{"id":4351,"date":"2025-07-11T11:48:10","date_gmt":"2025-07-11T09:48:10","guid":{"rendered":"https:\/\/www.zaslat.cz\/blog\/?p=4351"},"modified":"2025-07-11T11:49:56","modified_gmt":"2025-07-11T09:49:56","slug":"leto-v-e-commerce-automatizujte-logistiku-a-budte-pripraveni-na-hlavni-sezonu-roku","status":"publish","type":"post","link":"https:\/\/www.zaslat.cz\/blog\/leto-v-e-commerce-automatizujte-logistiku-a-budte-pripraveni-na-hlavni-sezonu-roku\/","title":{"rendered":"L\u00e9to v e-commerce: Automatizujte logistiku a bu\u010fte p\u0159ipraveni na hlavn\u00ed sez\u00f3nu roku"},"content":{"rendered":"\n<p><strong>V l\u00e9t\u011b se e-commerce trochu zklidn\u00ed. Objedn\u00e1vek b\u00fdv\u00e1 m\u00e9n\u011b, z\u00e1kazn\u00edci jsou na cest\u00e1ch a inbox nezvykle ztichne. Ale pr\u00e1v\u011b tohle obdob\u00ed klidu je skv\u011bl\u00e1 \u0161ance d\u00e1t do po\u0159\u00e1dku v\u011bci, na kter\u00e9 b\u011bhem sez\u00f3ny nen\u00ed \u010das. T\u0159eba logistiku.<\/strong><\/p>\n\n\n\n<p>Dob\u0159e nastaven\u00e9 procesy v\u00e1m toti\u017e na podzim p\u0159i Black Friday a p\u0159ed V\u00e1noci u\u0161et\u0159\u00ed spoustu \u010dasu, stresu i pen\u011bz. Jak si d\u00e1t logistiku do po\u0159\u00e1dku?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Zrevidujte balen\u00ed. Kv\u016fli p\u0159\u00edrod\u011b i pen\u011b\u017eence<\/h2>\n\n\n\n<p>Balen\u00ed nen\u00ed jen bublinkov\u00e1 f\u00f3lie a lepic\u00ed p\u00e1ska. \u010c\u00edm d\u00e1l v\u00edc z\u00e1kazn\u00edk\u016f sleduje, jak\u00fd obal jim dom\u016f p\u0159ijde. Nov\u00e9 evropsk\u00e9 na\u0159\u00edzen\u00ed o obalech (<a href=\"https:\/\/www.zaslat.cz\/blog\/eu-packaging-regulation-konec-baleni-vzduchu\/\">EU Packaging Regulation<\/a>) nav\u00edc p\u0159itvrzuje v po\u017eadavc\u00edch na udr\u017eitelnost a recyklaci.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-zaslat-cz-bloguje wp-block-embed-zaslat-cz-bloguje\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"XH7ly5hBy8\"><a href=\"https:\/\/www.zaslat.cz\/blog\/eu-packaging-regulation-konec-baleni-vzduchu\/\">EU Packaging Regulation: \u201eKonec balen\u00ed vzduchu\u201c<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;EU Packaging Regulation: \u201eKonec balen\u00ed vzduchu\u201c&#8221; &#8212; Zaslat.cz bloguje\" src=\"https:\/\/www.zaslat.cz\/blog\/eu-packaging-regulation-konec-baleni-vzduchu\/embed\/#?secret=BCk6D4NTK6#?secret=XH7ly5hBy8\" data-secret=\"XH7ly5hBy8\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Zkuste si b\u011bhem l\u00e9ta odpov\u011bd\u011bt:<\/strong><\/p>\n\n\n\n<ul>\n<li>Nepos\u00edl\u00e1me zbyte\u010dn\u011b velk\u00e9 krabice?<\/li>\n\n\n\n<li>Nepl\u00fdtv\u00e1me v\u00fdpln\u00ed, kterou z\u00e1kazn\u00edk hned vyhod\u00ed?<\/li>\n\n\n\n<li>Ne\u0161la by zvolit \u00fasporn\u011bj\u0161\u00ed nebo ekologi\u010dt\u011bj\u0161\u00ed varianta?