{"id":4412,"date":"2025-08-19T13:09:50","date_gmt":"2025-08-19T11:09:50","guid":{"rendered":"https:\/\/www.zaslat.cz\/blog\/?p=4412"},"modified":"2025-08-19T13:09:51","modified_gmt":"2025-08-19T11:09:51","slug":"jak-se-meni-svet-e-commerce-a-co-zakaznici-chteji","status":"publish","type":"post","link":"https:\/\/www.zaslat.cz\/blog\/jak-se-meni-svet-e-commerce-a-co-zakaznici-chteji\/","title":{"rendered":"Jak se m\u011bn\u00ed sv\u011bt e-commerce a co z\u00e1kazn\u00edci cht\u011bj\u00ed"},"content":{"rendered":"\n

P\u0159edstavte si e-shop, kter\u00fd ka\u017ed\u00fd den expeduje stovky bal\u00edk\u016f sv\u00fdm z\u00e1kazn\u00edk\u016fm. U\u017e d\u00e1vno nesta\u010d\u00ed m\u00edt kvalitn\u00ed produkty, z\u00e1kazn\u00edci cht\u011bj\u00ed v\u00edce. Spolehlivost, rychlost, jednoduchost a hlavn\u011b pohodl\u00ed b\u011bhem cel\u00e9ho n\u00e1kupn\u00edho procesu se staly nezbytnost\u00ed.<\/strong><\/p>\n\n\n\n

Co dnes hraje st\u00e1le v\u011bt\u0161\u00ed roli? Ohleduplnost k p\u0159\u00edrod\u011b a mo\u017enost volby zp\u016fsobu dopravy i platby. Z\u00e1kazn\u00edci se st\u00e1le \u010dast\u011bji d\u00edvaj\u00ed na to, jak je zbo\u017e\u00ed zabaleno, kdo jim ho doru\u010d\u00ed a jak\u00e1 je celkov\u00e1 uhl\u00edkov\u00e1 stopa jejich n\u00e1kupu. A nen\u00ed to jen trend ze Z\u00e1padu. I v \u010cesku roste tlak na udr\u017eitelnost, v\u011bt\u0161\u00ed v\u00fdb\u011br a komfort.<\/p>\n\n\n\n\n\n\n\n

\u010ce\u0161i \u010d\u00edm d\u00e1l \u010dast\u011bji nakupuj\u00ed online<\/h2>\n\n\n\n

\u010cesk\u00fd trh s e-commerce za\u017e\u00edv\u00e1 obrovsk\u00fd boom. Statistiky pro rok 2025 ukazuj\u00ed, \u017ee p\u0159es 20 % ve\u0161ker\u00fdch n\u00e1kup\u016f se uskute\u010dn\u00ed p\u0159es internet a v\u00edce ne\u017e 75% internetov\u00fdch u\u017eivatel\u016f v \u010cesku loni nakoupilo online alespo\u0148 jednou<\/strong>, p\u0159i\u010dem\u017e v\u011bt\u0161ina z nich tak \u010din\u00ed minim\u00e1ln\u011b jednou m\u011bs\u00ed\u010dn\u011b. Pro e-shopy to p\u0159edstavuje p\u0159\u00edle\u017eitost i v\u00fdzvu uspokojit st\u00e1le v\u011bt\u0161\u00ed po\u010det z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed netou\u017e\u00ed jen po ide\u00e1ln\u00ed cen\u011b zbo\u017e\u00ed, ale cel\u00e9m n\u00e1kupn\u00edm z\u00e1\u017eitku.<\/p>\n\n\n\n

Z\u00e1kazn\u00edci preferuj\u00ed kombinaci online objedn\u00e1vky s fyzick\u00fdm vyzvednut\u00edm zbo\u017e\u00ed, nap\u0159\u00edklad ve v\u00fddejn\u00edch boxech. Ty se staly velmi obl\u00edbenou a ekologi\u010dt\u011bj\u0161\u00ed variantou doru\u010den\u00ed. V\u00fddejn\u00ed boxy dnes vyu\u017e\u00edv\u00e1 a\u017e 90 % \u010cech\u016f<\/strong> a pro v\u011bt\u0161inu z nich jsou prvn\u00ed volbou. Z\u00e1silku si toti\u017e mohou vyzvednout kdykoliv podle jejich preferenc\u00ed a bez \u010dek\u00e1n\u00ed.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Ekologick\u00e9 balen\u00ed jako cesta k nov\u00fdm z\u00e1kazn\u00edk\u016fm<\/h2>\n\n\n\n

