{"id":2706,"date":"2019-09-30T10:33:13","date_gmt":"2019-09-30T08:33:13","guid":{"rendered":"https:\/\/www.zaslat.cz\/blog\/?p=850"},"modified":"2019-09-30T10:33:13","modified_gmt":"2019-09-30T08:33:13","slug":"%f0%9f%93%a6-z-jineho-balicku-pribeh-firmy-je-nekdy-tak-silny-ze-prebiji-i-pripadne-nesvary-rika-rene-nekuda-lektor-tvurciho-psani-a-autor-bestselleru","status":"publish","type":"post","link":"https:\/\/www.zaslat.cz\/blog\/%f0%9f%93%a6-z-jineho-balicku-pribeh-firmy-je-nekdy-tak-silny-ze-prebiji-i-pripadne-nesvary-rika-rene-nekuda-lektor-tvurciho-psani-a-autor-bestselleru\/","title":{"rendered":"\u201eP\u0159\u00edb\u011bh firmy je n\u011bkdy tak siln\u00fd, \u017ee p\u0159eb\u00edj\u00ed i p\u0159\u00edpadn\u00e9 ne\u0161vary\u201c \u0159\u00edk\u00e1 Ren\u00e9 Nekuda, lektor tv\u016fr\u010d\u00edho psan\u00ed a autor bestseller\u016f"},"content":{"rendered":"

Ren\u00e9 Nekuda je cel\u00fd \u017eivot obklopen p\u0159\u00edb\u011bhy. Krom\u011b toho, \u017ee jeden s\u00e1m \u017eije, u\u010d\u00ed firmy i jednotlivce, jak odvypr\u00e1v\u011bt jak\u00fdkoliv p\u0159\u00edb\u011bh tak, aby v poslucha\u010d\u00edch vzbudil ty spr\u00e1vn\u00e9 emoce. Co by to bylo za spr\u00e1vn\u00e9ho lektora tv\u016fr\u010d\u00edho psan\u00ed, kdyby s\u00e1m p\u0159\u00edb\u011bhy nepsal. Je autorem dvou \u010desk\u00fdch bestseller\u016f \u201eKreativn\u00ed z\u00e1pisn\u00edk\u201c a \u201eP\u0159\u00edb\u011bhostroj\u201c<\/strong><\/p>\n

Krom\u011b psan\u00ed vlastn\u00edch knih pom\u00e1h\u00e1te firm\u00e1m odvypr\u00e1v\u011bt jejich p\u0159\u00edb\u011bhy. Pro\u010d jsou p\u0159\u00edb\u011bhy tak d\u016fle\u017eit\u00e9?<\/strong><\/h5>\n

Firmy i jednotlivce \u0161kol\u00edm v oblasti tv\u016fr\u010d\u00edho psan\u00ed, fungov\u00e1n\u00ed p\u0159\u00edb\u011bh\u016f i rozvoji kreativity. Je to hrozn\u011b d\u016fle\u017eit\u00e1 sou\u010d\u00e1st celku, n\u011bkdy je p\u0159\u00edb\u011bh firmy tak siln\u00fd, \u017ee p\u0159eb\u00edj\u00ed i p\u0159\u00edpadn\u00e9 ne\u0161vary. Nebo dok\u00e1\u017ee ud\u011blat z neprodejn\u00e9ho produktu v podstat\u011b celosv\u011btovou jedni\u010dku. Kr\u00e1sn\u00fdm p\u0159\u00edkladem takov\u00e9ho produktu je jedna \u010dern\u00e1 limon\u00e1da. Ta obsahuje 32 kostek cukru, je obarven\u00e1 ropou se sm\u011bsic\u00ed \u00c9\u010dek. Toto jsou fakta, kter\u00e1 ale firma, kter\u00e1 ji vyr\u00e1b\u00ed, nikde neprezentuje, proto\u017ee by si ji nikdo nekoupil. Naopak vypr\u00e1v\u00ed p\u0159\u00edb\u011bh radosti, spokojen\u00fdch V\u00e1noc, dobr\u00e9ho ob\u011bda s rodinou a p\u0159\u00e1teli. D\u00edky tomu je tak\u00e9 celosv\u011btov\u011b \u00fasp\u011b\u0161n\u00e1.<\/p>\n

