{"id":4625,"date":"2026-01-02T12:12:33","date_gmt":"2026-01-02T11:12:33","guid":{"rendered":"https:\/\/www.zaslat.cz\/blog\/?p=4625"},"modified":"2026-04-02T18:42:15","modified_gmt":"2026-04-02T16:42:15","slug":"jak-vyuzit-klid-po-vanocich-k-lepsi-logistice-po-cely-rok","status":"publish","type":"post","link":"https:\/\/www.zaslat.cz\/blog\/jak-vyuzit-klid-po-vanocich-k-lepsi-logistice-po-cely-rok\/","title":{"rendered":"Jak vyu\u017e\u00edt klid po V\u00e1noc\u00edch k lep\u0161\u00ed logistice po cel\u00fd rok"},"content":{"rendered":"\n

Pro mal\u00e9 podniky je za\u010d\u00e1tek roku jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch obdob\u00ed. Nab\u00edz\u00ed vz\u00e1cn\u00fd prostor na chv\u00edli zpomalit, v klidu se ohl\u00e9dnout za v\u00e1no\u010dn\u00edm maratonem a doladit logistiku, aby doru\u010dov\u00e1n\u00ed, vratky i balen\u00ed fungovaly hladce po cel\u00fd rok. Pr\u00e1v\u011b te\u010f je ide\u00e1ln\u00ed \u010das nastavit procesy tak, abyste dal\u0161\u00ed \u0161pi\u010dku zvl\u00e1dli jako sehran\u00fd t\u00fdm, kter\u00fd u\u017e v\u00ed, co mu funguje, kde byly slabiny a jak se s nimi p\u0159\u00ed\u0161t\u011b poprat bez zbyte\u010dn\u00e9ho stresu, nejen b\u011bhem V\u00e1noc.<\/strong><\/p>\n\n\n\n\n\n\n\n

Leden jako ide\u00e1ln\u00ed \u010das zklidnit provoz a p\u0159ipravit se na dal\u0161\u00ed rok<\/h2>\n\n\n\n

Po prosincov\u00e9 \u0161pi\u010dce p\u0159ich\u00e1z\u00ed v e-commerce obdob\u00ed, kter\u00e9 m\u016f\u017ee na prvn\u00ed pohled p\u016fsobit jako \u00fatlum. Objedn\u00e1vek ub\u00fdv\u00e1, sklady se postupn\u011b vyprazd\u0148uj\u00ed a tempo se zpomaluje. To ale neznamen\u00e1, \u017ee by byl leden slab\u00fdm m\u011bs\u00edcem. Pro mnoho mal\u00fdch podnik\u016f jde o kl\u00ed\u010dov\u00e9 obdob\u00ed, kdy se vyplat\u00ed ohl\u00e9dnout se za uplynulou sez\u00f3nou a s p\u0159edstihem zhodnotit, zda je v\u00e1\u0161 e-shop skute\u010dn\u011b p\u0159ipraven\u00fd na nadch\u00e1zej\u00edc\u00ed bal\u00edkovou sez\u00f3nu<\/a>.<\/p>\n\n\n\n

Po V\u00e1noc\u00edch je b\u011b\u017en\u00e9, \u017ee tr\u017eby kr\u00e1tkodob\u011b klesnou a z\u00e1rove\u0148 naroste po\u010det vratek a reklamac\u00ed. Pokud m\u00e1te pocit, \u017ee se v\u00e1m po sv\u00e1tc\u00edch vrac\u00ed v\u00edc bal\u00edk\u016f ne\u017e obvykle, nejste v tom sami. Je to naprosto b\u011b\u017en\u00e1 situace, se kterou se pot\u00fdk\u00e1 v\u011bt\u0161ina e-shop\u016f. V cel\u00e9 Evrop\u011b se n\u00e1vratnost zbo\u017e\u00ed<\/a> pohybuje kolem 30 a\u017e 40 % a nejv\u011bt\u0161\u00ed n\u00e1por p\u0159ich\u00e1z\u00ed pr\u00e1v\u011b po sv\u00e1tc\u00edch, \u010dasto kv\u016fli nevhodn\u00fdm d\u00e1rk\u016fm. Vyplat\u00ed se proto p\u0159edem v\u011bd\u011bt, jak efektivn\u011b zvl\u00e1dnout vracen\u00ed zbo\u017e\u00ed po sv\u00e1tc\u00edch<\/a> a nastavit si pro to spolehlivou strategii.<\/p>\n\n\n\n

