{"id":4631,"date":"2026-01-23T09:58:26","date_gmt":"2026-01-23T08:58:26","guid":{"rendered":"https:\/\/www.zaslat.cz\/blog\/?p=4631"},"modified":"2026-04-02T18:29:07","modified_gmt":"2026-04-02T16:29:07","slug":"na-co-si-dat-pozor-pri-prodeji-a-posilani-zbozi-do-zahranici","status":"publish","type":"post","link":"https:\/\/www.zaslat.cz\/blog\/na-co-si-dat-pozor-pri-prodeji-a-posilani-zbozi-do-zahranici\/","title":{"rendered":"Na co si d\u00e1t pozor p\u0159i prodeji a pos\u00edl\u00e1n\u00ed zbo\u017e\u00ed do zahrani\u010d\u00ed?"},"content":{"rendered":"\n

Zahrani\u010dn\u00ed expanze je skv\u011bl\u00fd zp\u016fsob, jak roz\u0161\u00ed\u0159it trh a r\u016fst rychleji. Jen\u017ee spolu s nov\u00fdmi p\u0159\u00edle\u017eitostmi p\u0159ich\u00e1z\u00ed i specifick\u00e9 n\u00e1roky \u2013 na logistiku, platby, komunikaci i legislativu. A pr\u00e1v\u011b na nich \u010dasto expanze stoj\u00ed nebo pad\u00e1.<\/p>\n\n\n\n

Poj\u010fme proj\u00edt kl\u00ed\u010dov\u00e9 body, na kter\u00e9 by m\u011bl myslet ka\u017ed\u00fd e-shop, kter\u00fd pos\u00edl\u00e1 z\u00e1silky do zahrani\u010d\u00ed. A\u0165 u\u017e za\u010d\u00edn\u00e1te s prvn\u00edmi zem\u011bmi, nebo optimalizujete svou logistiku<\/a> a sou\u010dasn\u00e9 procesy.<\/p>\n\n\n\n\n\n\n\n

Doprava je z\u00e1klad, ale v ka\u017ed\u00e9 zemi funguje n\u011bco jin\u00e9ho<\/strong><\/h2>\n\n\n\n

To, \u017ee v \u010cesku pat\u0159\u00ed ur\u010dit\u00e9 druhy doru\u010den\u00ed mezi standard, neznamen\u00e1, \u017ee je ocen\u00ed i zahrani\u010dn\u00ed z\u00e1kazn\u00edci. Ka\u017ed\u00e1 zem\u011b m\u00e1 sv\u00e9 \u201cfavority\u201d \u2013 od dopravc\u016f, kter\u00fdm lid\u00e9 v\u011b\u0159\u00ed, a\u017e po typy doru\u010den\u00ed, kter\u00e9 pova\u017euj\u00ed za spolehliv\u00e9 nebo dostate\u010dn\u011b rychl\u00e9. Zaslat<\/a> m\u016f\u017ee v tomto sm\u011bru hodn\u011b pomoct, proto\u017ee nab\u00edz\u00ed snadnou mo\u017enost porovnat dostupn\u00e9 dopravce pro jednotliv\u00e9 st\u00e1ty a rychle si ov\u011b\u0159it, co ve kter\u00fdch zem\u00edch d\u00e1v\u00e1 nejv\u011bt\u0161\u00ed smysl. Zaji\u0161t\u011bn\u00ed mezin\u00e1rodn\u00edch z\u00e1silek nav\u00edc nen\u00ed p\u0159ek\u00e1\u017ekou ani u men\u0161\u00edch \u0159e\u0161en\u00ed, proto\u017ee spr\u00e1vn\u00e1 integrace e-shopu zautomatizuje dopravu bez zbyte\u010dn\u00e9 administrativy<\/a>.<\/p>\n\n\n\n

Platby jsou to hlavn\u00ed, karta ale nen\u00ed v\u0161ude kr\u00e1l<\/strong><\/h2>\n\n\n\n

