{"id":3986,"date":"2026-09-15T10:30:10","date_gmt":"2026-09-15T08:30:10","guid":{"rendered":"https:\/\/www.zaslat.cz\/blog\/?p=3986"},"modified":"2026-09-15T10:30:10","modified_gmt":"2026-09-15T08:30:10","slug":"posledni-mile","status":"publish","type":"post","link":"https:\/\/www.zaslat.cz\/blog\/posledni-mile\/","title":{"rendered":"Posledn\u00ed m\u00edle: pro\u010d je nejdra\u017e\u0161\u00ed \u010d\u00e1st\u00ed logistiky a jak ji e-shopy zvl\u00e1dnou l\u00e9pe"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Posledn\u00ed m\u00edle, \u00fasek z\u00e1silky od distribu\u010dn\u00edho centra k z\u00e1kazn\u00edkovi, tvo\u0159\u00ed podle Capgemini Research Institute p\u0159ibli\u017en\u011b 41 % celkov\u00fdch n\u00e1klad\u016f logistick\u00e9ho \u0159et\u011bzce. Z\u00e1rove\u0148 je to ta \u010d\u00e1st p\u0159epravy, se kterou p\u0159ich\u00e1z\u00ed z\u00e1kazn\u00edk p\u0159\u00edmo do kontaktu a hodnot\u00ed d\u00edky n\u00ed cel\u00fd n\u00e1kupn\u00ed z\u00e1\u017eitek. Doru\u010den\u00ed na posledn\u00ed m\u00edli tak ovliv\u0148uje nejen n\u00e1klady e-shopu, ale tak\u00e9 spokojenost z\u00e1kazn\u00edk\u016f. Poj\u010fme se pod\u00edvat na to, pro\u010d je last mile tak n\u00e1kladn\u00e1, co od doru\u010den\u00ed z\u00e1kazn\u00edci v roce 2026 o\u010dek\u00e1vaj\u00ed a jak ji m\u016f\u017ee e-shop nastavit l\u00e9pe.<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading\">Co se v \u010dl\u00e1nku dozv\u00edte:<\/h3>\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#co-je-posledni-mile\">Co je posledn\u00ed m\u00edle a pro\u010d se o n\u00ed mluv\u00ed v\u00edc ne\u017e d\u0159\u00edv<\/a><\/li>\n\n\n<li><a href=\"#proc-je-posledni-mile-draha\">Pro\u010d jde o nejdra\u017e\u0161\u00ed \u010d\u00e1st cel\u00e9ho logistick\u00e9ho \u0159et\u011bzce<\/a><\/li>\n\n\n<li><a href=\"#co-zakaznici-ceka\">Co z\u00e1kazn\u00edci od doru\u010den\u00ed v roce 2026 o\u010dek\u00e1vaj\u00ed<\/a><\/li>\n\n\n<li><a href=\"#jak-vybrat-zpusob-doruceni\">Jak\u00e9 jsou mo\u017enosti doru\u010den\u00ed na posledn\u00ed m\u00edli a kdy kter\u00fd pou\u017e\u00edt<\/a><\/li>\n\n\n<li><a href=\"#jak-optimalizovat-logistiku\">Jak m\u016f\u017ee e-shop logistiku posledn\u00ed m\u00edle optimalizovat<\/a><\/li>\n\n\n<li><a href=\"#trendy-last-mile-delivery\">Kam m\u00ed\u0159\u00ed trendy last mile delivery<\/a><\/li>\n\n\n<li><a href=\"#faq\">\u010cast\u00e9 dotazy<\/a><\/li>\n<\/ul>\n\n\n\n<h2 id=\"co-je-posledni-mile\" class=\"wp-block-heading\">Co je posledn\u00ed m\u00edle<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Posledn\u00ed m\u00edle (anglicky last mile nebo last mile delivery) ozna\u010duje z\u00e1v\u011bre\u010dn\u00fd \u00fasek p\u0159epravy z\u00e1silky od distribu\u010dn\u00edho nebo t\u0159\u00edd\u00edc\u00edho centra dopravce a\u017e k p\u0159\u00edjemci. M\u016f\u017ee to b\u00fdt p\u00e1r kilometr\u016f po m\u011bst\u011b, ale tak\u00e9 cel\u00fd den j\u00edzdy po \u0159\u00eddce os\u00eddlen\u00e9m venkov\u011b. D\u00e9lka trasy v tomto p\u0159\u00edpad\u011b nen\u00ed podstatn\u00e1. Podstatn\u00e9 je, \u017ee jde o nejkomplexn\u011bj\u0161\u00ed a nejm\u00e9n\u011b p\u0159edv\u00eddateln\u00fd \u010dl\u00e1nek cel\u00e9ho logistick\u00e9ho \u0159et\u011bzce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A