{"id":4007,"date":"2024-10-23T14:29:21","date_gmt":"2024-10-23T12:29:21","guid":{"rendered":"https:\/\/www.zaslat.cz\/blog\/?p=4007"},"modified":"2024-10-30T08:16:03","modified_gmt":"2024-10-30T07:16:03","slug":"cross-border-do-nemecka-jak-naplanovat-expanzi-vaseho-e-commerce","status":"publish","type":"post","link":"https:\/\/www.zaslat.cz\/blog\/cross-border-do-nemecka-jak-naplanovat-expanzi-vaseho-e-commerce\/","title":{"rendered":"Cross-border do N\u011bmecka: Jak napl\u00e1novat expanzi va\u0161eho e-commerce"},"content":{"rendered":"\n<p><strong>N\u011bmecko je jednou z nejsiln\u011bj\u0161\u00edch ekonomik sv\u011bta. Nen\u00ed tedy p\u0159ekvapen\u00edm, \u017ee firmy a podnikatel\u00e9 \u010dasto hledaj\u00ed cesty, jak expandovat na n\u011bmeck\u00fd trh. Jak\u00e9 jsou charakteristiky e-commerce v N\u011bmecku? A na co je dobr\u00e9 myslet, abyste zaujali n\u011bmeck\u00e9 spot\u0159ebitele? Na to zodpov\u00edme v tomto \u010dl\u00e1nku.<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<p>N\u011bmeck\u00fd trh e-commerce lze rozhodn\u011b ozna\u010dit jako vysp\u011bl\u00fd. Podle port\u00e1lu <a href=\"https:\/\/www.statista.com\/forecasts\/480276\/e-commerce-users-in-germany\">Statista<\/a> nakupovalo v roce 2023 online p\u0159ibli\u017en\u011b 67,93 milion\u016f lid\u00ed. Do roku 2027 by se toto \u010d\u00edslo m\u011blo zv\u00fd\u0161it na 69,7 milionu \u2013 nejedn\u00e1 se o ohromuj\u00edc\u00ed tempo r\u016fstu, ale poukazuje sp\u00ed\u0161e na stabilitu m\u00edstn\u00edho trhu. N\u011bmci nakupuj\u00ed takk\u00e9 u zahrani\u010dn\u00edch prodejc\u016f, zaj\u00edmaj\u00ed je zejm\u00e9na evropsk\u00e9 trhy. To je dobr\u00e1 p\u0159\u00edle\u017eitost i pro \u010desk\u00e9 prodejce, kte\u0159\u00ed mohou svou nab\u00eddkou zaujmout n\u011bmeck\u00e9 z\u00e1kazn\u00edky. Pokud je zahrani\u010dn\u00ed expanze rozumn\u011b napl\u00e1novan\u00e1, nebude vy\u017eadovat vysok\u00e9 finan\u010dn\u00ed n\u00e1klady a umo\u017en\u00ed snadn\u00fd p\u0159\u00edstup k z\u00e1kazn\u00edk\u016fm z dal\u0161\u00edch trh\u016f \u2013 Rakouska, \u0160v\u00fdcarska, ale i seversk\u00fdch zem\u00ed, Beneluxu nebo Francie.<\/p>\n\n\n\n<p>N\u011bme\u010dt\u00ed z\u00e1kazn\u00edci v\u00e1s najdou p\u0159edev\u0161\u00edm prost\u0159ednictv\u00edm vyhled\u00e1va\u010de nebo reklam na soci\u00e1ln\u00edch m\u00e9di\u00edch. [<a href=\"https:\/\/filecache.mediaroom.com\/mr5mr_paypal_apac\/178843\/Borderless-Commerce-Report-2022-for-enterprise.pdf\">PayPal<\/a>] Ale zaujmete je svou nab\u00eddkou?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d zv\u00e1\u017eit expanzi do N\u011bmecka?<\/h2>\n\n\n\n<ul>\n<li>Vysok\u00e1 kupn\u00ed s\u00edla N\u011bmc\u016f \u2013 na online obchodech utrat\u00ed ro\u010dn\u011b p\u0159es 2 000 eur.<\/li>\n\n\n\n<li>Po Velk\u00e9 Brit\u00e1nii je to druh\u00fd nejv\u011bt\u0161\u00ed e-commerce trh v Evrop\u011b.<\/li>\n\n\n\n<li>Ceny \u010desk\u00fdch produkt\u016f jsou \u010dasto ni\u017e\u0161\u00ed ne\u017e n\u011bmeck\u00fdch.