{"id":2729,"date":"2020-08-18T08:01:12","date_gmt":"2020-08-18T06:01:12","guid":{"rendered":"https:\/\/www.zaslat.cz\/blog\/?p=1420"},"modified":"2020-08-18T08:01:12","modified_gmt":"2020-08-18T06:01:12","slug":"z-jineho-balicku-napady-na-nove-motivy-se-lihnou-vsude-kolem-rika-eva-xxx-ktera-zalozila-e-shop-stamplik-cz-specializujici-se-na-vyrobu-a-prodej-originalnich-razitek","status":"publish","type":"post","link":"https:\/\/www.zaslat.cz\/blog\/z-jineho-balicku-napady-na-nove-motivy-se-lihnou-vsude-kolem-rika-eva-xxx-ktera-zalozila-e-shop-stamplik-cz-specializujici-se-na-vyrobu-a-prodej-originalnich-razitek\/","title":{"rendered":"\u201cN\u00e1pady na nov\u00e9 motivy se l\u00edhnou v\u0161ude kolem,\u201d \u0159\u00edk\u00e1 Eva Pol\u00e1\u0161kov\u00e1 z e-shopu Stamplik.cz s origin\u00e1ln\u00edmi raz\u00edtky"},"content":{"rendered":"

Raz\u00edtko jako podpis, raz\u00edtko jako hodnocen\u00ed, raz\u00edtko t\u0159eba jen tak pro radost. Ka\u017ed\u00fd z n\u00e1s u\u017e ho n\u011bkdy pou\u017eil, napadlo v\u00e1s ale n\u011bkdy nechat si vyrobit raz\u00edtko na m\u00edru? Pr\u00e1v\u011b tam za\u010dalo podnik\u00e1n\u00ed Evy Pol\u00e1\u0161kov\u00e9 – cht\u011bla vlastn\u00ed origin\u00e1ln\u00ed raz\u00edtko.<\/b><\/p>\n

Provozujete raz\u00edtkov\u00fd e-shop Stamplik.cz<\/a>. M\u016f\u017eete n\u00e1m na \u00favod p\u0159edstavit, co v\u0161e se pod n\u00e1zvem skr\u00fdv\u00e1? <\/b><\/h5>\n

Kresl\u00edm a vyr\u00e1b\u00edm raz\u00edtka pro nejr\u016fzn\u011bj\u0161\u00ed p\u0159\u00edle\u017eitosti a pou\u017e\u00edt\u00ed, ale po t\u011bch letech u\u017e to nejsou m\u00e9 jedin\u00e9 produkty. V podstat\u011b by se dalo \u0159\u00edct, \u017ee se specializuji na v\u00fdrobky pro kreativn\u00ed tvo\u0159en\u00ed. Nab\u00eddku raz\u00edtek tak dopl\u0148uj\u00ed t\u0159eba \u0161ablony, samolepky, v\u00fd\u0159ezy z pap\u00edru atd.<\/span><\/p>\n

Jedn\u00e1 se o pom\u011brn\u011b netradi\u010dn\u00ed produkt, jak jste se k tomuto podnik\u00e1n\u00ed dostala? <\/b><\/h5>\n

S raz\u00edtky jsem si hodn\u011b hr\u00e1vala jako mal\u00e1, kdyby mi je\u0161t\u011b p\u0159ed \u010dasem n\u011bkdo \u0159ekl, \u017ee se jejich v\u00fdrobou budu \u017eivit, myslela bych si, \u017ee se zbl\u00e1znil. Kdy\u017e jsem byla v roce 2018 jin\u00e9m stavu, \u0159e\u0161ila jsem takov\u00e9 ty n\u00e1kupy pro miminko a jak si v\u011bci dozdobit sama. V t\u00e9 dob\u011b byla nab\u00eddka raz\u00edtek celkem omezen\u00e1 a j\u00e1 necht\u011bla m\u00edt to, co maj\u00ed v\u0161ichni. Nav\u00edc jsem cht\u011bla orazit textil. Zahl\u00e9dla jsem v televizi p\u0159ekli\u017ekov\u00e1 raz\u00edtka… A pak u\u017e to \u0161lo rychle. Dala jsem na internetov\u00fd port\u00e1l popt\u00e1vku, kontaktovala jsem n\u011bkolik potenci\u00e1ln\u00edch dodavatel\u016f a vyptala se jak by m\u011bly vypadat podklady a jak by fungovala spolupr\u00e1ce. Zkusila jsem n\u011bkolik obr\u00e1zk\u016f nakreslit, nechat vyrobit a za\u010dala doma dekorovat.<\/span><\/p>\n