pro\u010d se o logistice posledn\u00ed m\u00edle mluv\u00ed \u010d\u00edm d\u00e1l v\u00edc? S r\u016fstem e-commerce roste i po\u010det z\u00e1silek, kter\u00e9 dopravci doru\u010duj\u00ed p\u0159\u00edmo z\u00e1kazn\u00edk\u016fm. Na rozd\u00edl od z\u00e1sobov\u00e1n\u00ed sklad\u016f nebo prodejen, kde jedna dod\u00e1vka obslou\u017e\u00ed v\u00edce z\u00e1kazn\u00edk\u016f najednou, m\u00ed\u0159\u00ed ka\u017ed\u00e1 z\u00e1silka na jinou adresu, k jin\u00e9mu \u010dlov\u011bku, v jin\u00fd \u010das. Tato fragmentace d\u011bl\u00e1 z posledn\u00ed m\u00edle logistick\u00fd, ekonomick\u00fd i ekologick\u00fd hlavolam, kter\u00fd se sv\u011btov\u00ed dopravci sna\u017e\u00ed neust\u00e1le zefektiv\u0148ovat.<\/p>\n\n\n\n<h2 id=\"proc-je-posledni-mile-draha\" class=\"wp-block-heading\">Pro\u010d je posledn\u00ed m\u00edle tak drah\u00e1<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Posledn\u00ed m\u00edle tvo\u0159\u00ed podle Capgemini Research Institute (pr\u016fzkum mezi 500 logistick\u00fdmi mana\u017eery, 2018) p\u0159ibli\u017en\u011b 41 % celkov\u00fdch n\u00e1klad\u016f logistick\u00e9ho \u0159et\u011bzce \u2013 nejv\u00edc ze v\u0161ech \u010dl\u00e1nk\u016f dodavatelsk\u00e9ho \u0159et\u011bzce. D\u016fvod\u016f, pro\u010d je tato \u010d\u00e1st doru\u010den\u00ed tak n\u00e1kladn\u00e1, je hned n\u011bkolik.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u00edzk\u00e1 hustota doru\u010den\u00ed:<\/strong> kur\u00fdr, kter\u00fd rozveze z\u00e1silky do pades\u00e1ti byt\u016f na jednom s\u00eddli\u0161ti, zvl\u00e1dne b\u011bhem stejn\u00e9 trasy doru\u010dit mnohem v\u00edce bal\u00edk\u016f ne\u017e ten, kter\u00fd obj\u00ed\u017ed\u00ed deset rodinn\u00fdch dom\u016f rozeset\u00fdch po venkov\u011b. \u010c\u00edm m\u00e9n\u011b z\u00e1silek p\u0159ipad\u00e1 na kilometr trasy, t\u00edm vy\u0161\u0161\u00ed jsou n\u00e1klady na doru\u010den\u00ed jedn\u00e9 z\u00e1silky.<\/li>\n\n\n<li><strong>Ne\u00fasp\u011b\u0161n\u00e9 pokusy o doru\u010den\u00ed:<\/strong> v p\u0159\u00edpad\u011b, \u017ee z\u00e1kazn\u00edk nen\u00ed doma a z\u00e1silku se nepoda\u0159\u00ed doru\u010dit, dopravce mus\u00ed doru\u010den\u00ed opakovat. S ka\u017edou dal\u0161\u00ed j\u00edzdou rostou n\u00e1klady a pokud se z\u00e1silku nepoda\u0159\u00ed doru\u010dit v\u016fbec, m\u016f\u017ee e-shop \u0159e\u0161it i jej\u00ed vr\u00e1cen\u00ed. Podle dat Geopostu se ne\u00fasp\u011b\u0161n\u00e9 doru\u010den\u00ed t\u00fdk\u00e1 5\u201310 % z\u00e1silek doru\u010dovan\u00fdch p\u0159\u00edmo na adresu.<\/li>\n\n\n<li><strong>Vzr\u016fstaj\u00edc\u00ed o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f:<\/strong> z\u00e1kazn\u00edci dnes cht\u011bj\u00ed ide\u00e1ln\u011b doru\u010den\u00ed do druh\u00e9ho dne, mo\u017enost sledovat z\u00e1silku v re\u00e1ln\u00e9m \u010dase a zn\u00e1t p\u0159esn\u00fd \u010das doru\u010den\u00ed, p\u0159\u00edpadn\u011b ho zm\u011bnit. Tyto po\u017eadavky logistiku prodra\u017euj\u00ed.<\/li>\n\n\n<li><strong>Slo\u017eit\u011bj\u0161\u00ed trasy:<\/strong> p\u0159eprava mezi logistick\u00fdmi centry prob\u00edh\u00e1 efektivn\u011b d\u00edky velk\u00fdm vozidl\u016fm, konsolidovan\u00fdm z\u00e1silk\u00e1m a optimalizovan\u00fdm tras\u00e1m. Na posledn\u00ed m\u00edli se ale z\u00e1silky rozd\u011bluj\u00ed a ka\u017ed\u00e1 m\u00ed\u0159\u00ed na jinou adresu, co\u017e op\u011bt zvy\u0161uje n\u00e1klady na doru\u010den\u00ed.