<\/li>\n\n\n\n<li>V\u00edce ne\u017e 3\/4 N\u011bmc\u016f nakupuje online, z toho 42 % alespo\u0148 jednou t\u00fddn\u011b. [<a href=\"https:\/\/omnipack.com\/blog\/e-commerce-in-germany-market-overview-legal-aspects-highlights\">Omnipack<\/a>]<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Jak N\u011bmci nakupuj\u00ed online?<\/h2>\n\n\n\n<p>N\u011bmci p\u0159istupuj\u00ed k n\u00e1kup\u016fm na internetu s velkou opatrnost\u00ed. Bezpe\u010dnost je pro n\u011b kl\u00ed\u010dov\u00e1 \u2013 preferuj\u00ed zn\u00e1m\u00e9 e-commerce platformy, kter\u00e9 jsou v jejich rodn\u00e9m jazyce. Na\u0161i z\u00e1padn\u00ed soused\u00e9 tak\u00e9 dbaj\u00ed na recenze ostatn\u00edch u\u017eivatel\u016f ohledn\u011b produktu nebo samotn\u00e9ho prodejce a na vysokou kvalitu z\u00e1kaznick\u00e9ho servisu \u2013 ide\u00e1ln\u011b v jejich rodn\u00e9m jazyce. Kdy\u017e mluv\u00edme o profesionalit\u011b, je pot\u0159eba zm\u00ednit, \u017ee n\u011bme\u010dt\u00ed spot\u0159ebitel\u00e9 jsou velice dob\u0159e obezn\u00e1meni se sv\u00fdmi pr\u00e1vy a r\u00e1di je vyu\u017e\u00edvaj\u00ed. Dob\u0159e navr\u017een\u00fd pl\u00e1n expanze by tedy m\u011bl hlavn\u011b zohlednit pot\u0159ebu vy\u0159izov\u00e1n\u00ed reklamac\u00ed a vratek.<\/p>\n\n\n\n<p>N\u011bme\u010dt\u00ed z\u00e1kazn\u00edci oce\u0148uj\u00ed rychl\u00e9 doru\u010den\u00ed dom\u016f, dostupnost produkt\u016f 24\/7 a tak\u00e9 n\u00edzk\u00e9 ceny nebo slevy. St\u00e1le \u010dast\u011bji ale p\u0159i online n\u00e1kupech zohled\u0148uj\u00ed ot\u00e1zky udr\u017eiteln\u00e9ho rozvoje a tak z ekologick\u00fdch d\u016fvod\u016f toleruj\u00ed del\u0161\u00ed dodac\u00ed lh\u016fty.<\/p>\n\n\n\n<p>Je zaj\u00edmav\u00e9, \u017ee a\u017e 7 z 10 spot\u0159ebitel\u016f v N\u011bmecku nakupuje na mobiln\u00edch za\u0159\u00edzen\u00edch. Tempo rozvoje m-commerce v N\u011bmecku tak m\u016f\u017ee b\u00fdt rozhodn\u011b rychlej\u0161\u00ed ne\u017e u tradi\u010dn\u00edho e-commerce. [<a href=\"https:\/\/filecache.mediaroom.com\/mr5mr_paypal_apac\/178843\/Borderless-Commerce-Report-2022-for-enterprise.pdf\">PayPal<\/a>]<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.zaslat.cz\/ceniky\/balik-do-nemecka\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"240\" src=\"https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/banner-nemecko.png\" alt=\"\" class=\"wp-image-4008\" srcset=\"https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/banner-nemecko.png 800w, https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/banner-nemecko-300x90.png 300w, https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/banner-nemecko-768x230.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Co n\u011bme\u010dt\u00ed spot\u0159ebitel\u00e9 objedn\u00e1vaj\u00ed na internetu?