{"id":4277,"date":"2025-06-04T09:54:57","date_gmt":"2025-06-04T07:54:57","guid":{"rendered":"https:\/\/www.zaslat.cz\/blog\/?p=4277"},"modified":"2025-06-04T09:54:57","modified_gmt":"2025-06-04T07:54:57","slug":"logistika-jako-konkurencni-vyhoda-co-ocekavaji-zakaznici-v-cr-a-eu","status":"publish","type":"post","link":"https:\/\/www.zaslat.cz\/blog\/logistika-jako-konkurencni-vyhoda-co-ocekavaji-zakaznici-v-cr-a-eu\/","title":{"rendered":"Logistika jako konkuren\u010dn\u00ed v\u00fdhoda: Co o\u010dek\u00e1vaj\u00ed z\u00e1kazn\u00edci v \u010cR a EU"},"content":{"rendered":"\n<p><strong>Z\u00e1kaznick\u00fd z\u00e1\u017eitek je v dne\u0161n\u00ed e-commerce \u010d\u00edm d\u00e1l d\u016fle\u017eit\u011bj\u0161\u00ed. \u00dasp\u011bch u\u017e nen\u00ed jenom o samotn\u00e9m produktu, ale zahrnuje cel\u00fd n\u00e1kupn\u00ed proces od prvn\u00edho kliknut\u00ed a\u017e po doru\u010den\u00ed z\u00e1silky. Ani logistika u\u017e nen\u00ed pouze operativa, ale st\u00e1v\u00e1 se strategickou sou\u010d\u00e1st\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti. M\u016f\u017ee rozhodnout o tom, zda u v\u00e1s z\u00e1kazn\u00edk nakoup\u00ed, anebo p\u016fjde jinam.<\/strong><\/p>\n\n\n\n<p>V rozhodovac\u00ed f\u00e1zi bere z\u00e1kazn\u00edk v potaz r\u016fzn\u00e9 faktory. Kritick\u00fdm bodem je n\u00e1kupn\u00ed ko\u0161\u00edk, kde m\u016f\u017ee prodejce ztratit spoustu potenci\u00e1ln\u00edch kupuj\u00edc\u00edch. Mnoho z\u00e1kazn\u00edk\u016f n\u00e1kup nedokon\u010d\u00ed nap\u0159\u00edklad <strong>kv\u016fli nevyhovuj\u00edc\u00edm mo\u017enostem dopravy<\/strong> nebo vysok\u00e9mu po\u0161tovn\u00e9mu. Kdy\u017e ho naopak dob\u0159e <a href=\"https:\/\/www.zaslat.cz\/blog\/jak-optimalizovat-vyber-dopravy-v-kosiku-3-nejcastejsi-chyby\/\">optimalizujete<\/a> a vylad\u00edte logistick\u00fd proces, p\u0159il\u00e1k\u00e1te nov\u00e9 z\u00e1kazn\u00edky a udr\u017e\u00edte si ty st\u00e1vaj\u00edc\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rychlost, flexibilita a udr\u017eitelnost: Co z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed od doru\u010den\u00ed<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.zaslat.cz\/blog\/e-commerce-v-roce-2025-4-trendy-ktere-vam-zajisti-uspech\/\">E-commerce ovliv\u0148uj\u00ed r\u016fzn\u00e9 trendy<\/a>, kter\u00e9 se nevyh\u00fdbaj\u00ed ani samotn\u00e9 logistice. Dne\u0161n\u00ed spot\u0159ebitel\u00e9 maj\u00ed vysok\u00e1 o\u010dek\u00e1v\u00e1n\u00ed na rychlost i mo\u017enosti v\u00fdb\u011bru. Doru\u010den\u00ed zbo\u017e\u00ed nen\u00ed jen \u201eposledn\u00ed krok\u201d n\u00e1kupu, ale d\u016fle\u017eit\u00e1 \u010d\u00e1st celkov\u00e9 hodnoty va\u0161\u00ed zna\u010dky. <strong>Jak\u00e9 jsou hlavn\u00ed oblasti, kter\u00e9 z\u00e1kazn\u00edci vn\u00edmaj\u00ed jako standard?<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Rychlost doru\u010den\u00ed:<\/strong> Z\u00e1kazn\u00edci cht\u011bj\u00ed m\u00edt zbo\u017e\u00ed doma do 1\u20132 pracovn\u00edch dn\u016f. Del\u0161\u00ed dodac\u00ed lh\u016fty \u010dasto vedou k opu\u0161t\u011bn\u00ed ko\u0161\u00edku a nedokon\u010den\u00e9mu n\u00e1kupu.