{"id":2705,"date":"2019-08-28T07:16:48","date_gmt":"2019-08-28T05:16:48","guid":{"rendered":"https:\/\/www.zaslat.cz\/blog\/?p=823"},"modified":"2019-08-28T07:16:48","modified_gmt":"2019-08-28T05:16:48","slug":"%f0%9f%93%a6-z-jineho-balicku-s-romanem-sokolou-o-zakladani-firem-seberozvoji-i-o-tom-jak-prekonavat-strach","status":"publish","type":"post","link":"https:\/\/www.zaslat.cz\/blog\/%f0%9f%93%a6-z-jineho-balicku-s-romanem-sokolou-o-zakladani-firem-seberozvoji-i-o-tom-jak-prekonavat-strach\/","title":{"rendered":"S Romanem Sokolou o zakl\u00e1d\u00e1n\u00ed firem, seberozvoji, i o tom, jak p\u0159ekon\u00e1vat strach"},"content":{"rendered":"

Romanu Sokolovi (CEO Ofigo, s.r.o.) nikdy nebylo lhostejn\u00e9, \u017ee jeho nesly\u0161\u00edc\u00ed bratr nem\u00e1 tolik pracovn\u00edch mo\u017enost\u00ed, jako zdrav\u00fd \u010dlov\u011bk. Proto se rozhodl zalo\u017eit vlastn\u00ed firmu a bratra v n\u00ed zam\u011bstnat. P\u0159i zakl\u00e1d\u00e1n\u00ed sv\u00e9 prvn\u00ed firmy na v\u00fdrobu zdrav\u00fdch n\u00e1poj\u016f se ale setkal s celou \u0159adou p\u0159ek\u00e1\u017eek. Ty ho pozd\u011bji p\u0159ivedly k n\u00e1padu pomoci dal\u0161\u00edm podnikatel\u016fm, kte\u0159\u00ed na n\u011b ve sv\u00fdch za\u010d\u00e1tc\u00edch nar\u00e1\u017eej\u00ed.<\/strong><\/p>\n

Jak jste se dostal k zalo\u017een\u00ed firmy Ofigo.cz, kter\u00e1 se zab\u00fdv\u00e1 zakl\u00e1d\u00e1n\u00edm firem a virtu\u00e1ln\u00edmi s\u00eddly?<\/strong><\/h5>\n

S m\u00fdm nesly\u0161\u00edc\u00edm bratrem jsme byli na prohl\u00eddce tov\u00e1rny na\u0161eho strejdy. Bratr se mi sv\u011b\u0159il, \u017ee by se mu v takov\u00e9 tov\u00e1rn\u011b l\u00edbilo a pr\u00e1ce by ho bavila. Firmy ale maj\u00ed strach ze zam\u011bstn\u00e1v\u00e1n\u00ed hendikepovan\u00fdch lid\u00ed. U strejdy tenkr\u00e1t pr\u00e1ce nebyla a v jin\u00fdch firm\u00e1ch se v p\u0159\u00edpad\u011b m\u00e9ho bratra b\u00e1li, aby se s ostatn\u00edmi v\u016fbec domluvil. To m\u011b p\u0159ivedlo k n\u00e1padu zalo\u017eit vlastn\u00ed firmu, kde bratra zam\u011bstn\u00e1m a vytvo\u0159\u00edm pro n\u011bj ide\u00e1ln\u00ed podm\u00ednky. A tak jsem za\u010dal vyr\u00e1b\u011bt zdrav\u00e9 n\u00e1poje. Dostal jsem firmu do f\u00e1ze distribuce n\u00e1poj\u016f do obchod\u016f se zdravou v\u00fd\u017eivou. Po \u010dase jsem si ale uv\u011bdomil, \u017ee to nen\u00ed to, co by m\u011b napl\u0148ovalo a firmu se rozhodl prodat.<\/p>\n

U\u017e kdy\u017e jsem firmu prod\u00e1val, v\u011bd\u011bl jsem, kam budou sm\u011b\u0159ovat m\u00e9 dal\u0161\u00ed kroky. Vzpomn\u011bl jsem si na moje podnikatelsk\u00e9 za\u010d\u00e1tky a s t\u00edm spojen\u00e9 pot\u00ed\u017ee se s\u00eddlem firmy. Nem\u011bli jsme kancel\u00e1\u0159e, a proto jsem pot\u0159eboval pro novou firmu z\u0159\u00eddit virtu\u00e1ln\u00ed s\u00eddlo. Kdy\u017e jsem ale vid\u011bl ceny za pron\u00e1jem, zhrozil jsem se. A tak vznikla firma Ofigo.cz (tehdy Office option), kter\u00e1 nab\u00edz\u00ed virtu\u00e1ln\u00ed s\u00eddlo<\/a> pro firmy v Praze, Brn\u011b a Ostrav\u011b. K tomu se pozd\u011bji p\u0159idalo zakl\u00e1d\u00e1n\u00ed firem<\/a> a proveden\u00ed zm\u011bny ve spole\u010dnosti<\/a>.<\/p>\n

