{"id":2731,"date":"2020-09-15T12:27:25","date_gmt":"2020-09-15T10:27:25","guid":{"rendered":"https:\/\/www.zaslat.cz\/blog\/?p=1612"},"modified":"2020-09-15T12:27:25","modified_gmt":"2020-09-15T10:27:25","slug":"z-jineho-balicku-online-podnikani-jde-hrozne-rychle-kupredu-a-vse-se-rychle-meni-to-prinasi-neustale-vyzvy-rika-zaklaatelka-e-shopu-s-detskou-modou-uwolfky-cz-ludmila-vargova","status":"publish","type":"post","link":"https:\/\/www.zaslat.cz\/blog\/z-jineho-balicku-online-podnikani-jde-hrozne-rychle-kupredu-a-vse-se-rychle-meni-to-prinasi-neustale-vyzvy-rika-zaklaatelka-e-shopu-s-detskou-modou-uwolfky-cz-ludmila-vargova\/","title":{"rendered":"\u201cOnline podnik\u00e1n\u00ed jde hrozn\u011b rychle kup\u0159edu a v\u0161e se rychle m\u011bn\u00ed. To p\u0159in\u00e1\u0161\u00ed neust\u00e1l\u00e9 v\u00fdzvy,\u201d \u0159\u00edk\u00e1 zakladatelka e-shopu s d\u011btskou m\u00f3dou uwolfky.cz, Ludmila Vargov\u00e1."},"content":{"rendered":"

Pamatujete si rok 2007? Nakupovali jste na internetu? Ludmila Vargov\u00e1 se ani tehdy nezalekla a rozjela sv\u016fj e-shop <\/b>uwolfky.cz<\/b><\/a> s d\u011btskou m\u00f3dou. \u201cP\u0159ed t\u011bmi 13 lety jsem cht\u011bla zkusit pracovat z domu, dokud jsou d\u011bti mal\u00e9. \u017d\u00e1dn\u00fd business pl\u00e1n. Prost\u011b jsem si \u0159ekla, \u017ee to zkus\u00edm,\u201d popisuje sv\u00e9 za\u010d\u00edtky v online podnik\u00e1n\u00ed. A z\u00e1kazn\u00edk\u016f m\u00e1 dnes v\u00edc, ne\u017e kdy d\u0159\u00edv.<\/b><\/p>\n

Co v\u00e1s vedlo k zalo\u017een\u00ed e-shopu <\/b>uwolfky.cz<\/b><\/a> v roce 2007, kdy nakupov\u00e1n\u00ed online nebylo tak b\u011b\u017en\u00e9 jako te\u010f?<\/b><\/h5>\n

Na mate\u0159sk\u00e9 mi bylo jasn\u00e9, \u017ee nebudu moci nastoupit zp\u011bt do p\u0159edchoz\u00ed pr\u00e1ce, proto\u017ee jsme se odst\u011bhovali d\u00e1l od Prahy a \u010dasov\u011b bych to nezvl\u00e1dala. Proto jsem se poohl\u00ed\u017eela, co bych mohla d\u011blat z domu.\u00a0\u00a0<\/span><\/p>\n

M\u011bla jste u\u017e d\u0159\u00edv zku\u0161enosti s podnik\u00e1n\u00edm online?\u00a0<\/b><\/h5>\n

Zku\u0161enosti s on-line podnik\u00e1n\u00edm jsem nem\u011bla \u017e\u00e1dn\u00e9. A\u017e do rodi\u010dovsk\u00e9 dovolen\u00e9 jsem byla zam\u011bstnan\u00e1 jako asistentka a n\u00e1pad na online podnik\u00e1n\u00ed se zrodil p\u0159i druh\u00e9 rodi\u010dovsk\u00e9 dovolen\u00e9.\u00a0 Vlastn\u011b jsem ani nepl\u00e1novala, \u017ee budu m\u00edt e-shop. P\u0159ed t\u011bmi 13 lety jsem cht\u011bla zkusit pracovat z domu, dokud jsou d\u011bti mal\u00e9. \u017d\u00e1dn\u00fd business pl\u00e1n. Prost\u011b jsem si \u0159ekla, \u017ee to zkus\u00edm.<\/span><\/p>\n

