{"id":2718,"date":"2022-07-26T15:07:03","date_gmt":"2022-07-26T13:07:03","guid":{"rendered":"https:\/\/www.zaslat.cz\/blog\/?p=2567"},"modified":"2023-01-24T12:41:47","modified_gmt":"2023-01-24T11:41:47","slug":"produktovy-manazer-zaslat-pozitivni-recenze-jsou-pro-nas-nabojem-a-negativni-motorem-rika-jakub-pavlik","status":"publish","type":"post","link":"https:\/\/www.zaslat.cz\/blog\/produktovy-manazer-zaslat-pozitivni-recenze-jsou-pro-nas-nabojem-a-negativni-motorem-rika-jakub-pavlik\/","title":{"rendered":"Produktov\u00fd mana\u017eer Zaslat: \u201cPozitivn\u00ed recenze jsou pro n\u00e1s n\u00e1bojem a negativn\u00ed motorem,\u201d \u0159\u00edk\u00e1 Jakub Pavl\u00edk."},"content":{"rendered":"

Nev\u00fdhodou internetov\u00e9 slu\u017eby jsou velmi mal\u00e9 p\u0159\u00edle\u017eitosti poznat osobn\u011b sv\u00e9 z\u00e1kazn\u00edky. Recenze mnoho z\u00e1kazn\u00edk\u016f nezanech\u00e1v\u00e1, statistiky n\u00e1v\u0161t\u011bvnosti webov\u00e9 str\u00e1nky n\u00e1m o z\u00e1kazn\u00edc\u00edch mnoh\u00e9 prozrad\u00ed – v\u00edme, odkud jsou, kolik jim je let, jak proch\u00e1z\u00ed str\u00e1nkou, co je zaujme, co je naopak nebav\u00ed\u2026 \u010c\u00edsla jsou sice d\u016fle\u017eit\u00e1 pro strategick\u00e9 rozhodov\u00e1n\u00ed firmy, ne\u0159eknou n\u00e1m ale, jac\u00ed na\u0161i z\u00e1kazn\u00edci opravdu jsou. Jak\u00e1 je cesta k pozn\u00e1n\u00ed z\u00e1kazn\u00edk\u016f Zaslat<\/a>, pro v\u00e1s sepsal n\u00e1\u0161 produktov\u00fd mana\u017eer Jakub Pavl\u00edk.<\/span><\/p>\n

Jak u\u017e bylo zm\u00edn\u011bno, \u010d\u00edsla jsou sice d\u016fle\u017eit\u00e1 pro strategick\u00e9 rozhodov\u00e1n\u00ed, ne\u0159eknou n\u00e1m ale, kdo jsou na\u0161i z\u00e1kazn\u00edci ve skute\u010dnosti, ve sv\u00fdch ka\u017edodenn\u00edch \u017eivotech. Co se jim l\u00edb\u00ed, co je tr\u00e1p\u00ed, podle \u010deho se rozhoduj\u00ed p\u0159i nakupov\u00e1n\u00ed atd. Pro\u010d si zvolili pr\u00e1v\u011b na\u0161i firmu nebo slu\u017ebu? Jak se o n\u00ed dozv\u011bd\u011bli? A v neposledn\u00ed \u0159ad\u011b, jak\u00fd z\u00e1\u017eitek jsme jim p\u0159inesli. Ot\u00e1zek, na kter\u00e9 chci zn\u00e1t odpov\u011b\u010f, je spousta. A nejen proto, \u017ee jsem velmi zv\u011bdav\u00fd, ale proto\u017ee jedin\u011b skrze spr\u00e1vn\u00e9 znalosti lid\u00ed, kte\u0159\u00ed vyu\u017e\u00edvaj\u00ed na\u0161i slu\u017ebu, m\u016f\u017eeme vytvo\u0159it produkt, kter\u00fd jim bude zcela vyhovovat.<\/p>\n

Proto mus\u00edme v Zaslat<\/a> hledat jin\u00e9 zp\u016fsoby, jak na\u0161e z\u00e1kazn\u00edky l\u00e9pe poznat. V\u011bnujeme se u\u017eivatelsk\u00e9mu v\u00fdzkumu, kdy s na\u0161imi z\u00e1kazn\u00edky obs\u00e1hle rozmlouv\u00e1me, d\u00e1v\u00e1me velk\u00fd prostor z\u00e1kaznick\u00fdm recenz\u00edm<\/a> a p\u0159edev\u0161\u00edm db\u00e1me na to, aby ten nej\u010dast\u011bj\u0161\u00ed kontakt se z\u00e1kazn\u00edkem, kter\u00fd p\u0159ich\u00e1z\u00ed skrze na\u0161\u00ed z\u00e1kaznickou p\u00e9\u010di, byl co mo\u017en\u00e1 nejlep\u0161\u00ed.<\/p>\n