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"co-zakaznici-ceka\" class=\"wp-block-heading\">Co z\u00e1kazn\u00edci v roce 2026 \u010dekaj\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1kazn\u00edk p\u0159i v\u00fdb\u011bru dopravy nekupuje jen z\u00e1silku, ale tak\u00e9 z\u00e1\u017eitek spojen\u00fd s jej\u00edm doru\u010den\u00edm. Pokud e-shop nenab\u00eddne zp\u016fsob doru\u010den\u00ed, kter\u00fd z\u00e1kazn\u00edk preferuje, objedn\u00e1vku nedokon\u010d\u00ed. Podle DHL E-commerce Trend Reportu 2025 dokon\u010d\u00ed objedn\u00e1vku pouze 16 % z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed nenajdou mo\u017enost doru\u010den\u00ed, kter\u00e1 jim vyhovuje. Zb\u00fdvaj\u00edc\u00edch 84 % odejde ke konkurenci nebo n\u00e1kup odlo\u017e\u00ed.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>V\u00fdb\u011br zp\u016fsobu doru\u010den\u00ed:<\/strong> n\u011bkdo preferuje kur\u00fdra na adresu, jin\u00fd v\u00fddejn\u00ed box nebo v\u00fddejn\u00ed m\u00edsto. E-shop, kter\u00fd nab\u00eddne jen jeden zp\u016fsob doru\u010den\u00ed, prohraje s t\u00edm, kter\u00fd d\u00e1 z\u00e1kazn\u00edkovi mo\u017enost volby. V \u010cesku dnes vol\u00ed doru\u010den\u00ed do v\u00fddejn\u00edho boxu t\u00e9m\u011b\u0159 47 % online nakupuj\u00edc\u00edch a tento pod\u00edl se rok co rok zvy\u0161uje.<\/li>\n\n\n<li><strong>Tracking z\u00e1silky v re\u00e1ln\u00e9m \u010dase:<\/strong> z\u00e1kazn\u00edci cht\u011bj\u00ed v\u011bd\u011bt, kde se jejich z\u00e1silka nach\u00e1z\u00ed a kdy p\u0159ibli\u017en\u011b doraz\u00ed. SMS, e-mail nebo push notifikace s informacemi o doru\u010den\u00ed jsou proto dnes b\u011b\u017enou sou\u010d\u00e1st\u00ed p\u0159epravy. V moment\u011b, kdy z\u00e1kazn\u00edk nev\u00ed, kde se jeho z\u00e1silka nach\u00e1z\u00ed, obrac\u00ed se na z\u00e1kaznickou p\u00e9\u010di, co\u017e e-shop stoj\u00ed dal\u0161\u00ed \u010das i pen\u00edze.<\/li>\n\n\n<li><strong>Flexibilita p\u0159esm\u011brov\u00e1n\u00ed:<\/strong> z\u00e1kazn\u00edk, kter\u00fd v\u00ed, \u017ee odpoledne nebude doma, ocen\u00ed mo\u017enost p\u0159esm\u011brovat z\u00e1silku na jin\u00e9 m\u00edsto nebo jin\u00fd den. Dopravci, kte\u0159\u00ed tuto zm\u011bnu umo\u017e\u0148uj\u00ed, maj\u00ed v\u00fdrazn\u011b ni\u017e\u0161\u00ed pod\u00edl ne\u00fasp\u011b\u0161n\u00fdch doru\u010den\u00ed.<\/li>\n\n\n<li><strong>Rychlost tam, kde na n\u00ed z\u00e1le\u017e\u00ed:<\/strong> same-day nebo next-day doru\u010den\u00ed je dnes relevantn\u00ed hlavn\u011b ve velk\u00fdch m\u011bstech a pro specifick\u00fd sortiment. U v\u011bt\u0161iny z\u00e1silek z men\u0161\u00edch e-shop\u016f z\u00e1kazn\u00edci nepot\u0159ebuj\u00ed okam\u017eit\u00e9 doru\u010den\u00ed. Sta\u010d\u00ed jim doru\u010den\u00ed do dvou pracovn\u00edch dn\u016f a jasn\u00e1 informace o tom, kdy mohou z\u00e1silku \u010dekat.<\/li>\n\n\n<li><strong>Udr\u017eiteln\u00e9 doru\u010den\u00ed:<\/strong> z\u00e1kazn\u00edci sleduj\u00ed ekologick\u00fd dopad sv\u00fdch n\u00e1kup\u016f. P\u0159i doru\u010den\u00ed do v\u00fddejn\u00edho boxu m\u016f\u017ee kur\u00fdr doru\u010dit des\u00edtky z\u00e1silek na jedno m\u00edsto, ani\u017e aby obj\u00ed\u017ed\u011bl jednotliv\u00e9 adresy. Tento zp\u016fsob doru\u010den\u00ed tak generuje v\u00fdrazn\u011b m\u00e9n\u011b emis\u00ed CO\u2082 ne\u017e doru\u010den\u00ed ka\u017ed\u00e9 z\u00e1silky zvl\u00e1\u0161\u0165.