A do \u010deho konkr\u00e9tn\u011b jste se tedy v online podnik\u00e1n\u00ed takhle po hlav\u011b vrhla?<\/b><\/h5>\n

Za\u010dala jsem prod\u00e1vat oble\u010den\u00ed p\u0159es d\u011btsk\u00fd port\u00e1l a ono se to za\u010dalo slu\u0161n\u011b rozj\u00ed\u017ed\u011bt. Z\u00e1kaznice se vracely a \u010dekaly, jak\u00e9 novinky v obchod\u011b najdou. Kdy\u017e m\u011b za\u010dalo brzdit a zdr\u017eovat evidov\u00e1n\u00ed objedn\u00e1vek ru\u010dn\u011b, tak jsem si na\u0161la platformu, kde jsem za\u010dala tvo\u0159it sv\u016fj vlastn\u00ed e-shop – <\/span>uwolfky.cz<\/span><\/a><\/p>\n

Jak\u00fd sortiment nab\u00edz\u00edte?<\/b><\/h5>\n

\"\"<\/a>Na \u00fapln\u00e9m za\u010d\u00e1tku jsem za\u010dala prod\u00e1vat oble\u010den\u00ed p\u0159es port\u00e1l pro maminky. Sortiment se roz\u0161i\u0159oval podle popt\u00e1vky a j\u00e1 si pomalu z\u00edsk\u00e1vala vracej\u00edc\u00ed se z\u00e1kazn\u00edky. K nyn\u011bj\u0161\u00ed podob\u011b e-shopu jsem se dopracovala \u010dasem. V\u0161e se u\u010d\u00edm za pochodu. Byla to pom\u011brn\u011b dlouh\u00e1 cesta. N\u011bkolikr\u00e1t jsem zm\u011bnila \u0161ablonu a dost dlouho trvalo, ne\u017e jsem si ujasnila barvy i definitivn\u00ed n\u00e1zev m\u00e9ho e-shopu. Potom se zrodila postavi\u010dka Wolfky, se kterou m\u011b to o dost v\u00edce bav\u00ed.<\/span> \u010casem za\u010daly d\u011bti m\u00fdch z\u00e1kaznic odr\u016fstat z d\u011btsk\u00fdch velikost\u00ed, tak jsem postupn\u011b sortiment roz\u0161i\u0159ovala o d\u00e1msk\u00e9 a p\u00e1nsk\u00e9 oble\u010den\u00ed. Jedna od\u011bvn\u00ed firma\u00a0 mi za\u010dala \u0161\u00edt tepl\u00e1\u010dky. Za\u0159adila jsem do prodeje dal\u0161\u00ed zna\u010dky. Postupn\u011b se sortiment rozrostl o licen\u010dn\u00ed oble\u010den\u00ed a povle\u010den\u00ed, d\u011btsk\u00e9 hra\u010dky, hry, kabelky, ta\u0161ky a r\u016fzn\u00e9 dopl\u0148ky.\u00a0\u00a0<\/span><\/p>\n

Jak\u00e9 nejv\u011bt\u0161\u00ed pracovn\u00ed v\u00fdzvy jste za posledn\u00edch 13 let zvl\u00e1dla?<\/b><\/h5>\n

Online podnik\u00e1n\u00ed jde hrozn\u011b rychle kup\u0159edu a v\u0161e se rychle m\u011bn\u00ed.\u00a0<\/span>Po\u0159\u00e1d se setk\u00e1v\u00e1m s n\u011b\u010d\u00edm nov\u00fdm, tak se mus\u00edm neust\u00e1le vzd\u011bl\u00e1vat, a to hlavn\u011b kv\u016fli tomu, \u017ee si v\u011bt\u0161inu \u010dinnost\u00ed spojenou s veden\u00edm e-shopu d\u011bl\u00e1m sama.\u00a0 Od vzhledu e-shopu a\u017e po objedn\u00e1vky. U\u010den\u00ed nikdy nekon\u010d\u00ed. A\u0165 u\u017e jsou to r\u016fzn\u00e9 programy na zvl\u00e1dnut\u00ed grafiky nebo taje marketingu a brandingu.<\/p>\n