V \u010dem se Ofigo.cz li\u0161\u00ed od ostatn\u00edch firem, se kter\u00fdmi jste m\u011bl onu \u0161patnou zku\u0161enost?<\/strong><\/h5>\n

Ur\u010dit\u011b v cen\u011b a d\u00e9lce z\u00e1vazku. Rozhodl jsem se j\u00edt cestou McDonald’s – jednoduch\u00e9 slu\u017eby pro v\u0161echny za jednu cenu. Ned\u011bl\u00e1me \u017e\u00e1dn\u00e9 v\u00fdjimky. Kdokoliv k n\u00e1m p\u0159ijde, dostane nab\u00eddku z\u0159\u00edzen\u00ed virtu\u00e1ln\u00edho s\u00eddla za 199 K\u010d na prvn\u00ed t\u0159i m\u011bs\u00edce, za ka\u017ed\u00fd dal\u0161\u00ed m\u011bs\u00edc pak plat\u00edte 199 K\u010d (platby jsou ro\u010dn\u00ed). Nevy\u017eadujeme ani dlouhodob\u00e9 z\u00e1vazky. Konkurenti nab\u00edzej\u00ed tu nejni\u017e\u0161\u00ed cenu p\u0159i nejdel\u0161\u00edm z\u00e1vazku, kter\u00fd je zpravidla t\u0159i a\u017e p\u011bt let). Jdeme na to jednodu\u0161e a jinak, ne\u017e v\u0161ichni ostatn\u00ed.<\/p>\n

Mimo to, \u017ee p\u00ed\u0161ete blog v r\u00e1mci firmy Ofigo.cz, narazili jsme tak\u00e9 na v\u00e1\u0161 osobn\u00ed blog zab\u00fdvaj\u00edc\u00ed se seberozvojem a bo\u0159en\u00edm za\u017eit\u00fdch m\u00fdt\u016f. Co v\u00e1m to p\u0159in\u00e1\u0161\u00ed?<\/strong><\/h5>\n

Ano, sebevzd\u011bl\u00e1v\u00e1n\u00ed mi toti\u017e pom\u00e1h\u00e1 \u0159e\u0161it probl\u00e9my jak v osobn\u00edm, tak pracovn\u00edm \u017eivot\u011b. Ka\u017ed\u00fd m\u00e1 n\u011bjak\u00e9 probl\u00e9my, od t\u011bch nejmen\u0161\u00edch a\u017e po ty velk\u00e9. V\u011bt\u0161ina lid\u00ed p\u0159ed nimi ale ut\u00edk\u00e1. Kdy\u017e si lid\u00e9 nerozum\u00ed s rodi\u010di, tak se s nimi nenav\u0161t\u011bvuj\u00ed, kdy\u017e se boj\u00ed tmy, tak do n\u00ed nechod\u00ed a kdy\u017e se boj\u00ed podnikat, tak vlastn\u00ed firmu nikdy nezalo\u017e\u00ed a rad\u011bji si st\u011b\u017euj\u00ed, jak jsou ne\u0161\u0165astn\u00ed v zam\u011bstn\u00e1n\u00ed. Zjistil jsem ale, \u017ee je pro m\u011b mnohem lep\u0161\u00ed jak\u00fdkoliv probl\u00e9m vy\u0159e\u0161it. Na spoustu v\u011bc\u00ed bych ale s\u00e1m nep\u0159i\u0161el. Musel jsem si proj\u00edt v\u0161emo\u017en\u00fdmi kurzy i kou\u010dinkem. \u0158e\u0161en\u00ed t\u011bchto probl\u00e9m\u016f sice leckdy bol\u00ed, \u010dlov\u011bk je na\u0161tvan\u00fd a s nik\u00fdm nemluv\u00ed. Nakonec se ale dostane do f\u00e1ze, kdy probl\u00e9m nem\u00e1 a najednou je svobodn\u011bj\u0161\u00ed. Co se t\u00fd\u010de t\u00e9 pracovn\u00ed str\u00e1nky, 15 let jsem se v podstat\u011b p\u0159ipravoval na podnik\u00e1n\u00ed. B\u00e1l jsem se n\u011b\u010deho vlastn\u00edho, b\u00e1l jsem se rizika. D\u00edky tomu, \u017ee jsem za sebou m\u011bl kou\u010de a r\u016fzn\u00e9 kurzy, jsem tu odvahu na\u0161el, a nakonec do toho \u0161el.<\/p>\n