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"jak-vybrat-zpusob-doruceni\" class=\"wp-block-heading\">Jak vybrat zp\u016fsob doru\u010den\u00ed na posledn\u00ed m\u00edli<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Neexistuje jedno spr\u00e1vn\u00e9 \u0159e\u0161en\u00ed. Vhodn\u00fd model doru\u010den\u00ed z\u00e1vis\u00ed na povaze z\u00e1silky, z\u00e1kazn\u00edkovi a c\u00edlov\u00e9 lokalit\u011b.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table><thead><tr><th>Model<\/th><th>Kdy se hod\u00ed<\/th><th>V\u00fdhoda<\/th><th>Nev\u00fdhoda<\/th><\/tr><\/thead><tbody><tr><td>Kur\u00fdr na adresu<\/td><td>T\u011b\u017e\u0161\u00ed nebo objemn\u011bj\u0161\u00ed z\u00e1silky, z\u00e1kazn\u00edk preferuje pohodln\u00e9 doru\u010den\u00ed dom\u016f<\/td><td>Doru\u010den\u00ed ke dve\u0159\u00edm<\/td><td>Z\u00e1kazn\u00edk mus\u00ed b\u00fdt zasti\u017eiteln\u00fd; vy\u0161\u0161\u00ed cena<\/td><\/tr><tr><td>V\u00fddejn\u00ed box (24\/7)<\/td><td>Standardn\u00ed z\u00e1silky, z\u00e1kazn\u00edk nechce \u010dekat doma<\/td><td>Dostupn\u00fd kdykoliv, ni\u017e\u0161\u00ed cena ne\u017e kur\u00fdr<\/td><td>Rozm\u011brov\u00fd limit, krat\u0161\u00ed \u00falo\u017en\u00ed lh\u016fta (2\u20133 dny)<\/td><\/tr><tr><td>V\u00fddejn\u00ed m\u00edsto s obsluhou<\/td><td>Men\u0161\u00ed obce, z\u00e1kazn\u00edk pot\u0159ebuje del\u0161\u00ed dobu na vyzvednut\u00ed<\/td><td>\u00dalo\u017en\u00ed doba a\u017e 7 dn\u00ed, obsluha porad\u00ed s vyzvednut\u00edm<\/td><td>Z\u00e1vislost na otev\u00edrac\u00ed dob\u011b provozovny<\/td><\/tr><tr><td>Same-day \/ express<\/td><td>Urgentn\u00ed z\u00e1silky, p\u0159edev\u0161\u00edm ve velk\u00fdch m\u011bstech<\/td><td>Doru\u010den\u00ed v ten sam\u00fd den<\/td><td>V\u00fdrazn\u011b vy\u0161\u0161\u00ed cena, omezen\u00e1 dostupnost<\/td><\/tr><tr><td>Click &amp; collect<\/td><td>E-shop s vlastn\u00ed kamennou prodejnou<\/td><td>\u017d\u00e1dn\u00e9 n\u00e1klady na doru\u010den\u00ed<\/td><td>Z\u00e1kazn\u00edk mus\u00ed p\u0159ijet osobn\u011b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pro v\u011bt\u0161inu \u010desk\u00fdch e-shop\u016f je nejvhodn\u011bj\u0161\u00ed kombinace kur\u00fdra na adresu a alespo\u0148 jedn\u00e9 s\u00edt\u011b v\u00fddejn\u00edch m\u00edst nebo box\u016f. Z\u00e1kazn\u00edk si vybere zp\u016fsob doru\u010den\u00ed s\u00e1m a e-shop t\u00edm sn\u00ed\u017e\u00ed pod\u00edl opu\u0161t\u011bn\u00fdch ko\u0161\u00edk\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete z\u00e1kazn\u00edk\u016fm nab\u00eddnout v\u00fdb\u011br dopravc\u016f bez nutnosti uzav\u00edrat smlouvu s ka\u017ed\u00fdm zvl\u00e1\u0161\u0165? Mana\u017eer z\u00e1silek od Zaslat nab\u00edz\u00ed e-shop\u016fm p\u0159\u00edstup k 10+ dopravc\u016fm a 50 000+ v\u00fddejn\u00edm a podac\u00edm m\u00edst\u016fm z jednoho p\u0159ihl\u00e1\u0161en\u00ed.