<\/li>\n\n\n\n<li><strong>Flexibilita dopravy:<\/strong> D\u016fle\u017eit\u00e1 je mo\u017enost volby. Z\u00e1kazn\u00edci si cht\u011bj\u00ed vybrat, zda jim zbo\u017e\u00ed doru\u010d\u00ed kur\u00fdr dom\u016f, do pr\u00e1ce, na v\u00fddejn\u00ed m\u00edsto nebo do v\u00fddejn\u00edho boxu.<\/li>\n\n\n\n<li><strong>V\u00fddejn\u00ed boxy<\/strong>: 90 % z\u00e1kazn\u00edk\u016f boxy vyu\u017e\u00edv\u00e1 a pro 65 % z nich je to preferovan\u00fd zp\u016fsob dopravy, je proto d\u016fle\u017eit\u00e9 zahrnout je do nab\u00eddky doru\u010den\u00ed.<\/li>\n\n\n\n<li><strong>Udr\u017eitelnost:<\/strong> Lid\u00e9 st\u00e1le v\u00edce sleduj\u00ed, zda je jejich n\u00e1kup ekologicky odpov\u011bdn\u00fd. Zaj\u00edm\u00e1 je typ balen\u00ed, zp\u016fsob dopravy i uhl\u00edkov\u00e1 stopa.<\/li>\n\n\n\n<li><strong>Jednoduch\u00e9 vr\u00e1cen\u00ed zbo\u017e\u00ed:<\/strong> Transparentn\u00ed a pohodln\u00fd proces vr\u00e1cen\u00ed zbo\u017e\u00ed hraje d\u016fle\u017eitou roli. Ovliv\u0148uje spokojenost z\u00e1kazn\u00edk\u016f a zv\u00fd\u0161\u00ed pravd\u011bpodobnost opakovan\u00e9ho n\u00e1kupu.<\/li>\n<\/ul>\n\n\n\n<p>Pokud firmy sv\u00fdm z\u00e1kazn\u00edk\u016fm rozum\u00ed a jejich po\u017eadavky spln\u00ed, budou <strong>budovat dlouhodobou d\u016fv\u011bru a konkuren\u010dn\u00ed v\u00fdhodu<\/strong>, kter\u00e1 jim p\u0159inese vy\u0161\u0161\u00ed konverze i retenci.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/box-balik-1024x684.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">V \u010dem se z\u00e1kazn\u00edci v \u010cesku li\u0161\u00ed od zbytku Evropy<\/h2>\n\n\n\n<p>\u010ce\u0161t\u00ed z\u00e1kazn\u00edci kladou nejv\u011bt\u0161\u00ed <strong>d\u016fraz na cenu, rychlost doru\u010den\u00ed a spolehlivost slu\u017eby<\/strong>. St\u00e1le obl\u00edben\u011bj\u0161\u00ed jsou v\u00fddejn\u00ed m\u00edsta a boxy, dokonce <strong>ka\u017edou t\u0159et\u00ed z\u00e1silku z\u00e1kazn\u00edci vyzved\u00e1vaj\u00ed osobn\u011b<\/strong>. Roste tak\u00e9 z\u00e1jem o ekologick\u00e1 \u0159e\u0161en\u00ed.<\/p>\n\n\n\n<p>Evropsk\u00fd trh sm\u011b\u0159uje k <strong>personalizovan\u00e9mu doru\u010den\u00ed a flexibilit\u011b<\/strong>. Z\u00e1kazn\u00edci si cht\u011bj\u00ed vybrat nejen zp\u016fsob doru\u010den\u00ed, ale i p\u0159esn\u00fd \u010das. Obl\u00edben\u00e9 je doru\u010den\u00ed \u201esame day\u201d a \u201enext-day\u201d. Velkou roli hraj\u00ed tak\u00e9 udr\u017eitelnost a ekologick\u00e9 inovace, z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed, \u017ee kur\u00fdrn\u00ed slu\u017eby budou optimalizovat trasy, vyu\u017e\u00edvat n\u00edzkoemisn\u00ed vozidla apod. Hlavn\u00edm krit\u00e9riem nen\u00ed pro Evropany cena, ale celkov\u00e1 kvalita slu\u017eby.