\u010c\u00edm se \u0159\u00edd\u00edte p\u0159i v\u00fdb\u011bru sortimentu?<\/b><\/h5>\n

Z\u00e1kazn\u00edci \u010dasto volaj\u00ed, nebo p\u00ed\u0161\u00ed a ptaj\u00ed se, jestli nebudeme m\u00edt to, \u010di ono. D\u011bl\u00e1m si pr\u016fb\u011b\u017en\u011b pozn\u00e1mky a pokud se n\u011bco opakuje, tak hled\u00e1m, kde bych sehnala kvalitn\u00edho dodavatele. Dost \u010dasto se pak pt\u00e1m z\u00e1kazn\u00edk\u016f na sv\u00e9 facebookov\u00e9 str\u00e1nce, zda by se jim nov\u00e9 zbo\u017e\u00ed l\u00edbilo. V\u011bt\u0161inou si\u00a0 nov\u00fd sortiment testuji nejd\u0159\u00edve na rodin\u011b a p\u0159\u00e1tel\u00edch. Pokud s t\u00edm nejsem spokojen\u00e1, tak to na e-shop nenaskladn\u00edm. M\u00e1m r\u00e1da zp\u011btnou vazbu a tu mi p\u0159i v\u00fdb\u011bru nov\u00e9ho sortimentu v\u011bt\u0161inou nejd\u0159\u00edve poskytuje rodina a zn\u00e1m\u00ed. Vlastn\u011b i postavi\u010dka Wolfky vznikala s pomoc\u00ed m\u00fdch fanou\u0161k\u016f na Facebooku. M\u011bli mo\u017enost se vyj\u00e1d\u0159it k ur\u010dit\u00fdm variant\u00e1m.\u00a0\u00a0<\/span><\/p>\n

Jsou zna\u010dky, kter\u00e9 z\u00e1kazn\u00edci koup\u00ed v\u00fdhradn\u011b u v\u00e1s?<\/b><\/h5>\n

Kdy\u017e p\u0159ed lety z\u00e1kaznice volaly, \u017ee maj\u00ed hodn\u011b \u0161t\u00edhl\u00e9 d\u011bti a padaj\u00ed jim klasick\u00e9 tepl\u00e1ky, kter\u00e9 maj\u00ed v\u0161itou gumu, tak jsem hledala, kdo by mi u\u0161il tepl\u00e1ky, kter\u00e9 budou vhodn\u00e9 i pro huben\u00e9 d\u011bti. Na\u0161la jsem men\u0161\u00ed \u010deskou firmu, kter\u00e1 mi za\u010dala \u0161\u00edt tepl\u00e1ky pro hube\u0148oury. Gumu v pase nech\u00e1v\u00e1 na volno v tun\u00fdlku a z vnit\u0159n\u00ed strany ob\u0161\u00edv\u00e1 d\u00edrku pro p\u0159\u00edpadnou v\u00fdm\u011bnu, \u010di regulaci gumy. Na tepl\u00e1ky pak vy\u0161\u00edvaj\u00ed d\u011btsk\u00e9 motivy (vrtuln\u00edk, ko\u010di\u010dku, aut\u00ed\u010dko a dal\u0161\u00ed). K tepl\u00e1k\u016fm je mo\u017en\u00e9 sladit i \u010depici nebo \u0161\u00e1tek. Tyto tepl\u00e1ky a \u010depice jsou hodn\u011b obl\u00edben\u00e9 a jsou \u0161it\u00e9 pr\u00e1v\u011b pro n\u00e1\u0161 e-shop. Hodn\u011b se zam\u011b\u0159uji na oble\u010den\u00ed pro v\u011bt\u0161\u00ed d\u011bti a postupn\u011b se roz\u0161i\u0159uje i nab\u00eddka pro mu\u017ee a \u017eeny.\u00a0<\/span><\/p>\n