Co v\u00e1s p\u0159ivedlo k tomu b\u00fdt na voln\u00e9 noze a u\u010dit lidi tv\u016fr\u010d\u00ed psan\u00ed?<\/strong><\/h5>\n

Tv\u016fr\u010d\u00ed psan\u00ed jsem studoval na vysok\u00e9 \u0161koly. B\u011bhem studi\u00ed jsem pracoval v novin\u00e1ch i v televizi, musel jsem si p\u0159ivyd\u011bl\u00e1vat. P\u016fvodn\u011b jsem nem\u011bl v pl\u00e1nu vyu\u010dovat, nab\u00eddli mi to ale p\u0159i m\u00fdch studi\u00edch na V\u0160. \u010cuchnul jsem k tomu a u\u017e jsem u toho z\u016fstal.<\/p>\n

M\u016f\u017eete stru\u010dn\u011b popsat, jak prob\u00edhaj\u00ed Va\u0161e kurzy?<\/strong><\/h5>\n

M\u00e9 kurzy nez\u00e1vis\u00ed jen na mn\u011b, jedn\u00e1 se o pr\u00e1ci ve skupin\u011b. Nejprve se u\u010d\u00edme z\u00e1klady pr\u00e1ce s p\u0159\u00edb\u011bhem. Pot\u00e9 m\u00e1m pro \u00fa\u010dastn\u00edky p\u0159ichystan\u00e1 r\u016fzn\u00e1 kreativn\u00ed cvi\u010den\u00ed, d\u00edky kter\u00fdm zjist\u00ed, jak funguj\u00ed, jak jim funguje jejich vlastn\u00ed tvo\u0159ivost, co je brzd\u00ed, co stimuluje a pro\u010d. Po skon\u010den\u00ed kurzu by m\u011bli v\u011bd\u011bt, jak se sebou pracovat a jak odbour\u00e1vat tv\u016fr\u010d\u00ed bloky. Tak\u00e9 se zbav\u00ed tzv. \u201esyndromu pr\u00e1zdn\u00e9 str\u00e1nky\u201c, kter\u00fd v\u011bt\u0161ina z n\u00e1s dob\u0159e zn\u00e1. Jedn\u00e1 se o spisovatel\u016fv blok, kdy 2 hodiny kouk\u00e1 do po\u010d\u00edta\u010de a p\u0159em\u00fd\u0161l\u00ed, jak za\u010d\u00edt. D\u011bje se to \u201evelk\u00fdm autor\u016fm\u201c i b\u011b\u017en\u00fdm lidem p\u0159i ka\u017edodenn\u00edch situac\u00edch, jako je t\u0159eba psan\u00ed emailu nebo semin\u00e1rky do \u0161koly. Lid\u00e9 si neuv\u011bdom\u00ed, \u017ee nemus\u00ed za\u010d\u00edt od za\u010d\u00e1tku. Mohou za\u010d\u00edt od prost\u0159edku – od toho, co znaj\u00ed, a ty zbyl\u00e9 \u010d\u00e1sti doplnit pozd\u011bji. Pro mnoh\u00e9 je toto velk\u00e9 vysvobozen\u00ed.<\/p>\n

Te\u010f u\u017e jste zn\u00e1m\u00e1 osobnost, d\u011blal jste rozhovory pro DVTV, \u010ceskou televizi, Seznam a celou \u0159adu \u010dasopis\u016f, o klienty ur\u010dit\u011b nouzi nem\u00e1te. Vzpomenete si ale na Va\u0161e za\u010d\u00e1tky? Jak jste sh\u00e1n\u011bl studenty?<\/strong><\/h5>\n

Za\u010dal jsem ps\u00e1t blog, kter\u00fd byl hned od za\u010d\u00e1tku pom\u011brn\u011b popul\u00e1rn\u00ed. V\u0161e \u0161lo tak n\u011bjak samosp\u00e1dem, nem\u011bl jsem \u017e\u00e1dn\u00e9 reklamy. Zafungovalo u m\u011b \u201eWord of Mouth\u201c, lid\u00e9 si o m\u00fdch kurzech pov\u00eddali, doporu\u010dovali, a tak to funguje prakticky dodnes. Ani te\u010f nevyu\u017e\u00edv\u00e1m \u017e\u00e1dnou reklamu. Dostal jsem se ale na hranu \u00fanosnosti, dal\u0161\u00ed kurzy te\u010f u\u017e nem\u016f\u017eu vypisovat.<\/p>\n

