{"id":3917,"date":"2024-09-11T16:31:31","date_gmt":"2024-09-11T14:31:31","guid":{"rendered":"https:\/\/www.zaslat.cz\/blog\/?p=3917"},"modified":"2024-09-25T10:22:31","modified_gmt":"2024-09-25T08:22:31","slug":"jak-optimalizovat-vyber-dopravy-v-kosiku-3-nejcastejsi-chyby","status":"publish","type":"post","link":"https:\/\/www.zaslat.cz\/blog\/jak-optimalizovat-vyber-dopravy-v-kosiku-3-nejcastejsi-chyby\/","title":{"rendered":"Jak optimalizovat v\u00fdb\u011br dopravy v ko\u0161\u00edku? 3 nej\u010dast\u011bj\u0161\u00ed chyby"},"content":{"rendered":"\n

Konverze \u2013 to je v e-commerce kl\u00ed\u010dov\u00e9 slovo. Firmy neust\u00e1le hledaj\u00ed zp\u016fsoby, jak optimalizovat sv\u016fj online prodej, a \u010dasto se zam\u011b\u0159uj\u00ed na posledn\u00ed f\u00e1zi n\u00e1kupu \u2013 ko\u0161\u00edk. Pr\u00e1v\u011b p\u0159i posledn\u00edm kroku objedn\u00e1vky ztr\u00e1c\u00ed podnikatel\u00e9 nejv\u00edce z\u00e1kazn\u00edk\u016f. Vyzkou\u0161ejte si pohr\u00e1t s metodami doru\u010den\u00ed a nezobrazujte pouze cenu dopravy, ale tak\u00e9 odhadovanou dobu doru\u010den\u00ed.<\/p>\n\n\n\n\n\n\n\n

V\u00fdb\u011br zp\u016fsobu doru\u010den\u00ed m\u016f\u017ee z\u00e1sadn\u011b ovlivnit rozhodov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f. V\u011bt\u0161ina spot\u0159ebitel\u016f o\u010dek\u00e1v\u00e1, \u017ee objedn\u00e1vka doraz\u00ed b\u011bhem 1\u20133 pracovn\u00edch dn\u00ed a z\u00e1rove\u0148 cht\u011bj\u00ed m\u00edt p\u0159ehled o stavu z\u00e1silky. Extra pozornost v\u011bnuj\u00ed tak\u00e9 cen\u011b doru\u010den\u00ed. <\/p>\n\n\n\n

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A\u017e 4 z 10 z\u00e1kazn\u00edk\u016f nakoup\u00ed na e-shopu, kter\u00fd nab\u00eddne ni\u017e\u0161\u00ed cenu za dopravu.<\/strong><\/em><\/p><\/div><\/div>\n\n\n\n

V okam\u017eiku, kdy si z\u00e1kazn\u00edk vyb\u00edr\u00e1 metodu doru\u010den\u00ed, za\u010d\u00edn\u00e1 p\u0159em\u00fd\u0161let, zda se mu opravdu dan\u00fd n\u00e1kup vyplat\u00ed. V tomto kroku si m\u016f\u017eete ov\u011b\u0159it, jak v\u00fdhodn\u00e9 jsou va\u0161e nab\u00eddky a jak moc je spot\u0159ebitel motivov\u00e1n dan\u00fd produkt koupit. Spr\u00e1vn\u00e9 zobrazen\u00ed v\u00fdb\u011bru dopravy v ko\u0161\u00edku pom\u016f\u017ee z\u00e1kazn\u00edkovi v rozhodov\u00e1n\u00ed<\/strong>, zda bude v n\u00e1kupu pokra\u010dovat.<\/p>\n\n\n\n

Jak\u00e9 chyby d\u011blaj\u00ed prodejci nej\u010dast\u011bji p\u0159i navrhov\u00e1n\u00ed procesu objedn\u00e1vky v souvislosti s metodami doru\u010den\u00ed?<\/p>\n\n\n\n

Nedostate\u010dn\u00fd v\u00fdb\u011br zp\u016fsob\u016f doru\u010den\u00ed<\/h3><\/div>\n\n\n\n
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\n

