{"id":4265,"date":"2025-06-03T11:21:15","date_gmt":"2025-06-03T09:21:15","guid":{"rendered":"https:\/\/www.zaslat.cz\/blog\/?p=4265"},"modified":"2025-10-30T16:01:08","modified_gmt":"2025-10-30T15:01:08","slug":"export-krok-za-krokem-mezinarodni-zasilky-jako-prilezitost-pro-rust-ceskych-firem","status":"publish","type":"post","link":"https:\/\/www.zaslat.cz\/blog\/export-krok-za-krokem-mezinarodni-zasilky-jako-prilezitost-pro-rust-ceskych-firem\/","title":{"rendered":"Export krok za krokem: Mezin\u00e1rodn\u00ed z\u00e1silky jako p\u0159\u00edle\u017eitost pro r\u016fst \u010desk\u00fdch firem"},"content":{"rendered":"\n<p>Export je kl\u00ed\u010dov\u00fdm motorem r\u016fstu \u010desk\u00fdch firem, zejm\u00e9na <a href=\"https:\/\/www.zaslat.cz\/business\/pro-male-podniky\">mal\u00fdch a st\u0159edn\u00edch podnik\u016f.<\/a> Nab\u00edz\u00ed jim p\u0159\u00edle\u017eitost vstoupit na nov\u00e9 trhy, z\u00edskat \u0161ir\u0161\u00ed z\u00e1kaznickou z\u00e1kladnu a diverzifikovat p\u0159\u00edjmy, co\u017e pom\u00e1h\u00e1 sni\u017eovat rizika z\u00e1vislosti na dom\u00e1c\u00edm trhu. Krom\u011b toho m\u00e1 export pozitivn\u00ed dopad na \u010deskou ekonomiku a podporuje vytv\u00e1\u0159en\u00ed pracovn\u00edch p\u0159\u00edle\u017eitost\u00ed.\u00a0 P\u0159esto exportn\u00ed expanze p\u0159in\u00e1\u0161\u00ed i \u0159adu v\u00fdzev, od porozum\u011bn\u00ed pravidl\u016fm a p\u0159edpis\u016fm a\u017e po p\u0159ijet\u00ed kulturn\u00edch rozd\u00edl\u016f a obchodn\u00edch zvyklost\u00ed c\u00edlov\u00fdch zem\u00ed.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>P\u0159\u00edprava na export<\/strong><\/h2>\n\n\n\n<p>P\u0159\u00edprava je kl\u00ed\u010dem k \u00fasp\u011bchu ka\u017ed\u00e9ho exportn\u00edho procesu. Dob\u0159e napl\u00e1novan\u00fd postup, kter\u00fd za\u010d\u00edn\u00e1 anal\u00fdzou trhu a kon\u010d\u00ed p\u0159\u00edpravou produkt\u016f na export, sni\u017euje riziko ne\u00fasp\u011bchu na zahrani\u010dn\u00edm trhu.<\/p>\n\n\n\n<p>Jedn\u00edm z prvn\u00edch krok\u016f je v\u00fdb\u011br c\u00edlov\u00fdch trh\u016f. Ka\u017ed\u00fd trh m\u00e1 sv\u00e9 specifick\u00e9 pot\u0159eby, kter\u00e9 je nutn\u00e9 pochopit. Anal\u00fdza konkurence a znalost ekonomick\u00e9mu prost\u0159ed\u00ed, politick\u00fdm podm\u00ednk\u00e1m a kulturn\u00edm rozd\u00edl\u016fm mohou firm\u00e1m pomoci zhodnotit, kde bude popt\u00e1vka po jejich produktech. Nap\u0159\u00edklad produkt, kter\u00e9mu se da\u0159\u00ed v \u010cesku, nemus\u00ed m\u00edt stejn\u00fd \u00fasp\u011bch v zahrani\u010d\u00ed, pokud se nebere v \u00favahu rozd\u00edl ve vkusu nebo o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<p>Pot\u00e9, co