Jak\u00fd produkt je nejpopul\u00e1rn\u011bj\u0161\u00ed?<\/b><\/h5>\n

Celoro\u010dn\u011b jsou nejv\u00edce vyhled\u00e1van\u00e9 softshellov\u00e9 kalhoty a bundy Wolf a \u0161us\u0165\u00e1ky Wolf. Nab\u00edz\u00edme jarn\u00ed, letn\u00ed i zimn\u00ed variantu, tak\u017ee tento sortiment je celoro\u010dn\u011b vyhled\u00e1v\u00e1n podle obdob\u00ed, kter\u00e9 zrovna prob\u00edh\u00e1. Pro kluky vedou tepl\u00e1ky, kter\u00e9 dokonale imituj\u00ed rifle. U holek jsou hodn\u011b obl\u00edben\u00e9 tepl\u00e1ky \u201ctop fitness\u201d, kter\u00e9 jsou vhodn\u00e9 pro \u0161t\u00edhl\u00e9 sle\u010dny. P\u011bkn\u011b pru\u017e\u00ed, tak\u017ee jsou vhodn\u00e9 i na t\u011blocvik. Z d\u00e1msk\u00e9ho sortimentu jsou hodn\u011b obl\u00edben\u00e9 sukn\u011b se v\u0161it\u00fdmi kra\u0165asy, kter\u00e9 jsou v nab\u00eddce v n\u011bkolika barevn\u00fdch proveden\u00edch.\u00a0\u00a0\u00a0<\/span><\/p>\n

Kdo je typick\u00fd z\u00e1kazn\u00edk?<\/b><\/h5>\n

P\u0159ev\u00e1\u017en\u011b u n\u00e1s nakupuj\u00ed maminky pro sv\u00e9 d\u011bti. Proto\u017ee m\u00e1me zbo\u017e\u00ed po v\u00edce kusech, tak se k n\u00e1m posledn\u00ed dobou vrac\u00ed hodn\u011b maminek dvoj\u010dat a tak\u00e9 jedna maminka troj\u010dat. Ta u\u017e se vrac\u00ed n\u011bkolik let. Velkou skupinu tvo\u0159\u00ed babi\u010dky, kter\u00e9 nakupuj\u00ed pro sv\u00e1 vnou\u010data. Mu\u017ei u n\u00e1s nakupuj\u00ed tak\u00e9. V men\u0161\u00ed m\u00ed\u0159e, ne\u017e \u017eeny, ale n\u011bkte\u0159\u00ed se vrac\u00ed pravideln\u011b.\u00a0\u00a0<\/span><\/p>\n

Na jednom z internetov\u00fdch srovn\u00e1va\u010d\u016f v\u00e1s doporu\u010duje 100 % z\u00e1kazn\u00edk\u016f. To je skv\u011bl\u00fd v\u00fdsledek. Jak se v\u00e1m da\u0159\u00ed udr\u017eovat takovou spokojenost?\u00a0<\/b><\/h5>\n

Osobn\u011b si mysl\u00edm, \u017ee nejd\u016fle\u017eit\u011bj\u0161\u00ed je komunikace. Pokud zavol\u00e1 z\u00e1kazn\u00edk, tak mu zvednout telefon a zodpov\u011bd\u011bt dotazy. Ob\u010das se z\u00e1kazn\u00edci jen pot\u0159ebuj\u00ed ujistit, \u017ee mohou zbo\u017e\u00ed vr\u00e1tit, pokud n\u011bco nebude sed\u011bt. Sna\u017e\u00edme se, aby objedn\u00e1vky odch\u00e1zely z <\/span>uwolfky.cz<\/span><\/a> obratem a z\u00e1kazn\u00edci jsou informov\u00e1ni o postupn\u00fdch kroc\u00edch v objedn\u00e1vce. Pokud se vyskytne n\u011bjak\u00fd probl\u00e9m, tak ho hned \u0159e\u0161\u00edm. Jsme jen lidi a chyby se st\u00e1vaj\u00ed. D\u016fle\u017eit\u00e9 je, aby byl z\u00e1kazn\u00edk spokojen\u00fd a r\u00e1d se vracel.\u00a0\u00a0<\/span><\/p>\n