<\/p>\n\n\n\n<p>\u010cesko se od zbytku Evropy li\u0161\u00ed jenom v n\u011bkter\u00fdch aspektech a i u n\u00e1s se d\u00e1 o\u010dek\u00e1vat <strong>posun k v\u011bt\u0161\u00ed m\u00ed\u0159e personalizace, d\u016frazu na ekologii a je\u0161t\u011b rychlej\u0161\u00edmu doru\u010den\u00ed<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Optimalizujte logistiku a ute\u010dte konkurenci<\/h2>\n\n\n\n<p>Na z\u00e1klad\u011b toho, co jsme napsali v\u00fd\u0161e u\u017e v\u00edme, pro\u010d je logistika d\u016fle\u017eit\u00e1 pro va\u0161e z\u00e1kazn\u00edky. Ale <strong>co jej\u00ed optimalizace p\u0159inese va\u0161\u00ed firm\u011b?<\/strong> V prvn\u00ed \u0159ad\u011b u\u0161et\u0159\u00edte spoustu \u010dasu, kter\u00fd m\u016f\u017eete smyslupln\u011b vyu\u017e\u00edt na rozvoj va\u0161eho podnik\u00e1n\u00ed. A krom\u011b \u010dasu u\u0161et\u0159\u00edte i pen\u00edze. Poj\u010fme se pod\u00edvat, <strong>jak m\u016f\u017eete automatizovat a vylep\u0161it va\u0161i logistiku d\u00edky <a href=\"https:\/\/www.zaslat.cz\/manazer-zasilek\">Mana\u017eeru z\u00e1silek<\/a> od Zaslat<\/strong>.<\/p>\n\n\n\n<ul>\n<li><strong>M\u00e9n\u011b manu\u00e1ln\u00ed pr\u00e1ce d\u00edky napojen\u00ed na e-shop.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Nab\u00edz\u00edme p\u0159\u00edm\u00e9 <a href=\"https:\/\/www.zaslat.cz\/blog\/integrace-zaslatcz-eshop\/\">napojen\u00ed na nejzn\u00e1m\u011bj\u0161\u00ed poskytovatele e-shopov\u00fdch \u0159e\u0161en\u00ed<\/a> jako Shoptet, Eshop-rychle, PrestaShop, Shopify, WooCommerce nebo t\u0159eba Upgates. D\u00edky integraci uvid\u00edte v\u0161echny nov\u00e9 objedn\u00e1vky p\u0159\u00edmo v <a href=\"https:\/\/app.zaslat.cz\/\">Mana\u017eeru z\u00e1silek<\/a> a v\u00e1m tak odpadne manu\u00e1ln\u00ed p\u0159episov\u00e1n\u00ed adres. <strong>Na jedno kliknut\u00ed pak m\u016f\u017eete za\u0159\u00eddit hromadnou dopravu<\/strong> pro va\u0161e z\u00e1silky. Odneste bal\u00ed\u010dky na podac\u00ed m\u00edsto, nebo objednejte svoz p\u0159\u00edmo k v\u00e1m do skladu.<\/p>\n\n\n\n<ul>\n<li><strong>10 dopravc\u016f bez z\u00e1vazk\u016f<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Vyu\u017e\u00edvejte v\u0161echny na\u0161e dopravce, se kter\u00fdmi jsme vyjednali podm\u00ednky za v\u00e1s. <strong>\u017d\u00e1dn\u00e9 minim\u00e1ln\u00ed objemy, ani jin\u00e9 z\u00e1vazky<\/strong>. Jednodudu\u0161e se p\u0159ihlaste do <a href=\"https:\/\/app.zaslat.cz\/\">Mana\u017eeru z\u00e1silek<\/a> a po\u0161lete bal\u00ed\u010dky s kteroukoliv kur\u00fdrn\u00ed slu\u017ebou. Porovnejte nab\u00eddky a vyberte si tu nejlep\u0161\u00ed \u2013 nebo nechte vybrat va\u0161e z\u00e1kazn\u00edky a nab\u00eddn\u011bte jim flexibilitu, po kter\u00e9 tou\u017e\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"273\" src=\"https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/banner_dopravci.png\" alt=\"\" class=\"wp-image-4287\" srcset=\"https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/banner_dopravci.png 800w, https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/banner_dopravci-300x102.png 300w, https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/banner_dopravci-768x262.