{"id":4396,"date":"2025-08-12T12:12:47","date_gmt":"2025-08-12T10:12:47","guid":{"rendered":"https:\/\/www.zaslat.cz\/blog\/?p=4396"},"modified":"2025-08-12T12:13:59","modified_gmt":"2025-08-12T10:13:59","slug":"5-chyb-ktere-e-shopy-delaji-pri-exportu-zbozi-do-zahranici","status":"publish","type":"post","link":"https:\/\/www.zaslat.cz\/blog\/5-chyb-ktere-e-shopy-delaji-pri-exportu-zbozi-do-zahranici\/","title":{"rendered":"5 chyb, kter\u00e9 e-shopy d\u011blaj\u00ed p\u0159i exportu zbo\u017e\u00ed do zahrani\u010d\u00ed"},"content":{"rendered":"\n

Expanze na zahrani\u010dn\u00ed trhy je pro men\u0161\u00ed e-shopy skv\u011blou p\u0159\u00edle\u017eitost\u00ed, jak r\u016fst, oslovit nov\u00e9 z\u00e1kazn\u00edky a zv\u00fd\u0161it tak sv\u00e9 prodeje. Ale jen doru\u010dit bal\u00edk nesta\u010d\u00ed \u2013 d\u016fle\u017eit\u00e9 je doru\u010dit ho spr\u00e1vn\u011b. Export zbo\u017e\u00ed do zahrani\u010d\u00ed p\u0159in\u00e1\u0161\u00ed vy\u0161\u0161\u00ed n\u00e1roky na logistiku, balen\u00ed, administrativu i komunikaci se z\u00e1kazn\u00edky.<\/strong><\/p>\n\n\n\n

Mnoho men\u0161\u00edch e-shop\u016f d\u011bl\u00e1 p\u0159i exportu st\u00e1le stejn\u00e9 chyby, kter\u00e9 vedou ke zpo\u017ed\u011bn\u00edm, po\u0161kozen\u00ed zbo\u017e\u00ed, nespokojenosti z\u00e1kazn\u00edk\u016f \u010di dokonce ke ztr\u00e1t\u011b objedn\u00e1vek. Poj\u010fme se pod\u00edvat na ty nej\u010dast\u011bj\u0161\u00ed chyby, kter\u00fdm se m\u016f\u017eete snadno vyhnout.<\/p>\n\n\n\n

1. Nevhodn\u00e9 balen\u00ed = vy\u0161\u0161\u00ed riziko po\u0161kozen\u00ed<\/h2>\n\n\n\n

P\u0159i exportu zbo\u017e\u00ed do zahrani\u010d\u00ed mus\u00ed bal\u00edk zvl\u00e1dnout del\u0161\u00ed cestu a \u010dast\u011bj\u0161\u00ed manipulaci. Zbo\u017e\u00ed, kter\u00e9 by na dom\u00e1c\u00edm trhu p\u0159e\u017eilo v b\u011b\u017en\u00e9m pap\u00edrov\u00e9m obalu, m\u016f\u017ee p\u0159i p\u0159eprav\u011b do z\u00e1mo\u0159\u00ed dorazit pochrouman\u00e9, nebo dokonce znehodnocen\u00e9.<\/p>\n\n\n\n

E-shopy \u010dasto podcen\u00ed balen\u00ed objedn\u00e1vek a zvol\u00ed variantu, kter\u00e1 nen\u00ed dostate\u010dn\u011b pevn\u00e1, nepohlcuje n\u00e1razy, nebo nen\u00ed uzp\u016fsobena del\u0161\u00ed p\u0159eprav\u011b. P\u0159itom spr\u00e1vn\u00e9 balen\u00ed chr\u00e1n\u00ed nejen zbo\u017e\u00ed, ale i dobrou pov\u011bst zna\u010dky. Prvn\u00ed dojem toti\u017e d\u011bl\u00e1 i samotn\u00e1 krabice.<\/p>\n\n\n\n

\ud83d\udca1 Zabalte zbo\u017e\u00ed<\/a> tak, aby objedn\u00e1vka dorazila ve stejn\u00e9m stavu, v jak\u00e9m jste ji odeslali.<\/em><\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

2. P\u0159ehl\u00ed\u017een\u00ed udr\u017eitelnosti a m\u00edstn\u00edch zvyk\u016f<\/h2>\n\n\n\n

Co je\u0161t\u011b p\u0159ed p\u00e1r lety vypadalo jako trend, je dnes b\u011b\u017en\u00fd standard. Z\u00e1kazn\u00edci v N\u011bmecku, Rakousku nebo Nizozemsku kladou velk\u00fd d\u016fraz na ekologii a udr\u017eitelnost. Nadm\u011brn\u00e9 balen\u00ed, plastov\u00e9 v\u00fdpln\u011b nebo nerecyklovateln\u00e9 materi\u00e1ly mohou b\u00fdt d\u016fvodem, pro\u010d si u v\u00e1s z\u00e1kazn\u00edk u\u017e p\u0159\u00ed\u0161t\u011b neobjedn\u00e1.<\/p>\n\n\n\n