P\u0159i v\u00fdb\u011bru mezi variantou A, B, C nebo t\u0159eba D v\u017edy nech\u00e1v\u00e1me rozhodovat na\u0161e z\u00e1kazn\u00edky<\/h2>\n

U\u017e se v\u00e1m n\u011bkdy stalo, \u017ee jste m\u011bli obl\u00edben\u00fd e-shop, byli jste na n\u011bj zvykl\u00ed, a najednou v\u00e1m ho cel\u00fd zm\u011bnili a vy jste byli najednou jako Alenka v \u0159\u00ed\u0161i div\u016f? Ka\u017ed\u00e1 zm\u011bna s sebou p\u0159in\u00e1\u0161\u00ed riziko, \u017ee tuto zm\u011bnu n\u011bkdo ze z\u00e1kazn\u00edk\u016f nep\u0159ijme a mo\u017en\u00e1 o n\u011bj e-shop i p\u0159ijde. Proto se v Zaslat.cz<\/a> p\u0159ed ka\u017edou zm\u011bnou v\u011bnujeme rozs\u00e1hl\u00fdm pr\u016fzkum\u016fm a testov\u00e1n\u00ed tak, aby zm\u011bnu z\u00e1kazn\u00edci nevn\u00edmali negativn\u011b. Pr\u00e1v\u011b naopak, aby jim p\u0159i\u0161la vhod a byli z n\u00ed nad\u0161en\u00ed. Poslouch\u00e1me na\u0161e z\u00e1kazn\u00edky, zp\u011btn\u00e1 vazba je pro n\u00e1s d\u016fle\u017eit\u00e1.<\/p>\n

U\u017e od nov\u00e9ho roku chyst\u00e1me nov\u00fd objedn\u00e1vkov\u00fd syst\u00e9m. Zaslat se m\u011bn\u00ed a chyst\u00e1me spoustu novinek, a\u0165 u\u017e u\u017eivatelsk\u00fdch p\u0159\u00edmo na webu nebo i v nab\u00eddce slu\u017eeb a objedn\u00e1vkov\u00fd syst\u00e9m s t\u00edm jde ruku v ruce. Na sou\u010dasnou objedn\u00e1vku jsou z\u00e1kazn\u00edci sice zvykl\u00ed a vyhovuje jim, m\u00e1 v\u0161ak sv\u00e9 mouchy a p\u0159edev\u0161\u00edm limity.<\/p>\n

A pro\u010d jste novou objedn\u00e1vku je\u0161t\u011b nevid\u011bli? Pr\u00e1v\u011b proto, \u017ee d\u00edky u\u017eivatelsk\u00e9mu v\u00fdzkumu, kter\u00fd prov\u00e1d\u00edme, objev\u00edme v\u017edy n\u011bco nov\u00e9ho, co by se dalo je\u0161t\u011b zlep\u0161it. A tak objedn\u00e1vkov\u00fd syst\u00e9m st\u00e1le upravujeme a znovu testujeme. A tak to jde po\u0159\u00e1d dokola. Je to b\u011bh na dlouhou tra\u0165, ale stoj\u00ed n\u00e1m to za to.<\/p>\n

P\u0159i u\u017eivatelsk\u00e9m testov\u00e1n\u00ed m\u00e1me nav\u00edc skv\u011blou p\u0159\u00edle\u017eitost mluvit s na\u0161imi z\u00e1kazn\u00edky a zjistit, jac\u00ed jsou, co je tr\u00e1p\u00ed a jak vn\u00edmaj\u00ed bal\u00edkov\u00e9 slu\u017eby. To je vlastn\u011b to nejv\u00edc, co pot\u0159ebujeme pro \u00fasp\u011b\u0161n\u00e9 veden\u00ed firmy.<\/p>\n