Kde jste na\u0161la prvn\u00ed z\u00e1kazn\u00edky?<\/b><\/h5>\n

N\u011bkolik zn\u00e1m\u00fdch to zaujalo a projevili z\u00e1jem o m\u00e9 motivy a pak u\u017e rovnou chodili s dotazy, zda bych nemohla ud\u011blat n\u011bco p\u0159\u00edmo pro n\u011b. P\u0159idala jsem p\u00e1r raz\u00edtek do e-shopu s d\u011btsk\u00fdm bazarov\u00fdm zbo\u017e\u00edm, pak na Fler.cz a u\u017e jsem v tom byla a\u017e po u\u0161i. Jeliko\u017e se m\u016fj man\u017eel specializuje na e-shopy, vcelku rychle jsme odd\u011blili raz\u00edtka do prvn\u00edho samostatn\u00e9ho eshopu. Pozd\u011bji jsem p\u0159ikoupila technologii a rozb\u011bhla v\u00fdrobu polymerov\u00fdch raz\u00edtek.<\/span><\/p>\n

A jak vypad\u00e1 v\u00fdroba dnes?<\/b><\/h5>\n

Raz\u00edtka st\u00e1le sama kresl\u00edm a vyr\u00e1b\u00edm. Motivy vznikaj\u00ed n\u011bkdy na pap\u00ed\u0159e, n\u011bkdy rovnou v po\u010d\u00edta\u010di a n\u011bkdy na tabletu, podle toho co m\u00e1m zrovna v ruce. Aktu\u00e1ln\u011b nab\u00edz\u00edm r\u016fzn\u00e9 typy raz\u00edtek polymerov\u00e1, gumov\u00e1, p\u0159ekli\u017ekov\u00e1, p\u011bnov\u00e1, vyroben\u00e1 3D tiskem a digit\u00e1ln\u00ed, z\u00e1kazn\u00edci mohou vyb\u00edrat z n\u011bkolika tis\u00edc motiv\u016f. Dnes provozuji n\u011bkolik samostatn\u00fdch t\u00e9matick\u00fdch raz\u00edtkov\u00fdch eshop\u016f a nab\u00eddku dotv\u00e1\u0159ej\u00ed nejen dal\u0161\u00ed m\u00e9 produkty, ale i p\u0159\u00edslu\u0161enstv\u00ed od r\u016fzn\u00fdch dodavatel\u016f. Zakl\u00e1d\u00e1m si na tom, \u017ee ve\u0161ker\u00e9 p\u0159\u00edslu\u0161enstv\u00ed, kter\u00e9 nab\u00edz\u00edm, m\u00e1m osobn\u011b vyzkou\u0161en\u00e9, abych mohla z\u00e1kazn\u00edkovi maxim\u00e1ln\u011b poradit. Co mi nevyhovuje, to do nab\u00eddky v\u016fbec neza\u0159ad\u00edm.<\/span><\/p>\n

Kter\u00fd produkt je v\u00e1m nejmilej\u0161\u00ed? <\/b><\/h5>\n

M\u011b t\u011b\u0161\u00ed v\u0161echna raz\u00edtka, kter\u00e1 n\u00e1sledn\u011b t\u011b\u0161\u00ed i z\u00e1kazn\u00edka.<\/span><\/p>\n

Kde berete n\u00e1pady na nov\u00e9 motivy raz\u00edtek? <\/b><\/h5>\n

N\u00e1pady se l\u00edhnou v\u0161ude kolem, n\u011bkdy pracuji na zak\u00e1zce na n\u011bjak\u00e9 t\u00e9ma a u toho mi vznikne pod rukama rovnou cel\u00e1 kolekce dal\u0161\u00edch raz\u00edtek na zcela odli\u0161n\u00e9 t\u00e9ma. Kdy\u017e nem\u00e1m \u010das n\u00e1pad rovnou zhmotnit, m\u00e1m takov\u00fd seznam. Pokud se na n\u011bco konkr\u00e9tn\u00edho ptaj\u00ed z\u00e1kazn\u00edci \u010dast\u011bji, up\u0159ednostn\u00edm. Jen\u017ee m\u011b hned zase n\u011bco dal\u0161\u00edho napadne, tak\u017ee jednu polo\u017eku v seznamu \u0161krtnu a p\u011bt dal\u0161\u00edch p\u0159id\u00e1m.<\/span><\/p>\n

