{"id":4018,"date":"2024-10-30T09:56:25","date_gmt":"2024-10-30T08:56:25","guid":{"rendered":"https:\/\/www.zaslat.cz\/blog\/?p=4018"},"modified":"2024-10-30T10:29:40","modified_gmt":"2024-10-30T09:29:40","slug":"budte-pripraveni-na-black-friday-s-manazerem-zasilek","status":"publish","type":"post","link":"https:\/\/www.zaslat.cz\/blog\/budte-pripraveni-na-black-friday-s-manazerem-zasilek\/","title":{"rendered":"Bu\u010fte p\u0159ipraveni na Black Friday s Mana\u017eerem z\u00e1silek"},"content":{"rendered":"\n<p><strong>Black Friday je v oblasti e-commerce jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch dn\u016f v roce. Pro obchodn\u00edky je to ide\u00e1ln\u00ed p\u0159\u00edle\u017eitost oslovit nov\u00e9 z\u00e1kazn\u00edky, zjistit, kter\u00e9 produkty jsou nejv\u00edce popt\u00e1van\u00e9 a p\u0159ipravit se na v\u00e1no\u010dn\u00ed sez\u00f3nu. Tento n\u00e1kupn\u00ed sv\u00e1tek ale p\u0159in\u00e1\u0161\u00ed tak\u00e9 logistick\u00e9 v\u00fdzvy, proto\u017ee z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed rychl\u00e9 doru\u010den\u00ed. Optimalizace dopravy je tak na m\u00edst\u011b. Jak vyu\u017e\u00edt Mana\u017eer z\u00e1silek a zvl\u00e1dnout toto obdob\u00ed na jedni\u010dku?<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Black Friday: Od chaosu k n\u00e1kupn\u00edmu sv\u00e1tku<\/h2>\n\n\n\n<p>Black Friday, neboli \u010cern\u00fd p\u00e1tek, m\u00e1 sv\u00e9 ko\u0159eny ve Spojen\u00fdch st\u00e1tech a p\u0159ipad\u00e1 na \u010dtvrt\u00fd p\u00e1tek v listopadu, tedy den n\u00e1sleduj\u00edc\u00ed po americk\u00e9m Dni d\u00edk\u016fvzd\u00e1n\u00ed. Tento term\u00edn za\u010dali pou\u017e\u00edvat policist\u00e9 ve Filadelfii v 50. letech minul\u00e9ho stolet\u00ed, aby popsali chaos a hust\u00fd provoz, kter\u00fd po Dni d\u00edk\u016fvzd\u00e1n\u00ed n\u00e1sledoval.<\/p>\n\n\n\n<p>Pozd\u011bji se pojem Black Friday za\u010dal vyu\u017e\u00edvat jako ozna\u010den\u00ed dne, kdy se tr\u017eby obchodn\u00edk\u016f zvy\u0161uj\u00ed a p\u0159ech\u00e1zej\u00ed do tzv. \u010dern\u00fdch \u010d\u00edsel. Dnes je Black Friday synonymem pro den, kdy z\u00e1kazn\u00edci mohou <strong>nakoupit zbo\u017e\u00ed s v\u00fdrazn\u00fdmi slevami<\/strong> a obchodn\u00edci tak neofici\u00e1ln\u011b zahajuj\u00ed v\u00e1no\u010dn\u00ed sez\u00f3nu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">R\u016fst popularity Black Friday v \u010cesku<\/h2>\n\n\n\n<p>V \u010cesk\u00e9 republice se za\u010dal Black Friday prosazovat a\u017e v posledn\u00edch letech, av\u0161ak rychle si z\u00edskal na popularit\u011b. V na\u0161em kontextu se \u010dasto nejedn\u00e1 pouze o jeden den, ale t\u0159eba i o cel\u00fd t\u00fdden, p\u0159i kter\u00e9m prodejci nab\u00edz\u00ed zbo\u017e\u00ed za v\u00fdhodn\u00e9 ceny. <strong>Pr\u016fm\u011brn\u011b si z\u00e1kazn\u00edci b\u011bhem t\u00e9to marketingov\u00e9 akce po\u0159\u00edd\u00ed t\u0159i produkty<\/strong>, p\u0159i\u010dem\u017e nej\u010dast\u011bji nakupuj\u00ed oble\u010den\u00ed, obuv, elektroniku, dom\u00e1c\u00ed spot\u0159ebi\u010de, kosmetiku a d\u011btsk\u00e9 zbo\u017e\u00ed (<a href=\"http:\/\/black-friday.global\/\">Black-Friday.Global<\/a>). \u010ce\u0161t\u00ed z\u00e1kazn\u00edci z\u00e1rove\u0148 oce\u0148uj\u00ed rychl\u00e9 a spolehliv\u00e9 doru\u010den\u00ed. S <a href=\"https:\/\/app.zaslat.cz\/login\">Mana\u017eerem z\u00e1silek<\/a> mohou <strong>i men\u0161\u00ed e-shopy t\u011b\u017eit z automatizace dopravy, vyu\u017e\u00edvat r\u016fzn\u00e9 dopravce a dr\u017eet krok s velk\u00fdmi hr\u00e1\u010di<\/strong>.