<\/p>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-cta-manazer-zasilek-1 wp-block-button\"><a href=\"https:\/\/www.zaslat.cz\/\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">Vyzkou\u0161et zdarma<\/span><p class=\"uagb-marketing-btn__prefix\"><\/p><\/a><\/div>\n\n\n\n<h2 id=\"jak-optimalizovat-logistiku\" class=\"wp-block-heading\">Jak mohou e-shopy optimalizovat logistiku posledn\u00ed m\u00edle<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Optimalizace posledn\u00ed m\u00edle nen\u00ed nutn\u011b o sn\u00ed\u017een\u00ed ceny dopravy. Znamen\u00e1 tak\u00e9 m\u00e9n\u011b ne\u00fasp\u011b\u0161n\u00fdch pokus\u016f o doru\u010den\u00ed, spokojen\u011bj\u0161\u00ed z\u00e1kazn\u00edky a m\u00e9n\u011b reklamac\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nab\u00eddn\u011bte z\u00e1kazn\u00edkovi v\u00fdb\u011br<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nespol\u00e9hejte se pouze na jednoho dopravce nebo jeden zp\u016fsob doru\u010den\u00ed. Z\u00e1kazn\u00edk by m\u011bl m\u00edt na v\u00fdb\u011br aspo\u0148 kur\u00fdra a jeden typ v\u00fddejn\u00edho m\u00edsta nebo boxu. Pr\u016fzkumy opakovan\u011b ukazuj\u00ed, \u017ee z\u00e1kazn\u00edk, kter\u00fd si zp\u016fsob doru\u010den\u00ed vybere s\u00e1m, z\u00e1silku sp\u00ed\u0161 vyzvedne a m\u00e9n\u011b \u010dasto ji reklamuje.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pracujte s agreg\u00e1torem m\u00edsto uzav\u00edr\u00e1n\u00ed smluv s dopravci<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uzav\u0159\u00edt smlouvy s p\u011bti dopravci, spravovat p\u011bt fakturac\u00ed a p\u0159ihla\u0161ovat se do p\u011bti r\u016fzn\u00fdch syst\u00e9m\u016f pro sledov\u00e1n\u00ed z\u00e1silek znamen\u00e1 administrativn\u00ed z\u00e1t\u011b\u017e, na kterou mal\u00fd nebo st\u0159edn\u00ed e-shop nem\u00e1 kapacitu. Agreg\u00e1tory, jako je Zaslat, d\u00e1vaj\u00ed e-shop\u016fm p\u0159\u00edstup k 10+ dopravc\u016fm z jednoho rozhran\u00ed, bez minim\u00e1ln\u00edch objem\u016f a nutnosti jednat s ka\u017ed\u00fdm dopravcem zvl\u00e1\u0161\u0165.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sni\u017ete pod\u00edl ne\u00fasp\u011b\u0161n\u00fdch doru\u010den\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pro \u00fasp\u011b\u0161n\u00e9 doru\u010den\u00ed jsou z\u00e1sadn\u00ed dv\u011b v\u011bci. Spr\u00e1vn\u011b vypln\u011bn\u00e1 adresa a z\u00e1kazn\u00edk, kter\u00fd doru\u010den\u00ed o\u010dek\u00e1v\u00e1. Automatick\u00e9 notifikace p\u0159ed doru\u010den\u00edm (SMS nebo e-mail s odhadovan\u00fdm oknem) pom\u00e1haj\u00ed sn\u00ed\u017eit po\u010det ne\u00fasp\u011b\u0161n\u00fdch pokus\u016f. Mo\u017enost p\u0159esm\u011brovat z\u00e1silku na v\u00fddejn\u00ed m\u00edsto nebo do boxu pak pom\u016f\u017ee ve chv\u00edli, kdy z\u00e1kazn\u00edk v\u00ed, \u017ee nebude doma.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sledujte data o doru\u010den\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kter\u00fd dopravce m\u00e1 nejvy\u0161\u0161\u00ed pod\u00edl reklamac\u00ed? Na kter\u00fdch tras\u00e1ch trv\u00e1 doru\u010den\u00ed nejd\u00e9le? Bez t\u011bchto dat lze jen t\u011b\u017eko optimalizovat n\u00e1klady \u010di zlep\u0161it z\u00e1kaznickou zku\u0161enost. Centr\u00e1ln\u00ed p\u0159ehled z\u00e1silek v\u0161ech dopravc\u016f tato data sb\u00edr\u00e1 automaticky a na jednom m\u00edst\u011b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Propojte e-shop se syst\u00e9mem z\u00e1silek<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Manu\u00e1ln\u00ed p\u0159episov\u00e1n\u00ed adres z e-shopu do syst\u00e9mu dopravce je zdrojem chyb i ztracen\u00fdch minut p\u0159i ka\u017ed\u00e9 expedici. Integrace e-shopov\u00e9 platformy se Zaslat p\u0159en\u00e1\u0161\u00ed objedn\u00e1vky automaticky, tak\u017ee je nemus\u00edte ru\u010dn\u011b p\u0159episovat.