Je p\u0159ekvapiv\u00e9, jak v\u00fdrazn\u011b se preference platebn\u00edch metod li\u0161\u00ed mezi jednotliv\u00fdmi trhy. N\u011bme\u010dt\u00ed z\u00e1kazn\u00edci d\u016fv\u011b\u0159uj\u00ed sp\u00ed\u0161e p\u0159evod\u016fm, PayPalu a dokonce platb\u011b na fakturu. Pol\u00e1ci nedaj\u00ed dopustit na m\u00edstn\u00ed rychl\u00e9 p\u0159evody (co\u017e u\u017e zvl\u00e1d\u00e1 v\u011bt\u0161ina platebn\u00edch bran) a na Slovensku m\u00e1 po\u0159\u00e1d velkou s\u00edlu dob\u00edrka. Pokud z\u00e1kazn\u00edk neuvid\u00ed \u201ctu svou\u201d platebn\u00ed metodu, \u010dasto n\u00e1kup nedokon\u010d\u00ed. E-shopu tedy pom\u016f\u017ee, kdy\u017e zvl\u00e1dnete p\u0159izp\u016fsobit nab\u00eddku plateb jednotliv\u00fdm jazykov\u00fdm mutac\u00edm, aby ka\u017ed\u00fd z\u00e1kazn\u00edk ihned vid\u011bl to, co je pro n\u011bj relevantn\u00ed.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Obchodn\u00ed podm\u00ednky jsou \u010dasto zanedb\u00e1van\u00e9<\/strong><\/h2>\n\n\n\n

Pr\u00e1vn\u00ed prost\u0159ed\u00ed v EU sice sd\u00edl\u00ed ur\u010dit\u00e9 spole\u010dn\u00e9 r\u00e1mce, ale detaily se nap\u0159\u00ed\u010d st\u00e1ty m\u011bn\u00ed. Li\u0161it se mohou lh\u016fty na vr\u00e1cen\u00ed zbo\u017e\u00ed, zp\u016fsob reklamace, povinn\u00e9 informace i samotn\u00e1 forma dokumentu. Obchodn\u00ed podm\u00ednky, kter\u00e9 funguj\u00ed v \u010cesku, nemus\u00ed b\u00fdt automaticky pou\u017eiteln\u00e9 jinde. \u00daprava podle konkr\u00e9tn\u00ed zem\u011b je tak nezbytn\u00e1 – a nejen z hlediska legislativy. Dob\u0159e napsan\u00e9 podm\u00ednky jednodu\u0161e buduj\u00ed d\u016fv\u011bru.<\/p>\n\n\n\n

P\u0159ipravte se na vratky v\u010das \u2013 hned na za\u010d\u00e1tku<\/strong><\/h2>\n\n\n\n

Vratky ze zahrani\u010d\u00ed jsou jednou z oblast\u00ed, kter\u00e9 mohou e-shopy od expanze odrazovat. P\u0159itom s jasn\u00fdm postupem se z nich st\u00e1v\u00e1 zvl\u00e1dnuteln\u00e1 rutina. Vyplat\u00ed se m\u00edt p\u0159edem promy\u0161len\u00e9, jak z\u00e1kazn\u00edk v\u0161e provede, jak\u00e9 dokumenty k tomu pot\u0159ebuje a jak\u00fdm zp\u016fsobem z\u00e1silku ode\u0161le. N\u011bkter\u00e9 logistick\u00e9 slu\u017eby, v\u010detn\u011b Zaslat<\/strong><\/a>, dok\u00e1\u017eou cel\u00fd proces v\u00fdrazn\u011b zjednodu\u0161it d\u00edky dostupn\u00fdm zp\u011btn\u00fdm \u0161t\u00edtk\u016fm nebo mo\u017enosti odeslat vr\u00e1cen\u00e9 zbo\u017e\u00ed p\u0159es dopravce, kter\u00e9ho z\u00e1kazn\u00edk zn\u00e1.<\/p>\n\n\n\n