Nem\u011bli byste vsadit v\u0161echno na jednu kartu, a sice na jeden zp\u016fsob dopravy. Z lo\u0148sk\u00e9 zpr\u00e1vy Gemiusa a polsk\u00e9 Hospod\u00e1\u0159sk\u00e9 komory elektronick\u00e9ho obchodu vypl\u00fdv\u00e1, \u017ee i kdy\u017e 8 z 10 spot\u0159ebitel\u016f vol\u00ed doru\u010den\u00ed do v\u00fddejn\u00edho boxu, 42 % spot\u0159ebitel\u016f se rozhoduje pro kur\u00fdra do zam\u011bstn\u00e1n\u00ed<\/strong> a ka\u017ed\u00fd p\u00e1t\u00fd zvol\u00ed doru\u010den\u00ed do partnersk\u00e9ho m\u00edsta<\/strong> (jako je nap\u0159. maloobchodn\u00ed s\u00ed\u0165 \u017dabka). Mo\u017enost v\u00fdb\u011bru zp\u016fsobu dopravy z v\u00edce mo\u017enost\u00ed je tedy kl\u00ed\u010dov\u00e1.<\/p>\n<\/div><\/div>\n\n\n\n

Ani v p\u0159\u00edpad\u011b v\u00fddejn\u00edch box\u016f nemus\u00ed b\u00fdt v\u00fdb\u011br v\u017edy jednozna\u010dn\u00fd. Z\u00e1le\u017e\u00ed na tom, zda to m\u00e1 z\u00e1kazn\u00edk bl\u00ed\u017e k boxu DPD<\/a> \u010di t\u0159eba Z\u00e1silkovny. I tato individu\u00e1ln\u00ed rozhodnut\u00ed je t\u0159eba vz\u00edt p\u0159i optimalizaci ko\u0161\u00edku v \u00favahu.<\/p>\n\n\n\n

Chyb\u00ed informace o p\u0159ibli\u017en\u00e9m \u010dase doru\u010den\u00ed<\/h3><\/div>\n\n\n\n

Z\u00e1kazn\u00edk v\u011bt\u0161inou najde v ko\u0161\u00edku informace o zp\u016fsobu doru\u010den\u00ed a cen\u011b, ale chyb\u00ed mu informace o \u010dase doru\u010den\u00ed<\/strong>. Proto se pak soust\u0159ed\u00ed pouze na cenu. P\u0159idejte informaci o tom, kdy m\u016f\u017ee z\u00e1kazn\u00edk svoji objedn\u00e1vku o\u010dek\u00e1vat a uklidn\u011bte ho \u2013 ano, slu\u017eba kur\u00fdra bude dra\u017e\u0161\u00ed, ale z\u00e1silka doraz\u00ed b\u011bhem 1\u20132 pracovn\u00edch dn\u00ed. <\/p>\n\n\n\n

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Nap\u0159\u00edklad p\u0159i vyu\u017eit\u00ed slu\u017eeb DPD Pickup je 98 % z\u00e1silek u z\u00e1kazn\u00edka u\u017e n\u00e1sleduj\u00edc\u00ed pracovn\u00ed den.<\/strong><\/em><\/p><\/div><\/div>\n\n\n\n

P\u0159edpokl\u00e1dan\u00e1 doba doru\u010den\u00ed <\/strong>je d\u016fle\u017eit\u00e1 i v kontextu toho, zda z\u00e1kazn\u00edk objedn\u00e1v\u00e1 v\u011bci, kter\u00e9 pot\u0159ebuje \u201eihned\u201c \u2013 pokud spot\u0159ebitel vid\u00ed odhadovan\u00fd \u010das doru\u010den\u00ed z\u00e1silky, nebude muset dodate\u010dn\u011b ov\u011b\u0159ovat na chatu nebo infolince, zda z\u00e1silka doraz\u00ed v\u010das. Tato informace je relevantn\u00ed i v p\u0159\u00edpad\u011b doru\u010den\u00ed o v\u00edkendu, kter\u00e9 n\u011bkte\u0159\u00ed dopravci nab\u00edz\u00ed. Z\u00e1kazn\u00edk tak bude v\u011bd\u011bt, \u017ee z\u00e1silka m\u016f\u017ee dorazit je\u0161t\u011b rychleji.<\/p>\n\n\n\n

