{"id":3057,"date":"2026-09-03T15:01:43","date_gmt":"2026-09-03T13:01:43","guid":{"rendered":"https:\/\/www.zaslat.cz\/blog\/?p=3057"},"modified":"2026-09-03T15:03:10","modified_gmt":"2026-09-03T13:03:10","slug":"tipy-pro-eshopy-2026-dokoncena-objednavka","status":"publish","type":"post","link":"https:\/\/www.zaslat.cz\/blog\/tipy-pro-eshopy-2026-dokoncena-objednavka\/","title":{"rendered":"Tipy pro e-shopy: co opravdu rozhoduje o dokon\u010den\u00e9 objedn\u00e1vce v roce 2026"},"content":{"rendered":"<p><!--\nSEO meta a titulek (jen pro orientaci v tomto souboru \u2014 ve skute\u010dnosti pat\u0159\u00ed do chatu \/ adminu WP, ne do t\u011bla \u010dl\u00e1nku):\n  Titulek: Tipy pro e-shopy: co opravdu rozhoduje o dokon\u010den\u00e9 objedn\u00e1vce v roce 2026\n  Focus keyphrase: dokon\u010den\u00e1 objedn\u00e1vka e-shop\n  Meta title: Tipy pro e-shopy 2026: co rozhoduje o objedn\u00e1vce\n  Meta description: Mobiln\u00ed n\u00e1kup, na\u0159\u00edzen\u00ed PPWR, v\u00fdb\u011br dopravc\u016f i AI podpora. \u010cty\u0159i oblasti, kter\u00e9 v roce 2026 ovlivn\u00ed, jestli z\u00e1kazn\u00edk e-shopu dokon\u010d\u00ed objedn\u00e1vku.\n  Slug: tipy-pro-eshopy-2026-dokoncena-objednavka\n--><\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Co dnes rozhoduje o \u00fasp\u011bchu e-shopu? Kvalitn\u00ed produkt a p\u0159\u00edzniv\u00e1 cena jsou jenom \u010d\u00e1st\u00ed cel\u00e9 rovnice. Z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed tak\u00e9 pohodln\u00fd n\u00e1kup z mobilu, \u0161irok\u00fd v\u00fdb\u011br dopravy i bezprobl\u00e9mov\u00e9 doru\u010den\u00ed. Do toho vstupuj\u00ed nov\u00e9 legislativn\u00ed po\u017eadavky na balen\u00ed z\u00e1silek. P\u0159in\u00e1\u0161\u00edme \u010dty\u0159i oblasti, na kter\u00e9 stoj\u00ed za to se v roce 2026 zam\u011b\u0159it.<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n<p><!-- OBR\u00c1ZEK 1 (\u00favodn\u00ed\/featured image): Z\u00e1kazn\u00edk dokon\u010duje n\u00e1kup na mobilu, v pozad\u00ed bal\u00edky p\u0159ipraven\u00e9 k odesl\u00e1n\u00ed.\nAlt text: \"Dokon\u010den\u00ed objedn\u00e1vky v e-shopu na mobilu\" \u2014 nahr\u00e1t do Media knihovny a doplnit jako wp:image blok. --><\/p>\n\n\n<p class=\"wp-block-paragraph\">Sv\u011bt e-commerce se neust\u00e1le m\u011bn\u00ed a s n\u00edm i o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f. To, co fungovalo je\u0161t\u011b p\u0159ed rokem, dnes nemus\u00ed sta\u010dit. Majitel\u00e9 e-shop\u016f by m\u011bli sledovat nov\u00e9 trendy a pr\u016fb\u011b\u017en\u011b vylep\u0161ovat n\u00e1kupn\u00ed z\u00e1\u017eitek. N\u011bkdy sta\u010d\u00ed drobn\u00e1 zm\u011bna v objedn\u00e1vkov\u00e9m procesu, nab\u00eddce dopravy nebo balen\u00ed z\u00e1silek a n\u00e1v\u0161t\u011bvn\u00edk se prom\u011bn\u00ed v z\u00e1kazn\u00edka.