<\/li>\n<\/ul>\n\n\n\n<p>Nov\u00fd obal m\u016f\u017ee sn\u00ed\u017eit n\u00e1klady na materi\u00e1l i dopravu. A je\u0161t\u011b pot\u011b\u0161\u00ed z\u00e1kazn\u00edka i planetu. Ty spr\u00e1vn\u00e9, i ekologick\u00e9, obaly naleznete u na\u0161eho partnera na obalov\u00e9 materi\u00e1ly <a href=\"https:\/\/www.top-obaly.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Top-obaly.cz<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Vyla\u010fte procesy, kter\u00e9 vydr\u017e\u00ed i sez\u00f3nn\u00ed n\u00e1por<\/h2>\n\n\n\n<p>Jak u v\u00e1s vypad\u00e1 listopad? Pokud b\u011bh\u00e1te mezi objedn\u00e1vkami, tabulkami a \u0161t\u00edtky, l\u00e9to je ide\u00e1ln\u00ed \u010das to zm\u011bnit.<\/p>\n\n\n\n<p>Sta\u010d\u00ed p\u00e1r vylep\u0161en\u00ed, kter\u00e1 v\u00e1m usnadn\u00ed pracovn\u00ed den:<\/p>\n\n\n\n<ul>\n<li>Propojte e-shop s p\u0159epravn\u00ed platformou, a\u0165 m\u00e1te v\u0161echny objedn\u00e1vky na jednom m\u00edst\u011b.<\/li>\n\n\n\n<li>Zmapujte si v\u0161echny manu\u00e1ln\u00ed aktivity a zva\u017ete, co z toho by \u0161lo automatizovat. Ka\u017ed\u00fd u\u0161et\u0159en\u00fd klik se ve \u0161pi\u010dce n\u00e1sob\u00ed.<\/li>\n\n\n\n<li>Vytvo\u0159te jednoduch\u00fd syst\u00e9m pro p\u0159ed\u00e1v\u00e1n\u00ed \u00fakol\u016f, a\u0165 ka\u017ed\u00fd v\u00ed, co m\u00e1 d\u011blat a kdy.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-a61ac7db uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path d=\"M112.1 454.3c0 6.297 1.816 12.44 5.284 17.69l17.14 25.69c5.25 7.875 17.17 14.28 26.64 14.28h61.67c9.438 0 21.36-6.401 26.61-14.28l17.08-25.68c2.938-4.438 5.348-12.37 5.348-17.7L272 415.1h-160L112.1 454.3zM191.4 .0132C89.44 .3257 16 82.97 16 175.1c0 44.38 16.44 84.84 43.56 115.8c16.53 18.84 42.34 58.23 52.22 91.45c.0313 .25 .0938 .5166 .125 .7823h160.2c.0313-.2656 .0938-.5166 .125-.7823c9.875-33.22 35.69-72.61 52.22-91.45C351.6 260.8 368 220.4 368 175.1C368 78.61 288.9-.2837 191.4 .0132zM192 96.01c-44.13 0-80 35.89-80 79.1C112 184.8 104.8 192 96 192S80 184.8 80 176c0-61.76 50.25-111.1 112-111.1c8.844 0 16 7.159 16 16S200.8 96.01 192 96.01z\"><\/path><\/svg><\/div><div class=\"uagb-ifb-title-wrap\"><h3 class=\"uagb-ifb-title\">N\u00e1\u0161 tip:<\/h3><\/div><p class=\"uagb-ifb-desc\"><em>Nakreslete si cestu objedn\u00e1vky od p\u0159ijet\u00ed a\u017e po odesl\u00e1n\u00ed. Co se d\u00e1 zkr\u00e1tit? Co zautomatizovat? Co p\u0159edat n\u011bkomu jin\u00e9mu?<\/em><\/p><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/brainstogming.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. Projd\u011bte si z\u00e1kaznickou zku\u0161enost krok za krokem<\/h2>\n\n\n\n<p>Jak vypad\u00e1 n\u00e1kup na va\u0161em e-shopu o\u010dima z\u00e1kazn\u00edka? Pod\u00edvejte se na cel\u00fd proces z druh\u00e9 strany a zjist\u011bte, co by mohlo b\u00fdt jednodu\u0161\u0161\u00ed, rychlej\u0161\u00ed a u\u017eivatelsky p\u0159\u00edv\u011btiv\u011bj\u0161\u00ed.<\/p>\n\n\n\n<p><strong>Co m\u016f\u017eete ud\u011blat:<\/strong><\/p>\n\n\n\n<ul>\n<li>Zadejte si zku\u0161ebn\u00ed objedn\u00e1vku a sledujte, kolik krok\u016f to zabere.