Jak moc t\u011b\u017ek\u00e9 je naj\u00edt svou klientelu v dne\u0161n\u00ed konkurenci online podnik\u00e1n\u00ed?\u00a0\u00a0<\/b><\/h5>\n

Konkurence je, byla a bude. V\u00edm o n\u00ed, ale nijak zvl\u00e1\u0161\u0165 ji ne\u0159e\u0161\u00edm. Od za\u010d\u00e1tku si d\u011bl\u00e1m e-shop <\/span>uwolfky.cz<\/span><\/a> po sv\u00e9m. V podstat\u011b jsem se v\u017edy \u0159\u00eddila sv\u00fdm instinktem. A\u017e posledn\u00ed 4 roky jsem za\u010dala v\u00edce \u0159e\u0161it marketing. P\u0159ed t\u00edm jsem to d\u011blala tak n\u011bjak podle citu a v\u0161e se vyv\u00edjelo postupn\u011b. Moje pr\u00e1ce m\u011b bav\u00ed a v\u011b\u0159\u00edm, \u017ee to je na chodu e-shopu zn\u00e1t.\u00a0\u00a0<\/span><\/p>\n

M\u00e1 smysl dnes zakl\u00e1dat dal\u0161\u00ed online obchod? Co byste doporu\u010dila \u010derstv\u00e9mu podnikateli?<\/b><\/h5>\n

Pokud \u010dlov\u011bk d\u011bl\u00e1 pr\u00e1ci, kter\u00e1 ho bav\u00ed, tak pro\u010d ne? Ur\u010dit\u011b je dobr\u00e9 d\u011blat to po sv\u00e9m a d\u00e1t tomu n\u011bjakou v\u00fdjime\u010dnost. Kdo nic ned\u011bl\u00e1, nic nezkaz\u00ed, ale tak\u00e9 se nikam neposune. Ka\u017ed\u00fd d\u011bl\u00e1 chyby a tak se t\u011bch chyb neb\u00e1t, pou\u010dit se z nich a pokra\u010dovat.\u00a0<\/span><\/p>\n

Pl\u00e1nujete sv\u00e9 podnik\u00e1n\u00ed d\u00e1l rozv\u00edjet?\u00a0<\/b><\/h5>\n

Bez rozvoje by to ur\u010dit\u011b ne\u0161lo. Ur\u010dit\u011b bych cht\u011bla do budoucna zautomatizovat n\u011bkter\u00e9 procesy. Sortiment nab\u00edzen\u00fdch zna\u010dek u\u017e asi roz\u0161i\u0159ovat nechci, ale automatizace bude nezbytn\u00e1.\u00a0 R\u00e1da bych \u010dasem roz\u0161\u00ed\u0159ila n\u00e1\u0161 pidit\u00fdm, abych si tro\u0161ku uvolnila ruce. Moment\u00e1ln\u011b m\u00e1m jen p\u00e1r holek na v\u00fdpomoc (na balen\u00ed, vybalov\u00e1n\u00ed a spr\u00e1vu reklam). Pl\u00e1n\u016f m\u00e1m hodn\u011b.<\/p>\n

Ovlivnila v\u00e1s n\u011bjak sou\u010dasn\u00e1 krize?\u00a0<\/b><\/h5>\n

Vzhledem k tomu, \u017ee nem\u00e1m kamennou prodejnu, tak se n\u00e1s krize nedotkla. Naopak prodeje \u0161ly nahoru. Uzav\u0159en\u00ed jin\u00fdch prodejen n\u00e1m p\u0159ihr\u00e1lo nov\u00e9 z\u00e1kazn\u00edky, kte\u0159\u00ed p\u0159es internet do t\u00e9 doby nenakupovali. M\u011bli mo\u017enost si to vyzkou\u0161et a n\u011bkte\u0159\u00ed se vrac\u00ed d\u00e1l.<\/span><\/p>\n