<\/p>\n\n\n\n<p><em>\ud83d\udca1 V\u011bd\u011bli jste, \u017ee od roku 2005 existuje i Cyber Monday? Tento den p\u0159ipad\u00e1 na prvn\u00ed pond\u011bl\u00ed po Black Friday a vznikl proto, aby mohli nakupovat i z\u00e1kazn\u00edci, kte\u0159\u00ed b\u011bhem v\u00edkendu nem\u011bli dostatek \u010dasu.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/online-shopping-2-1024x683.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">P\u0159\u00edle\u017eitost i logistick\u00e9 v\u00fdzvy<\/h2>\n\n\n\n<p>Pro obchodn\u00edky je \u010cern\u00fd p\u00e1tek skv\u011bl\u00e1 p\u0159\u00edle\u017eitost uk\u00e1zat sv\u00e9 produkty nov\u00e9mu publiku a z\u00edskat nov\u00e9 z\u00e1kazn\u00edky. Ta s sebou ale nese i mnoho v\u00fdzev, kter\u00e9 je t\u0159eba zvl\u00e1dnout. V\u00fdrazn\u00fd n\u00e1r\u016fst objedn\u00e1vek klade vysok\u00e9 n\u00e1roky na skladov\u00e1n\u00ed a logistiku. <strong>Z\u00e1kazn\u00edci nav\u00edc o\u010dek\u00e1vaj\u00ed rychl\u00e9 doru\u010den\u00ed a proto hraje v\u00fdb\u011br toho spr\u00e1vn\u00e9ho dopravce hlavn\u00ed roli<\/strong>. Automatizovan\u00fd proces dopravy zbo\u017e\u00ed v\u00e1m m\u016f\u017ee v\u00fdrazn\u011b usnadnit pr\u00e1ci.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak v\u00e1m Mana\u017eer z\u00e1silek pom\u016f\u017ee zvl\u00e1dnout Black Friday<\/h2>\n\n\n\n<p>Black Friday je za rohem a automatizovat logistiku je v\u011bt\u0161inou projekt, kter\u00fd m\u016f\u017ee b\u011b\u017en\u011b trvat i n\u011bkolik m\u011bs\u00edc\u016f. S <a href=\"https:\/\/app.zaslat.cz\/login\">Mana\u017eerem z\u00e1silek<\/a> od <a href=\"https:\/\/www.zaslat.cz\/\">Zaslat<\/a> ale z\u00edsk\u00e1te flexibiln\u00ed \u0159e\u0161en\u00ed, kter\u00e9 m\u016f\u017eete za\u010d\u00edt vyu\u017e\u00edvat okam\u017eit\u011b. <strong>Odes\u00edlejte bal\u00edky s r\u016fzn\u00fdmi dopravci, objedn\u00e1vejte svoz nebo propojte Mana\u017eer z\u00e1silek p\u0159\u00edmo s va\u0161\u00edm e-shopem<\/strong> a zjednodu\u0161te cel\u00fd proces logistiky. Objevte novou \u00farove\u0148 automatizace.<\/p>\n\n\n\n<p><strong>Mana\u017eer z\u00e1silek nab\u00edz\u00ed vyu\u017e\u00edv\u00e1n\u00ed \u0161pi\u010dkov\u00fdch kur\u00fdrn\u00edch slu\u017eeb i men\u0161\u00edm prodejc\u016fm:<\/strong><\/p>\n\n\n\n<p>\u2705 Flexibiln\u00ed v\u00fdb\u011br dopravce<br>\u2705 P\u0159\u00edstup k v\u00edce ne\u017e 22 tis\u00edc\u016fm podac\u00edch a v\u00fddejn\u00edch m\u00edst<br>\u2705 Sledov\u00e1n\u00ed z\u00e1silek a automatick\u00e9 notifikace<br>\u2705 Snadn\u00e1 integrace s e-shopem<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10 dopravc\u016f a 22 000+ v\u00fddej\u00edch m\u00edst a box\u016f<\/h3>\n\n\n\n<p>Black Friday je obdob\u00ed n\u00e1ro\u010dn\u00e9 na logistiku. Dopravci jsou zahlceni bal\u00edky a z\u00e1kazn\u00edci netrp\u011bliv\u011b \u010dekaj\u00ed na sv\u00e9 zbo\u017e\u00ed. V\u00fdb\u011br dopravce je d\u016fle\u017eit\u00fdm krokem v r\u00e1mci logistiky posledn\u00ed m\u00edle. S n\u00e1mi m\u016f\u017eete