Co si z toho berete do va\u0161\u00ed firmy?<\/strong><\/h5>\n

V\u0161echny tyto kurzy a seberozvojov\u00e9 z\u00e1le\u017eitosti m\u011b nau\u010dily hlavn\u011b br\u00e1t \u017eivot tak, jak p\u0159ich\u00e1z\u00ed. V\u0161echno, co se mi v \u017eivot\u011b d\u011bje, a\u0165 u\u017e je to pozitivn\u00ed nebo negativn\u00ed, je spr\u00e1vn\u011b. Kdy\u017e se zp\u011btn\u011b pod\u00edv\u00e1m na negativn\u00ed v\u011bci, kter\u00fdmi jsem si pro\u0161el, p\u0159inesly mi v\u017edy i n\u011bco dobr\u00e9ho. V tu chv\u00edli jsem to ale nevid\u011bl, byl jsem na\u0161tvan\u00fd, bre\u010del jsem a pova\u017eoval to za nejv\u011bt\u0161\u00ed \u017eivotn\u00ed trag\u00e9dii. Kdy\u017e se mi te\u010f stane cokoliv negativn\u00edho, tak se z toho u\u017e nehrout\u00edm. V\u00edm, \u017ee to tak m\u00e1 b\u00fdt a \u017ee m\u011b to nakonec pos\u00edl\u00ed. To plat\u00ed i v podnik\u00e1n\u00ed. Ob\u010das je pot\u0159eba riskovat, ob\u010das \u010dlov\u011bk p\u0159ijde o p\u00e1r des\u00edtek nebo stovek tis\u00edc. Ale tak co, jedeme d\u00e1l.<\/p>\n

Kdy\u017e se dost\u00e1v\u00e1me zp\u011bt k va\u0161emu podnik\u00e1n\u00ed, m\u016f\u017eete \u0159\u00edct, kdo je v\u00e1\u0161 typick\u00fd z\u00e1kazn\u00edk?<\/strong><\/h5>\n

V podstat\u011b ka\u017ed\u00fd, kdo zakl\u00e1d\u00e1 firmu. V\u011bt\u0161inou jsou to mlad\u0161\u00ed lid\u00e9, obecn\u011b jsou to z\u00e1kazn\u00edci od 18 let. Star\u0161\u00ed generace m\u00e1 sv\u00e9ho advok\u00e1ta a p\u0159i zakl\u00e1d\u00e1n\u00ed firmy jde p\u0159\u00edmo za n\u00edm. Na Ofigo.cz se obrac\u00ed p\u0159ev\u00e1\u017en\u011b online generace. Nelze ani ur\u010dit typick\u00fd obor podnik\u00e1n\u00ed na\u0161ich klient\u016f, je to opravdu velice rozmanit\u00e9.<\/p>\n

Co se t\u00fd\u010de dom\u00e1c\u00edch a zahrani\u010dn\u00edch z\u00e1kazn\u00edk\u016f, v drtiv\u00e9 v\u011bt\u0161in\u011b p\u0159evl\u00e1daj\u00ed ti dom\u00e1c\u00ed. P\u00e1r zahrani\u010dn\u00edch m\u00e1me tak\u00e9, v\u011bt\u0161inou to jsou \u010ce\u0161i v zahrani\u010d\u00ed, kte\u0159\u00ed si na d\u00e1lku zakl\u00e1daj\u00ed firmy.<\/p>\n

A jak se v\u00e1m te\u010f da\u0159\u00ed na dom\u00e1c\u00edm trhu?<\/strong><\/h5>\n

Je jasn\u00e9, \u017ee krize mus\u00ed z\u00e1konit\u011b p\u0159ij\u00edt, ekonomick\u00fd r\u016fst trv\u00e1 u\u017e 10 let. Ot\u00e1zka je, kdy krize p\u0159ijde a jak\u00e1 bude. Jestli bude takov\u00e1, jako posledn\u011b, nebo ji sotva poc\u00edt\u00edme. U\u017e nyn\u00ed za\u010d\u00edn\u00e1me vn\u00edmat ur\u010ditou stagnaci. Uvid\u00edme, jak se situace bude vyv\u00edjet do konce roku, abychom mohli tvrdit, \u017ee je to vinou ekonomick\u00e9 krize.<\/p>\n