Jste tak\u00e9 z\u00e1kazn\u00edky Zaslat.cz. M\u016f\u017eete n\u00e1m pros\u00edm popsat jak na\u0161e spolupr\u00e1ce funguje a v \u010dem v\u00e1m vyhovuje?<\/b><\/h5>\n

Spolupr\u00e1ce se Zaslat.cz<\/a> funguje skv\u011ble. Podeps\u00e1n\u00ed smlouvy a nav\u00e1z\u00e1n\u00ed spolupr\u00e1ce bylo rychl\u00e9 a bezprobl\u00e9mov\u00e9. V\u0161e prob\u011bhlo online a bylo zprovozn\u011bno b\u011bhem 1 dne, co\u017e m\u011b mile p\u0159ekvapilo. 2x jsem pot\u0159ebovala z\u00e1sah podpory, kter\u00e1 reagovala skv\u011ble a dovedla ihned pomoci. Zaslat.cz<\/a> proto v\u0161em doporu\u010duji.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Pamatujete si rok 2007? Nakupovali jste na internetu? Ludmila Vargov\u00e1 se ani tehdy nezalekla a rozjela sv\u016fj e-shop uwolfky.cz s d\u011btskou m\u00f3dou. \u201cP\u0159ed t\u011bmi 13 lety jsem cht\u011bla zkusit pracovat z domu, dokud jsou d\u011bti mal\u00e9. \u017d\u00e1dn\u00fd business pl\u00e1n. Prost\u011b jsem si \u0159ekla, \u017ee to zkus\u00edm,\u201d popisuje sv\u00e9 za\u010d\u00edtky v online podnik\u00e1n\u00ed. A z\u00e1kazn\u00edk\u016f m\u00e1 …<\/p>\n

\u201cOnline podnik\u00e1n\u00ed jde hrozn\u011b rychle kup\u0159edu a v\u0161e se rychle m\u011bn\u00ed. To p\u0159in\u00e1\u0161\u00ed neust\u00e1l\u00e9 v\u00fdzvy,\u201d \u0159\u00edk\u00e1 zakladatelka e-shopu s d\u011btskou m\u00f3dou uwolfky.cz, Ludmila Vargov\u00e1.<\/span> \u010c\u00edst d\u00e1l \u00bb<\/a><\/p>\n","protected":false},"author":2,"featured_media":1614,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[8],"tags":[],"yoast_head":"\nOnline podnik\u00e1n? 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Nakupovali jste na internetu? Ludmila Vargov\u00e1 se ani tehdy nezalekla a rozjela sv\u016fj e-shop uwolfky.cz s d\u011btskou m\u00f3dou. \u201cP\u0159ed t\u011bmi 13 lety jsem cht\u011bla zkusit pracovat z domu, dokud jsou d\u011bti mal\u00e9. \u017d\u00e1dn\u00fd business pl\u00e1n. Prost\u011b jsem si \u0159ekla, \u017ee to zkus\u00edm,\u201d popisuje sv\u00e9 za\u010d\u00edtky v online podnik\u00e1n\u00ed. A z\u00e1kazn\u00edk\u016f m\u00e1…","_links":{"self":[{"href":"https:\/\/www.zaslat.cz\/blog\/wp-json\/wp\/v2\/posts\/2731"}],"collection":[{"href":"https:\/\/www.zaslat.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zaslat.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zaslat.cz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zaslat.cz\/blog\/wp-json\/wp\/v2\/comments?post=2731"}],"version-history":[{"count":0,"href":"https:\/\/www.zaslat.cz\/blog\/wp-json\/wp\/v2\/posts\/2731\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zaslat.cz\/blog\/wp-json\/wp\/v2\/media\/1614"}],"wp:attachment":[{"href":"https:\/\/www.zaslat.cz\/blog\/wp-json\/wp\/v2\/media?parent=2731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zaslat.cz\/blog\/wp-json\/wp\/v2\/categories?post=2731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zaslat.cz\/blog\/wp-json\/wp\/v2\/tags?post=2731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}