<\/h2>\n\n\n\n<p>V roce 2022 utratili N\u011bmci p\u0159ibli\u017en\u011b 100 miliard eur za online n\u00e1kupy, p\u0159i\u010dem\u017e 4 z 10 lid\u00ed utr\u00e1celo m\u011bs\u00ed\u010dn\u011b mezi 12 a 120 eury. Ka\u017ed\u00fd t\u0159et\u00ed z\u00e1kazn\u00edk nakoupil v hodnot\u011b 121 a\u017e 290 eur. Zaj\u00edmav\u00e1 je frekvence n\u00e1kup\u016f \u2013 jeden z deseti nakoupil alespo\u0148 jednou denn\u011b a ka\u017ed\u00fd \u010dtvrt\u00fd v\u00edce ne\u017e jednou t\u00fddn\u011b. [<a href=\"https:\/\/ecommercenews.eu\/german-ecommerce-shrinks-5-percent\/\">eCommerce News<\/a>]<\/p>\n\n\n\n<p>Nejv\u00edce N\u011bmci objedn\u00e1vaj\u00ed online oble\u010den\u00ed, obuv, potraviny a spot\u0159ebn\u00ed elektroniku. Mezi dal\u0161\u00ed obl\u00edben\u00e9 polo\u017eky pat\u0159\u00ed tak\u00e9 knihy, filmy, hudba a hry, drogerie a zdravotn\u00ed produkty, kosmetika, dom\u00e1c\u00ed spot\u0159ebi\u010de, n\u00e1bytek a produkty spojen\u00e9 s cestov\u00e1n\u00edm \u2013 vstupenky na akce \u010di doprava. [<a href=\"https:\/\/blog.arvato.pl\/rynek-e-commerce-w-niemczech-analiza\/\">Arvato<\/a>]<\/p>\n\n\n\n<p>4 z 10 N\u011bmc\u016f r\u00e1di nakupuj\u00ed ze zahrani\u010d\u00ed, a to jak z glob\u00e1ln\u00edch e-commerce platforem (nap\u0159\u00edklad Amazon), tak od mal\u00fdch m\u00edstn\u00edch podnik\u016f. 73 % nakupuj\u00edc\u00edch nakupuje ze zahrani\u010d\u00ed na marketplacech, zat\u00edmco 4 z 10 spot\u0159ebitel\u016f aktivn\u011b vyu\u017e\u00edvaj\u00ed p\u0159\u00edmo str\u00e1nky prodejce. [<a href=\"https:\/\/filecache.mediaroom.com\/mr5mr_paypal_apac\/178843\/Borderless-Commerce-Report-2022-for-enterprise.pdf\">PayPal<\/a>]<\/p>\n\n\n\n<p>Z\u00e1kazn\u00edci, kte\u0159\u00ed vyu\u017e\u00edvaj\u00ed cross-border commerce, se zaj\u00edmaj\u00ed p\u0159edev\u0161\u00edm o lep\u0161\u00ed ceny a o p\u0159\u00edstup ke zbo\u017e\u00ed, kter\u00e9 na jejich trhu nenajdou. R\u00e1di tak\u00e9 objevuj\u00ed nov\u00e9 a zaj\u00edmav\u00e9 produkty. Zahrani\u010dn\u00ed trhy je l\u00e1kaj\u00ed p\u0159edev\u0161\u00edm obl\u010den\u00edm, spot\u0159ebn\u00ed elektronikou nebo produkty spojen\u00fdmi se z\u00e1bavou a kon\u00ed\u010dky. [<a href=\"https:\/\/filecache.mediaroom.com\/mr5mr_paypal_apac\/178843\/Borderless-Commerce-Report-2022-for-enterprise.pdf\">PayPal<\/a>]<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/online-shopping-1-1024x683.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">E-commerce v N\u011bmecku \u2013 nejpopul\u00e1rn\u011bj\u0161\u00ed prodejn\u00ed kan\u00e1ly<\/h2>\n\n\n\n<p>Nejpopul\u00e1rn\u011bj\u0161\u00edmi platformami v oblasti e-commerce jsou:<\/p>\n\n\n\n<ul>\n<li>Amazon<\/li>\n\n\n\n<li>Otto (m\u00f3da a \u017eivotn\u00ed styl)<\/li>\n\n\n\n<li>Zalando<\/li>\n\n\n\n<li>Media Markt<\/li>\n\n\n\n<li>Lidl<\/li>\n\n\n\n<li>eBay<\/li>\n\n\n\n<li>Cyberport (elektronika)<\/li>\n<\/ul>\n\n\n\n<p>Des\u00edtka nejv\u011bt\u0161\u00edch hr\u00e1\u010d\u016f pokr\u00fdv\u00e1 p\u0159ibli\u017en\u011b jednu t\u0159etinu m\u00edstn\u00edho trhu e-commerce a b\u011b\u017en\u00fd je multikan\u00e1lov\u00fd prodej. [<a href=\"https:\/\/ehandel.com.pl\/e-commerce-w-pigulce-niemcy,683\">Targi eHandlu<\/a>]<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak N\u011bmci plat\u00ed za online n\u00e1kupy?