{"id":2835,"date":"2023-01-24T16:39:10","date_gmt":"2023-01-24T15:39:10","guid":{"rendered":"https:\/\/www.zaslat.cz\/blog\/?p=2835"},"modified":"2023-02-22T15:16:15","modified_gmt":"2023-02-22T14:16:15","slug":"trendy-logistika-rok-2023","status":"publish","type":"post","link":"https:\/\/www.zaslat.cz\/blog\/trendy-logistika-rok-2023\/","title":{"rendered":"Um\u011bl\u00e1 inteligence, automatizace i udr\u017eitelnost. Zaslat zn\u00e1 trendy, kter\u00e9 budou formovat rok 2023"},"content":{"rendered":"\n

Turbulentn\u00ed doba a rychl\u00fd v\u00fdvoj modern\u00edch technologi\u00ed vedou k nutnosti neust\u00e1l\u00e9 modernizace a implementace nov\u00fdch n\u00e1stroj\u016f ve v\u0161ech oblastech pr\u016fmyslu a obchodu, v\u010detn\u011b logistiky. \u201eZas\u00e1hnou-li do toho rostouc\u00ed ceny energi\u00ed a paliv \u010di zvy\u0161uj\u00edc\u00ed se po\u017eadavky z\u00e1kazn\u00edk\u016f, budou trendy pro rok 2023 zcela jasn\u00e9 – zv\u00fd\u0161en\u00ed automatizace, \u00faspory, zefektivn\u011bn\u00ed dod\u00e1vek, ale i hled\u00e1n\u00ed cest, jak mohou firmy optimalizovat logistiku d\u00edky extern\u00edm slu\u017eb\u00e1m,\u201d komentuje Miroslav Michalko, \u0159editel spole\u010dnosti Zaslat.cz<\/a>. Jak\u00e9 dal\u0161\u00ed trendy ovlivn\u00ed logistiku pro rok 2023?<\/strong><\/p>\n\n\n\n\n\n\n\n

V uplynul\u00fdch letech doch\u00e1z\u00ed v oblasti logistiky k neuv\u011b\u0159iteln\u011b rychl\u00e9mu v\u00fdvoji a ani rok 2022 nebyl v\u00fdjimkou. \u201eZ\u00e1sadn\u00ed tlak pro transformaci vytvo\u0159ila covidov\u00e1 pandemie, kter\u00e1 dopravce otestovala v jejich efektivit\u011b. P\u0159inesla tak\u00e9 p\u0159\u00edle\u017eitosti pro modernizaci logistiky. Dal\u0161\u00ed n\u00e1tlak s sebou nesl i rok 2022 s v\u00e1le\u010dn\u00fdm konfliktem na Ukrajin\u011b, rostouc\u00ed inflac\u00ed a energetickou kriz\u00ed,\u201d \u0159\u00edk\u00e1 Miroslav Michalko, \u0159editel spole\u010dnosti Zaslat.cz<\/a>.<\/p>\n\n\n\n

Nav\u00edc, jak vypl\u00fdv\u00e1 ze z\u00e1kaznick\u00fdch pr\u016fzkum\u016f Zaslat<\/a>, po\u017eadavky ze strany z\u00e1kazn\u00edk\u016f na rychlost dod\u00e1v\u00e1n\u00ed, transparentnost a ekologii jsou \u010d\u00edm d\u00e1l t\u00edm vy\u0161\u0161\u00ed. Z pr\u016fzkum\u016f za rok 2022 vypl\u00fdv\u00e1, \u017ee jako nejsiln\u011bj\u0161\u00ed faktor st\u00e1le vn\u00edmaj\u00ed z\u00e1kazn\u00edci Zaslat <\/a>zejm\u00e9na cenu dopravy. Ve srovn\u00e1n\u00ed s p\u0159edchoz\u00edmi lety ale roste v\u00fdznam kvality slu\u017eby. Konkr\u00e9tn\u011b p\u0159esnost doru\u010den\u00ed, poskytnut\u00fd servis a rychlost objedn\u00e1vkov\u00e9ho procesu.<\/p>\n\n\n\n