firma ur\u010d\u00ed c\u00edlov\u00fd trh, je d\u016fle\u017eit\u00e9 vymezit exportn\u00ed strategii. To zahrnuje jasn\u011b stanoven\u00e9 c\u00edle, jako je zv\u00fd\u0161en\u00ed prodeje nebo zlep\u0161en\u00ed image zna\u010dky na zahrani\u010dn\u00edm trhu. Sou\u010d\u00e1st\u00ed strategie by m\u011blo b\u00fdt tak\u00e9 zhodnocen\u00ed rizik, jako jsou m\u011bnov\u00e9 v\u00fdkyvy, politick\u00e1 nestabilita nebo rozd\u00edln\u00e9 legislativn\u00ed p\u0159edpisy. V\u00fdb\u011br produkt\u016f, kter\u00e9 jsou pro konkr\u00e9tn\u00ed trh nejvhodn\u011bj\u0161\u00ed, je dal\u0161\u00edm krokem \u2013 n\u011bkdy je t\u0159eba ur\u010dit, zda se jedn\u00e1 o kompletn\u00ed produkt nebo jeho \u010d\u00e1sti.<\/p>\n\n\n\n<p>Ka\u017ed\u00fd trh m\u00e1 sv\u00e1 specifika, pokud jde o balen\u00ed, etikety nebo certifikace. Firmy mus\u00ed sv\u00e9 produkty p\u0159izp\u016fsobit po\u017eadavk\u016fm c\u00edlov\u00e9 zem\u011b, co\u017e zahrnuje nap\u0159\u00edklad lokalizaci popis\u016f, spr\u00e1vn\u00e9 ozna\u010den\u00ed v\u00fdrobku nebo spln\u011bn\u00ed legislativn\u00edch norem, jako je nap\u0159\u00edklad CE zna\u010dka pro Evropskou unii. Nespr\u00e1vn\u00e9 ozna\u010den\u00ed nebo absence po\u017eadovan\u00fdch informac\u00ed m\u016f\u017ee m\u00edt za n\u00e1sledek komplikace s celn\u00edm \u0159\u00edzen\u00edm nebo dokonce vr\u00e1cen\u00ed zbo\u017e\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Zaji\u0161t\u011bn\u00ed logistiky a dopravy<\/strong><\/h2>\n\n\n\n<p>Efektivn\u00ed logistika je z\u00e1kladn\u00edm prvkem exportu, kter\u00fd nejen\u017ee sni\u017euje n\u00e1klady, ale tak\u00e9 zaji\u0161\u0165uje, \u017ee zbo\u017e\u00ed doraz\u00ed v\u010das a v po\u0159\u00e1dku. V\u00fdb\u011br spr\u00e1vn\u00e9ho dopravn\u00edho prost\u0159edku z\u00e1vis\u00ed na povaze zbo\u017e\u00ed, c\u00edlov\u00e9 zemi, rychlosti dod\u00e1n\u00ed a n\u00e1kladech.<\/p>\n\n\n\n<p>Leteck\u00e1 doprava je rychl\u00e1 a ide\u00e1ln\u00ed pro zbo\u017e\u00ed, kter\u00e9 mus\u00ed b\u00fdt dod\u00e1no rychle, ale je tak\u00e9 n\u00e1kladn\u011bj\u0161\u00ed. N\u00e1mo\u0159n\u00ed doprava je vhodn\u00e1 pro t\u011b\u017ek\u00e9 nebo objemn\u00e9 zbo\u017e\u00ed, kter\u00e9 nen\u00ed \u010dasov\u011b citliv\u00e9, zat\u00edmco silni\u010dn\u00ed doprava je efektivn\u00ed p\u0159edev\u0161\u00edm v r\u00e1mci Evropy. Ka\u017ed\u00fd typ dopravy m\u00e1 sv\u00e9 v\u00fdhody a nev\u00fdhody, a proto je d\u016fle\u017eit\u00e9 rozhodnout se na z\u00e1klad\u011b druhu a hodnoty z\u00e1silky.