Automatizace logistiky jako nevyhnuteln\u00fd krok<\/h2>\n\n\n\n

Pr\u00e1v\u011b lednov\u00fd n\u00e1r\u016fst vratek po V\u00e1noc\u00edch rychle uk\u00e1\u017ee, zda m\u00e1te procesy nastaven\u00e9 tak, aby v\u00e1m pom\u00e1haly, nebo v\u00e1s naopak brzdily. P\u0159ehled o z\u00e1silk\u00e1ch, srozumiteln\u011b nastaven\u00e9 vratky<\/a> a mo\u017enost vyu\u017e\u00edt v\u00fddejn\u00ed m\u00edsta i pro zp\u011btn\u00fd tok bal\u00edk\u016f dok\u00e1\u017eou v\u00fdrazn\u011b ulevit provozu, hlavn\u011b ve chv\u00edl\u00edch, kdy se vratek sejde v\u00edc ne\u017e obvykle. Kdy\u017e m\u00e1te v\u0161echny pohyby bal\u00ed\u010dk\u016f na jednom m\u00edst\u011b, hned vid\u00edte, co se vrac\u00ed, odkud z\u00e1silka p\u0159i\u0161la a v jak\u00e9 je f\u00e1zi.<\/p>\n\n\n\n

Automatizace logistiky nen\u00ed o slo\u017eit\u00fdch syst\u00e9mech, ale o tom, \u017ee si uvedete ka\u017edodenn\u00ed provoz do po\u0159\u00e1dku. Mana\u017eer z\u00e1silek<\/a> v\u00e1m d\u00e1 p\u0159ehled nad dopravci, objedn\u00e1vkami i vratkami bez nutnosti p\u0159ep\u00ednat mezi tabulkami a r\u016fzn\u00fdmi rozhran\u00edmi. A pokud pos\u00edl\u00e1te v\u011bt\u0161\u00ed mno\u017estv\u00ed bal\u00edk\u016f m\u016f\u017eete si nastavit hromadn\u00fd svoz. Kur\u00fdr vyzvedne v\u0161echny z\u00e1silky najednou, co\u017e v\u00e1m v\u00fdrazn\u011b u\u0161et\u0159\u00ed \u010das, n\u00e1klady i zbyte\u010dn\u00e9 kilometry a cel\u00fd provoz je klidn\u011bj\u0161\u00ed nejen pro v\u00e1s, ale i pro t\u00fdm na skladu. D\u00edky v\u010dasn\u00e9mu zaveden\u00ed t\u011bchto postup\u016f budete m\u00edt jasn\u00fd pl\u00e1n pro l\u00e9to v e-commerce, kdy logistiku zautomatizujete a p\u0159iprav\u00edte se na hlavn\u00ed sez\u00f3nu<\/a>.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Ohl\u00e9dnut\u00ed za sez\u00f3nou bez stresu<\/h2>\n\n\n\n

A\u0165 u\u017e jste uplynul\u00fd rok zvl\u00e1dli jakkoli, leden p\u0159\u00edmo vyb\u00edz\u00ed k jeho zhodnocen\u00ed. Sedn\u011bte si s cel\u00fdm t\u00fdmem a projd\u011bte, co fungovalo a kde naopak vznikaly probl\u00e9my. Zpo\u017ed\u011bn\u00e1 doru\u010den\u00ed, reklamace kv\u016fli po\u0161kozen\u00e9mu balen\u00ed<\/a> nebo neefektivn\u00ed pr\u00e1ce se skladem jsou sign\u00e1ly, kter\u00e9 se vyplat\u00ed zachytit pr\u00e1v\u011b te\u010f. Sepi\u0161te si pozn\u00e1mky a mo\u017en\u00e1 \u0159e\u0161en\u00ed, abyste se k nim b\u011bhem roku mohli vracet. A\u017e se bude znova bl\u00ed\u017eit dal\u0161\u00ed prodejn\u00ed \u0161pi\u010dka, budete na ni p\u0159ipraveni. Z\u00edsk\u00e1te tak jasnou p\u0159edstavu o tom, jak se p\u0159ipravit na v\u00e1no\u010dn\u00ed sez\u00f3nu, aby prob\u011bhla hladce<\/a>. Nezapome\u0148te porovnat dopravce, vyhodnotit typy z\u00e1silek a zamyslet se nad t\u00edm, kde \u0161lo u\u0161et\u0159it \u010das nebo n\u00e1klady.<\/p>\n\n\n\n