Dal\u0161\u00edm \u010dasto p\u0159ehl\u00ed\u017een\u00fdm faktorem jsou rozd\u00edln\u00e9 zvyklosti v jednotliv\u00fdch zem\u00edch. Nap\u0159\u00edklad v It\u00e1lii nebo Ma\u010farsku je st\u00e1le velmi obl\u00edben\u00e1 dob\u00edrka \u2013 pokud ji nenab\u00eddnete, m\u016f\u017eete p\u0159ij\u00edt o potencion\u00e1ln\u00edho z\u00e1kazn\u00edka.<\/p>\n\n\n\n

\ud83d\udca1 S bl\u00ed\u017e\u00edc\u00ed se evropskou regulac\u00ed \u2013 EU Packaging Regulation<\/a> \u2013 je vhodn\u00e9 udr\u017eitelnost \u0159e\u0161it co nejd\u0159\u00edv. Novela m\u00e1 za \u00fakol regulovat obaly a jejich dopad na \u017eivotn\u00ed prost\u0159ed\u00ed.<\/em><\/p>\n\n\n\n

3. Ne\u00fapln\u00e9 nebo chybn\u011b vypln\u011bn\u00e9 celn\u00ed dokumenty<\/h2>\n\n\n\n

Pokud z\u00e1silky exportujete mimo zem\u011b EU, typicky do \u0160v\u00fdcarska, Norska nebo Velk\u00e9 Brit\u00e1nie, je pro v\u00e1s nezbytn\u00e9 spr\u00e1vn\u011b vyplnit pot\u0159ebn\u00e9 formul\u00e1\u0159e. Nedostate\u010dn\u00fd nebo chybn\u00fd popis zbo\u017e\u00ed, chyb\u011bj\u00edc\u00ed celn\u00ed faktura nebo \u0161patn\u011b uveden\u00e1 hodnota z\u00e1silky pozdr\u017e\u00ed bal\u00edk na celnici a prodlou\u017e\u00ed dobu doru\u010den\u00ed. V t\u011bch hor\u0161\u00edch p\u0159\u00edpadech v\u00e1m mohou zbo\u017e\u00ed poslat zp\u00e1tky a z\u00e1kazn\u00edk se sv\u00e9ho bal\u00ed\u010dku nedo\u010dk\u00e1.<\/p>\n\n\n\n

\ud83d\udca1 Mana\u017eer z\u00e1silek<\/a> od Zaslat vygeneruje automaticky celn\u00ed fakturu na z\u00e1klad\u011b v\u00e1mi zadan\u00fdch informac\u00ed. Sta\u010d\u00ed zadat popis a hodnotu z\u00e1silky a v\u0161e je p\u0159ipraveno na cestu.<\/em><\/p>\n\n\n\n

4. Nevhodn\u00e1 volba dopravce a nedostatek informac\u00ed pro z\u00e1kazn\u00edky<\/h2>\n\n\n\n

Sv\u016fj preferovan\u00fd zp\u016fsob dopravy by si m\u011bl vybrat z\u00e1kazn\u00edk s\u00e1m. N\u011bkdo preferuje rychlost, jin\u00fd z\u00e1kazn\u00edk naopak up\u0159ednostn\u00ed ekologick\u00e9 doru\u010den\u00ed. Sv\u00e9 \u201eobl\u00edbence\u201c m\u00e1 i ka\u017ed\u00e1 zem\u011b, obecn\u011b ale z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed hbit\u00e9 doru\u010den\u00ed, informovanost a spolehlivost. Pokud z\u00e1kazn\u00edk nem\u00e1 p\u0159ehled o pohybu z\u00e1silky, nebo na ni p\u0159\u00edli\u0161 dlouho \u010dek\u00e1, postupn\u011b ztr\u00e1c\u00ed d\u016fv\u011bru a nejsp\u00ed\u0161 u\u017e znovu nenakoup\u00ed.<\/p>\n\n\n\n

\ud83d\udca1 D\u00edky automatick\u00fdm notifikac\u00edm vy i va\u0161i z\u00e1kazn\u00edci v\u017edy v\u00edte, kde se bal\u00edk nach\u00e1z\u00ed a za jak dlouho doraz\u00ed do c\u00edle.<\/em><\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

