{"id":4102,"date":"2025-01-30T16:49:11","date_gmt":"2025-01-30T15:49:11","guid":{"rendered":"https:\/\/www.zaslat.cz\/blog\/?p=4102"},"modified":"2025-01-30T16:53:28","modified_gmt":"2025-01-30T15:53:28","slug":"e-commerce-v-roce-2025-4-trendy-ktere-vam-zajisti-uspech","status":"publish","type":"post","link":"https:\/\/www.zaslat.cz\/blog\/e-commerce-v-roce-2025-4-trendy-ktere-vam-zajisti-uspech\/","title":{"rendered":"E-commerce v roce 2025: 4 trendy, kter\u00e9 v\u00e1m zajist\u00ed \u00fasp\u011bch"},"content":{"rendered":"\n<p><strong>Trh se neust\u00e1le vyv\u00edj\u00ed a z\u00e1kazn\u00edci m\u011bn\u00ed sv\u00e1 o\u010dek\u00e1v\u00e1n\u00ed \u2013 aktu\u00e1ln\u011b prahnou po personalizovan\u00fdch z\u00e1\u017eitc\u00edch, rychlosti a udr\u017eitelnosti. Prodejci, kte\u0159\u00ed se dok\u00e1\u017e\u00ed p\u0159izp\u016fsobit t\u011bmto trend\u016fm, z\u00edskaj\u00ed konkuren\u010dn\u00ed v\u00fdhodu a p\u0159il\u00e1kaj\u00ed nov\u00e9 z\u00e1kazn\u00edky. Poj\u010fme se pod\u00edvat na \u010dty\u0159i hlavn\u00ed trendy, kter\u00e9 budou formovat sv\u011bt e-commerce v roce 2025.<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Hyperpersonalizace, udr\u017eitelnost, rychlost a pohodl\u00ed a omnichannel strategie \u2013 to jsou oblasti, na kter\u00e9 by m\u011bly firmy v roce 2025 soust\u0159edit svou pozornost. Online n\u00e1kupy jsou st\u00e1le na vzestupu, e-shopy se rozr\u016fstaj\u00ed a l\u00e1kaj\u00ed nov\u00e9 z\u00e1kazn\u00edky. Letos se o\u010dek\u00e1v\u00e1, \u017ee <strong>21 % v\u0161ech n\u00e1kup\u016f prob\u011bhne online<\/strong>, co\u017e bude historicky nejvy\u0161\u0161\u00ed pod\u00edl. Pro srovn\u00e1n\u00ed, v roce 2021 to bylo 18,8 % (<a href=\"http:\/\/sellerscommerce.com\/\">sellerscommerce.com<\/a>).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">N\u00e1kupy za\u010d\u00ednaj\u00ed online: E-commerce v \u010d\u00edslech<\/h2>\n\n\n\n<p>Ka\u017ed\u00fd t\u00fdden nakupuje online 34 % spot\u0159ebitel\u016f a ka\u017ed\u00fd m\u011bs\u00edc a\u017e 82 %. Dokonce i kdy\u017e z\u00e1kazn\u00edci nakoup\u00ed v kamenn\u00e9 prodejn\u011b, zbo\u017e\u00ed si nejprve vyhledaj\u00ed a prohl\u00e9dnou na internetu \u2013 a\u017e <strong>ve 44 % p\u0159\u00edpad\u016f tak z\u00e1kazn\u00edci za\u010d\u00ednaj\u00ed n\u00e1kupn\u00ed cestu online<\/strong> (<a href=\"http:\/\/sellerscommerce.com\/\">sellerscommerce.com<\/a>). Optimalizace e-shopu a spr\u00e1vn\u00e1 komunikace by m\u011bly b\u00fdt pro ka\u017edou firmu v roce 2025 prioritou. Poj\u010fme se pod\u00edvat, jak\u00e9 trendy m\u016f\u017eete n\u00e1sledovat, abyste dobyli st\u00e1le rostouc\u00ed sv\u011bt e-commerce.