<\/p>\n\n\n\n<p>Spr\u00e1vn\u00e9 balen\u00ed a zna\u010den\u00ed zbo\u017e\u00ed jsou z\u00e1sadn\u00ed pro jeho bezpe\u010dnost a plynulou p\u0159epravu. V r\u00e1mci mezin\u00e1rodn\u00ed p\u0159epravy plat\u00ed ur\u010dit\u00e9 standardy, kter\u00e9 mus\u00ed b\u00fdt dodr\u017eeny, aby se zabr\u00e1nilo po\u0161kozen\u00ed zbo\u017e\u00ed. Z\u00e1rove\u0148 je nutn\u00e9, aby bylo zbo\u017e\u00ed \u0159\u00e1dn\u011b ozna\u010deno v souladu s po\u017eadavky c\u00edlov\u00e9 zem\u011b, co\u017e zahrnuje nap\u0159\u00edklad informace o hmotnosti, rozm\u011brech a citlivosti na manipulaci.<\/p>\n\n\n\n<p>D\u00edky modern\u00edm technologi\u00edm lze z\u00e1silky sledovat v re\u00e1ln\u00e9m \u010dase, co\u017e umo\u017e\u0148uje firm\u00e1m i z\u00e1kazn\u00edk\u016fm m\u00edt p\u0159ehled o poloze z\u00e1silky a p\u0159edpokl\u00e1dan\u00e9m \u010dase doru\u010den\u00ed. Sledov\u00e1n\u00ed z\u00e1silky tak\u00e9 zlep\u0161uje celkovou d\u016fv\u011bru z\u00e1kazn\u00edk\u016f ve firmu a umo\u017e\u0148uje rychl\u00e9 \u0159e\u0161en\u00ed p\u0159\u00edpadn\u00fdch probl\u00e9m\u016f b\u011bhem p\u0159epravy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Dokumentace pot\u0159ebn\u00e1 k exportu<\/strong><\/h2>\n\n\n\n<p>K \u00fasp\u011b\u0161n\u00e9mu exportu je zapot\u0159eb\u00ed p\u0159esn\u011b vyplnit ve\u0161ker\u00e9 pot\u0159ebn\u00e9 dokumentace, kter\u00e1 se m\u016f\u017ee v jednotliv\u00fdch zem\u00edch li\u0161it.<\/p>\n\n\n\n<ul>\n<li><strong>Obchodn\u00ed faktury a specifikace zbo\u017e\u00ed<\/strong>: Obchodn\u00ed faktura je kl\u00ed\u010dov\u00fd dokument, kter\u00fd obsahuje d\u016fle\u017eit\u00e9 informace o zbo\u017e\u00ed, jako je jeho popis, mno\u017estv\u00ed a hodnota. M\u016f\u017ee b\u00fdt po\u017eadov\u00e1na celn\u00edmi \u00fa\u0159ady a je nutn\u00e1 pro bezprobl\u00e9mov\u00e9 odbaven\u00ed zbo\u017e\u00ed.<\/li>\n\n\n\n<li><strong>P\u0159epravn\u00ed a celn\u00ed dokumenty<\/strong>: Konosament pro n\u00e1mo\u0159n\u00ed dopravu, leteck\u00fd n\u00e1kladn\u00ed list pro leteckou p\u0159epravu nebo jin\u00e9 p\u0159epravn\u00ed dokumenty potvrzuj\u00ed vlastnictv\u00ed zbo\u017e\u00ed b\u011bhem p\u0159epravy a usnad\u0148uj\u00ed celn\u00ed \u0159\u00edzen\u00ed.<\/li>\n\n\n\n<li><strong>Certifik\u00e1ty a povolen\u00ed<\/strong>: Certifik\u00e1ty shody, osv\u011bd\u010den\u00ed o p\u016fvodu nebo zdravotn\u00ed certifik\u00e1ty jsou nezbytn\u00e9 pro ur\u010dit\u00e9 typy produkt\u016f, jako jsou potraviny nebo farmaceutick\u00e9 v\u00fdrobky, a zaji\u0161\u0165uj\u00ed, \u017ee zbo\u017e\u00ed odpov\u00edd\u00e1 legislativn\u00edm po\u017eadavk\u016fm c\u00edlov\u00e9 zem\u011b.