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vedle o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f ale p\u0159ich\u00e1zej\u00ed na \u0159adu tak\u00e9 nov\u00e9 legislativn\u00ed povinnosti. Jednou z nejv\u00fdznamn\u011bj\u0161\u00edch zm\u011bn leto\u0161n\u00edho roku je evropsk\u00e9 na\u0159\u00edzen\u00ed PPWR, kter\u00e9 zav\u00e1d\u00ed nov\u00e1 pravidla pro balen\u00ed z\u00e1silek a pou\u017e\u00edv\u00e1n\u00ed obalov\u00fdch materi\u00e1l\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pod\u00edvejme se na \u010dty\u0159i oblasti, kter\u00e9 v\u00e1m pomohou dr\u017eet krok s v\u00fdvojem e-commerce a z\u00edskat n\u00e1skok p\u0159ed konkurenc\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Co se v \u010dl\u00e1nku dozv\u00edte:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#mobilni-nakupni-zazitek\">Jak p\u0159izp\u016fsobit e-shop z\u00e1kazn\u00edk\u016fm, kte\u0159\u00ed nakupuj\u00ed hlavn\u011b z mobilu<\/a><\/li>\n\n\n\n<li><a href=\"#ppwr\">Co p\u0159in\u00e1\u0161\u00ed nov\u00e9 evropsk\u00e9 na\u0159\u00edzen\u00ed PPWR a jak se na n\u011bj p\u0159ipravit<\/a><\/li>\n\n\n\n<li><a href=\"#vyber-dopravce\">Jak nastavit nab\u00eddku dopravy podle o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f<\/a><\/li>\n\n\n\n<li><a href=\"#ai-chatbot-zakaznicka-pece\">Jak m\u016f\u017ee AI pomoct z\u00e1kaznick\u00e9 podpo\u0159e e-shopu<\/a><\/li>\n\n\n\n<li><a href=\"#faq\">\u010cast\u00e9 dotazy<\/a><\/li>\n<\/ul>\n\n\n\n<h2 id=\"mobilni-nakupni-zazitek\" class=\"wp-block-heading\">Jak vylep\u0161it mobiln\u00ed n\u00e1kupn\u00ed z\u00e1\u017eitek<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Je\u0161t\u011b p\u0159ed n\u011bkolika lety lid\u00e9 pou\u017e\u00edvali mobiln\u00ed telefon k prohl\u00ed\u017een\u00ed produkt\u016f, samotnou objedn\u00e1vku pak dokon\u010dili a\u017e u po\u010d\u00edta\u010de. Dnes je situace jin\u00e1. Podle dat APEK nakupuj\u00ed \u010ce\u0161i od roku 2024 nej\u010dast\u011bji pr\u00e1v\u011b z mobiln\u00edch telefon\u016f. Produkty objevuj\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch, porovn\u00e1vaj\u00ed je cestou do pr\u00e1ce a objedn\u00e1vku dokon\u010duj\u00ed t\u0159eba ve\u010der p\u0159i sledov\u00e1n\u00ed televize.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Co to znamen\u00e1 pro e-shopy?<\/strong> Na mal\u00e9 obrazovce rozhoduje ka\u017ed\u00fd detail. E-shop, kter\u00fd nefunguje plynule, p\u0159ich\u00e1z\u00ed o z\u00e1kazn\u00edky u\u017e na za\u010d\u00e1tku n\u00e1kupn\u00ed cesty. Nep\u0159ehledn\u00fd formul\u00e1\u0159, pomal\u00e9 na\u010d\u00edt\u00e1n\u00ed nebo zbyte\u010dn\u00e9 kroky v objedn\u00e1vce mohou b\u00fdt d\u016fvodem, pro\u010d z\u00e1kazn\u00edk n\u00e1kup nedokon\u010d\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kde e-shopy na mobilu nej\u010dast\u011bji ztr\u00e1cej\u00ed z\u00e1kazn\u00edky:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>P\u0159\u00edli\u0161 dlouh\u00fd checkout:<\/strong> ka\u017ed\u00fd krok nav\u00edc zvy\u0161uje pravd\u011bpodobnost opu\u0161t\u011bn\u00ed ko\u0161\u00edku. Omezte povinnou registraci a vy\u017eadujte jen \u00fadaje, kter\u00e9 jsou opravdu pot\u0159eba.