\n

Zat\u00edmco p\u0159ed p\u011bti lety tento faktor vn\u00edmala jako jeden z top p\u011bti d\u016fle\u017eit\u00fdch necel\u00e1 p\u011btina z\u00e1kazn\u00edk\u016f, nyn\u00ed je to v\u00edce ne\u017e 60 % dot\u00e1zan\u00fdch. D\u016fle\u017eitost ekologie v o\u010d\u00edch z\u00e1kazn\u00edk\u016f dokonce vzrostla n\u011bkolikan\u00e1sobn\u011b, zat\u00edmco p\u0159ed p\u011bti lety se dostala do top p\u011bti hodnot pouze u 5 % dot\u00e1zan\u00fdch, nyn\u00ed obsadila celkov\u011b \u010dtvrtou pozici. Prom\u011bny v u\u017eivatelsk\u00fdch hodnot\u00e1ch vytv\u00e1\u0159\u00ed dal\u0161\u00ed tlak na dopravce, kte\u0159\u00ed se mus\u00ed po\u017eadavk\u016fm p\u0159izp\u016fsobovat velkou rychlost\u00ed. Z pr\u016fzkumu tak\u00e9 vypl\u00fdv\u00e1, \u017ee z\u00e1kazn\u00edci nejsou natolik loaj\u00e1ln\u00ed jednomu dopravci, jako tomu bylo d\u0159\u00edve, ale hledaj\u00ed p\u0159epravce, kte\u0159\u00ed uspokoj\u00ed v\u011bt\u0161inu jejich pot\u0159eb.<\/strong><\/p>\nZ\u00e1kaznick\u00fd pr\u016fzkum Zaslat.cz, 2022<\/cite><\/blockquote>\n\n\n\n

Priorita pro rok 2023? Automatizace sn\u00ed\u017e\u00ed provozn\u00ed n\u00e1klady, ale zv\u00fd\u0161\u00ed v\u00fdkonnost<\/h2>\n\n\n\n

Pandemie koronaviru zna\u010dn\u011b urychlila digitalizaci a automatizaci ve v\u0161ech oblastech logistiky<\/a>. P\u0159edchoz\u00ed roky tak byly p\u0159edev\u0161\u00edm o zkvalit\u0148ov\u00e1n\u00ed skladov\u00fdch proces\u016f. Odborn\u00edci se shoduj\u00ed, \u017ee v roce 2023 tomu nebude jinak. \u201eRozhodn\u011b se vyplat\u00ed investovat do softwarov\u00e9ho vybaven\u00ed, kter\u00e9 nejen umo\u017en\u00ed v\u00fdrazn\u011b zefektivnit provoz, ale z\u00e1rove\u0148 sn\u00ed\u017eit jeho n\u00e1klady, co\u017e je p\u0159i sou\u010dasn\u00e9 situaci kl\u00ed\u010dov\u00e9. Jedin\u011b tak jsou udr\u017eiteln\u00e9 sou\u010dasn\u00e9 ceny p\u0159epravy,\u201d popisuje Michalko a dod\u00e1v\u00e1: \u201eMnoho samou\u010d\u00edc\u00edch syst\u00e9mu nav\u00edc dok\u00e1\u017ee p\u0159evz\u00edt \u0159adu \u00fakol\u016f v logistice. Nap\u0159\u00edklad pl\u00e1nov\u00e1n\u00ed nejlep\u0161\u00edch tras, co\u017e z dlouhodob\u00e9ho hlediska p\u0159inese sn\u00ed\u017een\u00ed n\u00e1klad\u016f, zrychlen\u00ed dopravy i sn\u00ed\u017een\u00ed uhl\u00edkov\u00e9 stopy.\u201d <\/p>\n\n\n\n