Ned\u00e1vno jste se p\u0159ejmenovali z Office option na Ofigo. Co V\u00e1s ke zm\u011bn\u011b n\u00e1zvu vedlo?<\/strong><\/h5>\n

Ochrann\u00e1 zn\u00e1mka. Office option jsem vymyslel asi za 20 minut, logo si koupil za 20 dolar\u016f. Ani jedno se nedalo pou\u017e\u00edt k zaregistrov\u00e1n\u00ed ochrann\u00e9 zn\u00e1mky. Proto jsme hledali n\u00e1zev i logo, kter\u00e9 bude origin\u00e1ln\u00ed, p\u0159esto ale podobn\u00e9 tomu p\u016fvodn\u00edmu. A tak vzniklo Ofigo, s.r.o., u kter\u00e9ho m\u00e1me logo i n\u00e1zev registrovan\u00e9 pod ochrannou zn\u00e1mkou.<\/p>\n

V\u017edy ale \u0159\u00edk\u00e1m, \u017ee na n\u00e1zvu a logu a\u017e tak nez\u00e1le\u017e\u00ed – v prvn\u00ed \u0159ad\u011b je pot\u0159eba um\u011bt prod\u00e1vat. Vezm\u011bte si, \u017ee jsem sv\u00e9 podnik\u00e1n\u00ed zah\u00e1jil s n\u00e1zvem vymy\u0161len\u00fdm za 20 minut a logem koupen\u00fdm online. Ka\u017ed\u00fd odborn\u00edk v\u00e1m \u0159ekne, \u017ee tento postup je \u00fapln\u011b \u0161patn\u00fd. A p\u0159esto jsem prod\u00e1val a vybudoval ziskovou firmu.<\/p>\n

Se Zaslat.cz<\/a> spolupracujete od roku 2016. M\u016f\u017eete p\u0159ibl\u00ed\u017eit, jak spolupr\u00e1ce prob\u00edh\u00e1?<\/strong><\/h5>\n

Zaslat vyu\u017e\u00edv\u00e1me pro dva typy z\u00e1silek. Prvn\u00ed jsou dokumenty spojen\u00e9 se z\u0159\u00edzen\u00edm virtu\u00e1ln\u00edho s\u00eddla. Jakmile si jej klienti z\u0159\u00edd\u00ed, mohou si nechat zaslat pap\u00edrov\u00fd souhlas s um\u00edst\u011bn\u00edm virtu\u00e1ln\u00edho s\u00eddla elektronicky nebo fyzicky po\u0161tou. Kdy\u017e si ale spo\u010d\u00edt\u00e1te n\u00e1klady na posl\u00e1n\u00ed doporu\u010den\u00e9ho dopisu p\u0159es po\u0161tu, zjist\u00edte, \u017ee v\u00e1s to vyjde podstatn\u011b dr\u00e1\u017e, ne\u017e kdy\u017e dopis doru\u010d\u00edte pohodln\u011b kur\u00fdrem. Co spousta lid\u00ed nevid\u00ed, jsou n\u00e1klady nav\u00edc. Je toti\u017e pot\u0159eba k cen\u011b za doporu\u010den\u00fd dopis p\u0159i\u010d\u00edst minim\u00e1ln\u011b p\u016fl hodiny, kterou asistentka str\u00e1v\u00ed na po\u0161t\u011b, cestou na ni a n\u00e1klady na z\u00fa\u010dtov\u00e1n\u00ed \u00fa\u010detn\u00ed polo\u017eky. Doporu\u010den\u00fd dopis pak m\u016f\u017ee st\u00e1t klidn\u011b 130 K\u010d. U z\u00e1silek doru\u010dovan\u00fdch kur\u00fdrem m\u00e1me tak\u00e9 tak\u00e9 v\u00fdrazn\u011b ni\u017e\u0161\u00ed vratky.<\/p>\n