<\/p>\n\n\n\n<h2 id=\"trendy-last-mile-delivery\" class=\"wp-block-heading\">Kam m\u00ed\u0159\u00ed trendy last mile delivery<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Logistika posledn\u00ed m\u00edle se m\u011bn\u00ed rychle a dopravci hledaj\u00ed nov\u00e9 zp\u016fsoby, jak doru\u010dov\u00e1n\u00ed zefektivnit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Elektrick\u00e1 vozidla a mikrohuby<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1silky z logistick\u00fdch center na okraji m\u011bst pokra\u010duj\u00ed na posledn\u00ed m\u00edli v elektrick\u00fdch dod\u00e1vk\u00e1ch nebo na cargo kolech. Tento model testuj\u00ed DHL, DPD i Amazon s c\u00edlem sn\u00ed\u017eit emise a udr\u017eet provoz v centrech m\u011bst, kam se dieselov\u00e9 dod\u00e1vky brzy nedostanou kv\u016fli n\u00edzkoemisn\u00edm z\u00f3n\u00e1m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Crowdsourcing doru\u010den\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Platformy jako Stuart zapojuj\u00ed do doru\u010dov\u00e1n\u00ed soukrom\u00e9 kur\u00fdry na kolech nebo v autech. Tento model se vyu\u017e\u00edv\u00e1 p\u0159edev\u0161\u00edm pro same-day doru\u010den\u00ed ve velk\u00fdch m\u011bstech, kde klasick\u00e1 dopravn\u00ed s\u00ed\u0165 nest\u00edh\u00e1 pru\u017en\u011b reagovat na \u0161pi\u010dky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AI pro optimalizaci tras<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Velc\u00ed dopravci vyu\u017e\u00edvaj\u00ed algoritmy, kter\u00e9 dok\u00e1\u017eou upravovat trasy kur\u00fdr\u016f podle aktu\u00e1ln\u00ed dopravn\u00ed situace, po\u010das\u00ed nebo dal\u0161\u00edch faktor\u016f. V\u00fdsledkem je o 15\u201325 % m\u00e9n\u011b ujet\u00fdch kilometr\u016f p\u0159i stejn\u00e9m objemu z\u00e1silek.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dom\u00e1c\u00ed z\u00e1silkov\u00e9 schr\u00e1nky<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V Japonsku a Ji\u017en\u00ed Koreji jsou dom\u00e1c\u00ed z\u00e1silkov\u00e9 schr\u00e1nky (home delivery box) b\u011b\u017enou sou\u010d\u00e1st\u00ed nov\u00fdch byt\u016f. Postupn\u011b se objevuj\u00ed tak\u00e9 v Evrop\u011b a pom\u00e1haj\u00ed \u0159e\u0161it situace, kdy z\u00e1kazn\u00edk nen\u00ed v dob\u011b doru\u010den\u00ed doma. Kur\u00fdr zkr\u00e1tka z\u00e1silku vlo\u017e\u00ed do schr\u00e1nky bez nutnosti osobn\u00edho p\u0159evzet\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Autonomn\u00ed doru\u010den\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Drony a autonomn\u00ed voz\u00edtka jsou zat\u00edm p\u0159ev\u00e1\u017en\u011b v testovac\u00ed f\u00e1zi. V n\u011bkter\u00fdch americk\u00fdch a asijsk\u00fdch m\u011bstech ale funguj\u00ed i komer\u010dn\u011b. Pro e-commerce budou relevantn\u00ed v horizontu p\u011bti a\u017e deseti let, zejm\u00e9na p\u0159i doru\u010dov\u00e1n\u00ed