<\/li>\n\n\n\n<li><strong>Chyb\u011bj\u00edc\u00ed mobiln\u00ed platby:<\/strong> Apple Pay nebo Google Pay umo\u017e\u0148uj\u00ed dokon\u010dit n\u00e1kup b\u011bhem n\u011bkolika sekund a pro mnoho z\u00e1kazn\u00edk\u016f u\u017e jsou samoz\u0159ejmost\u00ed.<\/li>\n\n\n\n<li><strong>Skryt\u00e9 informace o doprav\u011b:<\/strong> uka\u017ete z\u00e1kazn\u00edk\u016fm cenu dopravy i p\u0159edpokl\u00e1dan\u00fd term\u00edn doru\u010den\u00ed u\u017e na str\u00e1nce produktu, ne a\u017e u pokladny.<\/li>\n\n\n\n<li><strong>Neoptimalizovan\u00e9 obr\u00e1zky:<\/strong> p\u0159\u00edli\u0161 velk\u00e9 soubory zpomaluj\u00ed na\u010d\u00edt\u00e1n\u00ed str\u00e1nek a mohou st\u00e1t za nedokon\u010den\u00fdmi objedn\u00e1vkami.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Mal\u00fd tip: objedn\u00e1vkov\u00fd proces testujte pravideln\u011b p\u0159\u00edmo na mobiln\u00edm telefonu, ne jen ve zmen\u0161en\u00e9m okn\u011b prohl\u00ed\u017ee\u010de.<\/em><\/p>\n\n\n\n<h2 id=\"ppwr\" class=\"wp-block-heading\">Co pro v\u00e1\u0161 e-shop znamen\u00e1 na\u0159\u00edzen\u00ed PPWR<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Od 12. srpna 2026 plat\u00ed v cel\u00e9 Evropsk\u00e9 unii nov\u00e9 na\u0159\u00edzen\u00ed o obalech a obalov\u00fdch odpadech (PPWR). Jeho c\u00edlem je omezit zbyte\u010dn\u00fd obalov\u00fd materi\u00e1l, zv\u00fd\u0161it recyklovatelnost obal\u016f a sjednotit pravidla nap\u0159\u00ed\u010d \u010dlensk\u00fdmi st\u00e1ty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Co to znamen\u00e1 pro e-shopy?<\/strong> Od 12. srpna 2026 plat\u00ed obecn\u00e9 povinnosti na\u0159\u00edzen\u00ed, nap\u0159\u00edklad nutnost m\u00edt k obalu technickou dokumentaci a EU prohl\u00e1\u0161en\u00ed o shod\u011b. Konkr\u00e9tn\u00ed limit, kter\u00fd se dotkne balen\u00ed ka\u017ed\u00e9 z\u00e1silky, ale p\u0159ich\u00e1z\u00ed pozd\u011bji: pr\u00e1zdn\u00fd prostor v bal\u00edku, v\u010detn\u011b v\u00fdpl\u0148ov\u00fdch materi\u00e1l\u016f jako jsou bublinkov\u00e9 f\u00f3lie nebo vzduchov\u00e9 pol\u0161t\u00e1\u0159ky, bude sm\u011bt od 1. ledna 2030 tvo\u0159it maxim\u00e1ln\u011b 50 % celkov\u00e9ho objemu bal\u00edku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na\u0159\u00edzen\u00ed se nav\u00edc net\u00fdk\u00e1 jen samotn\u00e9ho prodejn\u00edho balen\u00ed, ale tak\u00e9 transportn\u00edch obal\u016f pou\u017e\u00edvan\u00fdch p\u0159i p\u0159eprav\u011b.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table><thead><tr><th>Povinnost<\/th><th>Platnost od<\/th><\/tr><\/thead><tbody><tr><td>Obecn\u00e1 aplikace PPWR (dokumentace, prohl\u00e1\u0161en\u00ed o shod\u011b)<\/td><td>12. 