M\u016f\u017ee si z\u00e1kazn\u00edk navrhnout i sv\u016fj vlastn\u00ed motiv?<\/b><\/h5>\n

Zak\u00e1zkov\u00e1 raz\u00edtka tvo\u0159\u00ed velkou \u010d\u00e1st v\u00fdroby. A\u0165 u\u017e ta, kdy jen dopln\u00edm \u00fadaje do p\u0159edp\u0159ipraven\u00e9 \u0161ablony nebo kresl\u00edm zcela na p\u0159\u00e1n\u00ed \u010di z\u00e1kazn\u00edk dod\u00e1 podklady vlastn\u00ed. Posledn\u00ed mo\u017enost b\u00fdv\u00e1 ob\u010das trochu komplikovan\u00e1, nej\u010dast\u011bji maj\u00ed z\u00e1kazn\u00edci probl\u00e9m s respektov\u00e1n\u00edm autorsk\u00e9ho z\u00e1kona.  <\/span><\/p>\n

Jak samotn\u00e1 v\u00fdroba raz\u00edtek prob\u00edh\u00e1?<\/b><\/h5>\n

Pop\u00ed\u0161i v\u00fdrobu t\u011bch, kter\u00e1 vyr\u00e1b\u00edm nej\u010dast\u011bji a to jsou polymerov\u00e1 raz\u00edtka. Jejich v\u00fdroba nen\u00ed nijak extra slo\u017eit\u00e1. Motivy se vytisknou na f\u00f3lii jako negativ. Negativ se pak spolu se s\u00e1\u010dkov\u00fdm polymerem vysv\u00edt\u00ed pod UV, vymyje se a vytvrd\u00ed op\u011bt pod UV a raz\u00edtka jsou hotov\u00e1.<\/span><\/p>\n

Na jak\u00e9 nesn\u00e1ze m\u016f\u017eete narazit?<\/b><\/h5>\n

Nejhor\u0161\u00ed je, kdy\u017e za\u010dne st\u00e1vkovat technika, co\u017e se zpravidla stane v tu nejnevhodn\u011bj\u0161\u00ed chv\u00edli.<\/span><\/p>\n

Kdo je va\u0161\u00edm typick\u00fdm z\u00e1kazn\u00edkem? <\/b><\/h5>\n

Jak m\u00e1m \u0161ir\u0161\u00ed z\u00e1b\u011br, tak m\u00e1m n\u011bkolik skupin typick\u00fdch z\u00e1kazn\u00edk\u016f. U obr\u00e1zkov\u00fdch raz\u00edtek je to nej\u010dast\u011bji n\u011bkdo kdo pracuje s d\u011btmi nebo s\u00e1m tvo\u0159\u00ed. To je dobr\u00e9, proto\u017ee v\u011bt\u0161inou z\u00e1kazn\u00edci maj\u00ed n\u011bjak\u00e9 zku\u0161enosti a p\u0159edstavu, co je a co nen\u00ed provediteln\u00e9. U svatebn\u00edch raz\u00edtek to b\u00fdv\u00e1 nejhekti\u010dt\u011bj\u0161\u00ed, proto\u017ee se v\u011bt\u0161inou v\u0161e \u0159e\u0161\u00ed ve sp\u011bchu a na posledn\u00ed chv\u00edli a z\u00e1kaznice pot\u0159ebuj\u00ed poradit, aby jim v\u0161e pasovalo a mohly co nejpohodln\u011bji pracovat na tom, co si napl\u00e1novaly. Pak jim to druh\u00e1 polovi\u010dka rozmluv\u00ed, \u017ee to m\u00e1 vypadat jinak, a tak podobu zm\u011bn\u00edme a upravujeme, dopl\u0148ujeme objedn\u00e1vku a tak po\u0159\u00e1d dokola.<\/span><\/p>\n

Jsme op\u011bt v sez\u00f3n\u011b svateb. Co v\u0161echno si u v\u00e1s m\u016f\u017ee budouc\u00ed nev\u011bsta a \u017eenich po\u0159\u00eddit? <\/b><\/h5>\n