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<ul>\n<li><strong>V\u00fddejn\u00ed boxy po cel\u00e9 republice<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Na\u0161i dopravci nab\u00edz\u00ed dohromady <strong>p\u0159es 22 tis\u00edc podac\u00edch a v\u00fddejn\u00edch m\u00edst a box\u016f<\/strong>, kter\u00e9 m\u016f\u017eete libovoln\u011b vyu\u017e\u00edvat. Kur\u00fd\u0159i doru\u010d\u00ed va\u0161e bal\u00ed\u010dky a\u017e do rukou z\u00e1kazn\u00edk\u016f nebo je nechaj\u00ed na vybran\u00fdch v\u00fddejn\u00edch m\u00edstech \u010di <strong>v obl\u00edben\u00fdch boxech, kter\u00e9 jsou z\u00e1rove\u0148 nejekologi\u010dt\u011bj\u0161\u00ed variantou<\/strong> doru\u010den\u00ed zbo\u017e\u00ed. Dosta\u0148te sv\u00e9 zbo\u017e\u00ed ke v\u0161em z\u00e1kazn\u00edk\u016fm, a\u0165 u\u017e s\u00eddl\u00ed ve velk\u00fdch m\u011bstech, nebo v mal\u00fdch obc\u00edch.<\/p>\n\n\n\n<ul>\n<li><strong>Snadn\u00e9 vr\u00e1cen\u00ed zbo\u017e\u00ed<\/strong><\/li>\n<\/ul>\n\n\n\n<p>V <a href=\"https:\/\/app.zaslat.cz\/\">Mana\u017eeru z\u00e1silek<\/a> vy\u0159\u00edd\u00edte <strong>vr\u00e1cen\u00ed zbo\u017e\u00ed na dv\u011b kliknut\u00ed<\/strong>. Komunikujte se sv\u00fdmi z\u00e1kazn\u00edky transparentn\u011b podm\u00ednky vr\u00e1cen\u00ed zbo\u017e\u00ed a nab\u00eddn\u011bte jim flexibilitu. Zv\u00fd\u0161\u00edte tak jejich loajalitu a budete m\u00edt jistotu, \u017ee se k v\u00e1m r\u00e1di vr\u00e1t\u00ed. Budou toti\u017e v\u011bd\u011bt, \u017ee objedn\u00e1v\u00e1n\u00ed zbo\u017e\u00ed pr\u00e1v\u011b u v\u00e1s nep\u0159edstavuje \u017e\u00e1dn\u00e9 riziko.<\/p>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-6b103dba wp-block-button\"><a href=\"https:\/\/app.zaslat.cz\/\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">J\u00edt do Mana\u017eeru z\u00e1silek<\/span><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M246.6 233.4l-160-160c-12.5-12.5-32.75-12.5-45.25 0s-12.5 32.75 0 45.25L178.8 256l-137.4 137.4c-12.5 12.5-12.5 32.75 0 45.25C47.63 444.9 55.81 448 64 448s16.38-3.125 22.62-9.375l160-160C259.1 266.1 259.1 245.9 246.6 233.4zM438.6 233.4l-160-160c-12.5-12.5-32.75-12.5-45.25 0s-12.5 32.75 0 45.25L370.8 256l-137.4 137.4c-12.5 12.5-12.5 32.75 0 45.25C239.6 444.9 247.8 448 256 448s16.38-3.125 22.62-9.375l160-160C451.1 266.1 451.1 245.9 438.6 233.4z\"><\/path><\/svg><\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-ast-global-color-4-color has-alpha-channel-opacity has-ast-global-color-4-background-color has-background\"\/>\n\n\n\n<ul>\n<li><strong>Expanze do zahrani\u010d\u00ed<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Dopravci Zaslat doru\u010d\u00ed va\u0161e zbo\u017e\u00ed nejen po \u010cesku, ale i do zahrani\u010d\u00ed. V r\u00e1mci Evropsk\u00e9 unie doru\u010d\u00edme z\u00e1silky <strong>od 2 pracovn\u00edch dn\u016f<\/strong>, do zbytku sv\u011bta to zvl\u00e1dneme zpravidla za n\u011bkolik pracovn\u00edch dn\u016f, nap\u0159\u00edklad do USA bude va\u0161e z\u00e1silka putovat 5 pracovn\u00edch dn\u016f. Nenechte limitovat sv\u016fj r\u016fst komplikovanou dopravou zbo\u017e\u00ed a vyu\u017eijte <a href=\"https:\/\/app.zaslat.cz\/\">Mana\u017eer z\u00e1silek<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/letecka-preprava-2-1024x573.