8. 2026<\/td><\/tr><tr><td>Jednotn\u00e9 zna\u010den\u00ed materi\u00e1lov\u00e9ho slo\u017een\u00ed obal\u016f<\/td><td>srpen 2028<\/td><\/tr><tr><td>QR k\u00f3dy s informacemi o recyklovatelnosti a znovupou\u017eitelnosti<\/td><td>\u00fanor 2029<\/td><\/tr><tr><td>Limit 50 % pr\u00e1zdn\u00e9ho prostoru u p\u0159epravn\u00edch a e-commerce obal\u016f<\/td><td>1. 1. 2030<\/td><\/tr><tr><td>Minim\u00e1ln\u00ed pod\u00edl recykl\u00e1tu v plastov\u00fdch obalech<\/td><td>postupn\u011b 2030\u20132035<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jak se p\u0159ipravit?<\/strong> I kdy\u017e limit na pr\u00e1zdn\u00fd prostor plat\u00ed a\u017e od roku 2030, vyplat\u00ed se za\u010d\u00edt s reviz\u00ed velikost\u00ed krabic u\u017e te\u010f. Zbo\u017e\u00ed by m\u011blo do obalu co nejl\u00e9pe pasovat, aby se zbyte\u010dn\u011b \u201enetopilo\u201c ve v\u00fdpl\u0148ov\u00e9m materi\u00e1lu. To ale neznamen\u00e1, \u017ee m\u00e1te v\u00fdpl\u0148 p\u0159estat pou\u017e\u00edvat. Naopak \u2013 jej\u00edm \u00fakolem je z\u00e1silku chr\u00e1nit b\u011bhem p\u0159epravy, jen by j\u00ed m\u011blo b\u00fdt tak akor\u00e1t. Pro ochrann\u00fd materi\u00e1l se doporu\u010duje ponechat p\u0159ibli\u017en\u011b 5 cm prostoru mezi z\u00e1silkou a st\u011bnami krabice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spr\u00e1vn\u011b zvolen\u00fd obal v\u00e1m pom\u016f\u017ee splnit nov\u00e9 legislativn\u00ed po\u017eadavky a \u010dasto tak\u00e9 sn\u00ed\u017eit n\u00e1klady na balen\u00ed i p\u0159epravu. Nav\u00edc 80 % z\u00e1kazn\u00edk\u016f d\u00e1v\u00e1 p\u0159ednost ekologicky \u0161etrn\u00fdm nebo recyklovateln\u00fdm obal\u016fm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 Podrobn\u00fd p\u0159ehled cel\u00e9ho na\u0159\u00edzen\u00ed najdete v \u010dl\u00e1nku <a href=\"https:\/\/www.zaslat.cz\/blog\/eu-packaging-regulation-konec-baleni-vzduchu\/\">EU Packaging Regulation: Konec balen\u00ed vzduchu<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-zaslat-cz-bloguje wp-block-embed-zaslat-cz-bloguje\"><div class=\"wp-block-embed__wrapper\">\n<a class=\"post-embed\" href=\"https:\/\/www.zaslat.cz\/blog\/eu-packaging-regulation-konec-baleni-vzduchu\/\"><span class=\"post-embed-media\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/EU-Packaging-Regulation-300x200.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/EU-Packaging-Regulation-300x200.jpg 300w, https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/EU-Packaging-Regulation-1024x683.jpg 1024w, https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/EU-Packaging-Regulation-768x512.jpg 768w, https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/EU-Packaging-Regulation.jpg 1500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/span><span class=\"post-embed-body\"><span class=\"post-embed-cat\">\u010cl\u00e1nky<\/span><span