Z\u00e1kazn\u00edci m\u011bn\u00ed zp\u016fsob doru\u010den\u00ed, vedou v\u00fddejn\u00ed m\u00edsta a boxy<\/h2>\n\n\n\n

Pohodln\u00e9 doru\u010den\u00ed dnes znamen\u00e1 p\u0159edev\u0161\u00edm flexibilitu. Z pr\u016fzkum\u016f vypl\u00fdv\u00e1, \u017ee si v\u011bt\u0161ina z\u00e1kazn\u00edk\u016f vol\u00ed doru\u010den\u00ed mimo domov. V Evrop\u011b u\u017e vyu\u017e\u00edv\u00e1 v\u00fddejn\u00ed m\u00edsta a boxy t\u00e9m\u011b\u0159 polovina nakupuj\u00edc\u00edch a jejich pod\u00edl d\u00e1l stoup\u00e1. Jen v posledn\u00edch letech se s\u00ed\u0165 v\u00fddejn\u00edch box\u016f roz\u0161\u00ed\u0159ila na v\u00edce ne\u017e 155 tis\u00edc m\u00edst nap\u0159\u00ed\u010d Evropou<\/a> a jejich po\u010det meziro\u010dn\u011b roste t\u00e9m\u011b\u0159 o t\u0159etinu.<\/p>\n\n\n\n

D\u016fvody jsou praktick\u00e9. Z\u00e1kazn\u00edci si cht\u011bj\u00ed bal\u00edk vyzvednout tehdy, kdy se jim to hod\u00ed a necht\u011bj\u00ed \u010dekat na kur\u00fdra, kter\u00fd p\u0159ijede v ur\u010dit\u00e9m \u010dasov\u00e9m rozmez\u00ed, nato\u017e za\u017e\u00edvat opakovan\u00e9 pokusy o doru\u010den\u00ed. V\u00fddejn\u00ed m\u00edsta a boxy maj\u00ed t\u00e9m\u011b\u0159 stoprocentn\u00ed \u00fasp\u011b\u0161nost doru\u010den\u00ed na prvn\u00ed pokus a z\u00e1rove\u0148 ulevuj\u00ed nejdra\u017e\u0161\u00ed \u010d\u00e1sti doru\u010den\u00ed, tedy cest\u011b kur\u00fdra p\u0159\u00edmo ke koncov\u00e9mu z\u00e1kazn\u00edkovi. Tento posun vid\u00edme i v praxi. Oproti lo\u0148sku se p\u0159es Zaslat poslalo na v\u00fddejn\u00ed m\u00edsta o 156 % v\u00edce z\u00e1silek.<\/p>\n\n\n\n

Pro mal\u00e9 podniky je leden ide\u00e1ln\u00ed chv\u00edl\u00ed nab\u00eddku dopravy znovu proj\u00edt a d\u00e1t doru\u010dov\u00e1n\u00ed mimo domov v\u011bt\u0161\u00ed prostor. Nejen \u017ee t\u00edm vyjdete vst\u0159\u00edc z\u00e1kazn\u00edk\u016fm, ale z\u00e1rove\u0148 si zjednodu\u0161\u00edte provoz, sn\u00ed\u017e\u00edte po\u010det ne\u00fasp\u011b\u0161n\u00fdch doru\u010den\u00ed a ulev\u00edte logistice v dal\u0161\u00edch m\u011bs\u00edc\u00edch.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Balen\u00ed pod kontrolou a p\u0159\u00edprava na nov\u00e9 po\u017eadavky<\/h2>\n\n\n\n

S nov\u00fdm rokem p\u0159ich\u00e1z\u00ed prostor zamyslet se nad t\u00edm, jak bal\u00edte z\u00e1silky a kolik v nich pos\u00edl\u00e1te \u201evzduchu\u201c. Pr\u00e1v\u011b na to se toti\u017e v n\u00e1sleduj\u00edc\u00edch letech zam\u011b\u0159\u00ed i Evropsk\u00e1 unie. Nov\u00e1 regulace Packaging and Packaging Waste Regulation<\/a> po\u010d\u00edt\u00e1 s t\u00edm, \u017ee od roku 2030 nebude sm\u011bt v\u00edce ne\u017e 50 % objemu bal\u00edku tvo\u0159it pr\u00e1zdn\u00fd prostor a v\u0161echny obaly budou muset b\u00fdt pln\u011b recyklovateln\u00e9.<\/p>\n\n\n\n