Z\u00e1kaznick\u00fd z\u00e1\u017eitek \u2013 i mal\u00fd d\u00e1rek dok\u00e1\u017ee velk\u00e9 v\u011bci<\/strong><\/h2>\n\n\n\n

Z\u00e1kazn\u00edci nejen v zahrani\u010d\u00ed, ale i u n\u00e1s ocen\u00ed, kdy\u017e je bal\u00ed\u010dek n\u011b\u010d\u00edm p\u0159\u00edjemn\u011b p\u0159ekvap\u00ed. Nemus\u00ed j\u00edt o nic n\u00e1kladn\u00e9ho \u2013 mal\u00fd vzorek, drobnost k objedn\u00e1vce nebo jen pod\u011bkov\u00e1n\u00ed v jejich jazyce<\/strong>. Takov\u00e1 gesta zvy\u0161uj\u00ed \u0161anci, \u017ee se k v\u00e1m vr\u00e1t\u00ed nebo v\u00e1s doporu\u010d\u00ed d\u00e1l. \u010casto jsou to pr\u00e1v\u011b tyto detaily, kter\u00e9 pom\u00e1haj\u00ed odli\u0161it e-shop od konkurence.<\/p>\n\n\n\n

E-maily a komunikace: p\u0159izp\u016fsobit, ne jen p\u0159elo\u017eit<\/strong><\/h2>\n\n\n\n

Transak\u010dn\u00ed e-maily i newslettery by m\u011bly kop\u00edrovat o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f v jednotliv\u00fdch zem\u00edch. N\u011bkde lid\u00e9 preferuj\u00ed stru\u010dnost, jinde ocen\u00ed detailn\u011bj\u0161\u00ed informace. D\u016fle\u017eit\u00e1 je i terminologie \u2013 nejen jazykov\u00e1, ale i v r\u00e1mci lok\u00e1ln\u00edch dopravc\u016f nebo konkr\u00e9tn\u00edch postup\u016f. E-shopov\u00e1 platforma, kter\u00e1 umo\u017e\u0148uje m\u00edt pro ka\u017edou jazykovou mutaci vlastn\u00ed verzi e-mail\u016f, dok\u00e1\u017ee u\u0161et\u0159it spoustu \u010dasu a z\u00e1rove\u0148 zv\u00fd\u0161it d\u016fv\u011bru z\u00e1kazn\u00edka. P\u0159i tvorb\u011b t\u011bchto multijazy\u010dn\u00fdch text\u016f se nav\u00edc skv\u011ble uplatn\u00ed um\u011bl\u00e1 inteligence jako \u0161ikovn\u00fd pomocn\u00edk p\u0159i podnik\u00e1n\u00ed<\/a>. D\u00e1vejte si i pozor na to, jak m\u00e1te vystylovan\u00fd e-mailing, pokud bude e-shop a mailing neslad\u011bn\u00fd, m\u016f\u017ee doch\u00e1zet k zm\u011bn\u00e1m a nedorozum\u011bn\u00edm \u2013 o tom v\u00edce zde<\/a>.<\/p>\n\n\n\n