class=\"post-embed-title\">EU Packaging Regulation: \u201eKonec balen\u00ed vzduchu\u201c<\/span><span class=\"post-embed-excerpt\">12. srpna 2026 se za\u010dalo uplat\u0148ovat na\u0159\u00edzen\u00ed EU 2025\/40 o obalech a obalov\u00fdch odpadech (PPWR). Od t\u00e9to chv\u00edle plat\u00ed mimo jin\u00e9 EPR registra\u010dn\u00ed povinnosti a omezen\u00ed PFAS v\u2026<\/span><span class=\"post-embed-more\">P\u0159e\u010d\u00edst \u010dl\u00e1nek \u2192<\/span><\/span><\/a>\n<\/div><\/figure>\n\n\n\n<h2 id=\"vyber-dopravce\" class=\"wp-block-heading\">Jak vybrat dopravce a v\u00fddejn\u00ed m\u00edsta pro v\u00e1\u0161 e-shop<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pro z\u00e1kazn\u00edka je v\u00fdb\u011br dopravy posledn\u00edm krokem objedn\u00e1vky. Je to tak\u00e9 moment, kdy se rozhoduje, zda n\u00e1kup dokon\u010d\u00ed. Pokud nenajde sv\u00e9ho obl\u00edben\u00e9ho dopravce nebo zp\u016fsob doru\u010den\u00ed, ko\u0161\u00edk opust\u00ed a nakoup\u00ed jinde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Co to znamen\u00e1 pro e-shopy?<\/strong> \u010c\u00edm v\u00edce relevantn\u00edch mo\u017enost\u00ed dopravy z\u00e1kazn\u00edk\u016fm nab\u00eddnete, t\u00edm v\u011bt\u0161\u00ed je \u0161ance, \u017ee si vybere tu, kter\u00e1 mu vyhovuje. N\u011bkdo preferuje v\u00fddejn\u00ed box nedaleko domu, jin\u00fd v\u00fddejn\u00ed m\u00edsto a u v\u011bt\u0161\u00edch z\u00e1silek b\u00fdv\u00e1 nejlep\u0161\u00ed volbou doru\u010den\u00ed kur\u00fdrem na adresu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Srovn\u00e1n\u00ed nej\u010dast\u011bj\u0161\u00edch zp\u016fsob\u016f doru\u010den\u00ed pro e-shop:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table><thead><tr><th>Zp\u016fsob doru\u010den\u00ed<\/th><th>Typick\u00e1 doba<\/th><th>Kdy se vyplat\u00ed<\/th><\/tr><\/thead><tbody><tr><td>Kur\u00fdr na adresu<\/td><td>1\u20132 pracovn\u00ed dny<\/td><td>V\u011bt\u0161\u00ed nebo cenn\u011bj\u0161\u00ed z\u00e1silky<\/td><\/tr><tr><td>V\u00fddejn\u00ed m\u00edsto<\/td><td>1\u20133 pracovn\u00ed dny<\/td><td>Z\u00e1kazn\u00edk chce vyzvednout kdykoli<\/td><\/tr><tr><td>V\u00fddejn\u00ed box<\/td><td>1\u20132 pracovn\u00ed dny<\/td><td>Vyzvednut\u00ed mimo pracovn\u00ed dobu, 24\/7<\/td><\/tr><tr><td>Expresn\u00ed kur\u00fdr<\/td><td>N\u011bkolik hodin<\/td><td>Urgentn\u00ed objedn\u00e1vky ve velk\u00fdch m\u011bstech<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nab\u00edzet v\u00edce mo\u017enost\u00ed dopravy ale nemus\u00ed znamenat uzav\u00edrat smlouvy s ka\u017ed\u00fdm dopravcem zvl\u00e1\u0161\u0165. V <a href=\"https:\/\/www.zaslat.cz\/business\/manazer-zasilek\">Mana\u017eeru z\u00e1silek od Zaslat<\/a> najdete pod jedn\u00edm p\u0159ihl\u00e1\u0161en\u00edm p\u0159es 10 dopravc\u016f, jako je Bal\u00edkovna, DPD, FedEx, GLS, PPL, TOPTRANS nebo UPS. Z\u00e1kazn\u00edk\u016fm tak snadno nab\u00eddnete doru\u010den\u00ed na adresu, do v\u00fddejn\u00edch m\u00edst i box\u016f a vy v\u0161e vy\u0159e\u0161\u00edte na jednom m\u00edst\u011b.