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">P\u0159\u00edb\u011bh z praxe: Bezstarostn\u00e1 a levn\u00e1 doprava<\/h2>\n\n\n\n<p>Skl\u00e1rna <a href=\"https:\/\/www.zaslat.cz\/blog\/pribeh-zakaznika-automatizace-dopravy-pomohla-sklarne-ruckl-zefektivnit-dopravu-zbozi\/\">R\u00fcckl hledala spolehliv\u00fd zp\u016fsob<\/a>, jak doru\u010dovat sv\u00e9 ru\u010dn\u011b vyr\u00e1b\u011bn\u00e9 v\u00fdrobky z\u00e1kazn\u00edk\u016fm. D\u0159\u00edve skl\u00e1rna objedn\u00e1vala dopravu nap\u0159\u00edmo p\u0159es dopravce, ale hledala efektivn\u011bj\u0161\u00ed zp\u016fsob. Firma objevila Mana\u017eer z\u00e1silek od <a href=\"https:\/\/www.zaslat.cz\/\">Zaslat<\/a> a integrovala ho se sv\u00fdm e-shopem.<\/p>\n\n\n\n<p>Syst\u00e9m te\u010f pracuje automaticky, skl\u00e1rna vid\u00ed v\u0161echny <strong>nov\u00e9 objedn\u00e1vky p\u0159\u00edmo v Mana\u017eeru z\u00e1silek a nemus\u00ed ru\u010dn\u011b p\u0159episovat \u00fadaje o p\u0159\u00edjemc\u00edch<\/strong>. P\u0159i v\u00fdb\u011bru dopravy mohou porovnat jednotliv\u00e9 nab\u00eddky dopravc\u016f a vybrat si tu nejv\u00fdhodn\u011bj\u0161\u00ed. Logistick\u00fd proces je rychlej\u0161\u00ed, p\u0159ehledn\u011bj\u0161\u00ed a v\u00fdhodn\u011bj\u0161\u00ed.<\/p>\n\n\n\n<p><strong><em>\u201eP\u0159ekvapilo m\u011b, jak m\u016f\u017ee b\u00fdt objedn\u00e1n\u00ed dopravy jednoduch\u00e9, rychl\u00e9, bezstarostn\u00e9 a hlavn\u011b levn\u00e9.\u201d<\/em> \u2013 Tereza R\u00fccklov\u00e1, mana\u017eerka e-shopu R\u00fcckl<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-zaslat-cz-bloguje wp-block-embed-zaslat-cz-bloguje\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"mJGCh2ZB5F\"><a href=\"https:\/\/www.zaslat.cz\/blog\/pribeh-zakaznika-automatizace-dopravy-pomohla-sklarne-ruckl-zefektivnit-dopravu-zbozi\/\">P\u0159\u00edb\u011bh z\u00e1kazn\u00edka: Automatizace dopravy pomohla skl\u00e1rn\u011b R\u00fcckl zefektivnit dopravu zbo\u017e\u00ed<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;P\u0159\u00edb\u011bh z\u00e1kazn\u00edka: Automatizace dopravy pomohla skl\u00e1rn\u011b R\u00fcckl zefektivnit dopravu zbo\u017e\u00ed&#8221; &#8212; Zaslat.cz bloguje\" src=\"https:\/\/www.zaslat.cz\/blog\/pribeh-zakaznika-automatizace-dopravy-pomohla-sklarne-ruckl-zefektivnit-dopravu-zbozi\/embed\/#?secret=J3grbpM02F#?secret=mJGCh2ZB5F\" data-secret=\"mJGCh2ZB5F\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdmlX8WrMT0Z21q9GhPVa0U_vJwTamI-whFzw1uxkC9GNB5huE5QEJ9yijCFNb-KgV0eCrNfZ3pHtgj6z3vjN9rGbj-USC7UeOk1UuJrsqLvOkGn78N_jgWpz8Ysd7wedMwE-rBeg?key=LWdGf1Ns11SJ6gxmUOlyXt4o\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br: Doprava pod kontrolou s Mana\u017eerem z\u00e1silek<\/h2>\n\n\n\n<p>Z\u00e1kazn\u00edci dnes o\u010dek\u00e1vaj\u00ed v\u00edc ne\u017e jen doru\u010den\u00ed, o\u010dek\u00e1vaj\u00ed <strong>mo\u017enost v\u00fdb\u011bru dopravc\u016f a rychlost<\/strong>. Automatizace logistiky je tak strategick\u00fdm krokem ke spokojen\u011bj\u0161\u00edm z\u00e1kazn\u00edk\u016fm a efektivn\u011bj\u0161\u00ed pr\u00e1ci. D\u00edky <a href=\"https:\/\/app.zaslat.cz\/\">Mana\u017eeru z\u00e1silek<\/a> od Zaslat budete m\u00edt dopravu pod kontrolou \u2013&nbsp; <strong>bez zbyte\u010dn\u00e9 administrativy, bez z\u00e1vazk\u016f a s p\u0159\u00edm\u00fdm napojen\u00edm na e-shop<\/strong>. Nez\u00e1le\u017e\u00ed na tom, jestli prod\u00e1v\u00e1te lok\u00e1ln\u011b, nebo pl\u00e1nujete expanzi do zahrani\u010d\u00ed, rychl\u00e9 a flexibiln\u00ed doru\u010den\u00ed se m\u016f\u017ee st\u00e1t siln\u00fdm argumentem v rozhodovac\u00edm procesu z\u00e1kazn\u00edk\u016f. <strong>\u010c\u00edm snaz\u0161\u00ed bude proces n\u00e1kupu a doru\u010den\u00ed, t\u00edm \u010dast\u011bji se vr\u00e1t\u00ed pr\u00e1v\u011b k v\u00e1m.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-628add93 wp-block-button\"><a href=\"https:\/\/app.zaslat.cz\/\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">Chci prozkoumat Mana\u017eer z\u00e1silek<\/span><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M246.6 233.4l-160-160c-12.5-12.5-32.75-12.5-45.25 0s-12.5 32.75 0 45.25L178.8 256l-137.4 137.4c-12.5 12.5-12.5 32.75 0 45.25C47.63 444.9 55.81 448 64 448s16.38-3.125 22.62-9.375l160-160C259.1 266.1 259.1 245.9 246.6 233.4zM438.6 233.4l-160-160c-12.5-12.5-32.75-12.5-45.25 0s-12.5 32.75 0 45.25L370.8 256l-137.4 137.4c-12.5 12.5-12.5 32.75 0 45.25C239.6 444.9 247.8 448 256 448s16.38-3.125 22.62-9.375l160-160C451.1 266.1 451.1 245.9 438.6 233.4z\"><\/path><\/svg><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Z\u00e1kaznick\u00fd z\u00e1\u017eitek je v dne\u0161n\u00ed e-commerce \u010d\u00edm d\u00e1l d\u016fle\u017eit\u011bj\u0161\u00ed. \u00dasp\u011bch u\u017e nen\u00ed jenom o samotn\u00e9m produktu, ale zahrnuje cel\u00fd n\u00e1kupn\u00ed proces od prvn\u00edho kliknut\u00ed a\u017e po doru\u010den\u00ed z\u00e1silky. Ani logistika u\u017e nen\u00ed pouze operativa, ale st\u00e1v\u00e1 se strategickou sou\u010d\u00e1st\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti. M\u016f\u017ee rozhodnout o tom, zda u v\u00e1s z\u00e1kazn\u00edk nakoup\u00ed, anebo p\u016fjde jinam. V rozhodovac\u00ed &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.zaslat.cz\/blog\/logistika-jako-konkurencni-vyhoda-co-ocekavaji-zakaznici-v-cr-a-eu\/\"> <span class=\"screen-reader-text\">Logistika jako konkuren\u010dn\u00ed v\u00fdhoda: Co o\u010dek\u00e1vaj\u00ed z\u00e1kazn\u00edci v \u010cR a EU<\/span> \u010c\u00edst d\u00e1l \u00bb<\/a><\/p>\n","protected":false},"author":2,"featured_media":4285,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[7,25],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Logistika jako v\u00fdhoda: Co o\u010dek\u00e1vaj\u00ed z\u00e1kazn\u00edci v \u010cR a EU<\/title>\n<meta name=\"description\" content=\"Optimalizovan\u00e1 logistika nen\u00ed jen operativa. Je to kl\u00ed\u010d k v\u011brnosti z\u00e1kazn\u00edk\u016f. Co dne\u0161n\u00ed z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed a jak v\u00e1m m\u016f\u017ee pomoct Zaslat?