Automatizace tak, aby v\u00e1s nezahltila agenda<\/strong><\/h2>\n\n\n\n

\u010c\u00edm v\u00edce zem\u00ed obsluhujete, t\u00edm v\u00edce krok\u016f pot\u0159ebujete hl\u00eddat \u2013 od spr\u00e1vn\u00e9ho v\u00fdb\u011bru dopravce p\u0159es p\u00e1rov\u00e1n\u00ed plateb a\u017e po e-mailovou komunikaci. Dob\u0159e zvl\u00e1dnut\u00e1 automatizace v logistice<\/a> je proto p\u0159i expanzi z\u00e1sadn\u00ed, proto\u017ee v\u00e1m dok\u00e1\u017ee u\u0161et\u0159it spoustu \u010dasu i lidsk\u00fdch zdroj\u016f. Vhodn\u011b nastaven\u00e9 procesy dok\u00e1\u017eou hl\u00eddat dopravn\u00ed metody podle zem\u011b, vystavovat faktury, spou\u0161t\u011bt transak\u010dn\u00ed e-maily, synchronizovat data a v\u00fdrazn\u011b zrychlit odbavov\u00e1n\u00ed objedn\u00e1vek. Pro e-shop je to \u010dasto rozd\u00edl mezi zvl\u00e1dnuteln\u00fdm r\u016fstem a chaosem.<\/p>\n\n\n\n

\"\"\/<\/a><\/figure>\n\n\n\n

Z\u00e1kladn\u00ed materi\u00e1l m\u00e1me, ale kde to cel\u00e9 postavit?<\/strong><\/h2>\n\n\n\n

A na z\u00e1v\u011br to nejd\u016fle\u017eit\u011bj\u0161\u00ed: kvalitn\u00ed e-shopov\u00e1 platforma, jako je <\/strong>Upgates<\/strong><\/a> (pro kterou je p\u0159ipravena i p\u0159\u00edm\u00e1 integrace se syst\u00e9mem Zaslat<\/a>), kter\u00e1 se dok\u00e1\u017ee otev\u0159en\u011b napojit t\u00e9m\u011b\u0159 na jakoukoliv slu\u017ebu<\/strong> a z\u00e1rove\u0148 v\u00e1m umo\u017en\u00ed spravovat v\u0161echny jazykov\u00e9 mutace i zahrani\u010dn\u00ed trhy z jedn\u00e9 administrace<\/strong>, je pro \u00fasp\u011b\u0161n\u00fd prodej do zahrani\u010d\u00ed z\u00e1sadn\u00ed. D\u00edky tomu m\u00e1te pod kontrolou logistiku, platby, obsah i automatizaci na jednom m\u00edst\u011b \u2013 a expanze se st\u00e1v\u00e1 mnohem jednodu\u0161\u0161\u00ed a hlavn\u011b dlouhodob\u011b udr\u017eitelnou.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Zahrani\u010dn\u00ed expanze je skv\u011bl\u00fd zp\u016fsob, jak roz\u0161\u00ed\u0159it trh a r\u016fst rychleji. Jen\u017ee spolu s nov\u00fdmi p\u0159\u00edle\u017eitostmi p\u0159ich\u00e1z\u00ed i specifick\u00e9 n\u00e1roky \u2013 na logistiku, platby, komunikaci i legislativu. A pr\u00e1v\u011b na nich \u010dasto expanze stoj\u00ed nebo pad\u00e1. Poj\u010fme proj\u00edt kl\u00ed\u010dov\u00e9 body, na kter\u00e9 by m\u011bl myslet ka\u017ed\u00fd e-shop, kter\u00fd pos\u00edl\u00e1 z\u00e1silky do zahrani\u010d\u00ed. A\u0165 u\u017e za\u010d\u00edn\u00e1te …<\/p>\n

Na co si d\u00e1t pozor p\u0159i prodeji a pos\u00edl\u00e1n\u00ed zbo\u017e\u00ed do zahrani\u010d\u00ed?<\/span> \u010c\u00edst d\u00e1l \u00bb<\/a><\/p>\n","protected":false},"author":2,"featured_media":4634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":null,"ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[25],"tags":[],"yoast_head":"\nNa co si d\u00e1t pozor p\u0159i prodeji a pos\u00edl\u00e1n\u00ed zbo\u017e\u00ed do zahrani\u010d\u00ed?<\/title>\n<meta name=\"description\" content=\"Zahrani\u010dn\u00ed expanze je skv\u011bl\u00fd zp\u016fsob, jak roz\u0161\u00ed\u0159it trh. 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