<\/p>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-cta-manazer-zasilek-tipy2026-1 wp-block-button\"><a href=\"https:\/\/www.zaslat.cz\/business\/manazer-zasilek\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">Vyzkou\u0161et Mana\u017eer z\u00e1silek zdarma<\/span><p class=\"uagb-marketing-btn__prefix\"><\/p><\/a><\/div>\n\n\n\n<h2 id=\"ai-chatbot-zakaznicka-pece\" class=\"wp-block-heading\">Jak m\u016f\u017ee AI pomoct z\u00e1kaznick\u00e9 podpo\u0159e e-shopu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud z\u00e1kazn\u00edk \u0159e\u0161\u00ed probl\u00e9m, o\u010dek\u00e1v\u00e1 okam\u017eitou odpov\u011b\u010f, a to klidn\u011b ve ve\u010dern\u00edch hodin\u00e1ch \u010di o v\u00edkendu. I z toho d\u016fvodu se AI chatboti st\u00e1vaj\u00ed b\u011b\u017enou sou\u010d\u00e1st\u00ed z\u00e1kaznick\u00e9 podpory. Dok\u00e1\u017eou rychle vy\u0159e\u0161it opakuj\u00edc\u00ed se dotazy a uvolnit ruce pracovn\u00edk\u016fm z\u00e1kaznick\u00e9 podpory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>S jak\u00fdmi dotazy si AI chatbot dok\u00e1\u017ee rychle poradit?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Stav z\u00e1silky:<\/strong> z\u00e1kazn\u00edk se zept\u00e1 a chatbot b\u011bhem n\u011bkolika sekund zjist\u00ed, kde se z\u00e1silka nach\u00e1z\u00ed.<\/li>\n\n\n\n<li><strong>\u010cast\u00e9 dotazy:<\/strong> porad\u00ed s dobou dod\u00e1n\u00ed, mo\u017enostmi platby nebo podm\u00ednkami vr\u00e1cen\u00ed zbo\u017e\u00ed.<\/li>\n\n\n\n<li><strong>Reklamace:<\/strong> shrom\u00e1\u017ed\u00ed \u010d\u00edslo objedn\u00e1vky, popis vady a dal\u0161\u00ed informace je\u0161t\u011b p\u0159edt\u00edm, ne\u017e p\u0159\u00edpad p\u0159evezme oper\u00e1tor.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Um\u011blou inteligenci mohou e-shopy vyu\u017e\u00edt i p\u0159i ka\u017edodenn\u00ed spr\u00e1v\u011b z\u00e1silek. AL, n\u00e1\u0161 asistent integrovan\u00fd p\u0159\u00edmo v Mana\u017eeru z\u00e1silek, nen\u00ed jen chatbot, kter\u00fd odpov\u00edd\u00e1 na dotazy \u2013 rovnou zjist\u00ed stav z\u00e1silky, porovn\u00e1 dopravce, vytvo\u0159\u00ed novou z\u00e1silku nebo zobraz\u00ed statistiky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V roce 2026 se AI chatboty p\u0159esouvaj\u00ed z f\u00e1ze testov\u00e1n\u00ed do b\u011b\u017en\u00e9ho provozu a st\u00e1vaj\u00ed se sou\u010d\u00e1st\u00ed z\u00e1kaznick\u00e9 p\u00e9\u010de i ka\u017edodenn\u00edho provozu e-shop\u016f. <strong>Jedno pravidlo ale plat\u00ed bez v\u00fdjimky:<\/strong> z\u00e1kazn\u00edk mus\u00ed m\u00edt v\u017edy mo\u017enost spojit se s \u017eiv\u00fdm \u010dlov\u011bkem. Chatbot bez mo\u017enosti p\u0159ed\u00e1n\u00ed oper\u00e1torovi z\u00e1kaznickou