Na popularit\u011b nab\u00fdv\u00e1 tak\u00e9 robotizace. \u201eFirmy za\u010d\u00ednaj\u00ed spat\u0159ovat v implementaci robot\u016f svou budoucnost. Ti dok\u00e1\u017e\u00ed vy\u0159e\u0161it probl\u00e9m s nedostatkem lidsk\u00fdch zdroj\u016f, nav\u00edc pracuj\u00ed rychleji a nep\u0159etr\u017eit\u011b. I p\u0159esto ale n\u00e1stup dron\u016f a robotick\u00fdch skladn\u00edk\u016f nam\u00edsto lidsk\u00e9 pracovn\u00ed s\u00edly v nejbli\u017e\u0161\u00edch letech neo\u010dek\u00e1v\u00e1me. V \u010dem se v logistice jev\u00ed jako mo\u017en\u00e9 jejich vyu\u017eit\u00ed je obstar\u00e1n\u00ed takzvan\u00e9 prvn\u00ed a posledn\u00ed m\u00edle. Tedy vyzvednut\u00ed a doru\u010den\u00ed z\u00e1silek v r\u00e1mci prvn\u00edch a posledn\u00edch kilometr\u016f a odleh\u010den\u00ed kur\u00fdr\u016fm zejm\u00e9na v hektick\u00e9m obdob\u00ed roku, jako je t\u0159eba p\u0159edv\u00e1no\u010dn\u00ed obdob\u00ed,\u201d \u0159\u00edk\u00e1 Michalko. <\/p>\n\n\n\n

Um\u011bl\u00e1 inteligence a roz\u0161\u00ed\u0159en\u00e1 realita za\u017eij\u00ed letos vzestup<\/h2>\n\n\n\n
\n

Vyu\u017eit\u00ed um\u011bl\u00e9 intelgence je jedn\u00edm z n\u00e1stroj\u016f, jak pomoci z\u00e1kazn\u00edkovi personalizovat jeho n\u00e1kupn\u00ed z\u00e1\u017eitek. \u201cPr\u00e1v\u011b s t\u011bmito prvky za\u010d\u00edn\u00e1me pracovat i my v Zaslat<\/a>. V\u011b\u0159\u00edme, \u017ee m\u016f\u017eeme b\u00fdt tak trochu pion\u00fdry na poli bal\u00edkov\u00e9 logistiky,\u201d zmi\u0148uje Michalko. Siln\u00fdm trendem bude vyu\u017eit\u00ed um\u011bl\u00e9 inteligence i v oblasti z\u00e1kaznick\u00e9 p\u00e9\u010de. \u201eS n\u00e1stupem nov\u00fdch jazykov\u00fdch model\u016f nejsme daleko od doby, kdy budou z\u00e1kazn\u00edci preferovat rad\u011bji konverzaci s um\u011blou inteligenc\u00ed, proto\u017ee bude rychlej\u0161\u00ed a kompetentn\u011bj\u0161\u00ed.<\/p>\n<\/div>

\"Miroslav<\/figure><\/div>\n\n\n\n

A to nejenom u jednoduch\u00fdch dotaz\u016f na cenu a parametry dopravy, ale i u slo\u017eit\u00fdch t\u00e9mat, jako je celn\u00ed \u0159\u00edzen\u00ed do konkr\u00e9tn\u00ed zem\u011b,\u201d komentuje vyu\u017eit\u00ed um\u011bl\u00e9 inteligence v logistice Michalko. Velmi za\u010d\u00ednaj\u00edc\u00edm trendem \u010desk\u00e9ho e-commerce trhu je roz\u0161\u00ed\u0159en\u00e1 realita, kter\u00e1 pom\u00e1h\u00e1 odstranit jednu z jej\u00edch v\u00fdrazn\u00fdch slabin \u2013 nemo\u017enost vid\u011bt produkt v re\u00e1lu. \u201eRoz\u0161\u00ed\u0159enou realitu za\u010d\u00edn\u00e1 implementovat do sv\u00fdch prodejn\u00edch aktivit ji\u017e mnoho firem. Jej\u00ed hlavn\u00ed v\u00fdhodou je, \u017ee umo\u017e\u0148uje kupuj\u00edc\u00edmu vyzkou\u0161et zbo\u017e\u00ed bez toho, ani\u017e by ho musel m\u00edt v ruce. Na trhu toti\u017e jsou a budou produkty, kter\u00e9 rad\u011bji nakupujeme offline, abychom si je mohli vyzkou\u0161et a prohl\u00e9dnout. Roz\u0161\u00ed\u0159en\u00e1 realita je tak budoucnost\u00ed e-commerce. Firm\u00e1m umo\u017en\u00ed prod\u00e1vat zcela online, bez nutnosti otev\u0159en\u00e9 kamenn\u00e9 prodejny,\u201d \u0159\u00edk\u00e1 Michalko. <\/p>\n\n\n\n