urgentn\u00edch z\u00e1silek nebo do h\u016f\u0159e dostupn\u00fdch lokalit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Posledn\u00ed m\u00edle z\u016fstane logistickou i ekonomickou v\u00fdzvou je\u0161t\u011b dlouho. Z\u00e1kazn\u00edk\u016f p\u0159ib\u00fdv\u00e1, jejich n\u00e1roky rostou a hustota z\u00e1silek v reziden\u010dn\u00edch oblastech se d\u00e1l zvy\u0161uje. \u010c\u00edm l\u00e9pe e-shop nastav\u00ed doru\u010den\u00ed tak, aby z\u00e1kazn\u00edk dostal v\u00fdb\u011br a z\u00e1silka dorazila napoprv\u00e9, t\u00edm ni\u017e\u0161\u00ed budou n\u00e1klady a vy\u0161\u0161\u00ed spokojenost z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159es Mana\u017eer z\u00e1silek od Zaslat nastav\u00edte doru\u010den\u00ed pro z\u00e1kazn\u00edky p\u0159es 10+ dopravc\u016f a 50 000+ v\u00fddejn\u00edch m\u00edst z jednoho m\u00edsta bez minim\u00e1ln\u00edch objem\u016f a bez smluv s ka\u017ed\u00fdm dopravcem zvl\u00e1\u0161\u0165.<\/p>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-cta-manazer-zasilek-2 wp-block-button\"><a href=\"https:\/\/www.zaslat.cz\/\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">Za\u010d\u00edt zdarma<\/span><p class=\"uagb-marketing-btn__prefix\"><\/p><\/a><\/div>\n\n\n\n<h2 id=\"faq\" class=\"wp-block-heading\">FAQ: \u010cast\u00e9 dotazy<\/h2>\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-faq-posledni-mile uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     uagb-block-faq-posledni-mile\" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq-child-co-znamena-posledni-mile \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Co znamen\u00e1 posledn\u00ed m\u00edle v logistice?<\/span><\/div><div class=\"uagb-faq-content\"><p>Posledn\u00ed m\u00edle (last mile) ozna\u010duje z\u00e1v\u011bre\u010dn\u00fd \u00fasek p\u0159epravy z\u00e1silky od distribu\u010dn\u00edho centra dopravce a\u017e k p\u0159\u00edjemci. Jde o nejkomplexn\u011bj\u0161\u00ed a n\u00e1kladov\u011b nejn\u00e1ro\u010dn\u011bj\u0161\u00ed \u010d\u00e1st cel\u00e9ho logistick\u00e9ho \u0159et\u011bzce, proto\u017ee ka\u017ed\u00e1 z\u00e1silka m\u00ed\u0159\u00ed na jinou adresu a v jin\u00fd \u010das.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq-child-proc-je-doruceni-drahe \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Pro\u010d je doru\u010den\u00ed na posledn\u00ed m\u00edli tak drah\u00e9?<\/span><\/div><div class=\"uagb-faq-content\"><p>N\u00edzk\u00e1 hustota doru\u010den\u00ed (m\u00e1lo z\u00e1silek na kilometr trasy), ne\u00fasp\u011b\u0161n\u00e9 pokusy o doru\u010den\u00ed a nar\u016fstaj\u00edc\u00ed z\u00e1kaznick\u00e1 o\u010dek\u00e1v\u00e1n\u00ed prodra\u017euj\u00ed ka\u017edou z\u00e1silku. Posledn\u00ed m\u00edle tvo\u0159\u00ed podle Capgemini Research Institute p\u0159ibli\u017en\u011b 41 % celkov\u00fdch n\u00e1klad\u016f logistick\u00e9ho \u0159et\u011bzce.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq-child-jak-snizit-naklady \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Jak sn\u00ed\u017eit n\u00e1klady na posledn\u00ed m\u00edli?<\/span><\/div><div class=\"uagb-faq-content\"><p>Nab\u00eddkou v\u00fddejn\u00edch box\u016f a m\u00edst jako alternativy k doru\u010den\u00ed na adresu, automatick\u00fdmi notifikacemi p\u0159ed doru\u010den\u00edm a centr\u00e1ln\u00edm \u0159\u00edzen\u00edm z\u00e1silek p\u0159es agreg\u00e1tor m\u00edsto individu\u00e1ln\u00edch smluv s ka\u017ed\u00fdm dopravcem.