p\u00e9\u010di nezlep\u0161\u00ed, naopak m\u016f\u017ee z\u00e1kazn\u00edky odradit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shrnut\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mobiln\u00ed n\u00e1kupn\u00ed z\u00e1\u017eitek, spr\u00e1vn\u011b nastaven\u00e9 balen\u00ed podle PPWR, \u0161irok\u00e1 nab\u00eddka dopravy i kvalitn\u00ed z\u00e1kaznick\u00e1 podpora maj\u00ed stejn\u00fd c\u00edl: z\u00e1kazn\u00edk dokon\u010d\u00ed objedn\u00e1vku a vr\u00e1t\u00ed se i p\u0159\u00ed\u0161t\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete nastavit doru\u010den\u00ed pro v\u00e1\u0161 e-shop a porovnat dopravce? Vyzkou\u0161ejte <a href=\"https:\/\/www.zaslat.cz\/business\/manazer-zasilek\">Mana\u017eer z\u00e1silek<\/a> nebo se pod\u00edvejte na <a href=\"https:\/\/www.zaslat.cz\/business\/ziskat-nabidku\">slu\u017eby Zaslat pro podnikatele<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-cta-manazer-zasilek-tipy2026-2 wp-block-button\"><a href=\"https:\/\/www.zaslat.cz\/business\/manazer-zasilek\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">J\u00edt do Mana\u017eeru z\u00e1silek<\/span><p class=\"uagb-marketing-btn__prefix\"><\/p><\/a><\/div>\n\n\n\n<h2 id=\"faq\" class=\"wp-block-heading\">FAQ: \u010cast\u00e9 dotazy<\/h2>\n\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-faq-tipy-eshopy-2026 uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     uagb-block-faq-tipy-eshopy-2026\" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq-child-ppwr-maly-eshop \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Mus\u00ed na\u0159\u00edzen\u00ed PPWR spl\u0148ovat i mal\u00fd e-shop?<\/span><\/div><div class=\"uagb-faq-content\"><p>Ano. Na\u0159\u00edzen\u00ed se vztahuje na ka\u017ed\u00e9ho, kdo v Evropsk\u00e9 unii uv\u00e1d\u00ed na trh zabalen\u00e9 zbo\u017e\u00ed, bez ohledu na velikost firmy nebo objem z\u00e1silek. Obecn\u00e9 povinnosti plat\u00ed od 12. srpna 2026, konkr\u00e9tn\u00ed limit 50 % pr\u00e1zdn\u00e9ho prostoru v z\u00e1silce pak od 1. ledna 2030.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq-child-ppwr-rychlost-upravy \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Jak rychle mus\u00edm upravit balen\u00ed kv\u016fli PPWR?<\/span><\/div><div class=\"uagb-faq-content\"><p>Obecn\u00e9 povinnosti na\u0159\u00edzen\u00ed plat\u00ed od 12. srpna 2026, limit 50 % pr\u00e1zdn\u00e9ho prostoru v z\u00e1silce pak od 1. ledna 2030. I tak se revizi velikost\u00ed krabic a zp\u016fsobu balen\u00ed vyplat\u00ed ud\u011blat co nejd\u0159\u00edve.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq-child-pocet-dopravcu \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Kolik dopravc\u016f by m\u011bl e-shop z\u00e1kazn\u00edk\u016fm nab\u00eddnout?