun dop\u0159edu. \u010cek\u00e1 n\u00e1s revoluce, kter\u00e1 zm\u011bn\u00ed to, jak z\u00e1kazn\u00edci produkty objevuj\u00ed, vyb\u00edraj\u00ed a nakupuj\u00ed.<\/p>\n","protected":false},"author":2,"featured_media":4647,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[25],"tags":[],"yoast_head":"\n5 trend\u016f, kter\u00e9 zm\u011bn\u00ed e-commerce v roce 2026<\/title>\n<meta name=\"description\" content=\"E-commerce nezastavuje, rok 2026 slibuje dal\u0161\u00ed posun dop\u0159edu. \u010cek\u00e1 n\u00e1s revoluce, 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