Velk\u00fd posun v z\u00e1kaznick\u00fdch preferenc\u00edch nast\u00e1v\u00e1 v oblasti udr\u017eitelnosti. Lid\u00e9 cht\u011bj\u00ed, aby jejich n\u00e1kup co nejm\u00e9n\u011b zat\u011b\u017eoval \u017eivotn\u00ed prost\u0159ed\u00ed. Proto se e-shopy \u010d\u00edm d\u00e1l v\u00edce zam\u011b\u0159uj\u00ed na ekologick\u00e9 balen\u00ed. Pou\u017e\u00edvaj\u00ed recyklovateln\u00e9 a kompostovateln\u00e9 materi\u00e1ly, minimalizuj\u00ed obaly a sna\u017e\u00ed se eliminovat plast<\/strong>. Tento p\u0159\u00edstup u\u017e nen\u00ed jen m\u00f3dn\u00ed vlnou, ale o\u010dek\u00e1v\u00e1n\u00edm z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed jsou ochotni si za n\u011bj p\u0159iplatit.<\/p>\n\n\n\n

Pro e-shopy je to nav\u00edc p\u0159\u00edle\u017eitost oslovit a z\u00edskat z\u00e1kazn\u00edky, kte\u0159\u00ed p\u0159i v\u00fdb\u011bru sv\u00e9ho online obchodu kladou d\u016fraz pr\u00e1v\u011b na udr\u017eitelnost. Ostatn\u011b u\u017e i Evropsk\u00fd parlament schv\u00e1lil v \u00fanoru 2025 na\u0159\u00edzen\u00ed Packaging and Packaging Waste Regulation (PPWR)<\/a>, jeho\u017e c\u00edlem je sn\u00ed\u017eit mno\u017estv\u00ed obalov\u00fdch materi\u00e1l\u016f v cel\u00e9 EU.<\/p>\n\n\n\n

Doprava a platby: Dejte z\u00e1kazn\u00edk\u016fm na v\u00fdb\u011br<\/h2>\n\n\n\n

Pro spot\u0159ebitele je d\u016fle\u017eit\u00e1 jasnost, srozumitelnost a mo\u017enost volby. Neomezujte se pouze na jednu platebn\u00ed metodu. Obzvl\u00e1\u0161\u0165 pokud jste nov\u00fd e-shop, z\u00e1kazn\u00edci st\u00e1le ocen\u00ed mo\u017enost platby na dob\u00edrku<\/a>, zv\u00fd\u0161\u00edte tak svoji d\u016fv\u011bryhodnost.<\/p>\n\n\n\n

P\u0159ed dokon\u010den\u00edm objedn\u00e1vky bude z\u00e1kazn\u00edka zaj\u00edmat tak\u00e9 cena a zp\u016fsob dopravy. A v ide\u00e1ln\u00edm p\u0159\u00edpad\u011b chce m\u00edt na v\u00fdb\u011br z n\u011bkolika mo\u017enost\u00ed. Z\u00e1kazn\u00edci si cht\u011bj\u00ed srovnat cenu dopravy, vybrat sv\u00e9ho obl\u00edben\u00e9ho dopravce, v\u00fddejn\u00ed m\u00edsto nebo typ dod\u00e1n\u00ed<\/strong>. M\u011bl by kur\u00fdr p\u0159ijet s bal\u00edkem do kancel\u00e1\u0159e, nebo ho nechat ve v\u00fddejn\u00edm boxu u \u0161koly?<\/p>\n\n\n\n

Chcete z\u00e1kazn\u00edk\u016fm nab\u00eddnout v\u00fdb\u011br? P\u0159ihlaste se do Mana\u017eeru z\u00e1silek<\/a>, d\u00edky kter\u00e9mu m\u016f\u017eete vyu\u017e\u00edvat 10 dopravc\u016f a p\u0159es 22 tis\u00edc podac\u00edch a v\u00fddejn\u00edch m\u00edst a box\u016f<\/strong>. Nav\u00edc ho m\u016f\u017eete jednodu\u0161e integrovat s va\u0161\u00edm e-shopem<\/a> a spravovat objedn\u00e1vky jedn\u00edm tahem.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Jin\u00fd kraj a jin\u00e9 zvyky: Na co myslet p\u0159i pos\u00edl\u00e1n\u00ed zbo\u017e\u00ed do zahrani\u010d\u00ed<\/h2>\n\n\n\n