Co bylo nejv\u011bt\u0161\u00ed v\u00fdzvou, kter\u00e9 jste musel za dobu Va\u0161eho podnik\u00e1n\u00ed \u010delit?<\/strong><\/h5>\n

Nejt\u011b\u017e\u0161\u00ed pro m\u011b byly pr\u00e1v\u011b ty za\u010d\u00e1tky. Pot\u0159eboval jsem hodn\u011b odvahy odbourat strach. Jak jsem zm\u00ednil, nepl\u00e1noval jsem podnikat, p\u0159i\u0161lo to tak n\u011bjak samo a j\u00e1 si to musel obh\u00e1jit nejen p\u0159ed ostatn\u00edmi, ale i s\u00e1m p\u0159ed sebou. A to bylo nejt\u011b\u017e\u0161\u00ed.<\/p>\n

M\u016f\u017eete definovat, kdo je V\u00e1\u0161 typick\u00fd klient? Najdete mezi nimi n\u011bjakou charakteristickou skupinu?<\/strong><\/h5>\n

Vzhledem k tomu, \u017ee vedu kurzy pro ve\u0159ejnost, to moc nejde. Setk\u00e1v\u00e1m se s mana\u017eery, aj\u0165\u00e1ky, doktory, pr\u00e1vn\u00edky, studenty, novin\u00e1\u0159i, herci. Spektrum je opravdu \u0161irok\u00e9. Ani co se t\u00fd\u010de v\u011bku nemohu ur\u010dit typickou skupinu. Chod\u00ed ke mn\u011b d\u011bti od 11 let a\u017e po 96ti let\u00e9 d\u016fchodce. Pozoruji ale, \u017ee m\u00e9 kurzy nav\u0161t\u011bvuj\u00ed v\u00edce \u017eeny, ne\u017e mu\u017ei. Jen pro \u017eeny to ale rozhodn\u011b nen\u00ed.<\/p>\n

A jejich motivace k \u00fa\u010dasti na Va\u0161em kurzu?<\/strong><\/h5>\n

Sp\u00ed\u0161e je motivuje seberozvoj, ne\u017e se st\u00e1t spisovateli. \u010casto to jsou cestovatel\u00e9, kte\u0159\u00ed p\u00ed\u0161\u00ed z\u00e1\u017eitky z cestov\u00e1n\u00ed na sv\u016fj blog. V\u00e1\u0161niv\u00ed \u010dten\u00e1\u0159i, kte\u0159\u00ed cht\u011bj\u00ed v\u011bd\u011bt, jak to jejich obl\u00edben\u00ed auto\u0159i d\u011blaj\u00ed. Mana\u017ee\u0159i naopak cht\u011bj\u00ed rozv\u00edjet prezenta\u010dn\u00ed schopnosti a dovednosti. Dokto\u0159i a sest\u0159i\u010dky zase denn\u011b pracuj\u00ed s konkr\u00e9tn\u00edmi lidsk\u00fdmi p\u0159\u00edb\u011bhy a osudy a pot\u0159ebuj\u00ed to v\u0161e n\u011bjak zpracov\u00e1vat, ventilovat. \u010casto se tak\u00e9 setk\u00e1v\u00e1m s copywritery, kte\u0159\u00ed se cht\u011bj\u00ed zlep\u0161it v pr\u00e1ci nebo podnikateli, kte\u0159\u00ed maj\u00ed rodinnou firmu a cht\u011bj\u00ed poutav\u011b vypr\u00e1v\u011bt historii firmy. Zaj\u00edmav\u00ed jsou i star\u0161\u00ed lid\u00e9, kte\u0159\u00ed cht\u011bj\u00ed zpracovat historii sv\u00e9ho rodu nebo sepsat vzpom\u00ednky a z\u00e1\u017eitky.<\/p>\n

Jak jsou na tom \u010desk\u00e9 firmy s p\u0159\u00edb\u011bhy? M\u016f\u017eete zm\u00ednit n\u011bjakou, kter\u00e1 to um\u00ed opravdu dob\u0159e?<\/strong><\/h5>\n