Z\u00e1kaznick\u00fd servis na prvn\u00edm m\u00edst\u011b, v Zaslat v\u017edy, i pro rok 2023<\/h2>\n\n\n\n

Kvalita z\u00e1kaznick\u00e9ho servisu je velmi kl\u00ed\u010dov\u00e1 a z\u00e1kazn\u00edci si zvykaj\u00ed na st\u00e1le vy\u0161\u0161\u00ed standard, a\u0165 u\u017e jde o rychlost dod\u00e1n\u00ed z\u00e1silky, mo\u017enost jej\u00edho sledov\u00e1n\u00ed i v\u00fdb\u011br v\u00fddejn\u00edho m\u00edsta, jak vypl\u00fdv\u00e1 i z pr\u016fzkumu Zaslat. Z toho d\u016fvodu poroste tlak na dopravce i e-shopy, aby pomoc\u00ed digitalizace poskytovali z\u00e1kazn\u00edk\u016fm ten nejlep\u0161\u00ed servis. \u201eNesta\u010d\u00ed z\u00e1kazn\u00edkovi poslat pouze p\u00e1r e-mail\u016f o stavu jeho z\u00e1silky. Z\u00e1kazn\u00edci cht\u011bj\u00ed p\u0159esn\u011b v\u011bd\u011bt, co se s jejich z\u00e1silkou d\u011bje, kde se nach\u00e1z\u00ed a kdy ji mohou o\u010dek\u00e1vat. Nejl\u00e9pe i s p\u0159esnost\u00ed na hodinu. D\u016fle\u017eit\u00fd pro n\u011b je i \u0161irok\u00fd v\u00fdb\u011br v\u00fddejn\u00edch m\u00edst. To v\u0161e jim kvalitn\u00ed logistick\u00fd partner, jako je Zaslat<\/a>, umo\u017en\u00ed,\u201d \u0159\u00edk\u00e1 Michalko. Pr\u00e1v\u011b tato p\u0159idan\u00e1 hodnota podle Michalka v nadch\u00e1zej\u00edc\u00edm roce ovlivn\u00ed hlavn\u011b B2B segment na m\u011bn\u00edc\u00edm se trhu logistiky.  Mimo jin\u00e9 kvalitn\u00ed logistick\u00fd partner dok\u00e1\u017ee zna\u010dn\u011b pomoci tak\u00e9 s prodejem na zahrani\u010dn\u00edch trz\u00edch. Expanze na dal\u0161\u00ed trhy je toti\u017e dlouhodob\u00fdm trendem e-commerce, kter\u00fd bude i nad\u00e1le r\u016fst, av\u0161ak nen\u00ed zcela jednoduch\u00fd. \u201eV Zaslat.cz p\u0159epravujeme bal\u00ed\u010dky do 187 zem\u00ed sv\u011bta po t\u00e9m\u011b\u0159 v\u0161ech kontinentech. To umo\u017e\u0148uje na\u0161im z\u00e1kazn\u00edk\u016fm doru\u010dovat sv\u00e9 zbo\u017e\u00ed na evropsk\u00e9 i sv\u011btov\u00e9 trhy, a to bez starost\u00ed,\u201d komentuje Michalko. V\u00fdhodou extern\u00edho partnera na logistiku je pro firmy tak\u00e9 n\u00edzk\u00e1 n\u00e1kladnost. Obzvl\u00e1\u0161t\u011b v dne\u0161n\u00ed dob\u011b vysok\u00fdch n\u00e1klad\u016f i nedostatku lidsk\u00fdch zdroj\u016f. <\/p>\n\n\n\n

\"\"
Rok 2023 ve znamen\u00ed ekologie – n\u00e1kladn\u00ed kola.<\/figcaption><\/figure>\n\n\n\n