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"4\ufe0f\u20e3 e-commerce trendy roku 2025 \ud83d\udcca\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qZ-LikoI3T4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Trend 1: Hyperpersonalizace a nab\u00eddky na m\u00edru<\/h2>\n\n\n\n<p>Personalizaci u\u017e v\u0161ichni dob\u0159e zn\u00e1me \u2013 e-maily s k\u0159estn\u00edm jm\u00e9nem z\u00e1kazn\u00edka odes\u00edl\u00e1me na denn\u00ed b\u00e1zi. <strong>Hyperpersonalizace jde o krok d\u00e1l<\/strong>. Ve spolupr\u00e1ci s um\u011blou inteligenc\u00ed a na z\u00e1klad\u011b anal\u00fdzy dat p\u0159in\u00e1\u0161\u00ed z\u00e1kazn\u00edk\u016fm <strong>nab\u00eddky p\u0159esn\u011b na m\u00edru<\/strong>. Spotify nap\u0159\u00edklad doporu\u010d\u00ed hudbu na z\u00e1klad\u011b ulo\u017een\u00fdch playlist\u016f a Amazon nab\u00edz\u00ed sv\u00fdm z\u00e1kazn\u00edk\u016fm produkty dle p\u0159edchoz\u00edch n\u00e1kup\u016f, co\u017e tvo\u0159\u00ed a\u017e 35 % jejich tr\u017eeb (<a href=\"http:\/\/fakticky.cz\/\">Fakticky.cz<\/a>).<\/p>\n\n\n\n<p><strong>Chcete si hyperpersonalizaci vyzkou\u0161et v praxi?<\/strong> Pus\u0165te se do e-mailov\u00e9ho marketingu a pos\u00edlejte sv\u00fdm z\u00e1kazn\u00edk\u016fm relevantn\u00ed nab\u00eddky. Pokud si z\u00e1kazn\u00edk zakoupil zimn\u00ed bundu, m\u016f\u017eete mu poslat nab\u00eddku na \u0161\u00e1ly, rukavice nebo \u010depice, kter\u00e9 se k n\u00ed hod\u00ed. Prod\u00e1v\u00e1te sv\u00ed\u010dky a v\u00edte, \u017ee z\u00e1kazn\u00edk\u016fm vydr\u017e\u00ed v pr\u016fm\u011bru m\u011bs\u00edc? Po\u0161lete po m\u011bs\u00edci e-mail s nab\u00eddkou sv\u00ed\u010dek podobn\u00e9 v\u016fn\u011b a p\u0159idejte slevov\u00fd k\u00f3d.<\/p>\n\n\n\n<p><strong>Dejte z\u00e1kazn\u00edk\u016fm pocit jedine\u010dnosti a uka\u017ete, \u017ee skute\u010dn\u011b rozum\u00edte jejich pot\u0159eb\u00e1m.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trend 2: Udr\u017eitelnost zlep\u0161\u00ed vn\u00edm\u00e1n\u00ed z\u00e1kazn\u00edk\u016f<\/h2>\n\n\n\n<p>Udr\u017eitelnost je pro spot\u0159ebitele velk\u00e9 t\u00e9ma a p\u0159i rozhodov\u00e1n\u00ed o n\u00e1kupu hraje velkou roli. A\u017e 40 % \u010cech\u016f pova\u017euje za d\u016fle\u017eit\u00e9, jak se e-shop chov\u00e1 k \u017eivotn\u00edmu prost\u0159ed\u00ed (<a href=\"http:\/\/ipsos.cz\/\">Ipsos.cz<\/a>). <strong>Dv\u011b t\u0159etiny kupuj\u00edc\u00edch by uv\u00edtaly recyklovan\u00e9 nebo d\u0159\u00edve pou\u017eit\u00e9 obaly<\/strong> a 4 z 10 spot\u0159ebitel\u016f preferuj\u00ed <a href=\"https:\/\/www.zaslat.cz\/blog\/vydejni-boxy-ziskavaji-na-popularite-po-cele-evrope\/\">vyzvednut\u00ed sv\u00fdch objedn\u00e1vek na v\u00fddejn\u00edch m\u00edstech<\/a>, \u010d\u00edm\u017e sni\u017euj\u00ed svoji uhl\u00edkovou stopu.<\/p>\n\n\n\n<p><strong>Jak za\u010d\u00edt?