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Celn\u00ed odbaven\u00ed a regulace v c\u00edlov\u00fdch zem\u00edch<\/strong><\/h2>\n\n\n\n<p>Celn\u00ed odbaven\u00ed m\u016f\u017ee b\u00fdt slo\u017eit\u00fdm procesem, kter\u00fd je nezbytn\u00fd pro plynul\u00fd export a import zbo\u017e\u00ed. Ka\u017ed\u00e1 zem\u011b m\u00e1 sv\u00e1 specifick\u00e1 pravidla a p\u0159edpisy, kter\u00e9 je nutn\u00e9 dodr\u017eovat.<\/p>\n\n\n\n<ul>\n<li><strong>Celn\u00ed p\u0159edpisy a regulace<\/strong>: P\u0159ed odesl\u00e1n\u00edm zbo\u017e\u00ed do zahrani\u010d\u00ed je d\u016fle\u017eit\u00e9 sezn\u00e1mit se s m\u00edstn\u00edmi celn\u00edmi p\u0159edpisy. To zahrnuje po\u017eadavky na dokumentaci, celn\u00ed sazby, dan\u011b a p\u0159\u00edpadn\u00e9 dovozn\u00ed omezen\u00ed.<\/li>\n\n\n\n<li><strong>Zpracov\u00e1n\u00ed celn\u00edch dokument\u016f<\/strong>: Spr\u00e1vn\u00e9 vypln\u011bn\u00ed dokument\u016f je nezbytn\u00e9, aby zbo\u017e\u00ed mohlo hladce proj\u00edt celn\u00edmi kontrolami. Ka\u017ed\u00fd celn\u00ed dokument mus\u00ed obsahovat p\u0159esn\u00e9 informace, aby nedo\u0161lo k prodlen\u00ed nebo probl\u00e9m\u016fm na celnici.<\/li>\n\n\n\n<li><strong>Spolupr\u00e1ce s celn\u00edmi makl\u00e9\u0159i<\/strong>: Slu\u017eby celn\u00edch makl\u00e9\u0159\u016f mohou b\u00fdt pro mnoho firem v\u00fdhodn\u00e9, proto\u017ee tito odborn\u00edci maj\u00ed rozs\u00e1hl\u00e9 znalosti celn\u00edch p\u0159edpis\u016f a proces\u016f. Mohou pomoci minimalizovat rizika zpo\u017ed\u011bn\u00ed a usnadnit cel\u00fd proces.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Poji\u0161t\u011bn\u00ed z\u00e1silek a \u0159\u00edzen\u00ed rizik<\/strong><\/h2>\n\n\n\n<p>V exportn\u00edm procesu mohou nastat r\u016fzn\u00e1 rizika \u2013 od po\u0161kozen\u00ed zbo\u017e\u00ed po finan\u010dn\u00ed ztr\u00e1ty zp\u016fsoben\u00e9 neplacen\u00edm.<\/p>\n\n\n\n<ul>\n<li><strong>Poji\u0161t\u011bn\u00ed p\u0159epravy zbo\u017e\u00ed<\/strong>: Poji\u0161t\u011bn\u00ed je d\u016fle\u017eit\u00e9 pro zbo\u017e\u00ed, kter\u00e9 je cenn\u00e9 nebo n\u00e1chyln\u00e9 k po\u0161kozen\u00ed. Chr\u00e1n\u00ed p\u0159ed riziky ztr\u00e1ty, kr\u00e1de\u017ee nebo po\u0161kozen\u00ed b\u011bhem p\u0159epravy.<\/li>\n\n\n\n<li><strong>Identifikace a \u0159\u00edzen\u00ed rizik<\/strong>: Firmy by m\u011bly identifikovat mo\u017en\u00e1 rizika a p\u0159ijmout opat\u0159en\u00ed k jejich zm\u00edrn\u011bn\u00ed. To zahrnuje nap\u0159\u00edklad kontrolu kvality nebo poji\u0161t\u011bn\u00ed pohled\u00e1vek.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Platebn\u00ed podm\u00ednky a zaji\u0161t\u011bn\u00ed plateb<\/strong><\/h2>\n\n\n\n<p>Zaji\u0161t\u011bn\u00ed spr\u00e1vn\u00fdch platebn\u00edch podm\u00ednek chr\u00e1n\u00ed firmu p\u0159ed riziky neplacen\u00ed a pom\u00e1h\u00e1 zaji\u0161\u0165ovat stabiln\u00ed p\u0159\u00edjmy.