5. Manu\u00e1ln\u00ed zpracov\u00e1n\u00ed objedn\u00e1vek a chyb\u011bj\u00edc\u00ed automatizace<\/h2>\n\n\n\n

Exportovat zbo\u017e\u00ed do zahrani\u010d\u00ed bez jak\u00e9hokoliv syst\u00e9mu v\u00e1m m\u016f\u017ee rychle p\u0159er\u016fst p\u0159es hlavu. Manu\u00e1ln\u00ed zad\u00e1v\u00e1n\u00ed informac\u00ed do syst\u00e9mu, nebo tisk nekone\u010dn\u00e9ho mno\u017estv\u00ed \u0161t\u00edtk\u016f vede k vy\u0161\u0161\u00edmu riziku chyb, zpo\u017ed\u011bn\u00ed z\u00e1silek a vy\u0161\u0161\u00edm n\u00e1klad\u016fm. D\u00edky automatizaci u\u0161et\u0159\u00edte \u010das, zdroje a cel\u00fd proces v\u00fdrazn\u011b zjednodu\u0161\u00edte.<\/p>\n\n\n\n

D\u00edky Mana\u017eeru z\u00e1silek<\/a> z\u00edsk\u00e1te p\u0159ehled o v\u0161ech nov\u00fdch objedn\u00e1vk\u00e1ch, kter\u00e9 na p\u00e1r kliknut\u00ed ode\u0161lete z\u00e1kazn\u00edk\u016fm. Nastavte si pravideln\u00fd hromadn\u00fd svoz i automatick\u00e9 notifikace, kter\u00e9 z\u00e1kazn\u00edci obdr\u017e\u00ed.<\/p>\n\n\n\n

\ud83d\udca1 Mana\u017eer z\u00e1silek<\/a> m\u016f\u017eete snadno integrovat<\/a> s va\u0161\u00edm e-shopem a je\u0161t\u011b v\u00edce zjednodu\u0161it dopravu zbo\u017e\u00ed k z\u00e1kazn\u00edk\u016fm.<\/em><\/p>\n\n\n\n

Z\u00e1v\u011br: Expanze bez starost\u00ed se Zaslat<\/h2>\n\n\n\n

Chyst\u00e1te se roz\u0161\u00ed\u0159it svoje podnik\u00e1n\u00ed i za hranice? Vyvarujte se chyb\u00e1m, kter\u00e9 omezuj\u00ed podnikatele v jejich r\u016fstu. Nechte logistiku na n\u00e1s a vy se soust\u0159e\u010fte na to, co um\u00edte nejl\u00e9pe<\/strong> \u2013 rozv\u00edjejte sv\u016fj e-shop a pe\u010dujte o sv\u00e9 nov\u00e9 i st\u00e1vaj\u00edc\u00ed z\u00e1kazn\u00edky u n\u00e1s, v Evrop\u011b i zbytku sv\u011bta. S Mana\u017eerem z\u00e1silek<\/a> je pos\u00edl\u00e1n\u00ed z\u00e1silek do zahrani\u010d\u00ed hra\u010dka.<\/p>\n\n\n\n

\"\"\/<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Expanze na zahrani\u010dn\u00ed trhy je pro men\u0161\u00ed e-shopy skv\u011blou p\u0159\u00edle\u017eitost\u00ed, jak r\u016fst, oslovit nov\u00e9 z\u00e1kazn\u00edky a zv\u00fd\u0161it tak sv\u00e9 prodeje. Ale jen doru\u010dit bal\u00edk nesta\u010d\u00ed \u2013 d\u016fle\u017eit\u00e9 je doru\u010dit ho spr\u00e1vn\u011b. Export zbo\u017e\u00ed do zahrani\u010d\u00ed p\u0159in\u00e1\u0161\u00ed vy\u0161\u0161\u00ed n\u00e1roky na logistiku, balen\u00ed, administrativu i komunikaci se z\u00e1kazn\u00edky. Mnoho men\u0161\u00edch e-shop\u016f d\u011bl\u00e1 p\u0159i exportu st\u00e1le stejn\u00e9 chyby, …<\/p>\n

5 chyb, kter\u00e9 e-shopy d\u011blaj\u00ed p\u0159i exportu zbo\u017e\u00ed do zahrani\u010d\u00ed<\/span> \u010c\u00edst d\u00e1l \u00bb<\/a><\/p>\n","protected":false},"author":2,"featured_media":4401,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[7,25],"tags":[],"yoast_head":"\n5 chyb, kter\u00e9 e-shopy d\u011blaj\u00ed p\u0159i exportu zbo\u017e\u00ed do zahrani\u010d\u00ed<\/title>\n<meta name=\"description\" content=\"Jen doru\u010dit bal\u00edk nesta\u010d\u00ed. 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