<\/strong> <a href=\"https:\/\/www.zaslat.cz\/blog\/ekologicke-balikovani-se-zaslat-je-to-hracka-2\/\">Recyklujte a znovu vyu\u017e\u00edvejte obalov\u00e9 materi\u00e1ly<\/a> a <strong>spolupracujte s dopravci, kte\u0159\u00ed nab\u00edz\u00ed ekologick\u00e9 doru\u010den\u00ed a mo\u017enost vyzvednut\u00ed objedn\u00e1vek na v\u00fddejn\u00edch m\u00edstech<\/strong>. Dopravci <a href=\"https:\/\/www.zaslat.cz\/\">Zaslat<\/a> na popt\u00e1vku po udr\u017eitelnosti reaguj\u00ed a zav\u00e1d\u00ed modern\u00ed technologie, automatizaci \u010di elektrifikuj\u00ed sv\u016fj vozov\u00fd park. Vyu\u017e\u00edv\u00e1n\u00ed v\u00fddejn\u00edch box\u016f a m\u00edst <a href=\"https:\/\/www.zaslat.cz\/blog\/vydejni-boxy-ziskavaji-na-popularite-po-cele-evrope\/\">zkr\u00e1t\u00ed kur\u00fdr\u016fm trasy a zefektivn\u00ed doru\u010dov\u00e1n\u00ed<\/a> \u2013 <strong>jeden bal\u00edkov\u00fd automat dok\u00e1\u017ee zv\u00fd\u0161it po\u010det z\u00e1silek doru\u010den\u00fdch jedn\u00edm n\u00e1kladn\u00edm autem a\u017e desetin\u00e1sobn\u011b<\/strong>.<\/p>\n\n\n\n<p>P\u0159isp\u011bjte k ochran\u011b \u017eivotn\u00edho prost\u0159ed\u00ed a zvy\u0161te atraktivitu sv\u00e9ho e-shopu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/box-delivery-1024x683.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Trend 3: Rychlost a pohodl\u00ed d\u00edky Zaslat<\/h2>\n\n\n\n<p>P\u0159i v\u00fdb\u011bru zp\u016fsobu doru\u010den\u00ed zbo\u017e\u00ed je pro z\u00e1kazn\u00edky nejd\u016fle\u017eit\u011bj\u0161\u00ed cena, kterou zohled\u0148uje 97 % z nich. Hned na dal\u0161\u00edm m\u00edst\u011b je <strong>pohodlnost (92 %) a rychlost (90 %)<\/strong>. Na \u010dtvrt\u00e9m a p\u00e1t\u00e9m m\u00edst\u011b je ekologick\u00e9 balen\u00ed, to uv\u00edt\u00e1 a\u017e 47 % z\u00e1kazn\u00edk\u016f a 42 % zohled\u0148uje ekologick\u00e9 doru\u010den\u00ed (<a href=\"http:\/\/ipsos.cz\/\">Ipsos.cz<\/a>).<\/p>\n\n\n\n<p>Rychlost je standard, na\u0161i dopravci doru\u010d\u00ed <strong>z\u00e1silky po \u010cesk\u00e9 republice ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f u\u017e do druh\u00e9ho dne a po Evropsk\u00e9 Unii od dvou pracovn\u00edch dn\u016f<\/strong>. Od konkurence v\u00e1s odli\u0161\u00ed mo\u017enost v\u00fdb\u011bru \u010dasu doru\u010den\u00ed, v\u00fdb\u011br z n\u011bkolika dopravc\u016f, doru\u010den\u00ed do v\u00fddejn\u00edho boxu nebo jednoduch\u00fd proces vr\u00e1cen\u00ed zbo\u017e\u00ed.<\/p>\n\n\n\n<p><strong>Jak na to?<\/strong> Registrujte se zdarma v <a href=\"https:\/\/app.zaslat.cz\/\">Mana\u017eeru z\u00e1silek<\/a> od Zaslat a <a href=\"https:\/\/www.zaslat.cz\/blog\/integrace-zaslatcz-eshop\/\">napojte ho jednodu\u0161e na sv\u016fj e-shop<\/a>. V\u0161echny nov\u00e9 objedn\u00e1vky pak uvid\u00edte p\u0159\u00edmo v p\u0159ehledu a m\u016f\u017eete je rychle poslat do sv\u011bta. Dejte va\u0161im z\u00e1kazn\u00edk\u016fm <strong>mo\u017enost vybrat z 10 dopravc\u016f a v\u00edce ne\u017e 22 tis\u00edc v\u00fddejn\u00edch m\u00edst a box\u016f<\/strong>. V Mana\u017eeru z\u00e1silek z\u00e1rove\u0148 vy\u0159\u00edd\u00edte <strong>reklamaci nebo vr\u00e1cen\u00ed zbo\u017e\u00ed na jedno kliknut\u00ed<\/strong>. Od opravdu flexibiln\u00edho doru\u010dov\u00e1n\u00ed v\u00e1s d\u011bl\u00ed jedin\u00fd krok.