vyu\u017e\u00edvat v\u0161echny dopravce ihned po p\u0159ihl\u00e1\u0161en\u00ed do <a href=\"https:\/\/www.zaslat.cz\/manazer-zasilek\">Mana\u017eeru z\u00e1silek<\/a>. Neuzav\u00edrejte slo\u017eit\u00e9 smlouvy s jednotliv\u00fdmi dopravci a jednodu\u0161e si <strong>vyberte ze \u0161irok\u00e9 nab\u00eddky poskytovatel\u016f kur\u00fdrn\u00edch slu\u017eeb bez z\u00e1vazk\u016f<\/strong> a minim\u00e1ln\u00edch objem\u016f. S n\u00e1mi z\u00edsk\u00e1te p\u0159\u00edstup do 95 % box\u016f a v\u00fddejn\u00edch m\u00edst. <strong>\u017d\u00e1dn\u00e1 objedn\u00e1vka nav\u00edc v\u00e1s se Zaslat nep\u0159ekvap\u00ed!<\/strong><\/p>\n\n\n\n<p>\u2705 10 dopravc\u016f a 22 000+ m\u00edst a box\u016f na jednom m\u00edst\u011b<br>\u2705 V\u0161ichni dopravci v\u017edy po ruce<br>\u2705 Bez z\u00e1vazk\u016f a smluv<br>\u2705 P\u0159\u00edstup do 95 % v\u00fddejn\u00edch box\u016f<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/dopravci-all-in-1024x279.png\" alt=\"\"\/><\/figure>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-be0d1722 wp-block-button\"><a href=\"https:\/\/app.zaslat.cz\/\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">vyzkou\u0161et mana\u017eer z\u00e1silek<\/span><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M246.6 233.4l-160-160c-12.5-12.5-32.75-12.5-45.25 0s-12.5 32.75 0 45.25L178.8 256l-137.4 137.4c-12.5 12.5-12.5 32.75 0 45.25C47.63 444.9 55.81 448 64 448s16.38-3.125 22.62-9.375l160-160C259.1 266.1 259.1 245.9 246.6 233.4zM438.6 233.4l-160-160c-12.5-12.5-32.75-12.5-45.25 0s-12.5 32.75 0 45.25L370.8 256l-137.4 137.4c-12.5 12.5-12.5 32.75 0 45.25C239.6 444.9 247.8 448 256 448s16.38-3.125 22.62-9.375l160-160C451.1 266.1 451.1 245.9 438.6 233.4z\"><\/path><\/svg><\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-ast-global-color-4-color has-alpha-channel-opacity has-ast-global-color-4-background-color has-background\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Sledov\u00e1n\u00ed z\u00e1silek, notifikace a snadn\u00e1 reklamace<\/h3>\n\n\n\n<p>Se <a href=\"https:\/\/www.zaslat.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zaslat<\/a> budete m\u00edt nejenom vy p\u0159ehled o tom, kde se v\u00e1\u0161 bal\u00edk pr\u00e1v\u011b nach\u00e1z\u00ed. Sledovat z\u00e1silky mohou i va\u0161i z\u00e1kazn\u00edci a vy m\u016f\u017eete pro ob\u011b strany sami nastavit notifikace. <strong>V p\u0159\u00edpad\u011b jak\u00fdchkoli pot\u00ed\u017e\u00ed se lze obr\u00e1tit na na\u0161i z\u00e1kaznickou podporu, kter\u00e1 vy\u0159\u00edd\u00ed reklamaci p\u0159\u00edmo s dopravci<\/strong>.<\/p>\n\n\n\n<p>\u2705 P\u0159ehled o v\u0161ech z\u00e1silk\u00e1ch a cest\u011b<br>\u2705 Automatick\u00e9 notifikace pro v\u00e1s i va\u0161e z\u00e1kazn\u00edky<br>\u2705 T\u00fdm z\u00e1kaznick\u00e9 p\u00e9\u010de Zaslat je tu pro v\u00e1s<br>\u2705 Reklamace p\u0159\u00edmo p\u0159es Zaslat<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/delivery-1-1024x573.