Nev\u00edm, jestli to um\u00ed i dneska, rozhodn\u011b to ale d\u0159\u00edve um\u011bl Ba\u0165a. Co\u017e je i d\u016fvod sou\u010dasn\u00e9 obl\u00edbenosti i p\u0159esto, \u017ee kvalita je u\u017e n\u011bkde jinde. D\u00e1le mohu zm\u00ednit \u0160kodovku. Jej\u00ed skv\u011bl\u00fd p\u0159\u00edb\u011bh v\u0161ichni zn\u00e1me. Lidl zase vyu\u017e\u00edv\u00e1 nostalgie a pr\u00e1ce se vzpom\u00ednkami se sv\u00fdmi Retro v\u00edkendy. Na Ba\u0165ovu tradici navazuj\u00ed tak\u00e9 kluci ze Zl\u00edna se svou firmou Vasky, kte\u0159\u00ed s p\u0159\u00edb\u011bhem a tradic\u00ed obuvnictv\u00ed ve Zl\u00edn\u011b um\u00ed taky hezky pracovat. D\u00e1le m\u011b napad\u00e1 vyhled\u00e1va\u010d letenek Kiwi, kter\u00fd se stal d\u00edky zapojen\u00ed prvku p\u0159\u00edb\u011bh\u016f celosv\u011btov\u011b zn\u00e1m\u00fdm.<\/p>\n

M\u016f\u017eete na\u0161im \u010dten\u00e1\u0159\u016fm p\u0159ibl\u00ed\u017eit, jak prob\u00edh\u00e1 Va\u0161e spolupr\u00e1ce se Zaslat.cz<\/a>?<\/strong><\/h5>\n

Kdy\u017e vyd\u00e1m kn\u00ed\u017eku, je\u0161t\u011b p\u0159ed t\u00edm, ne\u017e je dostupn\u00e1 v knihkupectv\u00edch, d\u011bl\u00e1m p\u0159edprodej pro sv\u00e9 fanou\u0161ky. Ten si organizuji s\u00e1m a k tomu pot\u0159ebuji Zaslat.cz<\/a>. Svou prvn\u00ed kn\u00ed\u017eku jsem je\u0161t\u011b rozes\u00edlal p\u0159es \u010ceskou po\u0161tu, co\u017e bylo velmi komplikovan\u00e9. Musel jsem p\u0159es 400 kn\u00ed\u017eek s\u00e1m odv\u00e9st na po\u0161tu, nav\u00edc jsem n\u011bjak chybn\u011b vyplnil podac\u00ed l\u00edstky a str\u00e1vil jsem tam nakonec p\u0159es 3 hodiny. A to bylo opravdu utrpen\u00ed.<\/p>\n

Na Zaslat.cz<\/a> je to mnohem jednodu\u0161\u0161\u00ed a rychlej\u0161\u00ed. \u0160t\u00edtky si s\u00e1m vytisknu, polep\u00edm, \u0159idi\u010d p\u0159ijede p\u0159\u00edmo ke mn\u011b a bal\u00edky si odveze. V\u0161echno funguje, jak m\u00e1.<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ren\u00e9 Nekuda je cel\u00fd \u017eivot obklopen p\u0159\u00edb\u011bhy. Krom\u011b toho, \u017ee jeden s\u00e1m \u017eije, u\u010d\u00ed firmy i jednotlivce, jak odvypr\u00e1v\u011bt jak\u00fdkoliv p\u0159\u00edb\u011bh tak, aby v poslucha\u010d\u00edch vzbudil ty spr\u00e1vn\u00e9 emoce. Co by to bylo za spr\u00e1vn\u00e9ho lektora tv\u016fr\u010d\u00edho psan\u00ed, kdyby s\u00e1m p\u0159\u00edb\u011bhy nepsal. Je autorem dvou \u010desk\u00fdch bestseller\u016f \u201eKreativn\u00ed z\u00e1pisn\u00edk\u201c a \u201eP\u0159\u00edb\u011bhostroj\u201c<\/p>\n","protected":false},"author":2,"featured_media":961,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[8],"tags":[],"yoast_head":"\n- Zaslat.cz bloguje<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zaslat.cz\/blog\/\ud83d\udce6-z-jineho-balicku-pribeh-firmy-je-nekdy-tak-silny-ze-prebiji-i-pripadne-nesvary-rika-rene-nekuda-lektor-tvurciho-psani-a-autor-bestselleru\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"- Zaslat.cz bloguje\" \/>\n<meta property=\"og:description\" content=\"Ren\u00e9 Nekuda je cel\u00fd \u017eivot obklopen p\u0159\u00edb\u011bhy. 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