<\/p>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-512c634d wp-block-button\"><a href=\"https:\/\/app.zaslat.cz\/\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">CHCI MANA\u017dER Z\u00c1SILEK<\/span><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M246.6 233.4l-160-160c-12.5-12.5-32.75-12.5-45.25 0s-12.5 32.75 0 45.25L178.8 256l-137.4 137.4c-12.5 12.5-12.5 32.75 0 45.25C47.63 444.9 55.81 448 64 448s16.38-3.125 22.62-9.375l160-160C259.1 266.1 259.1 245.9 246.6 233.4zM438.6 233.4l-160-160c-12.5-12.5-32.75-12.5-45.25 0s-12.5 32.75 0 45.25L370.8 256l-137.4 137.4c-12.5 12.5-12.5 32.75 0 45.25C239.6 444.9 247.8 448 256 448s16.38-3.125 22.62-9.375l160-160C451.1 266.1 451.1 245.9 438.6 233.4z\"><\/path><\/svg><\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-ast-global-color-4-color has-alpha-channel-opacity has-ast-global-color-4-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Trend 4: Omnichannel strategie sjednot\u00ed z\u00e1kaznickou zku\u0161enost<\/h2>\n\n\n\n<p>Z\u00e1kazn\u00edci vn\u00edmaj\u00ed zna\u010dku jako propojen\u00fd ekosyst\u00e9m, kter\u00fd by m\u011bl b\u00fdt konzistentn\u00ed nap\u0159\u00ed\u010d v\u0161emi kan\u00e1ly. O\u010dek\u00e1vaj\u00ed <strong>stejn\u00fd z\u00e1\u017eitek, a\u0165 u\u017e nakupuj\u00ed p\u0159es e-shop, soci\u00e1ln\u00ed s\u00edt\u011b nebo mobiln\u00ed aplikaci<\/strong>. Jak u\u017e jsme zm\u00ednili v\u00fd\u0161e, t\u00e9m\u011b\u0159 polovina z\u00e1kazn\u00edk\u016f za\u010d\u00edn\u00e1 sv\u016fj n\u00e1kup online \u2013 prohl\u00e9dnou si produkt a zjist\u00ed v\u00edce informac\u00ed. Pr\u016fzkum spole\u010dnosti Hubspot \u0159\u00edk\u00e1, \u017ee <strong>71 % z\u00e1kazn\u00edk\u016f se p\u0159i rozhodov\u00e1n\u00ed o n\u00e1kupu spol\u00e9h\u00e1 na doporu\u010den\u00ed ze soci\u00e1ln\u00edch s\u00edt\u00ed<\/strong> (<a href=\"https:\/\/blog.hubspot.com\/sales\/hubspot-sales-strategy-report?hubs_content=blog.hubspot.com\/sales\/social-selling-stats&amp;hubs_content-cta=HubSpot%E2%80%99s%202024%20State%20of%20Sales%20report\">Hubspot<\/a>).<\/p>\n\n\n\n<p><strong>Jak se pustit do omnichannel strategie?