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Automatizace a integrace s e-shopem<\/h3>\n\n\n\n<p>Mana\u017eer z\u00e1silek snadno <a href=\"https:\/\/www.zaslat.cz\/blog\/integrace-zaslatcz-eshop\/\">integrujete s va\u0161\u00edm e-shopem<\/a> a d\u00edky tomu uvid\u00edte v\u0161echny nov\u00e9 objed\u00e1vky p\u0159\u00edmo na t\u00e9to platform\u011b. Na jedno kliknut\u00ed pak m\u016f\u017eete objednat dopravu pro konkr\u00e9tn\u00ed z\u00e1silku, nebo objednat svoz p\u0159\u00edmo k v\u00e1m, a to <strong>bez dal\u0161\u00edch p\u0159idan\u00fdch pick-up poplatk\u016f<\/strong>, kter\u00e9 si v\u011bt\u0161inou dopravci \u00fa\u010dtuj\u00ed. <strong>Zrychlete expedici a z\u00edskejte n\u00e1skok p\u0159ed konkurenc\u00ed<\/strong>.<\/p>\n\n\n\n<p>\u2705 Propojen\u00ed s e-shopem<br>\u2705 Flexibiln\u00ed v\u00fdb\u011br dopravy<br>\u2705 Rychl\u00e1 expedice objedn\u00e1vek<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Black Friday na jedno kliknut\u00ed<\/h2>\n\n\n\n<p>Bu\u010fte p\u0159ipraveni na v\u00fdrazn\u00fd n\u00e1r\u016fst objedn\u00e1vek p\u0159i Black Friday a odbavujte objedn\u00e1vky jedn\u00edm kliknut\u00edm. <a href=\"https:\/\/app.zaslat.cz\/login\/\">Mana\u017eer z\u00e1silek<\/a> od <a href=\"https:\/\/www.zaslat.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zaslat<\/a> v\u00e1m pom\u016f\u017ee <strong>optimalizovat logistick\u00e9 procesy, sledovat va\u0161e z\u00e1silky a nab\u00eddne v\u00fdb\u011br z t\u011bch nejobl\u00edben\u011bj\u0161\u00edch dopravc\u016f<\/strong>. Z\u00edskejte kontrolu nad va\u0161\u00ed logistikou posledn\u00ed m\u00edle a odes\u00edlejte bal\u00edky do cel\u00e9ho sv\u011bta lehce. Leto\u0161n\u00ed n\u00e1kupn\u00ed sez\u00f3na pro v\u00e1s bude hra\u010dka!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday je v oblasti e-commerce jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch dn\u016f v roce. Pro obchodn\u00edky je to ide\u00e1ln\u00ed p\u0159\u00edle\u017eitost oslovit nov\u00e9 z\u00e1kazn\u00edky, zjistit, kter\u00e9 produkty jsou nejv\u00edce popt\u00e1van\u00e9 a p\u0159ipravit se na v\u00e1no\u010dn\u00ed sez\u00f3nu. Tento n\u00e1kupn\u00ed sv\u00e1tek ale p\u0159in\u00e1\u0161\u00ed tak\u00e9 logistick\u00e9 v\u00fdzvy, proto\u017ee z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed rychl\u00e9 doru\u010den\u00ed. Optimalizace dopravy je tak na m\u00edst\u011b. Jak vyu\u017e\u00edt Mana\u017eer &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.zaslat.cz\/blog\/budte-pripraveni-na-black-friday-s-manazerem-zasilek\/\"> <span class=\"screen-reader-text\">Bu\u010fte p\u0159ipraveni na Black Friday s Mana\u017eerem z\u00e1silek<\/span> \u010c\u00edst d\u00e1l \u00bb<\/a><\/p>\n","protected":false},"author":2,"featured_media":4024,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bu\u010fte p\u0159ipraveni na Black Friday s Mana\u017eerem z\u00e1silek<\/title>\n<meta name=\"description\" content=\"Tento n\u00e1kupn\u00ed sv\u00e1tek p\u0159in\u00e1\u0161\u00ed i logistick\u00e9 v\u00fdzvy. 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Pro obchodn\u00edky je to ide\u00e1ln\u00ed p\u0159\u00edle\u017eitost oslovit nov\u00e9 z\u00e1kazn\u00edky, zjistit, kter\u00e9 produkty jsou nejv\u00edce popt\u00e1van\u00e9 a p\u0159ipravit se na v\u00e1no\u010dn\u00ed sez\u00f3nu. Tento n\u00e1kupn\u00ed sv\u00e1tek ale p\u0159in\u00e1\u0161\u00ed tak\u00e9 logistick\u00e9 v\u00fdzvy, proto\u017ee z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed rychl\u00e9 doru\u010den\u00ed. Optimalizace dopravy je tak na m\u00edst\u011b. 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