<\/span><\/div><div class=\"uagb-faq-content\"><p>Neexistuje jedno spr\u00e1vn\u00e9 \u010d\u00edslo, ale kombinace alespo\u0148 jednoho kur\u00fdra na adresu a jedn\u00e9 s\u00edt\u011b v\u00fddejn\u00edch m\u00edst nebo box\u016f v\u00fdrazn\u011b sn\u00ed\u017e\u00ed po\u010det opu\u0161t\u011bn\u00fdch ko\u0161\u00edk\u016f.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-faq-child-manazer-zasilek \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Co je Mana\u017eer z\u00e1silek od Zaslat?<\/span><\/div><div class=\"uagb-faq-content\"><p>Mana\u017eer z\u00e1silek Zaslat je n\u00e1stroj pro e-shopy a podnikatele, d\u00edky kter\u00e9mu ode\u0161lete pod jedn\u00edm p\u0159ihl\u00e1\u0161en\u00edm z\u00e1silky p\u0159es 10+ dopravc\u016f, sledujete je a \u0159e\u0161\u00edte vratky. To v\u0161e bez nutnosti uzav\u00edrat smlouvu s ka\u017ed\u00fdm dopravcem zvl\u00e1\u0161\u0165. Registrace i z\u00e1kladn\u00ed p\u0159\u00edstup jsou zdarma.<\/p><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Zdroje<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>APEK (Asociace pro elektronickou komerci) \u2013 data o mobiln\u00edch n\u00e1kupech v \u010cR od roku 2024: apek.cz<\/li>\n\n\n\n<li>Na\u0159\u00edzen\u00ed EU 2025\/40 o obalech a obalov\u00fdch odpadech (PPWR) \u2013 obecn\u00e1 \u00fa\u010dinnost 12. 8. 2026, limit 50 % pr\u00e1zdn\u00e9ho prostoru u p\u0159epravn\u00edch a e-commerce obal\u016f od 1. 1. 2030 (\u010dl. 24 PPWR): EUR-Lex, na\u0159\u00edzen\u00ed 2025\/40<\/li>\n\n\n\n<li>Pr\u016fzkum preferenc\u00ed z\u00e1kazn\u00edk\u016f ohledn\u011b ekologick\u00fdch obal\u016f (80 %): Packaging Europe, pr\u016fzkum online kupuj\u00edc\u00edch 2024<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Co dnes rozhoduje o \u00fasp\u011bchu e-shopu? Kvalitn\u00ed produkt a p\u0159\u00edzniv\u00e1 cena jsou jenom \u010d\u00e1st\u00ed cel\u00e9 rovnice. Z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed tak\u00e9 pohodln\u00fd n\u00e1kup z mobilu, \u0161irok\u00fd v\u00fdb\u011br dopravy i bezprobl\u00e9mov\u00e9 doru\u010den\u00ed. Do toho vstupuj\u00ed nov\u00e9 legislativn\u00ed po\u017eadavky na balen\u00ed z\u00e1silek. P\u0159in\u00e1\u0161\u00edme \u010dty\u0159i oblasti, na kter\u00e9 stoj\u00ed za to se v roce 2026\u2026<\/p>\n","protected":false},"author":1,"featured_media":3060,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","inline_featured_image":false,"footnotes":""},"categories":[25],"tags":[30,26,29],"class_list":["post-3057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikani-2","tag-e-commerce","tag-podnikani","tag-trendy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tipy pro e-shopy 2026: co rozhoduje o objedn\u00e1vce<\/title>\n<meta name=\"description\" content=\"Mobiln\u00ed n\u00e1kup, na\u0159\u00edzen\u00ed PPWR, v\u00fdb\u011br dopravc\u016f i AI podpora. \u010cty\u0159i oblasti, kter\u00e9 v roce 2026 ovlivn\u00ed, jestli z\u00e1kazn\u00edk e-shopu 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