Pl\u00e1nujete expandovat se sv\u00fdm e-shopem za hranice? S Mana\u017eerem z\u00e1silek to bude hra\u010dka<\/a>. M\u011bjte ale na pam\u011bti, \u017ee z\u00e1kazn\u00edci v jin\u00fdch zem\u00edch maj\u00ed jin\u00e9 po\u017eadavky. V N\u011bmecku, Francii nebo USA u\u017e d\u00e1vno nen\u00ed rozhoduj\u00edc\u00ed jen rychlost doru\u010den\u00ed, ale i celkov\u00fd z\u00e1\u017eitek a ekologick\u00e1 doprava.<\/p>\n\n\n\n

Jak\u00fdm z\u00e1kladn\u00edm chyb\u00e1m se vyhnout, aby expanze nebyla no\u010dn\u00ed m\u016fra, ale naopak skv\u011bl\u00e1 p\u0159\u00edle\u017eitost pro r\u016fst? O tom jsme psali v p\u0159edchoz\u00edm \u010dl\u00e1nku<\/a>.<\/p>\n\n\n\n

\ud83d\udca1 S Mana\u017eerem z\u00e1silek<\/a> doru\u010d\u00edte zbo\u017e\u00ed va\u0161im z\u00e1kazn\u00edk\u016fm v EU u\u017e od dvou pracovn\u00edch dn\u016f a do USA od p\u011bti pracovn\u00edch dn\u016f.<\/em><\/p>\n\n\n\n

Posu\u0148te sv\u016fj e-shop o krok d\u00e1l s Mana\u017eerem z\u00e1silek<\/h2>\n\n\n\n

Pokud chcete, aby v\u00e1\u0161 e-shop nechyb\u011bl na map\u011b dne\u0161n\u00edho online nakupov\u00e1n\u00ed, v\u011bnujte pozornost nejen v\u00fdrobku, ale i tomu, jak jej zabal\u00edte a doru\u010d\u00edte. Nab\u00eddn\u011bte tak\u00e9 v\u00fdb\u011br r\u016fzn\u00fdch platebn\u00edch metod a zp\u016fsob\u016f dopravy.<\/p>\n\n\n\n

S Mana\u017eerem z\u00e1silek<\/a> z\u00edsk\u00e1te p\u0159\u00edstup k t\u011bm nejobl\u00edben\u011bj\u0161\u00edm dopravc\u016fm, kter\u00e9 m\u016f\u017eete vyu\u017e\u00edvat bez smluv a minim\u00e1ln\u00edch objem\u016f. A\u0165 u\u017e pos\u00edl\u00e1te p\u00e1r bal\u00edk\u016f t\u00fddn\u011b, nebo chcete proniknout na nov\u00fd trh, s n\u00e1mi to zvl\u00e1dnete bez starost\u00ed.<\/p>\n\n\n\n

\"\"\/<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

P\u0159edstavte si e-shop, kter\u00fd ka\u017ed\u00fd den expeduje stovky bal\u00edk\u016f sv\u00fdm z\u00e1kazn\u00edk\u016fm. U\u017e d\u00e1vno nesta\u010d\u00ed m\u00edt kvalitn\u00ed produkty, z\u00e1kazn\u00edci cht\u011bj\u00ed v\u00edce. Spolehlivost, rychlost, jednoduchost a hlavn\u011b pohodl\u00ed b\u011bhem cel\u00e9ho n\u00e1kupn\u00edho procesu se staly nezbytnost\u00ed. Co dnes hraje st\u00e1le v\u011bt\u0161\u00ed roli? Ohleduplnost k p\u0159\u00edrod\u011b a mo\u017enost volby zp\u016fsobu dopravy i platby. Z\u00e1kazn\u00edci se st\u00e1le \u010dast\u011bji d\u00edvaj\u00ed na …<\/p>\n

Jak se m\u011bn\u00ed sv\u011bt e-commerce a co z\u00e1kazn\u00edci cht\u011bj\u00ed<\/span> \u010c\u00edst d\u00e1l \u00bb<\/a><\/p>\n","protected":false},"author":2,"featured_media":4415,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[7,25],"tags":[],"yoast_head":"\nJak se m\u011bn\u00ed sv\u011bt e-commerce a co z\u00e1kazn\u00edci cht\u011bj\u00ed<\/title>\n<meta name=\"description\" content=\"U\u017e d\u00e1vno nesta\u010d\u00ed m\u00edt kvalitn\u00ed produkty, z\u00e1kazn\u00edci cht\u011bj\u00ed v\u00edce. 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