<\/h2>\n\n\n\n<p>Nejv\u011bt\u0161\u00ed oblib\u011b se mezi n\u011bmeck\u00fdmi spot\u0159ebiteli t\u011b\u0161\u00ed digit\u00e1ln\u00ed pen\u011b\u017eenky jako je PayPal. Ten m\u00e1 v N\u011bmecku silnou pozici d\u00edky sv\u00e9 jednoduchosti a anynomit\u011b. P\u0159i pou\u017eit\u00ed PayPalu nen\u00ed t\u0159eba zad\u00e1vat \u00fadaje o kreditn\u00ed kart\u011b nebo bankovn\u00edm \u00fa\u010dtu, co\u017e p\u0159id\u00e1 dal\u0161\u00ed vrstvu zabezpe\u010den\u00ed. [<a href=\"https:\/\/ecommercenews.eu\/european-ecommerce-grew-two-to-threefold-amidst-pandemic\/\">Nets<\/a>]<\/p>\n\n\n\n<p>Dal\u0161\u00ed nej\u010dast\u011bji pou\u017e\u00edvanou metodou platby je faktura, kter\u00e1 umo\u017en\u00ed n\u00e1kup s odlo\u017eenou platbou. Spot\u0159ebitel\u00e9 mus\u00ed p\u0159i n\u00e1kupu zvolit mo\u017enost \u201eKauf auf Rechnung\u201c. Prodejce pak potvrd\u00ed objedn\u00e1vku a ode\u0161le zbo\u017e\u00ed z\u00e1kazn\u00edkovi spole\u010dn\u011b s fakturou. Po obdr\u017een\u00ed tohoto dokumentu m\u00e1 z\u00e1kazn\u00edk 14 a\u017e 30 dn\u00ed na zaplacen\u00ed. D\u00edky tomu maj\u00ed z\u00e1kazn\u00edci mo\u017enost ov\u011b\u0159it si prodejce je\u0161t\u011b p\u0159ed zaplacen\u00edm, co\u017e je u\u017eite\u010dn\u00e9 u firem, se kter\u00fdmi je\u0161t\u011b nem\u011bli zku\u0161enost. Mo\u017enost platit t\u00edmto zp\u016fsobem nab\u00edz\u00ed nap\u0159\u00edklad Klarna, poskytovatel odlo\u017een\u00fdch plateb. Odlo\u017een\u00e9 platby jsou v N\u011bmecku velice popul\u00e1rn\u00ed \u2013 jedna t\u0159etina evropsk\u00e9ho trhu BNPL (buy now, pay later) se nach\u00e1z\u00ed pr\u00e1v\u011b zde. [<a href=\"https:\/\/www.statista.com\/topics\/10670\/digital-payments-landscape-in-germany\/#topicOverview\">Statista<\/a>]<\/p>\n\n\n\n<p>Dal\u0161\u00ed preferovan\u00e9 metody platby zahrnuj\u00ed karty, p\u0159\u00edm\u00e9 platby SEPA Direct Debit, online platby a mobiln\u00ed pen\u011b\u017eenky jako Apple Pay nebo Google Pay. Zaj\u00edmav\u00e9 je, \u017ee p\u0159esto\u017ee pr\u016fm\u011brn\u00fd N\u011bmec p\u0159i online n\u00e1kupech r\u00e1d vyu\u017e\u00edv\u00e1 mo\u017enost platit digit\u00e1ln\u00ed m\u011bnou, v kamenn\u00fdch obchodech dominuj\u00ed hotovostn\u00ed platby, ty se objevuj\u00ed ve v\u00edce ne\u017e polovin\u011b transakc\u00ed. [<a href=\"https:\/\/www.statista.com\/statistics\/1094959\/cash-use-in-germany\/\">Statista<\/a>]<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak objedn\u00e1vky doraz\u00ed k n\u011bmeck\u00fdm spot\u0159ebitel\u016fm?<\/h2>\n\n\n\n<p>Zp\u016fsob doru\u010den\u00ed je pro z\u00e1kazn\u00edky d\u016fle\u017eit\u00fd u\u017e ve f\u00e1zi n\u00e1kupu. Jeden z p\u011bti spot\u0159ebitel\u016f je ochoten zru\u0161it n\u00e1kup, pokud by m\u011bl \u0161patn\u00e9 zku\u0161enosti s uveden\u00fdm dopravcem a 62 % opust\u00ed n\u00e1kupn\u00ed ko\u0161\u00edk, pokud budou n\u00e1klady na doru\u010den\u00ed p\u0159\u00edli\u0161 vysok\u00e9. Celkem 8 z 10 N\u011bmc\u016f o\u010dek\u00e1v\u00e1 doru\u010den\u00ed do 2-3 dn\u016f, a\u010dkoliv jedna t\u0159etina je ochotn\u00e1 p\u0159iplatit si za ekologick\u00e9 doru\u010den\u00ed. 1 z 5 spot\u0159ebitel\u016f vyu\u017e\u00edv\u00e1 v\u00fddejn\u00ed m\u00edsta.