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zaslat.cz\/blog\/logistika-jako-konkurencni-vyhoda-co-ocekavaji-zakaznici-v-cr-a-eu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Logistika jako v\u00fdhoda: Co o\u010dek\u00e1vaj\u00ed z\u00e1kazn\u00edci v \u010cR a EU\" \/>\n<meta property=\"og:description\" content=\"Optimalizovan\u00e1 logistika nen\u00ed jen operativa. Je to kl\u00ed\u010d k v\u011brnosti z\u00e1kazn\u00edk\u016f. Co dne\u0161n\u00ed z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed a jak v\u00e1m m\u016f\u017ee pomoct Zaslat?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zaslat.cz\/blog\/logistika-jako-konkurencni-vyhoda-co-ocekavaji-zakaznici-v-cr-a-eu\/\" \/>\n<meta property=\"og:site_name\" content=\"Zaslat.cz bloguje\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Zaslat\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-04T07:54:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/zaslat-pro-podnikatele.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1216\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Irena Skokanov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Zaslat\" \/>\n<meta name=\"twitter:site\" content=\"@Zaslat\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Irena Skokanov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.zaslat.cz\/blog\/logistika-jako-konkurencni-vyhoda-co-ocekavaji-zakaznici-v-cr-a-eu\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.zaslat.cz\/blog\/logistika-jako-konkurencni-vyhoda-co-ocekavaji-zakaznici-v-cr-a-eu\/\"},\"author\":{\"name\":\"Irena Skokanov\u00e1\",\"@id\":\"https:\/\/www.zaslat.cz\/blog\/#\/schema\/person\/cd7911256fd5e019655234e3cf90f961\"},\"headline\":\"Logistika jako konkuren\u010dn\u00ed v\u00fdhoda: Co o\u010dek\u00e1vaj\u00ed z\u00e1kazn\u00edci v \u010cR a EU\",\"datePublished\":\"2025-06-04T07:54:57+00:00\",\"dateModified\":\"2025-06-04T07:54:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.zaslat.cz\/blog\/logistika-jako-konkurencni-vyhoda-co-ocekavaji-zakaznici-v-cr-a-eu\/\"},\"wordCount\":1448,\"publisher\":{\"@id\":\"https:\/\/www.zaslat.cz\/blog\/#organization\"},\"articleSection\":[\"\u010cl\u00e1nky\",\"Podnik\u00e1n\u00ed\"],\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.zaslat.cz\/blog\/logistika-jako-konkurencni-vyhoda-co-ocekavaji-zakaznici-v-cr-a-eu\/\",\"url\":\"https:\/\/www.zaslat.cz\/blog\/logistika-jako-konkurencni-vyhoda-co-ocekavaji-zakaznici-v-cr-a-eu\/\",\"name\":\"Logistika jako v\u00fdhoda: Co o\u010dek\u00e1vaj\u00ed z\u00e1kazn\u00edci v \u010cR a EU\",\"isPartOf\":{\"@id\":\"https:\/\/www.zaslat.cz\/blog\/#website\"},\"datePublished\":\"2025-06-04T07:54:57+00:00\",\"dateModified\":\"2025-06-04T07:54:57+00:00\",\"description\":\"Optimalizovan\u00e1 logistika nen\u00ed jen operativa. 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