U\u017e samo svatebn\u00ed raz\u00edtko m\u00e1 celou \u0161k\u00e1lu pou\u017eit\u00ed, lze jej pou\u017e\u00edt nejen pro tisk na pap\u00edr, tedy na ob\u00e1lky a krabi\u010dky, ale lze s n\u00edm potisknout i ubrousky nebo dal\u0161\u00ed textiln\u00ed dekorace, do pe\u010det\u00edc\u00edho vosku. N\u011bkter\u00e9 z\u00e1kaznice s raz\u00edtky tak\u00e9 vytla\u010duj\u00ed do marcip\u00e1nu. Se stejn\u00fdm motivem vyrob\u00edm t\u0159eba samolepky, etikety na lahve, placky se \u0161pendl\u00edky na p\u0159ipnut\u00ed, magnetky, man\u017eetov\u00e9 knofl\u00ed\u010dky, polepy na auta, potiskneme tri\u010dka. Ale navrhneme tak\u00e9 svatebn\u00ed logo, kter\u00e9 pak mohou bez obav pou\u017e\u00edt i u jin\u00e9ho dodavatele t\u0159eba na svatebn\u00edm ozn\u00e1men\u00ed, pro p\u00edskov\u00e1n\u00ed na skleni\u010dky a u dal\u0161\u00edch upom\u00ednkov\u00fdch p\u0159edm\u011bt\u016f. Jsem otev\u0159en\u00e1 i na prvn\u00ed pohled \u0161\u00edlen\u00fdm n\u00e1pad\u016fm, kdy\u017e jsou provediteln\u00e9. U\u017e jsem t\u0159eba i raz\u00edtkov\u00fdm motivem zdobila a ru\u010dn\u011b dokreslovala svatebn\u00ed tenisky Converse.<\/span><\/p>\n

Tak\u017ee sez\u00f3nnost, ve smyslu v\u00e1no\u010dn\u00edch, velikono\u010dn\u00edch \u010di pr\u00e1v\u011b svatebn\u00edch prodej\u016f, je to, podle \u010deho se orientujete v nab\u00eddce?<\/b><\/h5>\n

I s tou sez\u00f3nnost\u00ed to u n\u00e1s nen\u00ed \u00fapln\u011b standardn\u00ed. Spousta na\u0161ich z\u00e1kazn\u00edk\u016f kupuje raz\u00edtka pro sv\u00e9 dal\u0161\u00ed rukod\u011bln\u00e9 tvo\u0159en\u00ed, tak\u017ee te\u010f v \u010dervnu objedn\u00e1vaj\u00ed podzim a V\u00e1noce, aby svoje v\u00fdrobky do pr\u00e1v\u011b t\u00e9 klasick\u00e9 n\u00e1kupn\u00ed sez\u00f3ny stihli vyrobit a nachystat. <\/span><\/p>\n

Co je nejv\u011bt\u0161\u00ed v\u00fdzvou ve va\u0161em podnik\u00e1n\u00ed?<\/b><\/h5>\n

P\u0159e\u017e\u00edt komunikaci s \u00fa\u0159ady. Vylo\u017een\u011b m\u011b roz\u010diluje neust\u00e1l\u00e9 dublov\u00e1n\u00ed \u00fadaj\u016f nap\u0159\u00ed\u010d \u00fa\u0159ady. J\u00e1 nechci tr\u00e1vit \u010das hl\u00edd\u00e1n\u00edm neust\u00e1l\u00fdch zm\u011bn podm\u00ednek pro podnikatele a vypl\u0148ov\u00e1n\u00edm st\u00e1le stejn\u00fdch \u00fadaj\u016f, ale chci podnikat. <\/span><\/p>\n

Pl\u00e1nujete firmu do budoucna roz\u0161i\u0159ovat?<\/b><\/h5>\n

Pl\u00e1nuji neust\u00e1le roz\u0161i\u0159ovat nab\u00eddku, ale \u017ee bych roz\u0161i\u0159ovala firmu a naj\u00edmala lidi, to bych za sou\u010dasn\u00e9 situace asi necht\u011bla. Naj\u00edt spolehliv\u00e9 a loaj\u00e1ln\u00ed zam\u011bstnance dnes nen\u00ed v\u016fbec jednoduch\u00e9. Spolu s t\u00edm by tak\u00e9 rychle zmizel osobn\u00ed p\u0159\u00edstup, kter\u00fd z\u00e1kazn\u00edci velmi oce\u0148uj\u00ed. Sp\u00ed\u0161e zapojuji rodinu a bl\u00edzk\u00e9 p\u0159\u00e1tele.<\/span><\/p>\n