<\/p>\n\n\n\n<ul>\n<li><strong>Volba platebn\u00edch metod<\/strong>: V\u00fdb\u011br metody platby z\u00e1vis\u00ed na m\u00ed\u0159e d\u016fv\u011bry mezi partnery a riziku. Nap\u0159\u00edklad akreditiv poskytuje vysokou \u00farove\u0148 bezpe\u010dnosti, zat\u00edmco otev\u0159en\u00fd \u00fa\u010det je vhodn\u011bj\u0161\u00ed pro dlouhodob\u00e9 partnery.<\/li>\n\n\n\n<li><strong>Ochrana proti platebn\u00edm rizik\u016fm<\/strong>: Mo\u017enosti jako poji\u0161t\u011bn\u00ed pohled\u00e1vek nebo bankovn\u00ed z\u00e1ruky chr\u00e1n\u00ed firmu p\u0159ed neplacen\u00edm.<\/li>\n\n\n\n<li><strong>P\u0159izp\u016fsoben\u00ed podm\u00ednek trh\u016fm<\/strong>: Nastaven\u00ed platebn\u00edch podm\u00ednek dle konkr\u00e9tn\u00edch trh\u016f a typu z\u00e1kazn\u00edka m\u016f\u017ee pomoci rozv\u00edjet dlouhodob\u00e9 obchodn\u00ed vztahy.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Marketing a prodej na zahrani\u010dn\u00edch trz\u00edch<\/strong><\/h2>\n\n\n\n<p>Efektivn\u00ed marketingov\u00e1 strategie je z\u00e1sadn\u00ed pro \u00fasp\u011bch na zahrani\u010dn\u00edm trhu.<\/p>\n\n\n\n<ul>\n<li><strong>Lokalizace marketingov<\/strong><strong>\u00e9 <\/strong><strong>strategie<\/strong>: P\u0159izp\u016fsoben\u00ed reklam, obal\u016f a informac\u00ed m\u00edstn\u00ed kultu\u0159e a zvyklostem m\u016f\u017ee zv\u00fd\u0161it atraktivitu produktu.<\/li>\n\n\n\n<li><strong>V\u00fdb\u011b<\/strong><strong>r distribu\u010dn\u00ed<\/strong><strong>ch kan\u00e1l\u016f<\/strong>: Firmy mohou vyu\u017e\u00edt p\u0159\u00edm\u00fd prodej, m\u00edstn\u00ed distributory nebo e-commerce, aby l\u00e9pe oslovily z\u00e1kazn\u00edky na konkr\u00e9tn\u00edm trhu.<\/li>\n\n\n\n<li><strong>Podpora z\u00e1kaznick\u00fdch vztah\u016f<\/strong>: Kvalitn\u00ed z\u00e1kaznick\u00fd servis a podpora po prodeji p\u0159isp\u00edvaj\u00ed k dlouhodob\u00e9 loajalit\u011b z\u00e1kazn\u00edk\u016f.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Podpora a zdroje pro export\u00e9ry<\/strong><\/h2>\n\n\n\n<p>\u010cesk\u00e9 firmy mohou vyu\u017e\u00edt vl\u00e1dn\u00ed podporu a dal\u0161\u00ed zdroje:<\/p>\n\n\n\n<ul>\n<li><strong>Vl\u00e1dn\u00ed programy a agentury<\/strong> jako Ministerstvo pr\u016fmyslu a CzechTrade poskytuj\u00ed export\u00e9r\u016fm poradenstv\u00ed, granty a praktick\u00e9 informace.<\/li>\n\n\n\n<li><strong>Mezin\u00e1rodn\u00ed obchodn\u00ed komory<\/strong> pom\u00e1haj\u00ed navazovat kontakty na zahrani\u010dn\u00edch trz\u00edch a poskytuj\u00ed aktu\u00e1ln\u00ed informace o exportn\u00edch podm\u00ednk\u00e1ch.