Ekologie – siln\u011b rezonuj\u00edc\u00ed trend pro rok 2023<\/h2>\n\n\n\n

Snaha firem p\u0159izp\u016fsobit logistiku \u010d\u00edm d\u00e1l striktn\u011bj\u0161\u00edm n\u00e1rok\u016fm na udr\u017eiteln\u00fd provoz je v posledn\u00edch letech velmi rezonuj\u00edc\u00edm trendem. Mnoho p\u0159epravn\u00edch spole\u010dnost\u00ed roz\u0161\u00ed\u0159ilo sv\u00e9 vozov\u00e9 parky o ekologicky \u0161etrn\u00e9 vozy a doru\u010duj\u00ed sv\u00fdm z\u00e1kazn\u00edk\u016fm pomoc\u00ed elektromobil\u016f \u010di elektrokol, \u010d\u00edm\u017e v\u00fdrazn\u011b \u0161et\u0159\u00ed \u017eivotn\u00ed prost\u0159ed\u00ed a sni\u017euj\u00ed uhl\u00edkovou stopu. K tomu napom\u00e1h\u00e1 i optimalizace doru\u010dovac\u00edch tras. \u201eUdr\u017eitelnost za\u010d\u00edn\u00e1 b\u00fdt \u010d\u00edm d\u00e1l d\u016fle\u017eit\u011bj\u0161\u00ed tak\u00e9 pro z\u00e1kazn\u00edky, co\u017e si v\u011bt\u0161ina logistick\u00fdch firem uv\u011bdomuje. Spot\u0159ebitel\u00e9 jsou ochotni p\u0159iplatit si nejen za udr\u017eiteln\u00e9 v\u00fdrobky, ale tak\u00e9 za ekologi\u010dt\u011bj\u0161\u00ed balen\u00ed i p\u0159epravu. \u0158ada spole\u010dnost\u00ed tak zav\u00e1d\u00ed speci\u00e1ln\u00ed obalov\u00e9 materi\u00e1ly, kter\u00e9 jsou \u0161etrn\u011bj\u0161\u00ed k \u017eivotn\u00edmu prost\u0159ed\u00ed i mo\u017enost ekologi\u010dt\u011bj\u0161\u00ed p\u0159epravy. V Zaslat.cz<\/a> o\u010dek\u00e1v\u00e1me, \u017ee tento trend bude nad\u00e1le zrychlovat,\u201d dod\u00e1v\u00e1 Michalko. Zaslat.cz<\/a> pl\u00e1nuje v leto\u0161n\u00edm roce testovat pilotn\u00ed program znovupou\u017eiteln\u00fdch p\u0159epravn\u00edch box\u016f, kter\u00e9 by pak nab\u00eddlo nap\u0159\u00edklad pravideln\u00fdm z\u00e1kazn\u00edk\u016fm.<\/p>\n","protected":false},"excerpt":{"rendered":"

Turbulentn\u00ed doba a rychl\u00fd v\u00fdvoj modern\u00edch technologi\u00ed vedou k nutnosti neust\u00e1l\u00e9 modernizace a implementace nov\u00fdch n\u00e1stroj\u016f ve v\u0161ech oblastech pr\u016fmyslu a obchodu, v\u010detn\u011b logistiky. \u201eZas\u00e1hnou-li do toho rostouc\u00ed ceny energi\u00ed a paliv \u010di zvy\u0161uj\u00edc\u00ed se po\u017eadavky z\u00e1kazn\u00edk\u016f, budou trendy pro rok 2023 zcela jasn\u00e9 – zv\u00fd\u0161en\u00ed automatizace, \u00faspory, zefektivn\u011bn\u00ed dod\u00e1vek, ale i hled\u00e1n\u00ed cest, jak mohou …<\/p>\n

Um\u011bl\u00e1 inteligence, automatizace i udr\u017eitelnost. Zaslat zn\u00e1 trendy, kter\u00e9 budou formovat rok 2023<\/span> \u010c\u00edst d\u00e1l \u00bb<\/a><\/p>\n","protected":false},"author":2,"featured_media":2879,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[6,4],"tags":[],"yoast_head":"\nV Zaslat zn\u00e1me trendy v logistice pro rok 2023 - Zaslat.cz bloguje<\/title>\n<meta name=\"description\" content=\"Co letos bude h\u00fdbat sv\u011btem logistika? 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