Spoustu firem p\u0159izp\u016fsobila sv\u00e9 podnik\u00e1n\u00ed i sou\u010dasn\u00e9 situaci, kdy jsme se ze dne na den ocitli uprost\u0159ed celosv\u011btov\u00e9 pandemie – byla to i pro Va\u0161e podnik\u00e1n\u00ed v\u00fdzva?<\/b><\/h5>\n

Ne\u017e se v\u0161echno zav\u0159elo, ud\u011blala jsem Covid raz\u00edtko, pak netop\u00fdra v rou\u0161ce a n\u011bjak\u00e9 texty k t\u00e9matu, o kter\u00e9 si z\u00e1kazn\u00edci psali. Oproti b\u011b\u017en\u00fdm rok\u016fm ale objedn\u00e1vky na svatebn\u00ed raz\u00edtka \u010di p\u0159ipravovan\u00e9 \u0161koln\u00ed v\u00fdlety a t\u00e1bory nep\u0159ich\u00e1zely, tak jak jsme zvykl\u00ed. Nelenili jsme a vrhli se na \u0161it\u00ed rou\u0161ek. Sama jsem m\u011bla pro rodinu rou\u0161ky s logem u\u017e od 15. b\u0159ezna a tak jsem zkusila na FB nab\u00eddnout rou\u0161ky s potiskem na p\u0159\u00e1n\u00ed zdarma nebo za dobrovoln\u00fd p\u0159\u00edsp\u011bvek, jak kdo cht\u011bl. D\u00edky jedn\u00e9 skupince na FB jsem objevila Zaslat.cz a mo\u017enost zasl\u00e1n\u00ed rou\u0161ek bezplatn\u011b, a tak vlastn\u011b za\u010dala na\u0161e spolupr\u00e1ce.<\/span><\/p>\n

Jsme r\u00e1di, \u017ee jste mezi na\u0161imi z\u00e1kazn\u00edky. M\u016f\u017eete pros\u00edm \u010dten\u00e1\u0159\u016fm p\u0159ibl\u00ed\u017eit, jak na\u0161e spolupr\u00e1ce funguje?<\/b><\/h5>\n

Ji\u017e v pr\u016fb\u011bhu \u201cdoby rou\u0161kov\u00e9\u201d jsem zkusila poslat prost\u0159ednictv\u00edm Zaslat.cz i n\u011bkolik m\u00fdch raz\u00edtkov\u00fdch zak\u00e1zek, jako b\u011b\u017en\u00fd z\u00e1kazn\u00edk. Perfektn\u00ed spolupr\u00e1ce i komunikace v p\u0159\u00edpad\u011b vyskytnuv\u0161\u00edho se probl\u00e9mu, m\u011b p\u0159im\u011bly nav\u00e1zat spolupr\u00e1ci i pro m\u00e9 obchody. Man\u017eel provedl implementaci do e-shop\u016f a te\u010f u\u017e je pln\u011b v rukou z\u00e1kazn\u00edk\u016f, zda si zvol\u00ed u sv\u00e9 objedn\u00e1vky tento zp\u016fsob dopravy. Zrovna dnes jsem pot\u0159ebovala zachr\u00e1nit, ohledn\u011b odesl\u00e1n\u00ed jedn\u00e9 zak\u00e1zky, tak\u017ee jsem se obr\u00e1tila na Zaslat.cz, kde v\u0161echno vy\u0159e\u0161\u00edm b\u011bhem p\u00e1r minut, a u\u017e jen vy\u010dk\u00e1m na p\u0159\u00edjezd kur\u00fdra.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Raz\u00edtko jako podpis, raz\u00edtko jako hodnocen\u00ed, raz\u00edtko t\u0159eba jen tak pro radost. Ka\u017ed\u00fd z n\u00e1s u\u017e ho n\u011bkdy pou\u017eil, napadlo v\u00e1s ale n\u011bkdy nechat si vyrobit raz\u00edtko na m\u00edru? Pr\u00e1v\u011b tam za\u010dalo podnik\u00e1n\u00ed Evy Pol\u00e1\u0161kov\u00e9 – cht\u011bla vlastn\u00ed origin\u00e1ln\u00ed raz\u00edtko.<\/p>\n","protected":false},"author":2,"featured_media":1569,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[8],"tags":[],"yoast_head":"\nN\u00e1pady na raz\u00edtka se l\u00edhnou v\u0161ude, \u0159\u00edk\u00e1 majitelka obchodu - Zaslat.cz bloguje<\/title>\n<meta name=\"description\" content=\"Raz\u00edtko jako podpis, hodnocen\u00ed, jen tak pro radost. 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