<\/li>\n\n\n\n<li><strong>Online platformy<\/strong> jako Access2Markets Evropsk\u00e9 komise usnad\u0148uj\u00ed z\u00edsk\u00e1v\u00e1n\u00ed informac\u00ed o exportn\u00edch po\u017eadavc\u00edch v r\u016fzn\u00fdch zem\u00edch.<\/li>\n<\/ul>\n\n\n\n<p>Export je kl\u00ed\u010dovou p\u0159\u00edle\u017eitost\u00ed pro r\u016fst \u010desk\u00fdch firem. D\u016fkladn\u00e1 p\u0159\u00edprava, spr\u00e1vn\u00e1 strategie a vyu\u017eit\u00ed dostupn\u00fdch zdroj\u016f mohou v\u00fdrazn\u011b zv\u00fd\u0161it \u0161ance na \u00fasp\u011bch na zahrani\u010dn\u00edch trz\u00edch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Export je kl\u00ed\u010dov\u00fdm motorem r\u016fstu \u010desk\u00fdch firem, zejm\u00e9na mal\u00fdch a st\u0159edn\u00edch podnik\u016f. Nab\u00edz\u00ed jim p\u0159\u00edle\u017eitost vstoupit na nov\u00e9 trhy, z\u00edskat \u0161ir\u0161\u00ed z\u00e1kaznickou z\u00e1kladnu a diverzifikovat p\u0159\u00edjmy, co\u017e pom\u00e1h\u00e1 sni\u017eovat rizika z\u00e1vislosti na dom\u00e1c\u00edm trhu. Krom\u011b toho m\u00e1 export pozitivn\u00ed dopad na \u010deskou ekonomiku a podporuje vytv\u00e1\u0159en\u00ed pracovn\u00edch p\u0159\u00edle\u017eitost\u00ed.\u00a0 P\u0159esto exportn\u00ed expanze p\u0159in\u00e1\u0161\u00ed i \u0159adu v\u00fdzev, &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.zaslat.cz\/blog\/export-krok-za-krokem-mezinarodni-zasilky-jako-prilezitost-pro-rust-ceskych-firem\/\"> <span class=\"screen-reader-text\">Export krok za krokem: Mezin\u00e1rodn\u00ed z\u00e1silky jako p\u0159\u00edle\u017eitost pro r\u016fst \u010desk\u00fdch firem<\/span> \u010c\u00edst d\u00e1l \u00bb<\/a><\/p>\n","protected":false},"author":2,"featured_media":4289,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Export krok za krokem: Mezin\u00e1rodn\u00ed z\u00e1silky jako p\u0159\u00edle\u017eitost pro r\u016fst \u010desk\u00fdch firem - Zaslat.cz bloguje<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zaslat.cz\/blog\/export-krok-za-krokem-mezinarodni-zasilky-jako-prilezitost-pro-rust-ceskych-firem\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Export krok za krokem: Mezin\u00e1rodn\u00ed z\u00e1silky jako p\u0159\u00edle\u017eitost pro r\u016fst \u010desk\u00fdch firem - Zaslat.cz bloguje\" \/>\n<meta property=\"og:description\" content=\"Export je kl\u00ed\u010dov\u00fdm motorem r\u016fstu \u010desk\u00fdch firem, zejm\u00e9na mal\u00fdch a st\u0159edn\u00edch podnik\u016f. Nab\u00edz\u00ed jim p\u0159\u00edle\u017eitost vstoupit na nov\u00e9 trhy, z\u00edskat \u0161ir\u0161\u00ed z\u00e1kaznickou z\u00e1kladnu a diverzifikovat p\u0159\u00edjmy, co\u017e pom\u00e1h\u00e1 sni\u017eovat rizika z\u00e1vislosti na dom\u00e1c\u00edm trhu. 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