<\/li>\n\n\n\n<li>Mrkn\u011bte na potvrzovac\u00ed e-maily \u2013 jsou srozumiteln\u00e9?<\/li>\n\n\n\n<li>Pod\u00edvejte se, jestli m\u00e1te v nab\u00eddce r\u016fzn\u00e9 platebn\u00ed metody a dostatek dopravc\u016f.<\/li>\n<\/ul>\n\n\n\n<p>Mo\u017en\u00e1 zjist\u00edte, \u017ee sta\u010d\u00ed zm\u011bnit p\u00e1r drobnost\u00ed, jako p\u0159idat odkaz do e-mailu, upravit text, vym\u011bnit dopravce, a cel\u00fd z\u00e1\u017eitek bude o \u00farove\u0148 v\u00fd\u0161 a va\u0161i z\u00e1kazn\u00edci se vr\u00e1t\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Mrkn\u011bte se na dopravce. Funguje v\u0161echno tak, jak m\u00e1?<\/h2>\n\n\n\n<p>M\u00e1te pocit, \u017ee by to s dopravcem \u0161lo rychleji, levn\u011bji nebo s men\u0161\u00edm stresem? Mo\u017en\u00e1 je \u010das na zm\u011bnu. V <a href=\"https:\/\/app.zaslat.cz\/\">Mana\u017eeru z\u00e1silek<\/a> od Zaslat najdete <strong>10 dopravc\u016f, kter\u00e9 srovn\u00e1te&nbsp;podle toho, co je zrovna pro v\u00e1s nejd\u016fle\u017eit\u011bj\u0161\u00ed<\/strong> \u2013 cena, rychlost doru\u010den\u00ed anebo zp\u016fsob (na adresy, do v\u00fddejn\u00edho boxu, na podac\u00ed m\u00edsto).<\/p>\n\n\n\n<p>Z\u00edskejte <strong>p\u0159\u00edstup k v\u00edce ne\u017e 22 000 podac\u00edch a v\u00fddejn\u00edch m\u00edst a box\u016f<\/strong> a vyberte si dopravce p\u0159esn\u011b podle va\u0161ich pot\u0159eb.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/box-balik-1-1024x684.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">4. Zautomatizujte logistiku s Mana\u017eerem z\u00e1silek<\/h2>\n\n\n\n<p>Ru\u010dn\u00ed p\u0159episov\u00e1n\u00ed objedn\u00e1vek do syst\u00e9m\u016f dopravc\u016f? Tak na to zapome\u0148te.<\/p>\n\n\n\n<p><a href=\"https:\/\/app.zaslat.cz\/\">Mana\u017eer z\u00e1silek<\/a> od Zaslat snadno <a href=\"https:\/\/www.zaslat.cz\/blog\/integrace-zaslatcz-eshop\/\">integrujete na v\u00e1\u0161 e-shop<\/a> a z\u00edsk\u00e1te p\u0159ehled o v\u0161ech va\u0161ich objedn\u00e1vk\u00e1ch a z\u00e1silk\u00e1ch na cest\u011b. Objedn\u00e1vky se na\u010d\u00edtaj\u00ed automaticky, dopravu objedn\u00e1te na p\u00e1r kliknut\u00ed a v\u0161echny informace vid\u00edte p\u0159ehledn\u011b na jednom m\u00edst\u011b.<\/p>\n\n\n\n<ul>\n<li>\u017d\u00e1dn\u00e9 p\u0159episov\u00e1n\u00ed ani zbyte\u010dn\u00e9 chyby<\/li>\n\n\n\n<li>P\u0159ehledn\u00fd syst\u00e9m objedn\u00e1vek<\/li>\n\n\n\n<li>V\u00fdhodn\u011bj\u0161\u00ed ceny bez z\u00e1vazk\u016f nebo minim\u00e1ln\u00edch objem\u016f<\/li>\n<\/ul>\n\n\n\n<p>Automatizujte logistiku a z\u00edskejte v\u00edce \u010dasu na to, co je opravdu d\u016fle\u017eit\u00e9 \u2013 r\u016fst va\u0161eho e-shopu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br: Vyu\u017eijte klidn\u011bj\u0161\u00ed l\u00e9to a zvl\u00e1dn\u011bte sez\u00f3nu s p\u0159ehledem<\/h2>\n\n\n\n<p>Letn\u00ed klid nen\u00ed jen pauza od objedn\u00e1vek, ale je to p\u0159\u00edle\u017eitost zlep\u0161it svoje podnik\u00e1n\u00ed. Vyu\u017eijte ho naplno: <strong>projd\u011bte procesy, balen\u00ed, z\u00e1kaznick\u00fd z\u00e1\u017eitek i spolupr\u00e1ci s dopravci<\/strong>. Nastavte logistiku tak, aby v\u00e1s na podzim nic nezasko\u010dilo.