Nedostate\u010dn\u011b vysv\u011btlen\u00e1 metoda vr\u00e1cen\u00ed zbo\u017e\u00ed<\/h3><\/div>\n\n\n\n

Ka\u017ed\u00e1 firma by byla nejrad\u011bji, kdyby z\u00e1kazn\u00edci zbo\u017e\u00ed nevraceli. Z\u00e1kazn\u00edk m\u00e1 ale pr\u00e1vo se rozhodnout o vr\u00e1cen\u00ed <\/strong>a pokud nen\u00ed politika vr\u00e1cen\u00ed zbo\u017e\u00ed dostate\u010dn\u011b jasn\u00e1, prodejce u spot\u0159ebitele vzbud\u00ed ned\u016fv\u011bru. Pokud z\u00e1kazn\u00edk nev\u00ed, zda mu bude produkt vyhovovat a z\u00e1rove\u0148 nev\u00ed, zda bude moci zbo\u017e\u00ed vr\u00e1tit, pravd\u011bpodobn\u011b n\u00e1kup neuskute\u010dn\u00ed. T\u00e9m\u011b\u0159 polovina z\u00e1kazn\u00edk\u016f by dokon\u010dila transakci, kdyby obchodn\u00edk jasn\u011b stanovil pravidla vr\u00e1cen\u00ed a nab\u00eddl mo\u017enost bezplatn\u00e9ho vr\u00e1cen\u00ed zbo\u017e\u00ed v kamenn\u00e9m obchod\u011b, prost\u0159ednictv\u00edm v\u00fddejn\u00edho boxu, nebo kur\u00fdrem. Tyto informace mohou tedy v\u00fdrazn\u011b zv\u00fd\u0161it konverzi.<\/p>\n\n\n\n

Z\u00e1v\u011brem m\u016f\u017eeme \u0159\u00edci, \u017ee prodejci, kte\u0159\u00ed cht\u011bj\u00ed sn\u00ed\u017eit po\u010det opu\u0161t\u011bn\u00fdch n\u00e1kupn\u00edch ko\u0161\u00edk\u016f na sv\u00e9m e-shopu, by se m\u011bli zam\u011b\u0159it mimo jin\u00e9 na metody<\/strong> doru\u010den\u00ed \u2013 dostate\u010dn\u00fd v\u00fdb\u011br, cenu dopravy<\/strong> (kterou lze sn\u00ed\u017eit p\u0159i spolupr\u00e1ci s platformami jako Zaslat<\/a>), odhadovanou dobu doru\u010den\u00ed a jasn\u00e1 pravidla vr\u00e1cen\u00ed zbo\u017e\u00ed.<\/p>\n\n\n\n

\"\"\/<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Konverze \u2013 to je v e-commerce kl\u00ed\u010dov\u00e9 slovo. Firmy neust\u00e1le hledaj\u00ed zp\u016fsoby, jak optimalizovat sv\u016fj online prodej, a \u010dasto se zam\u011b\u0159uj\u00ed na posledn\u00ed f\u00e1zi n\u00e1kupu \u2013 ko\u0161\u00edk. Pr\u00e1v\u011b p\u0159i posledn\u00edm kroku objedn\u00e1vky ztr\u00e1c\u00ed podnikatel\u00e9 nejv\u00edce z\u00e1kazn\u00edk\u016f. Vyzkou\u0161ejte si pohr\u00e1t s metodami doru\u010den\u00ed a nezobrazujte pouze cenu dopravy, ale tak\u00e9 odhadovanou dobu doru\u010den\u00ed.<\/p>\n","protected":false},"author":2,"featured_media":3928,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[7,25,5],"tags":[],"yoast_head":"\nJak optimalizovat v\u00fdb\u011br dopravy v ko\u0161\u00edku? 3 nej\u010dast\u011bj\u0161\u00ed chyby<\/title>\n<meta name=\"description\" content=\"Nezapome\u0148te na posledn\u00ed f\u00e1zi n\u00e1kupu a nab\u00eddn\u011bte sv\u00fdm z\u00e1kazn\u00edk\u016fm v\u00fdb\u011br z v\u00edce mo\u017enost\u00ed doru\u010den\u00ed z\u00e1silky. 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