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq-child-co-je-last-mile-delivery \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Co je last mile delivery?<\/span><\/div><div class=\"uagb-faq-content\"><p>Last mile delivery je anglick\u00fd term\u00edn pro doru\u010den\u00ed z\u00e1silky na posledn\u00ed m\u00edli, tedy p\u0159\u00edmo z\u00e1kazn\u00edkovi na adresu, do v\u00fddejn\u00edho m\u00edsta nebo boxu. V \u010de\u0161tin\u011b se pou\u017e\u00edv\u00e1 term\u00edn posledn\u00ed m\u00edle nebo logistika posledn\u00ed m\u00edle.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq-child-jak-cesi-preferuji-doruceni \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Jak z\u00e1kazn\u00edci v \u010cesku preferuj\u00ed doru\u010den\u00ed?<\/span><\/div><div class=\"uagb-faq-content\"><p>T\u00e9m\u011b\u0159 47 % \u010desk\u00fdch online nakupuj\u00edc\u00edch vol\u00ed doru\u010den\u00ed do v\u00fddejn\u00edho boxu nam\u00edsto doru\u010den\u00ed kur\u00fdrem na adresu. Tento pod\u00edl ka\u017ed\u00fd rok roste a \u010cesko pat\u0159\u00ed k zem\u00edm s nejhust\u0161\u00ed s\u00edt\u00ed v\u00fddejn\u00edch box\u016f v Evrop\u011b.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq-child-co-je-agregator-zasilek \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Co je agreg\u00e1tor z\u00e1silek?<\/span><\/div><div class=\"uagb-faq-content\"><p>Agreg\u00e1tor je platforma, kter\u00e1 sdru\u017euje v\u00edce dopravc\u016f na jednom m\u00edst\u011b a pod jedn\u00edm p\u0159ihl\u00e1\u0161en\u00edm. E-shop z\u00edsk\u00e1 p\u0159\u00edstup k jejich s\u00edt\u00edm bez nutnosti uzav\u00edrat smlouvu s ka\u017ed\u00fdm dopravcem zvl\u00e1\u0161\u0165 a v\u0161echny z\u00e1silky spravuje z jednoho m\u00edsta. Zaslat nap\u0159\u00edklad nab\u00edz\u00ed p\u0159\u00edstup k 10+ dopravc\u016fm a 50 000+ v\u00fddejn\u00edm a podac\u00edm m\u00edst\u016fm.<\/p><\/div><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Posledn\u00ed m\u00edle, \u00fasek z\u00e1silky od distribu\u010dn\u00edho centra k z\u00e1kazn\u00edkovi, tvo\u0159\u00ed podle Capgemini Research Institute p\u0159ibli\u017en\u011b 41 % celkov\u00fdch n\u00e1klad\u016f logistick\u00e9ho \u0159et\u011bzce. Z\u00e1rove\u0148 je to ta \u010d\u00e1st p\u0159epravy, se kterou p\u0159ich\u00e1z\u00ed z\u00e1kazn\u00edk p\u0159\u00edmo do kontaktu a hodnot\u00ed d\u00edky n\u00ed cel\u00fd n\u00e1kupn\u00ed z\u00e1\u017eitek. Doru\u010den\u00ed na posledn\u00ed m\u00edli tak ovliv\u0148uje nejen n\u00e1klady e-shopu,\u2026<\/p>\n","protected":false},"author":1,"featured_media":3987,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","inline_featured_image":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-3986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikani-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Posledn\u00ed m\u00edle v logistice: pro\u010d je nejdra\u017e\u0161\u00ed a jak ji zvl\u00e1dnout | Zaslat<\/title>\n<meta name=\"description\" content=\"Posledn\u00ed m\u00edle tvo\u0159\u00ed a\u017e 41 % n\u00e1klad\u016f logistiky. 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