<\/p>\n\n\n\n<p>Zaj\u00edmav\u00e9 je, \u017ee pouze 1 z 5 e-shop\u016f v N\u011bmecku nab\u00edz\u00ed z\u00e1kazn\u00edk\u016fm mo\u017enost vyu\u017e\u00edt slu\u017eby v\u00edce p\u0159epravc\u016f. 4 z 5 firem nab\u00edz\u00ed dopravu prost\u0159ednictv\u00edm DHL. Dal\u0161\u00ed popul\u00e1rn\u00ed metody doru\u010den\u00ed jsou Click&amp;Collect (25 %), kur\u00fdr Hermes (21 %), DPD (19 %) a UPS (17 %). [<a href=\"https:\/\/blog.getbyrd.com\/en-gb\/top-5-delivery-companies-in-germany\">Byrd<\/a>]<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/bike-delivery-eco-1024x681.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Pus\u0165te se do rozvoje cross-border commerce v N\u011bmecku<\/h2>\n\n\n\n<p>Expanze na nov\u00e9 trhy by m\u011bla b\u00fdt v\u017edycky spojena s p\u0159edchoz\u00edm v\u00fdzkumem. Zahrani\u010dn\u00ed prodej vy\u017eaduje d\u016fkladnou p\u0159\u00edpravu. V \u010dl\u00e1nku jsme shrnuli p\u0159ehled n\u011bmeck\u00e9ho trhu a uk\u00e1zali zvyklosti n\u011bmeck\u00fdch z\u00e1kazn\u00edk\u016f, abychom v\u00e1m pomohli ud\u011blat prvn\u00ed krok k zahrani\u010dn\u00ed expanzi. M\u00e1te ale p\u0159ed sebou je\u0161t\u011b dlouhou cestu, b\u011bhem kter\u00e9 budete pot\u0159ebovat podporu d\u016fv\u011bryhodn\u00fdch partner\u016f, zejm\u00e9na v oblasti logistiky. Pod\u00edvejte se na nab\u00eddku <a href=\"http:\/\/Zaslat.cz\">Zaslat<\/a> a zjist\u011bte, jak v\u00e1m m\u016f\u017eeme pomoci dos\u00e1hnout va\u0161ich obchodn\u00edch c\u00edl\u016f.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-ast-global-color-4-color has-alpha-channel-opacity has-ast-global-color-4-background-color has-background\"\/>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-c2ed147a wp-block-button\"><a href=\"https:\/\/www.zaslat.cz\/\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">zaslat zbo\u017e\u00ed do n\u011bmecka<\/span><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M246.6 233.4l-160-160c-12.5-12.5-32.75-12.5-45.25 0s-12.5 32.75 0 45.25L178.8 256l-137.4 137.4c-12.5 12.5-12.5 32.75 0 45.25C47.63 444.9 55.81 448 64 448s16.38-3.125 22.62-9.375l160-160C259.1 266.1 259.1 245.9 246.6 233.4zM438.6 233.4l-160-160c-12.5-12.5-32.75-12.5-45.25 0s-12.5 32.75 0 45.25L370.8 256l-137.4 137.4c-12.5 12.5-12.5 32.75 0 45.25C239.6 444.9 247.8 448 256 448s16.38-3.125 22.62-9.375l160-160C451.1 266.1 451.1 245.9 438.6 233.4z\"><\/path><\/svg><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>N\u011bmecko je jednou z nejsiln\u011bj\u0161\u00edch ekonomik sv\u011bta. Nen\u00ed tedy p\u0159ekvapen\u00edm, \u017ee firmy a podnikatel\u00e9 \u010dasto hledaj\u00ed cesty, jak expandovat na n\u011bmeck\u00fd trh. Jak\u00e9 jsou charakteristiky e-commerce v N\u011bmecku? A na co je dobr\u00e9 myslet, abyste zaujali n\u011bmeck\u00e9 spot\u0159ebitele? Na to zodpov\u00edme v tomto \u010dl\u00e1nku.<\/p>\n","protected":false},"author":2,"featured_media":4011,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[25,5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jak napl\u00e1novat expanzi va\u0161eho e-commerce do N\u011bmecka?<\/title>\n<meta name=\"description\" content=\"Jak\u00e9 jsou charakteristiky e-commerce v N\u011bmecku? 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