Recenze pro n\u00e1s nejsou jen hv\u011bzdi\u010dky<\/h2>\n

\"\"<\/a>Jak jsou z\u00e1kazn\u00edci spokojeni se slu\u017ebou bezprost\u0159edn\u011b po doru\u010den\u00ed bal\u00edku v\u00edme d\u00edky rozs\u00e1hl\u00fdm recenz\u00edm<\/a>, kter\u00e9 poctiv\u011b sb\u00edr\u00e1me ji\u017e od sam\u00e9ho po\u010d\u00e1tku slu\u017eby. D\u00edky tomu m\u016f\u017eeme pro\u010d\u00edtat p\u0159es 70 000 z\u00e1kaznick\u00fdch recenz\u00ed<\/a> a br\u00e1t si z nich maximum. P\u011btihv\u011bzdi\u010dkov\u00e9 recenze se kr\u00e1sn\u011b \u010dtou a motivuj\u00ed n\u00e1s nepolevovat. D\u00e1vaj\u00ed n\u00e1m uji\u0161t\u011bn\u00ed, \u017ee to, co d\u011bl\u00e1me, d\u00e1v\u00e1 smysl, pom\u00e1h\u00e1me lidem t\u0159eba i z\u016fstat v kontaktu nap\u0159\u00ed\u010d sv\u011btem.<\/p>\n

Nep\u0159ehl\u00ed\u017e\u00edme ale i recenze, kter\u00e9 vypichuj\u00ed n\u011bjak\u00e9 na\u0161e chyby. D\u00edky nim m\u016f\u017eeme nal\u00e9zt nedostatky jak na na\u0161em webu<\/a>, ve sd\u011blen\u00ed, kter\u00e1 z\u00e1kazn\u00edk\u016fm p\u0159ed\u00e1v\u00e1me, a nebo na stran\u011b na\u0161ich dopravn\u00edch partner\u016f, se kter\u00fdmi v takov\u00e9m p\u0159\u00edpad\u011b zp\u011btnou vazbu sd\u00edl\u00edme. A to je p\u0159esn\u011b to, d\u00edky \u010demu se posouv\u00e1me d\u00e1l. Pozitivn\u00ed recenze jsou pro n\u00e1s n\u00e1bojem a negativn\u00ed motorem.<\/p>\n

Z\u00e1kaznick\u00e1 p\u00e9\u010de jako hlavn\u00ed kontaktn\u00ed bod<\/h2>\n

\"\"<\/a>Na co v Zaslat<\/a> od po\u010d\u00e1tku klademe velk\u00fd d\u016fraz je kvalitn\u00ed z\u00e1kaznick\u00e1 p\u00e9\u010de. Na pozici specialisty customer care vyb\u00edr\u00e1me takov\u00e9 lidi, kte\u0159\u00ed jsou n\u00e1pomocn\u00ed, ochotn\u00ed, mil\u00ed, n\u011bkdy taky tro\u0161ku asertivn\u00ed a rozhodn\u011b u\u010denliv\u00ed. Na\u0161e v\u00fdvojov\u00e9 odd\u011blen\u00ed pro n\u011b \u010dasto chyst\u00e1 r\u016fzn\u00e9 novinky a vychyt\u00e1vky, kter\u00e9 se rychle zapojuj\u00ed do ostr\u00e9ho provozu. Uv\u011bdomujeme si toti\u017e, \u017ee skrze z\u00e1kaznickou p\u00e9\u010d\u00ed maj\u00ed z\u00e1kazn\u00edci \u010dasto jedin\u00fd osobn\u011bj\u0161\u00ed kontakt s na\u0161\u00ed spole\u010dnost\u00ed, proto si p\u0159ejeme, aby byl zanechan\u00fd dojem, co nejlep\u0161\u00ed. O tom ale zase n\u011bkdy p\u0159\u00ed\u0161t\u011b.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nev\u00fdhodou internetov\u00e9 slu\u017eby jsou velmi mal\u00e9 p\u0159\u00edle\u017eitosti poznat osobn\u011b sv\u00e9 z\u00e1kazn\u00edky. Recenze mnoho z\u00e1kazn\u00edk\u016f nezanech\u00e1v\u00e1, statistiky n\u00e1v\u0161t\u011bvnosti webov\u00e9 str\u00e1nky n\u00e1m o z\u00e1kazn\u00edc\u00edch mnoh\u00e9 prozrad\u00ed – v\u00edme, odkud jsou, kolik jim je let, jak proch\u00e1z\u00ed str\u00e1nkou, co je zaujme, co je naopak nebav\u00ed\u2026 \u010c\u00edsla jsou sice d\u016fle\u017eit\u00e1 pro strategick\u00e9 rozhodov\u00e1n\u00ed firmy, ne\u0159eknou n\u00e1m ale, jac\u00ed na\u0161i …<\/p>\n