<\/strong> Za\u010dn\u011bte sjednocen\u00edm komunikace nap\u0159\u00ed\u010d v\u0161emi prodejn\u00edmi a marketingov\u00fdmi kan\u00e1ly a ujist\u011bte se, \u017ee <strong>p\u016fsob\u00edte na v\u0161ech relevantn\u00edch platform\u00e1ch<\/strong>. Chatovac\u00ed aplikace pro kontaktov\u00e1n\u00ed firem up\u0159ednost\u0148uje 54 % z\u00e1kazn\u00edk\u016f, co\u017e znamen\u00e1, \u017ee rychl\u00e1 komunikace je pro z\u00e1kazn\u00edka d\u016fle\u017eit\u00e1. Ostatn\u011b <strong>pro 88 % z\u00e1kazn\u00edk\u016f je z\u00e1\u017eitek z n\u00e1kupu stejn\u011b d\u016fle\u017eit\u00fd jako samotn\u00fd produkt<\/strong> (<a href=\"https:\/\/wisernotify.com\/blog\/omnichannel-stats\/\">Wisernotify<\/a>). Bu\u010fte konzistentn\u00ed a pracujte s daty. D\u00edky tomu umo\u017en\u00edte z\u00e1kazn\u00edk\u016fm <strong>plynule p\u0159ech\u00e1zet mezi r\u016fzn\u00fdmi kan\u00e1ly<\/strong>, zlep\u0161\u00edte z\u00e1kaznickou zku\u0161enost a zv\u00fd\u0161\u00edte konverze.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br: Nasko\u010dte na vlnu trend\u016f 2025 a z\u00edskejte nov\u00e9 z\u00e1kazn\u00edky<\/h2>\n\n\n\n<p>Rok 2025 p\u0159inese do e-commerce je\u0161t\u011b v\u011bt\u0161\u00ed d\u016fraz na personalizaci, udr\u017eitelnost, rychlost a z\u00e1\u017eitek. <strong>Z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed pohodln\u00e9 nakupov\u00e1n\u00ed<\/strong>, a\u0165 u\u017e si vyb\u00edraj\u00ed produkty na soci\u00e1ln\u00edch s\u00edt\u00edch, na e-shopu nebo v aplikaci, <strong>a rychl\u00e9 doru\u010den\u00ed<\/strong>. Vyu\u017e\u00edvejte data k personalizovan\u00fdm nab\u00eddk\u00e1m, odes\u00edlejte zbo\u017e\u00ed v ekologick\u00fdch a recyklovan\u00fdch obalech a nab\u00eddn\u011bte flexibiln\u00ed mo\u017enosti doru\u010den\u00ed. Firmy, kter\u00e9 si nenechaj\u00ed uj\u00edt vlnu nov\u00fdch trend\u016f, z\u00edskaj\u00ed <strong>konkuren\u010dn\u00ed v\u00fdhodu a spokojen\u00e9 z\u00e1kazn\u00edky<\/strong>. Nab\u00eddn\u011bte z\u00e1kazn\u00edk\u016fm <strong>spolehlivost a pohodln\u00e9 doru\u010den\u00ed va\u0161ich z\u00e1silek \u2013 se Zaslat je to hra\u010dka!<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/app.zaslat.cz\/\"><img decoding=\"async\" src=\"https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/b2x-mz-1-kc.png\" alt=\"\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Trh se neust\u00e1le vyv\u00edj\u00ed a z\u00e1kazn\u00edci m\u011bn\u00ed sv\u00e1 o\u010dek\u00e1v\u00e1n\u00ed \u2013 aktu\u00e1ln\u011b prahnou po personalizovan\u00fdch z\u00e1\u017eitc\u00edch, rychlosti a udr\u017eitelnosti. Prodejci, kte\u0159\u00ed se dok\u00e1\u017e\u00ed p\u0159izp\u016fsobit t\u011bmto trend\u016fm, z\u00edskaj\u00ed konkuren\u010dn\u00ed v\u00fdhodu a p\u0159il\u00e1kaj\u00ed nov\u00e9 z\u00e1kazn\u00edky. Poj\u010fme se pod\u00edvat na \u010dty\u0159i hlavn\u00ed trendy, kter\u00e9 budou formovat sv\u011bt e-commerce v roce 2025.<\/p>\n","protected":false},"author":2,"featured_media":4103,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[25],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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