Druh\u00fd typ z\u00e1silek zas\u00edlan\u00fdch p\u0159es Zaslat jsou dokumenty k zalo\u017een\u00fdm firm\u00e1m spolu s mal\u00fdm p\u0159ekvapen\u00edm. Zjistil jsem toti\u017e, \u017ee prod\u00e1v\u00e1me prakticky pap\u00edry. Klient koup\u00ed na\u0161e slu\u017eby a ani se fyzicky nemus\u00ed s nik\u00fdm vid\u011bt a nic krom\u011b dokument\u016f k zalo\u017een\u00e9 firm\u011b fyzicky neobdr\u017e\u00ed. A to mi p\u0159i\u0161lo \u0161koda. A tak jsme se rozhodli zas\u00edlat ka\u017ed\u00e9mu klientovi spolu s dokumenty p\u0159ekvapen\u00ed. M\u00e1me na to velice pozitivn\u00ed ohlasy, proto\u017ee u slu\u017eby tohoto typu to nikdo neo\u010dek\u00e1v\u00e1.<\/p>\n

Jak jste se Zaslat.cz<\/a> spokojen\u00fd?<\/strong><\/h5>\n

Velmi. Zaprv\u00e9 n\u00e1m \u0161et\u0159\u00ed \u010das a n\u00e1klady na asistentku, kter\u00e1 d\u0159\u00edve musela neefektivn\u011b tr\u00e1vit \u010das na po\u0161t\u011b. Nyn\u00ed si kur\u00fdr z\u00e1silky vyzvedne p\u0159\u00edmo u n\u00e1s. Zadruh\u00e9 n\u00e1m prakticky vymizely vratky z\u00e1silek. D\u0159\u00edve bylo b\u011b\u017en\u00e9, \u017ee klienti si z\u00e1silky na po\u0161t\u011b zapom\u00ednali vyzvednou a n\u00e1m se tak vracely. Zat\u0159et\u00ed je fajn z\u00e1kaznick\u00e1 podpora Zaslat. Kdykoli byl n\u011bjak\u00fd probl\u00e9m se z\u00e1silkou, tak jej d\u00e1my na infolince vy\u0159e\u0161ily. A za\u010dtvrt\u00e9 jsem natolik spokojen\u00fd, \u017ee jsem Zaslat za\u010dal pou\u017e\u00edvat i u sv\u00fdch dal\u0161\u00edch projekt\u016f, Virtuanum.cz<\/a> (co\u017e je podobn\u00e1 firma jako Ofigo, ale s jin\u00fdm byznys modelem) a ofiguide.cz<\/a> (co\u017e je m\u016fj nov\u00fd projekt \u2013 praktick\u00e9 p\u0159\u00edru\u010dky pro podnikatele).<\/p>\n

 <\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Romanu Sokolovi (CEO Ofigo, s.r.o.) nikdy nebylo lhostejn\u00e9, \u017ee jeho nesly\u0161\u00edc\u00ed bratr nem\u00e1 tolik pracovn\u00edch mo\u017enost\u00ed, jako zdrav\u00fd \u010dlov\u011bk. Proto se rozhodl zalo\u017eit vlastn\u00ed firmu a bratra v n\u00ed zam\u011bstnat. P\u0159i zakl\u00e1d\u00e1n\u00ed sv\u00e9 prvn\u00ed firmy na v\u00fdrobu zdrav\u00fdch n\u00e1poj\u016f se ale setkal s celou \u0159adou p\u0159ek\u00e1\u017eek. Ty ho pozd\u011bji p\u0159ivedly k n\u00e1padu pomoci dal\u0161\u00edm podnikatel\u016fm, …<\/p>\n

S Romanem Sokolou o zakl\u00e1d\u00e1n\u00ed firem, seberozvoji, i o tom, jak p\u0159ekon\u00e1vat strach<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":2,"featured_media":824,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[8],"tags":[],"yoast_head":"\n- Zaslat.cz bloguje<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zaslat.cz\/blog\/\ud83d\udce6-z-jineho-balicku-s-romanem-sokolou-o-zakladani-firem-seberozvoji-i-o-tom-jak-prekonavat-strach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"- Zaslat.cz bloguje\" \/>\n<meta property=\"og:description\" content=\"Romanu Sokolovi (CEO Ofigo, s.r.o.) nikdy nebylo lhostejn\u00e9, \u017ee jeho nesly\u0161\u00edc\u00ed bratr nem\u00e1 tolik pracovn\u00edch mo\u017enost\u00ed, jako zdrav\u00fd \u010dlov\u011bk. Proto se rozhodl zalo\u017eit vlastn\u00ed firmu a bratra v n\u00ed zam\u011bstnat. P\u0159i zakl\u00e1d\u00e1n\u00ed sv\u00e9 prvn\u00ed firmy na v\u00fdrobu zdrav\u00fdch n\u00e1poj\u016f se ale setkal s celou \u0159adou p\u0159ek\u00e1\u017eek. 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