<\/p>\n\n\n\n<p>\u010c\u00edm v\u00edc toho stihnete te\u010f, t\u00edm l\u00e9pe zvl\u00e1dnete sez\u00f3nn\u00ed n\u00e1por. Vyzkou\u0161ejte <a href=\"https:\/\/app.zaslat.cz\/\">Mana\u017eer z\u00e1silek<\/a> a pus\u0165te se do automatizace logistiky, d\u00edky kter\u00e9 u\u0161et\u0159\u00edte pr\u00e1ci a z\u00edsk\u00e1te nov\u00e9 spokojen\u00e9 z\u00e1kazn\u00edky.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/app.zaslat.cz\/\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"240\" src=\"https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/utecte-konkurenci.png\" alt=\"\" class=\"wp-image-4153\" srcset=\"https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/utecte-konkurenci.png 800w, https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/utecte-konkurenci-300x90.png 300w, https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/utecte-konkurenci-768x230.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>V l\u00e9t\u011b se e-commerce trochu zklidn\u00ed. Objedn\u00e1vek b\u00fdv\u00e1 m\u00e9n\u011b, z\u00e1kazn\u00edci jsou na cest\u00e1ch a inbox nezvykle ztichne. Ale pr\u00e1v\u011b tohle obdob\u00ed klidu je skv\u011bl\u00e1 \u0161ance d\u00e1t do po\u0159\u00e1dku v\u011bci, na kter\u00e9 b\u011bhem sez\u00f3ny nen\u00ed \u010das. T\u0159eba logistiku. Dob\u0159e nastaven\u00e9 procesy v\u00e1m toti\u017e na podzim p\u0159i Black Friday a p\u0159ed V\u00e1noci u\u0161et\u0159\u00ed spoustu \u010dasu, stresu i &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.zaslat.cz\/blog\/leto-v-e-commerce-automatizujte-logistiku-a-budte-pripraveni-na-hlavni-sezonu-roku\/\"> <span class=\"screen-reader-text\">L\u00e9to v e-commerce: Automatizujte logistiku a bu\u010fte p\u0159ipraveni na hlavn\u00ed sez\u00f3nu roku<\/span> \u010c\u00edst d\u00e1l \u00bb<\/a><\/p>\n","protected":false},"author":2,"featured_media":4361,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u00e9to v e-commerce: Automatizujte logistiku a bu\u010fte p\u0159ipraveni<\/title>\n<meta name=\"description\" content=\"V l\u00e9t\u011b se e-commerce trochu zklidn\u00ed. Tohle obdob\u00ed klidu je skv\u011bl\u00e1 \u0161ance d\u00e1t do po\u0159\u00e1dku v\u011bci, na kter\u00e9 b\u011bhem sez\u00f3ny nen\u00ed \u010das. T\u0159eba logistiku.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zaslat.cz\/blog\/leto-v-e-commerce-automatizujte-logistiku-a-budte-pripraveni-na-hlavni-sezonu-roku\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u00e9to v e-commerce: Automatizujte logistiku a bu\u010fte p\u0159ipraveni\" \/>\n<meta property=\"og:description\" content=\"V l\u00e9t\u011b se e-commerce trochu zklidn\u00ed. Tohle obdob\u00ed klidu je skv\u011bl\u00e1 \u0161ance d\u00e1t do po\u0159\u00e1dku v\u011bci, na kter\u00e9 b\u011bhem sez\u00f3ny nen\u00ed \u010das. 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