V\u011bt\u0161inou nejde o z\u00e1sadn\u00ed zm\u011bny, ale sp\u00ed\u0161 o drobn\u00e9 \u00fapravy jako velikostn\u011b odpov\u00eddaj\u00edc\u00ed krabice, m\u00e9n\u011b v\u00fdpln\u011b a chyt\u0159ej\u0161\u00ed balen\u00ed. Z\u00e1kazn\u00edci \u010d\u00edm d\u00e1l \u010dast\u011bji \u0159e\u0161\u00ed, kolik obalov\u00e9ho materi\u00e1lu jim dom\u016f p\u0159ijde a co s n\u00edm d\u00e1l. Pr\u00e1v\u011b te\u010f je ide\u00e1ln\u00ed chv\u00edle sjednotit typy krabic, omezit zbyte\u010dn\u00fd vzduch v bal\u00edc\u00edch a za\u010d\u00edt testovat vratn\u00e9 nebo opakovan\u011b pou\u017eiteln\u00e9 obaly. Tyto kroky \u0161et\u0159\u00ed n\u00e1klady a z\u00e1rove\u0148 d\u00e1vaj\u00ed z\u00e1kazn\u00edk\u016fm jasn\u00fd sign\u00e1l, \u017ee p\u0159em\u00fd\u0161l\u00edte dop\u0159edu a berete ohled na \u017eivotn\u00ed prost\u0159ed\u00ed.<\/p>\n\n\n\n

Z\u00e1v\u011br: Leden jako investice do zbytku roku<\/h2>\n\n\n\n

To, co v\u00e1s b\u011bhem v\u00e1no\u010dn\u00ed sez\u00f3ny zdr\u017eovalo nebo stresovalo, nemus\u00ed b\u00fdt ka\u017edoro\u010dn\u00ed tradic\u00ed. Leden je ide\u00e1ln\u00ed chv\u00edle, kdy si m\u016f\u017eete v klidu sednout s cel\u00fdm t\u00fdmem a proj\u00edt to, co letos nefungovalo a co by \u0161lo p\u0159\u00ed\u0161t\u011b zvl\u00e1dnout l\u00e9pe. A\u0165 u\u017e \u0161lo o probl\u00e9my s balen\u00edm, p\u0159et\u00ed\u017een\u00e9 dopravce, chyb\u011bj\u00edc\u00ed mo\u017enosti doru\u010den\u00ed nebo nejasn\u011b nastaven\u00fd proces vratek, pr\u00e1v\u011b te\u010f je \u010das tyto situace pojmenovat a zapsat, aby se v dal\u0161\u00ed sez\u00f3n\u011b neopakovaly. Jen tak si v budoucnu zajist\u00edte v\u00e1no\u010dn\u00ed sez\u00f3nu bez stresu a zvl\u00e1dnete logistiku<\/a> i b\u011bhem t\u00e9to nejhekti\u010dt\u011bj\u0161\u00ed \u010d\u00e1sti roku s naprostou jistotou.<\/p>\n\n\n\n

\"\"\/<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Pro mal\u00e9 podniky je za\u010d\u00e1tek roku jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch obdob\u00ed. Nab\u00edz\u00ed vz\u00e1cn\u00fd prostor na chv\u00edli zpomalit, v klidu se ohl\u00e9dnout za v\u00e1no\u010dn\u00edm maratonem a doladit logistiku, aby doru\u010dov\u00e1n\u00ed, vratky i balen\u00ed fungovaly hladce po cel\u00fd rok. Pr\u00e1v\u011b te\u010f je ide\u00e1ln\u00ed \u010das nastavit procesy tak, abyste dal\u0161\u00ed \u0161pi\u010dku zvl\u00e1dli jako sehran\u00fd t\u00fdm, kter\u00fd u\u017e v\u00ed, co …<\/p>\n

Jak vyu\u017e\u00edt klid po V\u00e1noc\u00edch k lep\u0161\u00ed logistice po cel\u00fd rok<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":2,"featured_media":4628,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[25],"tags":[],"yoast_head":"\nJak vyu\u017e\u00edt klid po V\u00e1noc\u00edch k lep\u0161\u00ed logistice po cel\u00fd rok<\/title>\n<meta name=\"description\" content=\"Pro mal\u00e9 podniky je za\u010d\u00e1tek roku jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch obdob\u00ed. 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