Produktov\u00fd mana\u017eer Zaslat: \u201cPozitivn\u00ed recenze jsou pro n\u00e1s n\u00e1bojem a negativn\u00ed motorem,\u201d \u0159\u00edk\u00e1 Jakub Pavl\u00edk.<\/span> \u010c\u00edst d\u00e1l \u00bb<\/a><\/p>\n","protected":false},"author":2,"featured_media":2817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[7],"tags":[],"yoast_head":"\nProduktov\u00fd mana\u017eer Zaslat: Recenze jsou n\u00e1\u0161 motor. - Zaslat.cz bloguje<\/title>\n<meta name=\"description\" content=\"Jsou d\u016fle\u017eit\u00e9 z\u00e1kaznick\u00e9 recenze? A jak s nimi Zaslat pracuje? O hled\u00e1n\u00ed cest k pozn\u00e1n\u00ed z\u00e1kazn\u00edk\u016f s produktov\u00fdm mana\u017eerem Jakubem Pavl\u00edkem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zaslat.cz\/blog\/produktovy-manazer-zaslat-pozitivni-recenze-jsou-pro-nas-nabojem-a-negativni-motorem-rika-jakub-pavlik\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Produktov\u00fd mana\u017eer Zaslat: Recenze jsou n\u00e1\u0161 motor. - Zaslat.cz bloguje\" \/>\n<meta property=\"og:description\" content=\"Jsou d\u016fle\u017eit\u00e9 z\u00e1kaznick\u00e9 recenze? A jak s nimi Zaslat pracuje? O hled\u00e1n\u00ed cest k pozn\u00e1n\u00ed z\u00e1kazn\u00edk\u016f s produktov\u00fdm mana\u017eerem Jakubem Pavl\u00edkem.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zaslat.cz\/blog\/produktovy-manazer-zaslat-pozitivni-recenze-jsou-pro-nas-nabojem-a-negativni-motorem-rika-jakub-pavlik\/\" \/>\n<meta property=\"og:site_name\" content=\"Zaslat.cz bloguje\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Zaslat\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-26T13:07:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-24T11:41:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zaslat.cz\/blog\/wp-content\/uploads\/2022\/07\/kuba_pavlik.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Irena Skokanov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Zaslat\" \/>\n<meta name=\"twitter:site\" content=\"@Zaslat\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Irena Skokanov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.zaslat.cz\/blog\/produktovy-manazer-zaslat-pozitivni-recenze-jsou-pro-nas-nabojem-a-negativni-motorem-rika-jakub-pavlik\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.zaslat.cz\/blog\/produktovy-manazer-zaslat-pozitivni-recenze-jsou-pro-nas-nabojem-a-negativni-motorem-rika-jakub-pavlik\/\"},\"author\":{\"name\":\"Irena Skokanov\u00e1\",\"@id\":\"https:\/\/www.zaslat.cz\/blog\/#\/schema\/person\/cd7911256fd5e019655234e3cf90f961\"},\"headline\":\"Produktov\u00fd mana\u017eer Zaslat: \u201cPozitivn\u00ed recenze jsou pro n\u00e1s n\u00e1bojem a negativn\u00ed motorem,\u201d \u0159\u00edk\u00e1 Jakub Pavl\u00edk.\",\"datePublished\":\"2022-07-26T13:07:03+00:00\",\"dateModified\":\"2023-01-24T11:41:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.zaslat.cz\/blog\/produktovy-manazer-zaslat-pozitivni-recenze-jsou-pro-nas-nabojem-a-negativni-motorem-rika-jakub-pavlik\/\"},\"wordCount\":1005,\"publisher\":{\"@id\":\"https:\/\/www.zaslat.cz\/blog\/#organization\"},\"articleSection\":[\"\u010cl\u00e1nky\"],\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.zaslat.cz\/blog\/produktovy-manazer-zaslat-pozitivni-recenze-jsou-pro-nas-nabojem-a-negativni-motorem-rika-jakub-pavlik\/\",\"url\":\"https:\/\/www.zaslat.cz\/blog\/produktovy-manazer-zaslat-pozitivni-recenze-jsou-pro-nas-nabojem-a-negativni-motorem-rika-jakub-pavlik\/\",\"name\":\"Produktov\u00fd mana\u017eer Zaslat: Recenze jsou n\u00e1\u0161 motor. - Zaslat.cz bloguje\",\"isPartOf\":{\"@id\":\"https:\/\/www.zaslat.cz\/blog\/#website\"},\"datePublished\":\"2022-07-26T13:07:03+00:00\",\"dateModified\":\"2023-01-24T11:41:47+00:00\",\"description\":\"Jsou d\u016fle\u017eit\u00e9 z\u00e1kaznick\u00e9 recenze? 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